...Edition: 1.1 February 2002 Distance Education Course ML–302.5 Marine Terminal Operations Unit 1 Marine Terminals The three lessons in this unit will cover the topics of: • the role and function of marine terminals • terminal development • operational planning • civil engineering aspects of terminal design. Module B: Certificate in Maritime Logistics Diploma in Shipping Logistics—Jamaica Maritime Institute 1−1 Unit 1: Marine terminals Marine Terminal Operations Unit 1 ...........Activities and expectations Agenda To complete this unit, you will: • Read and study the text in this unit and any assigned passages in the Student Reader. • Apply the information by performing the Activities • Test yourself by doing the Practice Exercises and checking your answers. Resources There is no textbook for this course. All the information you require is in this Study Guide. In addition, your Student Manual lists some books that you may wish to read to expand your knowledge. Learning outcomes When you have completed this unit you will be able to: • • Explain some of the considerations in equipment selection. • Discuss the needs for storage areas. • Discuss safety and emergency response considerations. • 1−2 Describe the role and functions of marine terminals. List the broad categories of studies that are needed in planning a new terminal. Module B: Certificate in Maritime Logistics (Course...
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...beverage industry with approximately 40% share in industry for several years. Coca Cola is has a very strong brand recognition in market due to the strong marketing and advertisement strategies they have. Pierce says, “Coca Cola focus on corporate social responsibility programs like healthy leaving, recycling packaging, water stewardship, energy conservation and much more provides the competitive advantage to company over others.” (Pierce, 1987) They focus on ways to make the environment better and safer. HR Support of the Company Mission Human Resources according to DeNisi & Griffin, “are the people that an organization employs to carry out various jobs, tasks, and functions in exchange for wages, salaries, and other rewards.” (DeNisi & Griffin, 2011) The mission statement is, “To refresh the world…, To inspire moments of optimisim and happiness, and to create value and make a difference.” (Coca Cola Company, 2014) One way HR will support the company mission statement is by playing...
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...management can include ideas such as making sure one has enough resources for the business but not an overburden so that products won’t get used. INTRODUCTION The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups. Along with Coca Cola, the world's best known brand, The Coca Cola Company markets four of the world's top-five soft drink brands, including Diet Coke, Fanta and Sprite. Throughout the world, no other brand is an immediately recognizable as Coca Cola. Any company to be successful need to use it resources very efficiently. the emergence of HRM as a universal remedy for integrating business strategy and people management has exposed personnel practitioners to a fresh set of role challenges and managerial expectations that have stressed out the gaps between the HR language and reality. The goal of human resource management is to help an organization to meet strategic goals by attracting, and maintaining employees and also to manage them effectively. Coke achieved great heights by planning controlling and organising their resources effectively. They are currently the leaders in the soft drink industry. What does it take to become one of the largest global companies in the world? The Coca-Cola Company answered this question by inventing a great product, implementing great company values for employees and creating a vision that has evolved into a Manifesto for...
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...business strategy Individual Assignment Table content Content Page number Acknowledgement……………………………………………………………….……………1 Executive summary ……………………………………………...………………………..…..2 Introduction 4 Task 01 – Report 6 (LO 1.1) Strategic context 6 (LO2.3) Stakeholder analyzing 9 (LO2.1) Organizational audit 11 Porter’s Value Chain for Coca Cola Company 11 VRIO Framework 14 (LO 2.2) Environmental audit 16 PEST analysis 16 Porter’s five forces analysis 18 SWOT analysis for Coca Cola Company 20 (LO1.3) Different planning techniques 22 Product life cycle 24 BCG Matrix 25 GE Matrix 26 (LO1.2) Criticisms of strategic planning 27 (LO 3.1) Ansoff’s Growth Strategies 29 (LO3.2) Future strategy for the Coca Cola Company 33 (LO4.1) Roles and responsibilities for strategy implementation 34 (LO4.2) Resources requirements for new strategy (Water purification system) 36 (LO4.3) Time scale to monitor the strategy 37 Conclusion 38 References 39 List of Figures IV. IV. Figure Page Number Figure 01 – Stakeholder analyzing 9 Figure 02 - Porter’s Value Chain 11 Figure 03 - VRIO framework 15 Figure 04 - PEST analysis 16 Figure 05 - Porter’s five forces analysis 19 Figure 06 - BCG Matrix 25 Figure 07 - GE Matrix 26 Figure 08 - Ansoff’s Growth Strategies 29 Figure 09 - Ansoff’s Growth Strategies for Coca Cola 32 Figure 10 - Time scale……………………………………………………………………......37 Introduction In this assignment describe the strategies of...
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...China. Entering into an outside business sector is similar to running across new domain for entrepreneurs. Remote nations have diverse laws, economies, business methodologies and coin. Social contrasts can additionally obstruct a nation's prosperity. Despite the fact that each business ought to suspect a tremendous learning bend, entering a remote business sector could be simpler with the reception of a couple of techniques (Krishna, 2005). Coca Cola One of the most popular carbonated drinks in stores, restaurants, and confection machines is coca cola and not just in one or two countries but it has got its operations worldwide. It is conveyed by The Coca-Cola Company of Atlanta, Georgia, and is customarily suggested fundamentally as Coke (an enlisted trademark of The Coca-Cola Company in the United States since March 27, 1944). In the first place the company was started with a medical patent and that was back in the late nineteenth century. The person who got this patent was John Pemberton. one of the leading and famous business man of that time Asia Griggs Candler was the one who acquired the company and it his strategically planned decision that showcased the company with great success overall the world. This all took...
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...spread of its fame worldwide (Passport, 2013). Another strategy is that of product differentiation. The company ensures market opportunities procurement at every level. The efforts it makes to satisfy all customers by understanding their needs are paramount. The company warrants are serving all people despite their age and through observing their health by producing diet cokes. An individual’s economic status is not an impediment to obtaining a coke drink as it is available in various bottle sizes and shapes. The last key strategy espoused by this company is technology utilization. Technology has improved on transportation of the company’s products and there has been an invention of computerized machines thus mass production. Communication improved, and this heightened the trading process. Global management and HR strategies in multinational companies (MNCs) varies greatly from that of local companies. The HR policies implemented in MNCs ensures the consideration of the political, social and cultural values of the various host countries. Multiculturalism is a key element considered in the employment sector, and the HR department has an immense role in ensuring there are balance and fairness. In MNCs, the management while making decisions concerning the company have to ensure that the employee’s effectiveness...
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...Organizational Behavior & Human Resource Management ECM62BUS Assessment 2: Individual Business Report Name Date Abstract The role of human resources management is indispensable in Southwest Airlines and the Coca Cola Company. The department has the power of steering the companies to success and greatness. Indeed, this department deserve due attention because of the role it plays in the two organizations. However, the two companies, Southwest Airlines and the Coca Cola Company manage their human resources in somewhat different ways. Some of these ways employed by the company contravenes the conventional way of managing human resources. This paper therefore, made a critical evaluation of the human resources management of the two organizations. Apart from critically organizing the human resources management, the paper also highlights the organizational structure and change management issues in the two organizations. From this analysis, the paper claims that the because the two organizations operate in different industries, aviation industry and hotel industry, the manner in which the human resources management practices are conducted is unique for each of the organizations. It is also noted that each of the organizations has a distinct organizational culture. In the same note, it is observed in this paper that the two organizations have different organizational structure. Because of these differences, the PESTLE and SWOT analyses...
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...and original knowledge and has not been submitted to SIESCOMS or any other institute for any other examination. Signature of the Student: Date: 5th July 2015 Name of the Student: Sunil Kumar Bose Roll No.: 111 Acknowledgement I take this opportunity to express my profound gratitude and deep regards to my corporate project guide Mr. Gurjot Singh Bedi, Area Sales Manager (ASM) and Mr. Alok Chand, Sale Manager (SM), HCCBPL Varanasi for his exemplary guidance, monitoring and continuous encouragement throughout the course of this training. The help and guidance given by him time to time shall carry me a long way in the journey of life on which I am about to embark. I would also thanks Mr. Vikrant Singh, HR Manager, Mr. Vivek Chauhan and Mr. Ambesh Kumar Ojha, H.R. Executives, Mr. Raghvendra Singh (Finance Executive), HCCBPL Varanasi for providing me the immense esteemed opportunity to work with...
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...of the organization. Apply this model to the situation at the coca-cola company at the point when the lawsuit was served in 1999. As it is stated in the case of Coca-Cola, it was a marketing machine ran by bureaucrats and tried to create an image of their brand more than to give to customers what they want. At that stage, Ivestor, who was a CEO of the company, was focusing more on the numbers and revenues than on what is really going inside of the company. He was described as insecure and arrogant and refused to listen to his own people, working for him. Instead of solving the real problems in the company, he was focusing on keeping profits on the same level. Case gives an example of passivity of his actions by increasing the price of Coke syrup sales to bottlers to keep it. Of course, it was a mandatory action due to the largest product recall in their history, but it only accumulated a racial tension in the company, as he was indifferent to people and focused on financial results. His lack of actions for solving the internal problem led to a lawsuit with his own company, which could be prevented if he has listened to people, who tried to warn him and turn him to actions. However, he ignored them. Ivestor tried to prevent dramatic outcomes of the lawsuit more than to solve the problem and prevent it in the future. His actions increased the number of plaintiffs from 4 to over than 2000 participated...
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...Coca cola case study In 2007, Coca-Cola began working in partnership with the Carbon Trust to calculate the carbon footprint of some of its most popular products in Great Britain. As part of this work, Coca-Cola Enterprises (CCE) piloted the Carbon Trust's product carbon foot printing methodology (PAS 2050). In March 2009, the carbon footprint of four brands (Coca-Cola, Diet Coke, Coke Zero and Oasis Summer Fruits) was published .The work that the Carbon Trust has undertaken with Coca-Cola in Great Britain is now being applied to a wider range of products and across European markets. The Carbon Trust has now licensed its Footprint Expert tool to Coca-Cola. During 2011 Coca-Cola will use the tool to repeat the carbon foot printing of the 14 products originally selected, as well as extending it to a further 36 products. Coca-Cola has launched Trace Your Coke, a new online tool to help consumers understand the journey and carbon footprint of some of its most popular products.In the distribution channels, the company has installed 2000 EMS-55 energy management devices in vending machines. These devices activate lights and adjust cooling based on use, leading to improved energy efficiency by up to 35 percent. In addition, the company installed 1,400 climate-friendly coolers at the 2010 Olympic Games to reduce greenhouse gas emissions by approximately 5,600 metric tons, the equivalent of taking about 1,200 cars off the road for an entire year. Finally...
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...Financial Analysis Project – Final Paper Jennifer M. Harding Cardinal Stritch University MBA 521 August 28th, 2014 Purpose of Analysis All managers need to understand where value comes from in their firm. The purpose of this analysis is to identify the financial strategy and performance of this particular publicly traded company. The process of understanding the risk and profitability of a company by analyzing reported financial info, especially annual and quarterly reports are vital to identifying the company’s overall financial performance. I wanted to analyze Coca Cola because the company has so much history and is one of the most recognizable brands in the world. I have always enjoyed researching food and beverage companies because of my background in the food service industry. I have always been fascinated by brand power of food and beverages and the corporations that are behind particular brands and products. Company Background and History The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. Headquartered in Atlanta, Georgia, the company is best known for its flagship product, Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Griggs Candler (December 30, 1851 - March 12, 1929), who incorporated The Coca-Cola Company in 1892 (Wikipedia, 1). The company operates...
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...Assignment 1: Strategic Management and Strategic Competitiveness 1 Assignment 1: Strategic Management and Strategic Competitiveness Cherise Bacon Dr. Williams BUS 499 - Business Administration Capstone April 16, 2014 Assignment 1: Strategic Management and Strategic Competitiveness 2 Coca Cola declares that their company serves as the standard against which we weigh our actions and decisions. * To refresh the world * To inspire moments of optimism and happiness * To increase value and make a difference Coca Cola vision serves as the framework for our roadmap and guides every aspect of their business by describing what the need to accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands the antipate and satisfy people’s desires and needs. Partners: Nurture a winning network of customers and suppliers together to create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to share owners while being mindful of their overall responsibilities. Productivity: Be highly effective, lean and fast organization. (By Coca-Cola company). Assignment 1: Strategic Management and Strategic Competitiveness...
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...Coke and Christmas Ask a child about Christmas and the response you will get will most likely have to do with the man that supposedly travels from the North Pole in a sleigh pulled by reindeer, that goes down there chimney, and brings them presents, Santa Clause. But how did the image of this jolly old man come about? The truth is from the advertisements of Coca-Cola. And as the years went on, Coke’s Christmas advertisements continued. An advertisers goal is to attract consumers to their products. One way they do this is using specific calendar events to tie the product in with, including special events and holidays. For example, the candy producers Nestlé, Mars, and Hershey have made great profits around the time of certain holiday’s, such as selling candy hearts around Valentine’s Day and chocolate eggs around Easter. “The kings of candyland – Nestlé, Mars, and Hershey – have been able to ‘own’ these holidays during which they sell special candy at full retail price. In fact, seasonal sugar accounts for most of these companies’ profit, with Easter far in the lead with sales of more than half a billion dollars” (Twitchell 104). But the greatest “advertising time-bomb” (Twitchell 104) is when Coca-Cola decided to use Santa Clause, around Christmas time, in their advertisements. In the 1800’s, Clement Clarke Moore and Thomas Nast created the first images of Santa Clause. Moore wrote a poem called, “The Visit From Saint Nicholas,” for his daughters that ended up being...
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...define these leading companies provide the fodder NGOs are looking for to further their agendas. Global Exchange’s attacks on Starbucks over fair-trade coffee and against Nike over sweatshops in Asia, like the Center for Science and Environment’s (CSE) attack on Coca-Cola India, are all examples of NGOs using companies’ powerful reputations against them. Being an attractive target, however, need not imply vulnerability. Organizations and their leadership teams need to start thinking systematically, proactively, and strategically about their reputational risk from crises concerning CSR (corporate social responsibility) and take actions to mitigate these risks before they become reality. The CSE’s allegations of pesticide-contaminated Coke and Coca-Cola India’s response provide an important example of the world’s most important brand under attack and the steps taken in the aftermath. This example highlights the importance of a strong reputation, a willingness to collaborate, and a strategic response to successfully weathering the crisis. Purpose of the Case Study 1. To give students the opportunity to apply a strategic framework to corporate communications, in a foreign context, with a global brand 2. To identify how, why, and where an organization is vulnerable to a...
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...What Coca-Cola Did Wrong, And Right, In China The company moved very wisely in trying to buy Huiyuan--except when it came to dealing with the government and the law. The Chinese government rejected Coca-Cola's planned $2.3 billion acquisition of the Chinese company Huiyuan Juice, despite Coke's announcement a week earlier that it would commit $2 billion on top of that to expansion in China over the next three years. When the government declared the deal dead, a chill blanketed boardrooms around the world. Is the climate for foreign firms in China cooling? Is protectionism rearing its ugly head? What happened? Retail sales in China are still growing at a double-digit rate despite the global financial turmoil. The country can no longer be considered an emerging market for many brands. It became the largest market in the world for automobiles earlier this year; car sales rose 25% in February after the government started issuing tax rebates for small engines. Companies are getting more and more of their revenues from China; Yum! Brands (nyse: YUM - news - people ) generates about a third of its revenue from its KFC and Pizza Hut sales in China. If the country turned inward, the effect on the bottom-line of businesses from Unilever to General Motors would be huge. However, China's government went to great lengths to indicate that the rejection of the deal was about monopoly, not protectionism. My own observations suggest that local officials throughout the country are green-lighting...
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