...Running Head Coleman Art Museum 1 Case study, Coleman Art Museum Bellevue University MBA652: Marketing Strategy Dr Doug Davis 11/04/2011 Running Head Coleman Art Museum 2 Case Recap To start off , the museum has shown a loss for the previous three years, so Mercer and Smith were give the monumental task of finding why and turn it in the right direction. The museum has a good location and convenient parking, and even though the new facility was relatively close to its previous location the move may have changed the demographics plus the museum seems to have not changed their marketing approach. The museum is also faced with a hindrance, they can not display all their collections at the same time and they might want to rethink this process based on the demographics of the immediate areas. Giving more time to the certain displays taking in account everything from age to the ethnic background of the populous of the surrounding area. The bottom line in this entire case is that you have to address the important issues and exhibits that are most important to the community. Problem Identification First off that it took three years to identify...
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...Running Head: Historical Context of Images for your Virtual Art Gallery Tour Historical Context of Images for your Virtual Art Gallery Tour Louis Rodriguez Jones International University Historical Context of Images for your Virtual Art Gallery Tour [pic] Broken Glass By: Victor F. Gonzalez Dated: 7/27/2012 Artist Victor F. Gonzalez and I quote “Forget for a moment what country your from, what race, what color, and what religion, we are all reaching out, life, and love. The moments that we live! Mr. Gonzalez is an ex-brother in law from East Broadway, New York. From my knowledge he was raised most of his life in the projects of the lower Eastside, my reminder of that area is the Brooklyn Bridge that obviously crosses from lower Manhattan to Brooklyn. To this day I’ve had nothing but great admiration for his artistic paintings and point of view. I find Joey’s painting (It’s the name I always knew him by or called him, since he was a little child) somewhat Neo- Expressionist. Neo-Expressionism as we all know was practiced during the 1920s. According to Artstory.com a Mr. George Baselitz led a revival which dominated German Art in the 1970s. In Germany the return of expressionist art was part of a more general shift in society towards addressing the country’s modern history. Led by Mr. Baselitz revival in the 1980s this resurgence had become part of the...
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...American art museums faced another of their cyclical crises of relevance, causing them to reevaluate their role in American society. The dominant paradigm in most traditional art museums was the display of Great Works, aesthetic objects existing outside of time and space for the museumgoer's pure contemplation. Since such works were universal in their artistic appeal, they were expected to reach across barriers of time and space to speak to the patron's sensibilities. The insights of great individual artists enriched the consciousnesses of museumgoers who briefly shed their individual subjectivities to encounter the eternal verities of Beauty and Truth. Outside the walls of the art museum, these eternal verities were in much disarray. The feminist and civil rights movements began publicly questioning whose idea of beauty and whose concept of truth was being articulated. The relevance of historical tableaux and delicate still lifes created for wealthy patrons came into question in an era increasingly aware of social inequities and gender and racial politics. How could the museum maintain its position as the repository of classical Beauty while attracting a population which pondered if black were beautiful or if nudes were sexist? Some museums attracted audiences with the promise of the new. Museums such as the Museum of Modern Art offered new movements of new artists, marketing to a hip audience with a modern pop sensibility. Some began to question the nature of the museum itself...
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...to, you will listen better. Task 1 Complete the table below using no more than 2 words or a number. Proposal | Main Body | Reference Section | An introduction with a 1. _____ statement, an outline of 3 paragraphs, and a justification | 3. _____ or four main sections advised. Headings are 4. _____. Pictures, charts and 5. _____ if necessary. | At least 7. _____ references. Sources must be in 8. _____. Use 9. _____ order Harvard referencing system | around 2. ______ | around 1200 words | separate 10. _____ | to take two weeks | to take 6. _____ | | Task 2 Questions 11 – 16 Complete the notes below. Write NO MORE THAN THREE WORDS AND/OR A NUMBER for each answer. THE NATIONAL ARTS CENTRE | Well known for | 11. _________ | Complex consists of | concert rooms theatres cinemas art galleries public library restaurants12. _________ | Historical background | 1940 – area destroyed by bombs 1960s – Centre was 13. _________In 14. _________ – opened to public | Managed by | 15. _________ | Open | 16. _________ days per year | Questions 17 – 20 Complete the table below. Write NO MORE THAN THREE WORDS AND/OR A NUMBER for each answer. Day | Time | Event | Venue | Ticket price | Monday and Tuesday | 7.30 p.m. | ‘The Magic Flute’ (opera by Mozart) |...
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...If we take into account the ideological nature of Art, we would observe how images serve the interest of some and not all members of society. We would also discover that ideological art attempts to establish a link between art and political courses of action in order to secure complete domination. In John Bergers book, “Ways of Seeing”, he explains that his essential aim for putting together this manuscript was to start a process of questioning about how we look, interpret and judge images (Art). I believe his urge to initiate this process of questioning is because he wants people to being, “truly understanding art”, not based off of the interpretation of a select few but from their own personal prospective. In other words, Berger does not want us to be told what to see within a work of art, but he wants us to discover ourselves within that masterpiece. In a way, Berger gives us the definition of beauty in art. Not by standard definition but by exposing us to the fact that beauty is not defined by what we are told but it is defined by what we perceive. As Berger continued, I deduced that he believes, the ruling class deliberately exploits art as a repressive tactic and tool, in order to create a culture of isolation. He also introduces statistical data proving that many people identify museums with the church. So here we have a house of worship and a secular institution dedicated to art. A house of worship is a specifically designed edifice or consecrated space where groups...
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...Joy Chambers 01/14/13 Art 101 Week 9 Checkpoint Art is found in every community. Whether it is a billboard someone has painted to advertise a business, or a sculpture someone has sculpted. Art is what gives the community its personality. In order for the piece of art to stay where it is it has to be supported by the agency where it is located and also by the community in which it resides. Agencies where art is found as well as the general public provide the greatest support for art in the community. I live in southern Maryland which is about 30 minutes from Washington, DC. In my community there are a lot of art museums and sculptures in various parts of DC. The art ranges from African art all the way to different types of performance art. The art in my community is very well supported by the agencies and the general public. The agencies that own the art whether it is inside the building or outside, hire people to maintain the work. This includes keeping the sculptures clean and in good condition and also cleaning of the area around where the art is kept. Each agency does fundraisers and events to show off their art. The purpose of the fundraisers is to make sure the art is kept in good condition so they can keep it available for the public to enjoy. They also do events at the museums to bring more public attention to the art they have. The citizens support the art by going to the museum and paying the entrance fees. They also advertize to their friends and coworkers...
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...Two weeks ago I had the opportunity to visit the Getty Center in Los Angeles for the first time. It was an incredible place and experience. The museum is isolated from the city, located at the very top of a mountain surrounded by breath taking panoramic views. The architecture of the Getty is very contemporary designed by Richard Meier. The interior and exterior of all the buildings are almost entirely built with white travertine, making it feel very bright and serene. All visitors must enter through the entrance hall building in order to access all the galleries, and that is where a tall, elegant sculpture immediately caught my eye. The title of the sculpture is Femme Debout I or Standing Woman I) by the artist Alberto Giacometti. Femme Debout I is located in the entrance hall where receptionists greet visitors. The figure stands tall and isolated on the right hand side of the hall. It stands in front of a large blank white wall making a strong presence in the space, and making it nearly impossible for anyone to miss. After I grabbed the museum’s site map, I walked up to it and began observing its beauty....
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...Chen 1 Wenliang Chen (Mike) Professor O’Toole Capstone September 20, 2013 The Louvre, Winter Sunlight, Morning On Capstone class, I had a chance to go to the Museum of Fine Arts. “The MFA is one of the most comprehensive art museums in the world, the collection in the MFA encompasses nearly 450000 works of art.” (About the MFA) A lot of professional artworks in the museum brought a great visual feast to me, but the one that most attracted my attention is a painting, called "The Louvre, Winter Sunlight, Morning." (Pissarro) Pissarro “understand and appreciate the importance of expressing on canvas the beauties of nature without adulteration.”(John) After a year in Paris, “he therefore began to leave the city and paint scenes in the countryside to capture the daily reality of village life. He found the French countryside to be ‘picturesque’ and worthy of being painted. It was still mostly agricultural and sometimes called the ‘golden age’ of the peasantry.”(Art Gallery of New South Wales) Pissarro explained the technique of painting outdoors to his student: “Work at the same time upon sky, water, branches, ground, keeping everything going on and equal basis and unceasingly rework until you have got it. Paint generously and unhesitatingly, for it is best not to lose the first impression.”(John) Chen 2 The picture that I want to depict belongs to Pissarro’s early series, begun in 1901. In the foreground...
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...assignments. U.S. Art Museums The Metropolitan Museum of Art: http://www.metmuseum.org/ The Museum of Modern Art: http://www.moma.org/ National Gallery of Art: http://www.nga.gov/ Museum of Fine Arts, Boston: http://www.mfa.org/ The Phillips Collection: http://www.phillipscollection.org/ The Art Institute of Chicago: http://www.artic.edu/aic/index.php Whitney Museum of American Art: http://www.whitney.org/ Guggenheim Museum New York: http://www.guggenheim.org/new_york_index.shtml Guggenheim Museum Bilbao: http://www.guggenheim-bilbao.es/ Smithsonian American Art Museum and the Renwick Gallery: http://americanart.si.edu/index3.cfm Hirshhorn Museum and Sculpture Garden: http://hirshhorn.si.edu/ Smithsonian Institution National Museum of African Art: http://www.nmafa.si.edu/voice.html Freer Gallery of Art and Arthur M. Sackler Gallery: http://www.asia.si.edu/ The National Portrait Gallery: http://www.npg.si.edu/ Cooper-Hewitt, National Design Museum: http://cooperhewitt.org/ National Museum of the American Indian: http://www.nmai.si.edu/ The Getty: http://www.getty.edu/ San Francisco Museum of Modern Art: http://www.sfmoma.org/ National Hispanic Cultural Center: http://www.nationalhispaniccenter.org/index.php American Visionary Art Museum: http://www.avam.org/ American Folk Art Museum: http://www.folkartmuseum.org/default.asp?id=886 National Museum of Mexican Art: http://www.nationalmuseumofmexicanart.org/ Global Museums The British Museum: http://www.thebritishmuseum...
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...Detail of "The Night Gathering" by Ed Pien Ed Pien has a permanent scar on the tip of his index finger. After discovering the traditional Chinese way of cutting paper several years go, he creates grand 3D realms and environments with an X-Acto knife. Welcome to Haven of Delight, Pien’s hauntingly beautiful exhibit on display at The Rooms Provincial Gallery. “I cut vertically,” says Pien. “Even though I have an image to work with while cutting, I am still doing a lot of improvisation in order to feel that there is a continued sense of exploration and negotiation with making the paper-cut.” Haven of Delight exhibit features an out of this world installation; it’s an all encompassing paper maze of celestial celebration. Haven of Delight is a universe in itself. Viewers are welcomed into the tranquility of the grand-scale sanctuary where imagination, myth and spirits come to life. Pien’s ethereal paper cut-outs begin as a photograph, images of trees and human figures. He combines the two digital photographs and manipulates it until the visual aligns with his mind’s eye. “I am interested in exploring realms where language is inadequate to explain away mysteries and wonders,” he says. On the night of Haven of Delight‘s opening Pien wandered around with a small keychain flashlight, asking patrons to hold it up at eyelevel. The small light showcased an entirely different interpretation, Haven of Delight became lucid, a dream within a dream. Pien is fascinated with the unconscious...
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...to say that, in the mind of the public, the MMA has no image. There is nothing about this [building] that says, “I’m a museum,” or “Come in.” There are a lot of people that are not interested in high culture and think this is a drive-in bank or an office building. Most art museums in America have a problem with image. One of the things that makes me mad is that people think there is something wrong with the museum. The MMA is one of the most public in the country, and more heavily dependent on the mem- bership contribution than any other [museum]. Like most, it is underendowed and underfunded from reliable public funds. In fact, the American Association of Museums reports that only about 60 percent of America’s 2000-plus art museums have enough income from their endowment to cover their operating costs. Nevertheless, this institu- tion has chosen to be public, with free access, and this is very noble. It is wonderful that the museum has decided not to belong to an agglomeration of very rich people. This museum has more character than it thinks it has. It has the best balanced collection between Western and non-Western art of any museum in the country. We have not chosen to sell or promote the unique aspects of this collection or the museum’s emphasis on historical context.What we have are the makings of an institu- tion that is very different from other museums, and we ought to be able to make that into an advantage rather than apologize for...
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...Museum Extra Credit Art is the product or process of deliberately arranging symbolic elements in a way that influences and affects the senses, emotions, and/or intellect. Many types of art, even if from different eras, can be not only different but also very similar. By going to a museum and learning about all the different types of art, you realize how different pieces of art can have a lot in common. I decided to visit both the Getty Villa and the Getty center museums to learn more about the artwork that we learned about in class. I went to the Getty Villa to find my work of art during the Neolithic era and I went to the Getty Center to find art from the Roman Imperial era. Both museums were very interesting and it was hard for me to pick just one piece of artwork, one from both eras. I found the pottery and pots the most interesting so I decided to learn about the beautiful pots in more detail. They were so similar and different in so many ways. One vessel that I found to be very interesting is from the Heliolithic era and is titled “Flask Shaped as the Head of Bacchus”. It is a very beautiful vessel. The flask is made of glass and had a very detailed design on it. It had a crown of ivy leaves, which identifies the head of Bacchus. Bacchus is also referred to Dionysus, the god of wine and intoxication. The god and his followers were often depicted with ivy, alluding to the deity’s close association with wine and fertility. This flask was created by molten glass...
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...Public museums and art galleries are not necessary because people can see the objects stored in those places on the Internet.To what extent do you agree or disagree? With the fast development of science and technology, an increasing number of people are likely to enjoy art stuffs by Internet for its convenience and speedy. In this case, some argued that public museums and art galleries should be abandoned. However, in my view, this argument is not convincing for the following reasons. The infornations online pictures carried are restricted on the perspective of quality and color. The pictures showed online may get revised or lightened, losing its original looking. Also, the computer screen just own two division, which cannot have a wholly perspective when they showed a valuable antique or art masterpiece online. Therefore, people, especially expert in this area, sometimes make a fault judgement because only a part can be seen by computer. In addition, the museums and galleries cannot disappear for they have their own advantage---fully artificial atmosphere. When someone walking in a museum, it is an absolutely different experience from sitting behind a small screen. Not only the items on display can be appreciated closely, but also the atmosphere one will enjoy in the museum. Take art gallery for an example, only when you walk in and stand afront of a painting, indulged in the atmosphere, can you understand what author want audience to see, to feel, and to experience...
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...Getty museum is an art gallery that is found in California, and housed by two campuses, normally the Getty Villa and the Getty center. The formal entry begins near the top of the semi-circular outdoor, Barbara and Lawrence theatre, from which practically the whole site and the Pacific Ocean are now clearly visible. Natural lighting is one of its vital architectural elements. Many of the centers exterior surfaces are made of glass, allowing brilliant sunrays to brighten up the interiors. The lighting system is adjusted using a computer-assisted system of louvers and shades, the painting galleries on the museum upper level are all naturally lit, with special filters to prevent damage paintings. The marble surfaces and the wall layer are huge as they...
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...Linnette Gomez Professor Lisa Rockford 16 November 2011 Boca Art Museum An artist’s perspective gives a curious audience a world of creativity displaying emotion, talent, and intelligence. The Boca Art Museum contains extraordinary galleries with many interesting pieces of art that come together to create an entire work of art in unity, and different portraits and framework with a variety of mediums. Viewers can see abstract sculptors placed in the outside garden giving the audience self-thought of understanding strange pieces that could mean anything; the meaning is individualized. The first gallery in the museum exhibits many different portraits of people, made up of different mediums such as pen and ink on paper, graphite on paper, and acrylic on canvas. A portrait created by the artist, “Pavel Tchelitchew,” named Mere Parizot a portrait of his mother, made it out of pen and ink on paper. The paper looks dyed or if it was once white or if it just colored through age. The detail of the portrait looks complicated with many lines to emphasize the features of the profile; the shading seems to be used by bleeding ink through the quill. Lighter areas have less bleeding. Another portrait created by the artist Jeri Metz, made a portrait of a woman named Selma out of graphite on paper. There is not any explanation of relation to this woman but the detail looks well shaded. Darker areas are smeared closely to create the darker areas when lighter areas the graphite is smeared farther...
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