...Introduction: The diet coke and Mentos experiment has been a favorite of amateur scientists, but how does it work? There have been debates, and scientists have concluded that the diet coke and Mentos is a physical reaction, called nucleation. Nucleation sites are areas that have high surface with low volume. Such places can be your fingerprint, scratches on glass, specks of dust, or even Mentos candy (Eepy Bird). Mentos candies have a pitted surface that’s rough when looked at through a microscope, therefore creating a wonderful place for nucleation to occur. Water molecules like to be next to other water molecules, so if you drop something into the soda, like Mentos, it acts as a site for growth of bubbles. Mentos have a high ratio of surface area to volume, so there’s more places for bubbles to go, creating the fountain of fizz (NewScientist). The goal of the experiment was to test different types of sodas and to see what type of soda reacted best with the Mentos to create the biggest fountain of fizz. Materials: • 2000 mL graduated cylinder • Mentos candy • Mentos candy dispenser • 2-Liter bottle of Mountain Dew Procedure: First, all of the materials were obtained. Five Mentos candies were dropped into the Mentos candy dispenser and the pin was put through the hole to secure the Mentos from falling out of the bottom of the dispenser. Then, the cap was unscrewed from the 2-Liter bottle of pop and the Mentos candy dispenser was screwed on...
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...There is a lot of debate in the Science world that when Mentos react with Diet Coke, it is a chemical reaction. This statement though, is proven to be false. If you look at the definition of a chemical reaction, it is a “process that involves the rearrangement of the molecular or ionic structure of a substance.” When a Mento is dropped into Diet Coke it is’t changing the molecular structure of the substance, it is just simply changing the phyiscal structure. Instead of a chemical reaction happening, it is what they call “Nucleation.” Nucleation is the process that occurs in the forming of crystal from a solution, liquid, or vapour. All the fizz at the top of the soda is carbon dioxide, so when it is all squeezed into the soda it is looking...
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...Stephanie R. Selmani David Star-Glass BMGT 110 29 Apr 07 Images of a Corporation The Coca-Cola Company Due to an amended lawsuit filed by the United States District Court for the District of Kansas for high levels of benzene, a carcinogenic which is mostly used plastics. Eating or drinking food containing high levels of benzene can cause vomiting, irritation of the stomach, dizziness, sleepiness, convulsions, rapid heart rate and death. (Benzene: Wikipedia) The Coca-Cola Company has reformulated a few of their products. Vault Zero and Fanta Pineapple have been reformulated and have been approved by the company with a best-buy date of January 2008. Nevertheless, the net operating revenues for 2006 finalized at a grand total of Twenty-four Billion dollars which contributes to the reason Coca-Cola is the largest manufacturer, distributor and marketer of nonalcoholic beverages and syrups in the world. The Coca-Cola Company today reported full year earnings per share of $2.16, which included a net charge of $0.21 per share. (The latest from the Coca-Cola Company: The Coca-Cola Company) History. In 1886, John Pemberton concocted a caramel-colored mixture then transported to Jacob’s Pharmacy where it was put on sell for five cents a glass. Pemberton’s book keeper Frank Robinson named the mixture Coca-Cola, and wrote it out in a distinct script. (Heritage Timeline: The Coca-Cola Company)Due to Pemberton’s lack of business skills the company total of sells was about nine glasses...
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...The current issue and full text archive of this journal is available at www.emeraldinsight.com/1352-2752.htm YouTube: an opportunity for consumer narrative analysis? Stefano Pace ` Universita Bocconi, Milano, Italy Abstract Purpose – The aim of the paper is to discuss a possible extension of narrative analysis to a new medium of expression of consumer behaviour, specifically YouTube. Design/methodology/approach – Marketing and consumer behaviour studies often apply narrative analysis to understand consumption. The consumer is a source of introspective narratives that are studied by scholars. However, consumption has a narrative nature in itself and consumers are also storytellers. YouTube is a new context in which subjects tell stories to an audience through self-made videos and re-edited TV programs. After defining the pros and cons of different approaches to the study of YouTube, narrative analysis is presented as a possible means of understanding YouTube. Findings – Some preliminary evidence is presented by discussing several YouTube videos. These indicate that YouTube content can be better understood as stories, rather than example of other approaches, such as visual analysis, media studies, videography, and others. Research limitations/implications – From the analysis conducted, preliminary managerial implications can be drawn. It seems unlikely that normal TV broadcasters will be substituted by YouTube videos. For the most part, YouTube content draws its sense and shared...
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...science. This cool experiment on the luminescent science behind glow sticks is one of many fantastic and informative videos on YouTube hosted by Steve Spangler. 3. Inertia Experiment This basic experiment using a pen cap, a bottle, and a crochet hoop demonstrates one of Sir Isaac Newton's most fundamental principles-"an object at rest stays at rest." 4. How to Make a Rain Cloud in a Bottle Teach kids the curious process of condensation with a bicycle pump, a soda bottle, and a few other simple items. This is a great way to teach the science behind everyday weather. 5. Afraid of Pop Rocks? Discovery Channel's venerable Mythbusters team uses science to debunk the popular urban legend that the combination of Pop Rocks and soda could cause your stomach to explode. Use this video to talk with your class about how to pose scientific questions. 6. How Do You Keep an Egg from Breaking? How Stuff Works creator Marshall Brain offers a kid-friendly look at the science behind a shattering egg. How can you drop an egg from a height of two feet and not have it break? Watch this video with your students and invite them to figure it out! 7. What Is Surface Tension? Surface tension is what allows a paper clip float in a glass of water. Teacher and author of the Quirkles series, Terri Johnson, shares a simple science experiment on surface tension using dish soap, milk, and food coloring. 8. C02 is Heavier than Air Using household ingredients, this experiment illustrates the weight...
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...Abstract Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But as more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for consumer engagement on the People’s Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Webbased power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives way to brand protection; and brand value is driven by risk, not returns. # 2011 Kelley School of Business, Indiana University. All rights reserved. 1. The party crashers: Marketers and the Social Web Brands today claim hundreds of thousands of Facebook friends, Twitter followers, online community members, and YouTube fans; yet, it is a lonely, scary time to be a brand manager. Despite marketers’ desires to leverage Web 2.0 technologies to their advantage, a stark truth presents itself: the Web was created not to sell branded products, but to link people together in collective conversational...
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...Business Horizons (2011) 54, 193—207 www.elsevier.com/locate/bushor The uninvited brand Susan Fournier a,*, Jill Avery b a b Boston University School of Management, 595 Commonwealth Avenue, Boston, MA 02215, U.S.A. Simmons School of Management, 300 The Fenway, M-336, Boston, MA 02115, U.S.A. KEYWORDS Branding; Brand management; Social media; Web 2.0; Co-creation Abstract Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But as more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for consumer engagement on the People’s Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Webbased power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives way to brand protection; and brand value is driven by risk, not returns. # 2011 Kelley School of Business, Indiana University. All rights reserved. 1. The party crashers: Marketers and the Social Web Brands...
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...Chapter 1 : Introduction To Marketing Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is the key factor behind the success of a company. Generally a company produces many things which may include different kinds of consumer products, electronic goods or may be many services. Every company spends huge sums of money to these marketing strategies. They employ these specialized people in the field of marketing in lieu of huge remuneration. The chief responsibility of these marketing is to make these products popular and to prepare new marketing ventures so that people develop some sorts of understanding about the company and its products or services. When it comes to marketing, most if not all marketing professionals have a different approach on how to reach consumers. Despite the differences in how consumers are reached, the goal is often the same; encourage consumers to purchase a specific product or service. The obvious way to increase your consumer base is to increase the amount of consumers you reach. Evolution of Marketing Earlier approaches The marketing orientation evolved...
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...Theories of Marketing Week 1 – lecture 1 History of marketing 1. Production : supplying markets 2. Selling: convince people that what the organization happen to have is what they need. 3. marketing : let’s ask people what they want and then produce it. What can I make that will serve my customers better? It needs to be something relevant, innovative or unique MKG definition it’s all about sales and market share : it doesn’t say anything about relationship NOW : how can I create value so I will be able to sale more, it’s the only way to survive. To stay alive you need to have a lot of capabilities and tools to survive What is marketing? Marketing includes more than just needs, it’s concerned with providing the right product to the right person at the right moment. That way it creates value. This way it also incorporates innovation. Functions & processes/activities are the things we do to deliver customer value. These can be strategic and tactical. History of marketing thought - philosophy * Production orientation, huge production lines trying to find bigger markets. Its all about efficient distribution. Demand is huge, supply was very small, they didn’t care about colour for example. Marketing was all about getting your product efficiently to the consumer. Marketing is a very contextual science, how do we deal with circumstances, and how do we become successful in these circumstances. * Selling orientation, extra activities...
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...Advertising and Public Relations 1) Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called ________. A) sales promotion B) direct marketing C) advertising D) personal selling E) public relations Answer: C Diff: 2 Page Ref: 430 Skill: Concept Objective: 15-1 2) A company's total marketing communications package consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________. A) the communications method B) integrated marketing C) the promotion mix D) competitive marketing E) target marketing Answer: C Diff: 1 Page Ref: 428 Skill: Concept Objective: 15-1 3) According to the opening scenario, GEICO has become the fourth-largest insurance company by ________. A) integrating humor and creativity into its minicampaigns B) targeting a niche market of people with exceptional driving records C) offering cost savings directly to customers without sales personnel D) marketing its product through creative print ads in major magazines E) creating a website that is appealing to both young and old drivers Answer: A Diff: 3 Page Ref: 428 Skill: Concept Objective: 15-1 4) All of the following are important decisions during the process of developing an advertising program EXCEPT ________. A) setting advertising...
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...Marketing 201 Chapter 1 Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return. Needs: States of deprivation Wants: Form that needs take as they are shaped by culture and individual personality Demands: Wants backed by buying power Segmentation, targeting, demarketing. * Production concept is the idea that consumers will favour products that are available or highly affordable. * Product concept is the idea that consumers will favour products that offer the most quality, performance, and features. * Selling concept is the idea that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort. * Marketing concept is the idea that achieving organizational goals depends on knowing the needs and wants of the target markets and delivering the desired satisfactions better than competitors do. * Societal marketing long-term interests, and society’s long-run interests. Marketing mix: Place, promotion, product, price * An integrated marketing program is a comprehensive plan that communicates and delivers the intended value to chosen customers. Customer Relationship Management (CRM) : building and maintaining profitable customer relationships by delivering superior customer value and satisfaction * Customer’s perceived value * Customer satisfaction: product’s perceived performance matches...
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