...in batteries that can be used to charge ipods, cell phones, and/or cameras. Compartments for reusable plastic utensils that will be included in initial purchase of the pack. A water-bottle, in its own side-pocket, that utilizes Thermos vacuum technology that will have a removable lid/straw combination, essentially turning the bottle into a “camelback” like apparatus for no-hassle beverage consumption during bike rides and other adventures will also be included. There will be an inner separation that is well-padded on all sides that will be ideal for laptop toting. There will also be an extractable water-proof cover that will pull out from bottom and cover the entire back to protect against unexpected rainfall. All of these features and benefits will be wear the Thermos name that, through its 106 years in business (thermos.com, 2010), represents reliability and sustainability in itself. Augmented: The packs will come in a variety of colours and sizes including a line of children’s packs that will have various kid-popular cartoon images on the front. There will be a 30-day satisfaction guarantee as well as a 1-year limited warranty – the limits being loss and physical damage to name a few. There will also be a recycling guarantee that offers a discount towards purchase of a new pack if customers return old pack to Thermos for recycling. Features and Benefits Summary Segment Needs Product Feature Benefit Product to carry homemade lunch to work/leisure activities Backpack with...
Words: 1399 - Pages: 6
...Josh Smith Dr. Tom Jones English 101 December 5, 2006 The Big Bad Wolf • Three little pigs dance in a circle singing "Who's afraid of the big, bad wolf?" • Little Red Riding Hood barely escapes the cunning advances of the ravenous wolf disguised as her grandmother. • Movie audiences shriek as a gentle young man is transformed before their eyes into a blood-thirsty werewolf, a symbol for centuries of the essence of evil. Such myths and legends have portrayed the wolf as a threat to human existence. Feared as cold-blooded killers, they were hated and persecuted. Wolves were not merely shot and killed; they were tortured as well. In what was believed to be a battle between good and evil, wolves were poisoned, drawn and quartered, doused with gasoline and set on fire, and, in some cases, left with their mouths wired shut to starve (Begley 53). Convinced that they were a problem to be solved, U.S. citizens gradually eradicated gray wolves from the lower 48 states over a period of 25 years. Today many people are convinced that the elimination of the gray wolf was not only an error, but also a detriment to the quality of life in this country. There has been a public outcry to rectify the situation created by the ignorance of our ancestors. However, in seeking to address a situation created by the human compulsion to control nature, it is crucial to discern how much human interference is necessary. Human control must be tempered by respect and restraint...
Words: 2667 - Pages: 11
...Three little pigs dance in a circle singing "Who's afraid of the big, bad wolf?" Little Red Riding Hood barely escapes the cunning advances of the ravenous wolf disguised as her grandmother. Movie audiences shriek as a gentle young man is transformed before their eyes into a blood-thirsty werewolf, a symbol for centuries of the essence of evil. Such myths and legends have portrayed the wolf as a threat to human existence. Feared as cold-blooded killers, they were hated and persecuted. Wolves were not merely shot and killed; they were tortured as well. In what was believed to be a battle between good and evil, wolves were poisoned, drawn and quartered, doused with gasoline and set on fire, and, in some cases, left with their mouths wired shut to starve (Begley 53). Convinced that they were a problem to be solved, U.S. citizens gradually eradicated gray wolves from the lower 48 states over a period of 25 years. Today many people are convinced that the elimination of the gray wolf was not only an error, but also a detriment to the quality of life in this country. There has been a public outcry to rectify the situation created by the ignorance of our ancestors. However, in seeking to address a situation created by the human compulsion to control nature, it is crucial to discern how much human interference is necessary. Human control must be tempered by respect and restraint. Programs designed for the protection and restoration of wildlife must reflect deference for the...
Words: 2499 - Pages: 10
...You will find 3 secrets and techniques to getting long-lasting results from an indoor tanning lotion. The very first secret is prepping your skin to interact with the compounds contained in the lotion. It is important for you to eliminate hair from the sections of your body that you intend to tan. You may do this by waxing or shaving. Select an approach which will not irritate your skin as you remove your hair. You will then exfoliate your skin. It will get rid off the dead pores and skin tissue on your body and assure a smooth surface for the indoor tanning lotion to settle on. Not only is this action vital to long-lasting results, but it's going to ensure that your tan is streak-free and natural-looking. For those who go tanning often, then you must add exfoliation to your day-to-day shower regimen. An excellent product you can use for exfoliation is St. Ive's Apricot Scrub. It's gentle on your skin and easy to apply. But if you prefer not to buy an exfoliate, add ordinary sugar or salt to lathered soap and apply the mixture with a washcloth or a loofah sponge. You should take a shower before you exfoliate. Adjust the water temperature so that it's as warm as you can tolerate without hurting yourself. The high heat will soften your skin and make it supple enough to allow dead skin cells to be scrubbed off easily. Start exfoliating on your legs and then work your way up. The best way to remove dead skin cells is to use circular motions across the surface of your skin. With...
Words: 552 - Pages: 3
...Hot packs are used to soothe stretched out or injured muscles. You are probably wondering what a hot pack is; a device that you put on a sore spot and that device starts to become warm. You can get hot packs from where you get your groceries, online, pharmacies, etc. Inside of the hot pack are sodium acetate crystals which trigger the device to become warm. This process is called exothermic, meaning release of heat/energy. Hot packs can potentially soothe your injuries or sore spots. Hot packs and cold packs are different devices, but they can be used to heal/soothe the same sore spot or injury on your body. When you first activate a hot pack it takes time for it to actually start to get warm. When you place the hot pack into warm/hot water the heat flow is usually high temperature to a low temperature, when the water has reached the hot pack. There is a balance of systems for the hot pack. Cold packs are the opposite of a hot pack but can do the same thing as a hot pack, which is heal an injury. Cold packs and hot packs are different, but both types of packs can heal you....
Words: 699 - Pages: 3
...There was once a extremely nice hotel on the old delta road. All the folks stayed there when they visited Delta Creek. The only downside was that the hotel was right next to a cemetery but it wasn’t any cemetery it was the Wolfside cemetery. The word about the Wolfside cemetery was that every year on the 15th of October there was a pack of wolves that would come and dig up some of the graves. In 1958 was when everyone said it started happening. Since that rumor spread the hotel got less customers and eventually went out of business. The first who told Angelica this was her parents. When she was nine years old. It was currently Oct.14, 2009 and the whole town was getting ready to stay in the next night because it was dangerous to go out with...
Words: 703 - Pages: 3
...The making of the CEO - Why you need Personal Branding Now that you’re in the most prestigious business school, what is next? Now that you have landed that job, what is next? Now that you have obtained that degree, what is next? Competition in today’s business world has grown even stiffer, making it really tough to stand out and shine through the clutter. Good grades and lots of extracurricular activities alone won’t guarantee that. So, one of the best ways of staying ahead of the pack in today’s business world is to stand out, have a unique brand amongst peers. Bottom line, It’s about bringing who you are to what you do and how you do it. It’s about making your mark by being your-best-self. It's about what you're known for and how people experience you. Now that is personal Branding and if you don’t know, you already have one. How to prove it, Ask your friend, colleague or just a neutral person what they think when they see you or hear your name. Many of us are somewhat ‘digital natives’. We are citizens of 2, 3 or even more digital/social media communities - LinkedIN, facebook, twitter, Instagram, Blogs etc. All of these are some of the composite part of your personal brand. They speak volume about you, have shaped people opinion about you. So if ever wondered why some people do not take you seriously, you need to check what it is you’re churning out physically, socially, or digitally. Good news is this, while you may not be able to do much about what you’ve already...
Words: 298 - Pages: 2
..... , . BHAVSAR'S HERBAL SMOKING DEVICE - NIRDOSH Mr. Natvarlal Bhavsar, owner of the Maans Products (India), Ahmedabad was reviewing his six/seven years of experience of developing the product "NIRDOSH" (a unique non-tobacco smoking device) as well as the marketing strategy for popularizing "NirdoshJf. Nridosh a unique non-tobacco smo~ng device wc!s developed in 1982 by Maans Products, Ahmedabad. This was made from 14 herbs which were turned into granular form and rolled into tendu leaves in the shape of cigarette. These were then packed into a cigarette-type cardboard box which was in turn covered by cellophane wrapping. The Company: .r Maans product, Ahmedabad was a family owne"dproprietary organisation. Mr. Bhavsar, Senior, had been running a biri manufacturing and marketing enterprise for about two decades. This was a family business he had ~nherited. The total sales volume of this business was Rs.lO lakh a year. In 1980s his two sons joined the business after finishing their education, one of which had passed his B.Com examination before an year. In addition, another youngster, a distant cousin also worked for the firm. A third son., who appeared for 12th Board Examination did not perform that well to enter science stream and hence tleclded to assist in the business along with registering himself into "some vocational correspondence course in sales and marketing management Mr. Bhavsar Senior: He appeared to be in his early . fifties. He wore khadi dhoti kurta...
Words: 2269 - Pages: 10
...A short introduction A website provides the customers with comprehensive information of evaluation on different software. Doing promotions for new software offered by different companies by offering Trial pack. The market is based on the background of UK. The product or service –a description of the product or service A numeral of the experts will be recruited to offer professional, objective and detailed evaluation of the software, which will provide useful guidelines for consumers. Furthermore, various trial packs of software will also be provided for browsers who want to experience on in advance. Target market and benefits There are three categories for consumers as follows: 1. basic information such as price and updated news for general browsers; 2. detailed and original comparison between different software and access to buy trial packs for free registered members; 3. VIP members who paid the membership fee can enjoy the above two services and regular discounts when they buy trial packages on our website. In addition, they can receive free a pack of software as a gift which was selected by our professional staffs according to their interests. As for suppliers who explore new software, we can provide a platform to promote and popularize their products, especially for those who are not renowned. Positioning In order to operate effectively, we position our enterprise as an intermediary between software developer and consumers. Moreover, we aim to be a leading...
Words: 387 - Pages: 2
...Words to Live by; "My power lies in balance. I strive for equality and choose not to indulge in instant gratification at the expense of my purpose. I am responsible for my own decisions and take on only what I can handle based upon that which I value. I am empowered by choice and my asset is negotiation". Unfortunately, easier said than done. The power of peers always amazes me. I can have an absolute purpose in mind, and get me around several peers out for no good, and I become one of the pack. Becoming one of a pack can never have a good ending. It was going to be a boring Friday night. Just the thought of sitting at home watching some old rerun with my mom rubbed me the wrong way. But earlier, I had an invite from Jennifer to a birthday sleepover. At 17, I'm past the age for sleepovers but weighing my options, a sleepover didn't sound so immature. I found myself getting an address and saying I'll see you around 8. At home I get on Facebook to see who all is going to be there. The more I read, the more I know I shouldn't be attending this gathering. It has become more than a sleepover. The location has been moved to the house of some older boys who have graduated and are renting out a house referred to as the "party house". I know there will be no supervision, but this just makes it more interesting. I tell my mom, of course, it is still a sleepover for one of my friends birthday. I get her to drop me off before she has to go pick up my sister at...
Words: 654 - Pages: 3
...Name __________________ APES Isle Royale Population Study Background: Isle Royale is a small island (45 miles long by 9 miles wide) located in Lake Superior. In roughly 1949, due to a thick ice pack on Lake Superior, timber wolves crossed the ice pack and began to live on Isle Royale. In 1958, one of the longest wolf/moose interaction studies began. Far more information can be found at: www.isleroyalewolf.org or www.wolf.org . Isle Royale is one of the locations for the W-SR Wilderness Studies summer trip. Procedure: You will use the population data to graph the interaction between wolf populations and moose populations at Isle Royale. Put both these lines on the same graph; use a different color for wolves and moose. Make sure to note the y-axis location for each!! Data: Year Wolves Moose |1968 |22 |1042 | |1969 |17 |1268 | |1970 |18 |1295 | |1971 |20 |1439 | |1972 |23 |1493 | |1973 |24 |1435 | |1974 |31 |1467 | |1975 |41 |1355 | |1976 |44 |1282 | |1977 |34 |1143 | |1978 |40 |1001 | |1979 |43 |1028 | |1980 |50 |910 | |1981 |30 |863 | |1982 |14 ...
Words: 518 - Pages: 3
...called Hajmola Yoodley. These juices will be targeted at consumers who are looking for juices with digestive properties. The Hajmola Yoodley juices range was planned to be launched across the country in a 250ml pack, priced at Rs30. It will be available in six different variants – Awaara Aam Panna, Nimboora Shikanji, Go Goa Guava, Jhakaas Jaljeera, Golmaal Golgappa and Kabhi Kala Kabhi Khatta. * Distribution: Equipped with a comprehensive distribution capability of more than three million retail outlets and more than 5,000 distributors, the company has a deep penetration in both urban and rural India. * Promotional Offerings: * Dabur launched Réal special occasion gift packs in fruit/vegetable juice. Dabur had initially offered these gift packs during the festivals of Rakhi and Diwali. Based on consumer response and their desire for similar packs for other occasions and festivals, Dabur has plans to extend this range to cover other festivals, such as Baisakhi as well as other regional festivals. * The company also joined forces with Disney for its hit film franchise Cars to reach out to children with its 200ml packs. Under this tie-up, especially-designed 200ml packs of Réal were introduced with popular Cars characters featuring on the front of the pack. * Dabur strengthened its juice portfolio over the course of 2011 and 2012, launching Réal Activ Fiber+ at national level. The company claims that the product contains soluble dietary fibre that helps consumers...
Words: 506 - Pages: 3
...Known as "One-Take Charlie" for his approach to acting that strove for spontaneity and energy, rather than perfection, Sinatra was an instinctive actor who was best at playing parts that mirrored his own personality. He continued to give strong and memorable performances in such films as Guys and Dolls (1955), The Joker Is Wild (1957) and Some Came Running (1958). In the late 1950s and 1960s Sinatra became somewhat prolific as a producer, turning out such films as A Hole in the Head (1959), Sergeants 3 (1962) and the very successful Robin and the 7 Hoods (1964). Lighter roles alongside "Rat Pack" buddies Dean Martin and Sammy Davis Jr. were lucrative, especially the famed Ocean's Eleven (1960). On the other hand, he alternated such projects with much more serious offerings, such as The Manchurian Candidate (1962), regarded by many critics as Sinatra's finest picture. He made his directorial debut with the World War II picture None But the Brave (1965), which was the first Japanese/American co-production. That same year Von Ryan's Express (1965) was a box office sensation. In 1967 Sinatra returned to familiar territory in Sidney J. Furie's The Naked Runner (1967), once again playing as assassin in his only film to be shot in the U.K. and Germany. That same year he starred as a private investigator in Tony Rome (1967), a role he reprised in the sequel, Lady in Cement (1968). He also starred with Lee Remick in The Detective (1968), a film daring for its time with its theme of murders...
Words: 274 - Pages: 2
...CamelBak: They’ve Got Your ’Bak. 1. Discuss how business relationships and strategic partnerships have helped to increase the value of CamelBak’s products and the business itself. In order to increase the value of CamelBak’s products, and enlarge the business relationship, they did not only focus on their best which is hydration system, they are still sells a variety of products for hunting, extreme sports, recreational, and “light” law enforcement applications. By that, they will express their name. One more thing is that because of “strong product lines, history of innovation, secure strategic relationships, and dominance in government and institutional markets”, CamelBak’s value reaches over 200 million dollars. Furthermore, even though the price for combat- ready systems has to be rise by 200$, it does not make any differences. 2. What type(s) of business market customers does CamelBak sell to? CamelBak’s customers are very special. They are “, the U.S. Special Forces, New York Police Department, U.S. Secret Service, Department of Health and Human Services, and a myriad of HAZMAT, law enforcement, and government agencies from around the world”. However, we can call them loyal customers. It is because they bring the company more than 50 percent of sales. 3. Review the types of demand that most influence business markets. Which ones do you think are most important for CamelBak to consider in their marketing strategy? Why? There are 8 types of demand. They...
Words: 341 - Pages: 2
...Business Plan 1-Up Pub 3614 Washtenaw Avenue Ann Arbor, MI 48104 Telephone: (724)555-1234 Fax: (724)555-5678 Presentation Date: December 15, 2014 Presented To: Frank Jefferies – Chief Loan Officer DFCU Financial 400 Town Center Drive Dearborn, MI 48126 Contents Executive Summary 3 Mission Statement 5 Company Description 5 Market Plan for 1-Up Pub 7 Products and Services 7 Market Analysis 7 The Competition 8 Target Market and Customer Profile 8 Pricing of Products and Services 9 Sales Promotions and Advertising 10 Selling Approach and Distribution Channels 10 Financial Plan 11 Operating Plan 12 Management Team 12 Organizational Chart 12 Facilities and Improvements 13 Employee Needs 14 Recruitment Strategy 15 Risk Management Plan 15 Appendix A - References 17 Appendix B – Opening Day Balance Sheet 18 Appendix C – First Year’s Expenses 20 Appendix D – Pricing 22 Executive Summary After a long, hard day at work most people have only what to relax and unwind. For some people this includes getting a drink, watch a sporting event on television, or perhaps play a game with friends. What if you could go to one place to do any of these things? Look no further than 1-Up Pub; a combination gaming center, pub, and coffee shop. Grab a drink, grab a game, and make some friends, or you can just relax and watch a local sporting event on one of our flat screen televisions. 1-Up Pub is a unique destination like none that have...
Words: 5797 - Pages: 24
