Premium Essay

Coke 2001

In:

Submitted By harshostwal
Words 804
Pages 4
Coke Vs Pepsi 092506
1. Coke vs. Pepsi By: Brad Pearce, Les Pierce, Mike Puleo, Aaron Martinez, Lee Ann Whaley
2. 2000 Annual Sales 20.5 Billion 2005 Annual Sales 23.1 Billion Mistakes Made by Management Former CEO Doug Investor Raised price of syrup by 7.7% Upset bottlers who in turn raised the price of Coke First time in years Decreased overall volume and net income by 41% in two years Pushed heavily on carbonated drinks instead of sports drinks Case Background: Coke
3. Case Background: Coke New CEO Douglas Daft, replaced Investor in 2000 Non-carbonated drinks new focus Analysts believed the change in management would improve distributor relations Bring back Coke to former glory
4. Case Background: Coke Profitability Ratios Growth Ratios
5. Company Background: PEPSICO, INC. $20 billion company in 2000 Snack-food, Frito-Lay trademark 2/3 of Sales & Operating Income from snacks Soft-drink, manufactured concentrates Noncarbonated beverages, Juices 1/3 of Sales & Operating Income from beverages
6. Company Background: CEO Roger Enrico, CEO from 1996 to 2000 1997 - Instituted a massive overhaul at PepsiCo Sold KFC, Taco Bell, and Pizza Hut ( ridding PepsiCo of poor return performing divisions) 1999 – Spun off bottling operations To an independent public company .
7. Company Background: The New PepsiCo PepsiCo left with higher-margin business of selling concentrate to bottlers Bottlers can now raise their own capital Freeing up cash within the parent company Enrico brokered the acquisitions of: Tropicana, market leader in orange juice Quaker Oats, Gatorade energy-drink market Enrico, doubled ROE from 17% in 1996 to 30% in 2000
8. Industry Overview Beverage Industry transformed between 1996 – 2000. The non-carbonated drink market grown over 62% during that time frame. Soft drink Market fell from 71.3% to 60.5%.
9. Marketing Campaign for Soft Drinks 1996 –

Similar Documents

Free Essay

My Mistress Eyes Are Nothing Like the Sun

...“My Mistress’ eyes are nothing like the sun” BY: Christopher Kirkhart Proffessor Guirguis Polk Community College Lit-1000-46898 22 September 2013 Christopher Kirkhart Professor Guirguis LIT 1000-46898 September 22, 2013 “My mistress’ eyes are nothing like the sun” In “My mistress’ eyes are nothing like the sun” Shakespeare wanted to show that one’s love does not have to be portrayed as a picture of ultimate beauty to be loved ("My mistresses eyes are nothing like the sun"). The diction in this poem is Shakespeare stating that beauty is not all about how one looks or even smells. He knows that not everyone is flawless, but everyone has flaws and should be known for their true beauty which is on the inside. He doesn’t state anything about her that isn’t true, yet he portrays her exactly as she is, his true love. Even though he is commenting on her flaws he does it in a relaxed tone. This makes the poem pleasant to read and helps to see it for what it truly means. Shakespeare’s diction has plenty of attitude by describing beautiful and wonderful things, then he states that she is the total opposite of them. She is not white as snow but a brownish gray, roses are a nice red and white beauty, but not her, she’s the opposite ("Mabillard"). “love to hear her speak, yet well I know that music hath a far more pleasing sound,” his attitude is confident by telling us that she is a normal person that we can relate to, not a fake perfect person that does not...

Words: 653 - Pages: 3

Premium Essay

Risk and Return

...Investment and Portfolio Management: Risk and Return Marvin Brown is a savvy investor who is always looking for a sound company to include in his portfolio of stocks and bonds. Being somewhat risk-averse, his main objective is to buy stock in firms that are mature and well-established in their respective industries. Wal-Mart is one of the stocks Marv is currently considering for inclusion in his portfolio. Wal-Mart has four major areas of business: traditional Wal-Mart discount stores, Supercenters, Sam's Clubs, and international operations. Although Wal-Mart was established over 50 years ago, it continues to achieve growth through expansion. The Supercenter concept, which combines groceries and general merchandise, is extreme success as 75 new Supercenters were opened last year alone. Another 95 will be opening over the next two years. Sam's clubs have also seen success as 99 Pace stores (Pace is one of Sam's former Competitors) were converted to Sam's stores in 1995. In addition to taking over competitor stores, Sam's also opened 22 new stores of its own. Internationally, the picture is equally as rosy. In Canada, 122 former Woolco stores were converted to Wal-Mart discount stores. Expansion has reached Mexico and Hong Kong as well, as 24 Clubs and Supercenters and 3 "Value Clubs" were established, respectively. Wal-Mart plans to continue its reign as the world's largest retailer through expansion by developing the previously discussed 95 Wal-Mart discount stores, 12 new Supercenters...

Words: 614 - Pages: 3

Free Essay

Social Marketing

...this a problem? What is the cost to the community of this problem continuing? * What has been tried so far? What impact has that had? Why do we need a fresh approach? The Problem: The social problem that we will be working on is pollution, more specifically the pollution of cigarette butts. Cigarette butts may seem small, but with an estimated 4.5 trillion butts (worldwide) littered every year, the toxic chemicals add up” (Clean Up Australia Limited, n.d.). Our goal is to shift the attitudes and habits of smokers on a local front to ultimately stop the pollution of cigarette butts. How many smokers in Aus? “Between 2001 and 2011-12, overall rates of smoking have decreased for both males and females. The age standardised rate of current smokers for males aged 18 years and over fell from 27% in 2001 to 20% in 2011-12, and declined from 21% in 2001 to 16% for females” (Australian Bureau of Statistics, 2014). How many cigarettes bought? “There are almost 3 million smokers in Australia and between them they puff on 21 billion — yes, billion — cigarettes a year” (Crikey, 2014). “About 24 billion cigarettes are sold in Australia each year. It is estimated that 7 billion of these cigarettes are littered” (Clean Up Australia Limited, n.d.). How many butts disposed of per day? “Since the first’ Clean Up Australia Day’ in 1990, cigarette butts have consistently been one of the most common items found by Clean Up volunteers” (Clean Up Australia Limited, n.d.). “Cigarette...

Words: 553 - Pages: 3

Free Essay

2g Scam

...2G Scam an UPDATE From the time allegations of misappropriation during the bidding for allocation of 2G spectrum surfaced, till Telecom Minister A Raja's ouster, high drama charged both politics in Delhi and Tamil Nadu. So what exactly is the Spectrum Scam that led to all this? WHAT IS SPECTRUM SCAM?   • 2G licenses issued to private telecom players at throwaway prices in 2008 • CAG: Spectrum scam has cost the government Rs. 1.76 lakh crore • CAG: Rules and procedures flouted while issuing licenses WHAT ARE THE CHARGES ON FORMER TELECOM MINISTER A RAJA?   CHEAP TELECOM LICENSES   •  Entry fee for spectrum licenses in 2008 pegged at 2001 prices •  Mobile subscriber base had shot up to 350 million in 2008 from 4 million in 2001    NO PROCEDURES FOLLOWED • Rules changed after the game had begun • Cut-off date for applications advanced by a week • Licenses issued on a first-come-first-served basis • No proper auction process followed, no bids invited • Raja ignored advice of TRAI, Law Ministry, Finance Ministry • TRAI had recommended auctioning of spectrum at market rates   FAVOURITISM, CORPORATES ENCASH PREMIUM   • Unitech, Swan Telecom got licenses without any prior telecom experience • Swan Telecom given license even though it did not meet eligibility criteria • Swan got license for Rs. 1537 crore, sold 45% stake to Etisalat for Rs. 4200 crore • Unitech Wireless got license for Rs. 1661 crore, sold 60% stake for Rs...

Words: 551 - Pages: 3

Premium Essay

Case Study for Cisco

...and communications technology and services. Founded by Len Bosack and Sandy Lerner, a married couple who worked as computer operations staff members at Stanford University, along with Nicholas Pham, founded Cisco Systems in 1984. For the first time in a decade Cisco experienced its first negative quarter in 2001. The loss of earnings was due to the economic down. Their sales declined by 30%, inventory surplus was written off as a loss to the tune of $2.2 billion, 8,500 workers were laid off and stock prices plummeted by almost 60%, as of April 6, 2001 stock prices were $13.63 per share, down from $82 per share 13 short months earlier. Cisco leaders blamed the economy for its decline; the economic downturn was only partly to blame for Cisco’s problem. To analyze and interpret the article What Went Wrong at Cisco in 2001, I will first explain what actually went wrong, second I will Show a SWOT analysis to identify Cisco’s strengths, weaknesses, and threats, third we will analyze and discuss the nature and problems of the Cisco’s business-level and corporate strategy, last I will present my solutions and recommendations for Cisco in the future. What Went Wrong at Cisco In 2001? Cisco’s problems were only magnified by the economic downturn but there had been signs of trouble at Cisco as early as 2000. Management relied heavily on an internal software program called the virtual Close. “We can literally close our books within hours," Carter boasted in the article. "More important...

Words: 1391 - Pages: 6

Premium Essay

Business Paper

...ISBN 0-385-26496-8) Leadership Jazz by Max DePree (Dell Publishing, New York, NY, ISBN 0-440-50518-6) Managing Quality by David A. Garvin (The Free Press, New York, NY, ISBN 0-0-911380-6) The Disney Way by Bill Capodagli and Lynn Jackson (McGraw-Hill, New York, -NY, ISBN 0-07-012064-1) The Lessons of History by Will and Ariel Durant (Simon and Schuster, New York, NY, ISBN 0-671-41333-3) The Principles of Scientific Management by Frederick Winslow Taylor (Dover Publications, Inc., Mineola, NY, ISBN 0-486-29988-0) American Society of Quality: http://www.asq.org/ What is Quality , Quality Progress, July 2001 How a Good Quality Management System Can Limit Lawsuits , Quality Progress, June 2001 Managers Executed For Shoddy Quality , Wall Street Journal, October 17, 1989 Implementing Quality Programs In the Not-for-Profit Sector , Quality Progress, January 2001 Quality and Nonprofit Organizations , Quality Progress,  Marach 1999 Experiencing Quality: The Patient's Perspective , Total Quality Management, June 1997 Applying Quality Concepts to Community Issues , Quality Progress, March, 1999 The American Quest for Quality , Business Horizons, September - October 1999 Heinz Aims To Stop Brand Switches With New Refill Proof Bottles , Chicago Sun Times, July 5, 2000 Managing Customer Value , Quality Progress, June 2000 Creative Thinking For...

Words: 446 - Pages: 2

Free Essay

Business Research Week 2

...In 2001 pharmaceutical giant Pfizer was slapped with a lawsuit for the misconduct of tovafloxacin’s clinical-trial in 1996. Trovan is an oral antibiotic .Thirty families filed the lawsuit stating the unethical treatment of Nigerian children. The suit also mentions how Pfizer did not obtain consent from the children’s parents, as well as failure to adhere to the study protocol resulted in brain damage, hearing loss, and death of eleven of the 2,000 children in the study. The suit also claims that Pfizer’s irresponsibility was caused by taking advantage of a meningitis epidemic. Pfizer also failed to give the families the option of seeking an “effective and approved alternative” treatment. The suit requested that Pfizer provide ongoing medical care to evaluate the liver and joint function of the enrolled children (Ready, 2001). The uproar came to a head when stories came out in the Washington Post December of 2000. China, Africa, Coat Rica, and Thailand were all mentioned in the Washington Post about how US researchers were not ensuring that overseas study subjects gave informed consent (Ready, 2001). Pfizer shot back by stating all studies were “designed and conducted in accordance with good medical practice and ethical norms and denies the families were unaware that their children were part of the study” (Ready, 2001). Pfizer fessed up to some “protocol deviations” and “record keeping errors”, but most importantly did not “compromise patient care or the scientific conclusions...

Words: 564 - Pages: 3

Free Essay

Good to Great Book Review

...Good to Great: Why Some Companies Make the Leap... and Others Don’t ‘Good things take time, but great things happen all at once.’ – Rat Race. Jim Collins counters criticisms on Built to Last with Good to Great, by unfolding sought-after information on how to turn a company into a great one. ‘Good to Great: Why Some Companies Make the Leap…and Others Don’t’ written by Jim Collins in 2001 is the outcome of a rather ambitious research project. Collins and his team studied 11 companies, chosen out of 1,435 companies, which were able to transform themselves from ‘good’ companies to ‘great’ companies. These 11 companies were included based on at least 15 years of advanced performance. The research demonstrates the course of action that ‘good’ companies take on their journey to becoming ‘great’. Jim Collins began his research as a Stanford Graduate School of Business faculty member. At Stanford University, Collins has degrees in mathematics and business administration, as well as degrees from the University of Colorado and the Peter F. Drucker Graduate School of Management at Claremont Graduate University. In 1995, he founded a management laboratory in Boulder, Colorado where he continues to perform research and discuss his findings with executives from social and corporate areas. Collins has worked with CEOs in several companies and social sector organizations. He is the author and co-author of five books that revolve around his research including Built to Last, with Jerry I. Porras...

Words: 1737 - Pages: 7

Premium Essay

Ketchum Case Study

...Ketchum left the deepest impressions on me, though all of the site visits are impressive. I would like to share some opinions of mine with everyone of you. Firstly, Ketchum offers a culture environment that generates sense of identity. “At Ketchum, my personal values are honored and it feels like more of a home.”, said by Marc Philips, a digital and content strategist in Ketchum. A team works more efficient when every teammate has a deep comprehension about what they are doing and what is each others’ role. On the other hand, people would contribute more passion and time to their tasks if what they are doing is what they are believing. As to Ketchum, I can still remember those photos which was shot when they are working as a team. People there analyze, do creative thinking, discuss together, which generates certain consensus among them. It is those consensuses that make all their teammates align with their team and work in a more efficient way. Secondly, Ketchum has an in-house studio, which is different from what I expected. Normally, a PR agency or Advertisement Agency own a pool of outsourcings. When a strategy is made, detailed and concrete operation tasks will be distributed to outsourcings including some private studios. This is mainly because if those tasks distributed by strategy team can not fulfil the working schedule of executive team, the cost of executive team would be wasted. Nonetheless, as to Ketchum, things are different. Ketchum is large enough to generate...

Words: 499 - Pages: 2

Premium Essay

Marine Terminal Operation

...Edition: 1.1 February 2002 Distance Education Course ML–302.5 Marine Terminal Operations Unit 1 Marine Terminals The three lessons in this unit will cover the topics of: • the role and function of marine terminals • terminal development • operational planning • civil engineering aspects of terminal design. Module B: Certificate in Maritime Logistics Diploma in Shipping Logistics—Jamaica Maritime Institute 1−1 Unit 1: Marine terminals Marine Terminal Operations Unit 1 ...........Activities and expectations Agenda To complete this unit, you will: • Read and study the text in this unit and any assigned passages in the Student Reader. • Apply the information by performing the Activities • Test yourself by doing the Practice Exercises and checking your answers. Resources There is no textbook for this course. All the information you require is in this Study Guide. In addition, your Student Manual lists some books that you may wish to read to expand your knowledge. Learning outcomes When you have completed this unit you will be able to: • • Explain some of the considerations in equipment selection. • Discuss the needs for storage areas. • Discuss safety and emergency response considerations. • 1−2 Describe the role and functions of marine terminals. List the broad categories of studies that are needed in planning a new terminal. Module B: Certificate in Maritime Logistics (Course...

Words: 74405 - Pages: 298

Premium Essay

September 11th

...How have the events of September 11, 2001 affected you personally and how have they changed the country? What has been the effect on American relations with other countries? The events of September 11, 2001 will forever be etched in history. This day changed the lives of all United States citizens as well as those around the world. While the degree of change varies from person to person, the common message that everyone will forever share is that this day marked a new beginning for all. The magnitude and variance of change that was felt as a result of September 11th impacted individuals, neighborhood communities, cities, states, nations, and finally the world. Although I did not lose anyone as a result of the terrorist attacks, it was close, too close for comfort. While my story pales in comparison to the thousands who lost family members and friends on that day, I share my heartache and grief with all of them. September 11, 2001 was a frightening day for me, one that I will never forget. I was eighteen at the time and a freshman in college. After my morning class I passed a television in one of the on-campus café’s that was showing what I thought was a replay of Tower one of the World Trade Center being struck by an airplane. To my shocking astonishment it was actually live coverage and showing Tower two of the World Trade Center being stuck by another airplane. My immediate thought was to get on the telephone and call my family. My entire Mother’s side of the...

Words: 1767 - Pages: 8

Premium Essay

Ncoer

...A: If an NCO receives a DUI, it should be specifically mentioned on the NCO-ER. You can not mention any disciplinary action (such as article 15, letter of reprimand) but you can mention the offense that led to that action. Therefore, specifically stating the fact is acceptable and encouraged. For example: o NCO exercised poor judgment by operating a motor vehicle while under the influence of alcohol o NCO was cited for driving with blood alcohol content of 1.6 - well above the legal limit of .08 Q: I have a NCO who currently has a profile which prohibits him from taking the APFT. The problem is he is over the weight screening table and does not meet the body fat standards. The NCO-ER indicates 72/232 'NO' and a bullet comment indicating that a doctor has evaluated weight as medical disorder and treatment is pending. The rater checked the 'success' box. The unit has not put the soldier in a weight control program due to the medical condition and states they will not mark 'Needs Improvement.' Is the bullet comment acceptable and can the NCO be rated as 'success?' A: The correct entry is '72/232 NO.' The bullet should state something to the effect as the following: o soldier has a confirmed medical disorder which resulted in the overweight condition; soldier is not currently enrolled in an overweight program due to medical diagnosis As far as whether to check 'SUCCESS' or 'NEEDS IMPROVEMENT,' that is the rater's call. If the rater feels strongly that the only reason...

Words: 488 - Pages: 2

Premium Essay

Car Wash Partners

...Curtis – successful entrepreneur from the past. Credible? Curtis capable of leading major change in this industry? No further management team as yet Investors Cabot Brown (Brown & McMillan) Start up-VCs? First deal Who are their investors? Bill Burgin (Bessemer Partners) Experienced VC Investing with a friend? Does the investment fit their needs? Car Wash Partners Valuation Who puts up the money? (BMC, Bessemer; total of $6.6) How much is Curtis’ contribution worth at this stage? The “pre-money” value ($1.1; “post-money” value ($7.7, see Exh 9). VCs had 86% of capital) P/EBITDA 1997 (Exh 6); assuming 50% leverage P = $7,700 EDITDA = $629 Ratio = 12.2x In 2001: EBITDA = $50,192 (Increase due to 45x growth in revenues; 1.8x growth in CF margins) ROI = $18.8/$142 = 13.2% (after $135 of new equity financing) In 2001, at Exit via IPO at EBITDA x 12 = $600 million X 15% = 90 4yr ROI = EBITDA x 10 = 500 75 P/E of 25 = 470 70 P/E of 15 = 282 42 85% 77 74 53%...

Words: 298 - Pages: 2

Free Essay

2oth Century Genius Award

...20th Century Genius Award Paper Daric M. Grant HUM/102 University of Phoenix June 25, 2011 Nancy Erickson 20th Century Genius Award Paper Good evening to those who are in attendance tonight, over the last 100 years, we as Americans have bared witness to the evolution of automobiles, participated or hated the civil rights movements, been exposed to the birth of technology and world commerce, and pushed our military strengths to unbelievable measures. Tonight, we are focusing strictly on the men and women who have made contributions in other areas of history. Tonight, we focus on the geniuses. What solidifies a genius? The answer to this difficult yet commonly discussed topic definitely brings about controversy among those who choose to indulge in the conversation. Most American citizens today identify with the so-called “Genius” by the artistic works of that individual. Based on the findings, we analyze and determine whether or not the information pertaining to the subject has impacted society or lack thereof. If it has changed the overall path of human thought, it is considered genius, and the creator should be graced with such a title. If not, we move forward inspecting the next piece of vital information. During the course of this essay we will uncover one of the most underrated African American poets of the 20th century. This individual deserves recognition for his influential speech patterns that have altered the...

Words: 1443 - Pages: 6

Premium Essay

Finance

...PROBLEM STATEMENT In mid September 2001, Jennifer Campbell, the chief financialofficer of Eastboro Machine Tools Corporation, a large CAD/CAM (computer-aided design andmanufacturing) equipment manufacturer must decide whether to pay out dividends to the firm’sshareholders, or repurchase stock. If Campbell chooses to pay out dividends, she must alsodecide on the amount of the payout and how it would affect the company going forward. Anadditional question is whether the firm should embark on a campaign of corporate-imageadvertising and change its corporate name to reflect its new outlook of being a moretechnological company.When considering whether or not it is necessary to pay dividend to shareholders, EastboroMachine Tools Corporation have a problem, the problem is the correct decision andimplementation of Eastboro's dividend policy. In that it has to decide how to provide enoughcash to ensure the upcoming aggressive growth of 15% compounded in the following years. SITUATION ANALYSIS After two massive restructurings, the firm has established itself as anindustry leader in CAM/CAD technology business. Its product being the “Artificial Workforce”appears to have a bright future. Most of securities analysts are optimistic about the product’simpact on the company. This is why Campbell took the bold approach to assuming that thecompany would grow at a 15% compound rate. For 3 years in a row since 1996, dividends hadexceeded earnings, except in 1999, dividends were decreased to a...

Words: 391 - Pages: 2