...3 STUDENTS FROM THE SAME SECTION (WITH SAME CONTENT EXPECTATIONS) CASE 1: Cold Stone Transforms the Ice Cream Social with Facebook By Casey Hibbard (Published November 22, 2010) (Full length article available at http://www.socialmediaexaminer.com/cold-stone-transforms-the-ice-cream-social-with-faceb ook/) Ice cream has always been social. But Cold Stone Creamery has found a way to make it even more so—with Facebook. Today, Cold Stone continues to innovate outside the kitchen, recently releasing what may be the first eGift feature on Facebook, and running contests that get thousands engaged even more deeply with the brand. The payoff goes well beyond greater customer engagement; Cold Stone’s promotions add to the bottom line by moving people from their computers to physical stores. In July 2010, Cold Stone made eGifting more tangible. Now you can send Facebook friends a code for an actual ice cream creation eGift, ranging from $5 to $7, right from the Cold Stone Facebook fan page for delivery via Facebook or email. Like a gift certificate, recipients can instantly redeem the gift at any of the retailer’s American locations by showing a printout or the code on their mobile phones. For a viral effect, the eGift shows up in the recipient’s News Feed on Facebook, so all friends can see it. One of the first brands to enable eGift Social, created by First Data Corporation, Cold Stone links its social media presence directly with sales. “The strategy, and really...
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...Is Pro Wrestling fake or real? EN1320 Comp1 Research Paper IIT-Tech As long time avid fan of pro wrestling I always get ask is pro wrestling is fake? Sure pro wrestling is a male oriented soap opera, that storylines and matches do have predetermined outcome. Predetermined meaning the refs, wrestlers and bookers know who is going to win or lose a match before the actual match starts. Yes the hazards can be real inside the squared circle because if a wrestler receives or takes a “bump” the wrong way. It could be a career ending injury that wrestler might not even wrestle again. That being said every pro wrestler trains day in and day out to insure nobody gets hurt in the squared circle. For the untrained eye or people who don’t follow wrestling do not factor that in. Now the question that is always topic of debate about pro wrestling is it a sport or entertainment? Pro wrestling is part entertainment part sport because Greco Roman wrestling style it uses. The moves preformed like headlocks, suplexs and slams come from the Greco Roman wrestling style. Pro wrestling uses “Gimmicks” meaning the persona, usually artificially created; one has in order to draw fan interest. Here is where the entertainment comes into play for pro wrestling. Without the entertainment aspect of it, pro wrestling would boring, stale and not really fun to watch. Who wouldn’t want to watch a guy named “Dude Love” an overweight guy wearing tie dye, sunglasses and talking like a throwback 1960's hippie...
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...Breaching Experiment: The Human Response to the Invasion of Personal Space. Most people do not like having their personal space invaded and everyone reacts to this in their own personal matter, depending on that person's preference and the approach of invasion as well. As a usual, we keep distance between other people about arm’s length; we call it personal space. In most cases, this personal space is set for the comfort ability of one another. However, in my experiment, I decided to breach this norm, and took some situations into action. I invaded personal spaces of friend and strangers and observed the reactions of these people. The feedback I received from the invasion of my friend's personal space differed from the response of invading a stranger's. While we were at the café with my best female friend, I stayed very close to her all the time. As we sat down at the table, I sat near her, where was enough space only for one person, instead of sitting on the opposite side. She hadn’t say anything about my invasion, but I noticed that she was wandering if something wrong with me. Though, when I intruded stranger’s personal space, their reaction toward it was different. While I was in subway, I spotted a man who was sitting on the empty bench and reading a newspaper. When I sat down right beside him, as close as I could, the man stopped reading and looked at me, as if he was expecting me to say something, but I just smiled to him. The man ease up a little and continued his...
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...morning after a tough work week. He says, “then with cracked hands that ached from labor in the weekday weather” (154). This went unappreciated by anyone in the family, including the author; “No one ever thanked him” (154). Once the rooms were warm, his father would call him, only for the author to return not the thanks he properly deserved. In his poem, Hayden uses contrast to illustrate the relationship between him and his father. The temperature of the house and outside, symbolize their relationship. His father goes out in the “blueback cold” to make the house warmer, to make “banked fires blaze” so that his child can wake up in a nice warm temperature. He says, “I’d wake and hear the cold splintering, breaking”(154). Despite his effort, the author treats his father with just as much coldness as the climate they live in, even at the sight of his shoes cleaned. Hayden writes, “Speaking indifferently to him, who had driven out the cold and polished my good shoes as well.” (154). His father created literal warmth for him, but he did not warm up his father’s heart emotionally in return with love. In the last two lines, he says “What did I know, what did I know of love’s austere and lonely offices?”(154). Here he is telling us he lacked the comprehension of how his father was showing him his love through the things he did for him as a child. The duties his father performs are lonely and austere because he did these things on his own and without as much of a thanks from anyone...
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...Is Pro Wrestling fake or real? (07/31/2015) EN1320 Comp1 Research Paper IIT-Tech As long time avid fan of pro wrestling I always get ask is pro wrestling is fake? Sure pro wrestling is a male oriented soap opera, that storylines and matches do have predetermined outcome. Predetermined meaning the refs, wrestlers and bookers know who is going to win or lose a match before the actual match starts. Yes the hazards can be real inside the squared circle because if a wrestler receives or takes a “bump” the wrong way. It could be a career ending injury that wrestler might not even wrestle again. That being said every pro wrestler trains day in and day out to insure nobody gets hurt in the squared circle. For the untrained eye or people who don’t follow wrestling do not factor that in. Now the question that is always topic of debate about pro wrestling is it a sport or entertainment? Pro wrestling is part entertainment part sport because Greco Roman wrestling style it uses. The moves preformed like headlocks, suplexs and slams come from the Greco Roman wrestling style. Pro wrestling uses “Gimmicks” meaning the persona, usually artificially created; one has in order to draw fan interest. Here is where the entertainment comes into play for pro wrestling. Without the entertainment aspect of it, pro wrestling would boring, stale and not really fun to watch. Who wouldn’t want to watch a guy named “Dude Love” an overweight guy wearing tie dye, sunglasses and talking like a throwback...
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...SWOT Analysis 35 Strengths 35 Weaknesses 37 Opportunities 38 Threats 39 Marketing Goals and Objectives 40 Goals 40 Objectives 40 Marketing Strategies 41 Target market 41 Value Proposition 42 Positioning Statement 42 Issues Analysis 43 Action Plans 45 Valpak Savings Coupons 45 Free Smoothie Sample at Gasparilla Distance Classic Race Expo 46 Customer Loyalty Card 47 University of South Florida Freshman Orientation Promotion 48 Tuesday Free Kids Giveaway 49 Dog Yappy Hour 50 Student Study Break promotion 51 Clear Channel Outdoor Digital Billboard 52 Senior Citizen Afternoon Happy Hour 53 Monthly Customer Drawing 54 Marketing Budget 55 What We Learned 56 Product Statement Award-winning Cold Stone Creamery has been serving up superior ice cream, cakes, cup cakes and...
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...Services Marketing at Ice Cream Shops: Baskin-Robbins, Ben & Jerry’s and Cold Stone Creamery Introduction This purpose of this paper is to compare and contrast services marketing at three ice cream scoop shop companies: Baskin-Robbins, Ben & Jerry’s, and Cold Stone Creamery. In a Mintel report on ice cream shops published in 2009, “roughly seven out of 10 respondents say that ice cream is the first thing that they think about when wanting a tasty treat” (Ice Cream). Given that consumers are easily drawn to ice cream as a product, ice cream shops are not necessarily challenged at attracting customers to eat ice cream, but instead must focus their marketing efforts on selling the experience and service that comes with a customer’s visit to an ice cream shop. Some focus is also placed on marketing the quality of the product as an extension of the service experience. As described throughout this paper, all of the companies use both similar and differing tactics to market their service experience to their customers. Company Overviews Baskin-Robbins is a subsidiary of Dunkin’ Brands, Inc., based out of Canton, MA. It was founded in 1945 in Glendale, CA by Burt Baskin and Irvine Robbins. At the end of 2009, the company consisted of 6,207 franchised locations worldwide, in 33 countries and 46 states (Dunkin’ (a)). It has created over 1,000 flavors of ice cream in its lifetime, and serves over 300 million customers each year (Dunkin’ (b)). Ben & Jerry’s is a wholly owned subsidiary of...
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...Strategic Business Analysis - Tim Hortons 1 EXECUTIVE SUMMARY 3 2 TIM HORTONS MISSION AND VISION STATEMENTS 3 2.1 Mission Statement 3 2.2 Vision 3 3 HISTORY 3 3.1 Tim Hortons Brand 4 4 PAST STRATEGY 4 4.1 Merger with Wendy’s International lnc. 4 5 CURRENT STRATEGY 5 5.1 Brand Recognition 5 5.2 Unique Business Model 5 5.3 Market Expansion into the U.S. 6 5.4 Co-Branding – Cold Stone Creamery 7 5.5 Community Involvement (Children’s Foundation) 7 5.6 Coffee Partnership - Working within the Industry Value Chain 8 5.7 Measures Of Performance 9 6 FUTURE STRATEGY 9 6.1 Five Key Points for 2010-2013 Strategic Plans 9 6.2 U.S. Market expansion 10 6.3 Market Leader in Canada 10 6.4 International Strategy 11 7 CONCLUSION 11 8 APPENDIX 12 9 REFERENCES 12 1 Executive Summary A strategic business analysis of Tim Hortons’ restaurant chain was conducted and action plan is recommended. We are the Vice President of Marketing and Chief Financial Officer and presenting this report to the shareholders of Tim Hortons. This report includes a review of Tim Hortons’ past strategies by focusing on its origins from the beginning to the establishment of their valuable “Brand” reputation in Canada. We will perform an analysis of the past, present, and future strategies of the business. 2 Tim Hortons Mission and Vision Statements 2.1 Mission Statement: Our guiding mission is to deliver superior quality products...
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...Marginal Analysis - Project Paper 1 - Week 2 1. Everyone’s Gasoline problem Gasoline prices across the United States are not only dependent on the amount of crude oil available but the ability for those companies to get their crude oil to refineries to refine different blends of gasoline and sell the gasoline produced to distributors. These distributors then sell the gasoline available to consumers at the pump. There are a few problems with keeping a low price at the pump. Many companies can drill and pump for oil and ship millions of gallons of crude oil to the United States. However, being able to properly store that crude oil and having enough refineries to take the crude oil and refine it to gasoline is a huge problem as gasoline is dependent on refineries. In the Pacific Northwest are dependent on five refineries and BP, Tesoro, Shell, US Oil, ConocoPhillips refining. (1.http://waoil.org/washington-refineries/) Problems with these refineries have been a abrupt fires at the BP refinery causing a 100-day shut-down and problems with having enough capacity to produce enough gasoline to keep up with demand, which has created a production shortage. During the 100-day shortage gasoline had to be shipped in from other sources to make up the gap in production at a cost to both the producer and the consumer. Also sale of gasoline shipped to Canada, Oregon, and California have attributed to Demand Quantity of gasoline available to the consumer. In the last year gasoline prices in...
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...The theme of my curating project is the Evolution of Art. I will be demonstrating how art has changed over time. From the Stone Age to modern day, art has had some dramatic changes b. Why did I choose it this theme? I chose this theme because I find it interesting how quickly and how drastically art has changed overtime. Starting from the Stone Age, it took man 25,000 years to develop art with language, but every since the 1950s it’s as if a new style of art develops every decade. This theme also gives the development of art some perspective. It also allows us to see how far art has come since cave drawings. c. Things to think about as you...
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...PROJECT IN COSMETOLOGY SUBMITTED BY:MS. EVAMAE T. CAPADISO (IV –ENGLAND) SUBMITTED TO: MRS. DIANSAY MANICURE AND PEDICURE DESIGN DAY TIME MAKE UP NIGHT TIME MAKE UP PHOTOGRAPHIC MAKE UP HAI R STYLE FOR BOYS HAIR STYLE FOR GIRLS II.PICTURES OF FRUITS AND VEGETABLES THAT COULD BE USE AS NATURAL BEAUTY TREATMENT AND IT PROCEDURE. , Papaya Papaya can be useful to rejuvenate your skin, mashed ripe papaya and mix 1 tablespoon of honey. Apply on your face and let sit for 20 minutes then rinse thoroughly. Papaya is able to lift dead skin cells and prevent wrinkles on the face. If you want maximum results use once a week. Apple Facial mask | | Ingredients: * 1 cored apple cut into quarters * 2 tablespoons of honey * ½ teaspoon of sageProcedure:Chop up the apple quarters in a food processor. Add the honey and sage and then refrigerate for about 10 minutes. Lightly pat the mixture onto the face until the honey feels tacky. Leave it on the skin for 30 minutes and then rinse the face mask off with cool water. | | Avocado Facial mask | | Ingredients: * 2 tablespoons hot water * 1 tablespoon honeyProcedure:Mash the Avocado with a fork. Dissolve the honey into the water and mix well with fruits. Apply on your face smoothly. Let it sit on the skin for 10 minutes. Wash your face. It makes your...
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...Stephanie Carder Brittany Adams Empathy Assignment EMPATHY PROJECT(STEPPING OUTSIDE BOX-ABANDOMENT) WHO AM I Who am I What sets me apart I'm not just a body With a functioning heart Discarded at birth By an identity unknown Found by a farmer On a road made of stone Given a name Straight out of a book Didn't they realize My soul they took But I learned early on To put my emotions at bay Strangers around me Watch what I say Always be nice Keep a smile on my face Maybe they'll take me “Home” or someplace Wishing and hoping For that day to draw near While dying inside Not showing any fear Still waiting and watching As the families go by Trying to smile But only to cry Carder 2 Yes. I was abandoned And always asked why But no answers to my questions So really, who am I Then the day finally comes When I am of age No longer can they keep me Inside that brick cage So with worn out shoes And a brown paper sack I sat out to find The happiness I lacked I was finally free To begin my life I became a loving mother And a wonderful wife Some say I'm outspoken And not politically correct Others say I'm cold-hearted And I'm very direct My life has not been One of fantastic dreams No riches to speak of Mainly survival it seems None of this matters And I stopped asking why My parents didn't keep me They...
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...Cold day mid December, winter just begin to get into its full form. Randy, Allen and Nick decide that they wanted to do something a little adventurous and to remember. Since graduating high school is only five months away randy being the lean on me type of guy that he is made a call to his fellow wing mates. Upon answering their cell phones hi Allen randy said is nick around he ask, yes he said he sitting right here with me. After finding that out randy explain to the guys how he have been planning a hiking trip up the hills in Athens, Georgia. Allen and Nick thought that this was exciting because they have always talked about doing something like this before taking off to college. These guys threw out most of their middle school and high school lives have been seen as predictable. The one thing the guys didn’t know because you could never predict the future is that life itself was about to come at them full circle. Neither of these young man had ever done anything outside of their hometown of Columbus Georgia. This would be the last time these guys would have the chance to do anything together. The guys woke up early Thursday morning and met up meet up at randy house considering that they all lived miles apart form each other. The guys lay out the plan of getting to the hills early enough so that they can pitch their tents and head into the mountains. Nick, Allen and randy plans were to hit this hiking trip and be back home Saturday to spent Christmas with their family. The guys...
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...Course Project June 19, 2011 DeVry University "I know not with what weapons World War III will be fought, but World War IV will be fought with sticks and stones." Albert Einstein The Cold War probably one of the most memorable wars to date because of the lack of actual fighting. The Cold War last from 1946 to 1991 when it was finally ended. It was a battle of power with no actual war between the USA and USSR. Yes, there were wars of democracy against communism in such countries of Korean and Vietnam but it wasn’t direct fighting of the two super powers. The Cold War can teach the current world leaders such a significant amount of knowledge. On how such wars are futile and honestly useless because it solves nothing and only frightens the whole world in fear of a nuclear war. The Cold War was started right after World War II when the Allies in World War II alliance fell apart. The reason this powerful alliance fell apart is simple. Stalin believed that the delay of D-Day was Britain and the USA’s attempt to weaken the Soviet Union, along with the fact that Stalin and Churchill argued over how much control Stalin would get over the countries of Eastern Europe. These factors contributed to the start of the Cold War right after World War II. The Cold War was not really a war like previous wars it was a threat from both sides of nuclear war. Both sides had nukes and both were willing to use them in the event of an attack. The Cold War was a war of words and nothing more...
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...Thesis Proposal Air-conditioning Systems Simulation and Energy Saving and Economic Analysis for Waiting Hall of Tianjin Railway Station Introduction Energy saving of buildings is ever-increasingly emphasized by modern society. With the emergence of innovative technologies, new materials, and sophisticated architectural design, designers are hard to know the energy consumption of a building. It will reduce the real meaning of building's energy consumption test if we conduct this test on a building already built. Therefore, it is recommended to simulate a building's energy consumption within project design stages. Owing to the complexity of the air conditioning process and the mechanism of thermal components, the work of analysis and computation is time-consuming. Meanwhile, simulation software advantages over the traditional way in the application of design compare and equipment selection. In a nutshell, building energy simulation softwares play a vital role in the analysis of building energy consumption. Tianjin Railway Station is the main railway transport hub of Tianjin city. With the help of software to simulate its air conditioning system and conduct energy analysis, we can obtain some salutary design advices, which are beneficial to the energy saving of Tianjin Railway Station. Introduction to Waiting Hall of Tianjin Railway Station Tianjin Railway Station is located in the center of Tianjin, at the junction of Heping District, Hedong District...
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