Free Essay

Coleman

In:

Submitted By dreyouresocool
Words 489
Pages 2
Coleman Art Museum

Summary of Facts

A. Market –Education and Entertainment 1. Coleman Art Museum a. Not-for-profit corporation b. Dependent on contributions 2. Members a. 85% college educated b. 60% income over $70,000 c. 50% over 40 years old d. 98% white 3. Economic market – monopolistic competition

Product

1. Over 15,000 works of art in permanent collection a. Pre-Columbian art b. African art c. Pre-Depression Art d. European and American decorative arts 2. Memberships 3. Special Exhibits 4. Private Shows 5. Fundraising Events 6. Restaurant 7. Gift Shop 8. Parking 9. Benefits a. Client 1) Core – Experience Art 2) Secondary a. Education b. Entertainment c. Social Atmosphere b. Contributor 1) Core – Fulfillment 2) Self esteem 3) Tax Savings 4) Self esteem 2) Have fun with various looks 3) Affordable 4) Boosts fashionability and self-esteem 5) Provides conformity and acceptance 10. PLC – maturity

Price

1. Public Institution no charge to view permanent collection 2. $3.00-$5.00 charged for special exhibitions 3. 2004 MMAH membership

|Category |Number |Revenue |Benefit |Cost |
|Regular |$50 |13,672 |$639,664 |$631,016 |
|Associate |$100 |2,596 |$234,871 |$81,903 |
|Collector |$250 |364 |$81,415 |$64,135 |
|Patron |$500 |102 |$48,100 |$39,135 |
|Partner |$1,500 |604 |$815,666 |$99,567 |
|Directors Club |$5,000 |91 |$406,673 |$15,975 |

4. Elasticity – relatively elastic to relatively inelastic

Promotion

1. No advertising or in-store gift-with-purchase promotions 2. Socially/environmentally-conscious programs a. Back-to-M.A.C. rewards program for recyclable containers b. Viva Glam fundraiser for AIDS and HIV 3. Celebrity make-up artists employed at fashion shows/special events 4. Word of mouth repeats and media attention 5. Expansibility – somewhat expansible

Place

1. Partnered stores 2. Company Owned and Operated Stores 3. 1-800 customer service call center 4. Key distributors in New York and Los Angeles 5. Channel: M.A.C. – (Distributors) – Proshops/Stores/Partners – consumer/user F. Other 1. Public Image a. High brand equity b. Employees in all black apparel c. Unique shopping experience 2. No commission-based salary 3. Competition a. 10 new makeup brands on market by 1996 b. Non-mainstream brands for professionals c. Unofficial M.A.C. websites in Canada d. Competition becoming internet-based 4. Estimated online gross profit (in thousands) a. Information-oriented website: $3,150 b. Retailer website: $3,825 c. M.A.C. e-commerce website: $4,425

Problem/Opportunity

A. Primary – What type of online service to provide B. Secondary 1. Opportunity to affiliate with partnered stores through M.A.C. website 2. Losing professionals to new professional-only brands 3. Low consistency of service results from M.A.C. survey

Recommended Action

A. Primary – Information-oriented website B. Secondary 1. Offer partnered stores logo and link space on M.A.C. site 2. Mobile Proshops offering M.A.C-PRO product line 3. Customer service training programs

Similar Documents

Premium Essay

History of Bessie Coleman

...Bessie Coleman was born on January 26, 1892, in a one-room, dirt-floored cabin in Atlanta, Texas, to George and Susan Coleman, the illiterate children of slaves. When Bessie was two years old, her father, a day laborer, moved his family to Waxahachie, Texas, where he bought a quarter-acre of land and built a three-room house in which two more daughters were born. When George Coleman's hopes for a better living in Waxahachie remained unfulfilled, and with five of his nine living children still at home, he proposed moving again, this time to Indian territory in Oklahoma. There, on a reservation, his heritage of three Native American grandparents would give him the civil rights denied to both African Americans and Native Americans in Texas. In 1901, after Susan refused to go with him, he went to Oklahoma on his own, leaving his family behind in Waxahachie. Susan found work as a domestic, her two sons became day laborers, and Bessie was left to be the caretaker of her two younger sisters. Education for Coleman was limited to eight grades in a one-room schoolhouse that closed whenever the students were needed in the fields to help their families harvest cotton. Already responsible for her sisters and the household chores while her mother worked, Coleman was a reluctant cotton picker but an intelligent and expert accountant. The only member of the family who could accurately add the total weight of the cotton they picked, she increased the total whenever she could by putting her foot...

Words: 1249 - Pages: 5

Premium Essay

Bessie Coleman

...“BESSIE COLEMAN" By Mandy Walsh of St. Luke Academy, Chicago © 2007 Mandy Walsh Bessie Coleman was the first African American woman to fly an airplane. Before Coleman's first flight, few women flew airplanes. The women who did were wealthy and Caucasian. Coleman always dreamed of flying. She took a stand against racism, segregation, and sexism to make her dream come true. Her bravery and determination showed the world that African Americans are equal, not just in the air, but in all places. Coleman was born on January 20, 1926 in Atlanta, Texas to George and Susan Coleman. She was born into a family of thirteen children, and her father left the family when she was young. (Hart, Up in the Air, pg. 12) Coleman had to overcome both racial and sexual barriers, because she was an African American woman. (Handlemen, Philip. "Armchair Aviator". Yankee Wings, January-February 1995, pg. 20.) The community in which Coleman lived was strictly segregated. African Americans could not go to the same schools, use the same bathrooms, or entrances into buildings. (Hart, Up In The Air, pg. 12) Coleman's family never had much money. To help her family out, Coleman took on jobs such as cotton picking, laundry, and housekeeping. Coleman had dreams of breaking away from these jobs that were for "colored people" (Hart, Up In The Air, pg. 13, 18) and promised that she would "amount to something". (Rich, Doris L. "My Quest for Queen Bess". Air and Space, August-September, pg. 57) One...

Words: 5295 - Pages: 22

Free Essay

Swott Analysis Paper

...Coleman Corporation Introduction The Coleman Company is one of the largest sellers of camping equipment and is devoted to inspiring people to get outside. Coleman is committed to their customers, stakeholder and their most important asset the employees. Coleman strives to hire excellent talent inside and outside the company to add to their team of successors. Coleman’s innovation is providing the highest quality products to its customers by following their mission and values which is the core foundation of their success. The Coleman Corporation was created in 1900 with the distribution of a basic Coleman lantern. Later in 1915 Coleman provides lanterns for soldiers in World War I and also back in the United States for farmers and ranchers to work later hours. In 1923 Coleman introduces the camp stove. Products are now reaching all end of the globe and are proving useful for outdoor activities. By the 1930 competitors have started to catch up and the great depression is now showing hardships in the United State. Coleman adapts and changes the product not only to go beyond the competition but to meet the new needs of customers. In 1930 Coleman introduces gas floor lamps and oil space heaters. In 1942 Coleman create the pocket stove for the soldiers in World War II. Today Coleman produces many products for outdoor use including the original lanterns to complete outdoor kitchen sets. The timeline shows how Coleman has evolved over the past years. The values of...

Words: 1248 - Pages: 5

Premium Essay

Bessie Coleman

...“BESSIE COLEMAN" By Mandy Walsh of St. Luke Academy, Chicago © 2007 Mandy Walsh Bessie Coleman was the first African American woman to fly an airplane. Before Coleman's first flight, few women flew airplanes. The women who did were wealthy and Caucasian. Coleman always dreamed of flying. She took a stand against racism, segregation, and sexism to make her dream come true. Her bravery and determination showed the world that African Americans are equal, not just in the air, but in all places. Coleman was born on January 20, 1926 in Atlanta, Texas to George and Susan Coleman. She was born into a family of thirteen children, and her father left the family when she was young. (Hart, Up in the Air, pg. 12) Coleman had to overcome both racial and sexual barriers, because she was an African American woman. (Handlemen, Philip. "Armchair Aviator". Yankee Wings, January-February 1995, pg. 20.) The community in which Coleman lived was strictly segregated. African Americans could not go to the same schools, use the same bathrooms, or entrances into buildings. (Hart, Up In The Air, pg. 12) Coleman's family never had much money. To help her family out, Coleman took on jobs such as cotton picking, laundry, and housekeeping. Coleman had dreams of breaking away from these jobs that were for "colored people" (Hart, Up In The Air, pg. 13, 18) and promised that she would "amount to something". (Rich, Doris L. "My Quest for Queen Bess". Air and Space, August-September, pg. 57) ...

Words: 5295 - Pages: 22

Free Essay

Music

...Civilization Day, by Ornette Coleman, was recorded September 9th, 1971. Coleman’s album Science Fiction consisted of a variety of songs that were very different, that included Civilization Day. Some important elements of what we’ve learned were evident in this song. The musicians combined collective improvisation with solo improvisation. He referred to this improvisational concept as harmolodics, a shortened form of the words harmony, melody, and motion. The alto sax, trumpet, and non-walking bass were used to create this piece in different parts of the song. Coleman has been criticized for playing out of tune, but this is one other way for Coleman to “play outside” which was what he aimed to do. The photo I chose to associate with Coleman’s song is one that represents chaos, crowd, and conjunction. It is a photograph that was taken on May Day in NYC in 2010. Thousands of workers and immigrant laborers took to the streets to celebrate May Day, demanding rights for those “who toil in the sun”. The message in Manhattan was delivered with bullhorns and drums. Their voices and fight were echoed by millions of workers around the world, from Havana to Berlin and Istanbul. The issues were the same: more jobs, better working conditions, higher wages and decent health care. In the photo, we can see an extremely crowded NYC street. There are so many people harboring the streets that it looks as thought there is no space to move. Similar to the photo, the music has beats and rhythms...

Words: 297 - Pages: 2

Premium Essay

Bessie Coleman Barriers

...` Bessie Coleman was the first African American pilot. Also known as “Brave Bessie” or “Queen Bess,” she performed spectacular stunts at air shows, and didn’t allow racism to slow her down. As well as breaking down racial discrimination barriers, she also broke down gender barriers, as she was also the world’s first black, female pilot. Born in Atlanta, Texas on January 26, 1892, she was tenth out of thirteen children to George and Susan Coleman, who were both sharecroppers. Coleman was two years old when her father moved them to Waxahachie, Texas, where her parents had two more daughters. Her father left the family in 1901, so her mother and two older brothers went out to work, leaving Bessie to take care of the rest of her siblings...

Words: 635 - Pages: 3

Free Essay

Coleman Art Museum

...Running Head Coleman Art Museum 1 Case study, Coleman Art Museum Bellevue University MBA652: Marketing Strategy Dr Doug Davis 11/04/2011 Running Head Coleman Art Museum 2 Case Recap To start off , the museum has shown a loss for the previous three years, so Mercer and Smith were give the monumental task of finding why and turn it in the right direction. The museum has a good location and convenient parking, and even though the new facility was relatively close to its previous location the move may have changed the demographics plus the museum seems to have not changed their marketing approach. The museum is also faced with a hindrance, they can not display all their collections at the same time and they might want to rethink this process based on the demographics of the immediate areas. Giving more time to the certain displays taking in account everything from age to the ethnic background of the populous of the surrounding area. The bottom line in this entire case is that you have to address the important issues and exhibits that are most important to the community. Problem Identification First off that it took three years to identify...

Words: 987 - Pages: 4

Premium Essay

Coleman Asbestos Pads

...1. First I compared Asbestos Pads to CMI Pads in the Coleman Test: $3 x 24 pads/set x 20 sets used = $1440 $1440.00 / 1 set CMI (6 Pads) = $240.00 Base pad retail $50/set actually paid x 20 sets used = $1000 $1000/1 set CMI (6 Pads) = $166.67 retail paid 2. Added savings in efficiencies in feet driven per hour: 15,000’ required / 200’ per hour (CMI) = 75 Hours 15,000’ required / 150’ per hour (asbestos) = 100 Hours 25 labor hours saved x $280.00/hour = $7,000 $7,000 / 1 set (6 pads) = $1,166.67 savings in efficient drilling (33% efficiency) $1,166.67 savings (33%) vs. 20% efficiency per Simpson = $707.68 savings 3. Added savings in less time spent changing the pads: .33hr x 20 sets x $280 = $1,848.00 .067hr x 1 set x $280 = $18.76 Additional savings $1,848 - $18.76 = $1,829.24 $1,829.24 / 1 set (6 pads) = $304.87 savings 4. Total retail cost vs. using asbestos (CMI should charge): $166.67+$707.68+$304.87=$1,179.22/pad standard size CMI should charge $1,179.22 per pad. The costs are on-par with the asbestos pads, and also capture the costs associated with labor to service asbestos pads. Additionally it captures the added efficiencies that the CMI pads offer. 5. Market in terms of CMI Pads: Total pile-drivers in the U.S.: 19,500 – 26,000 Weeks worked/year: 25 weeks Output per week: 30 hours Feet driven per hour: 20 feet Feet driven annually: 292,500,000 to 390,000,000 CMI Set(6 Pads) last: 10,000 feet One CMI Pad can last: 1,667 feet ...

Words: 608 - Pages: 3

Premium Essay

Coleman Art Museum

...Case Overview In 2004, The Coleman Art Museum, located in Universal City, declared a loss of $383,715 marking the third annual loss in a space of three (3) consecutive years. This worrisome trend brought a decision by the management to assign Ashley Mercer, the Director of development Affair and Donald Smith, Director of Finance and Administration to proffer recommendations to the situation. The Coleman Art Museum (CAM) was founded in 1925, it was originally named Fannel County Museum of Fine Arts but was changed to Jonathon A. Coleman Art Museum in 2000 to pay tribute to large sum of money that Coleman had left to the museum. With over 15,000 works of art ranging from Pre-Columbian, African, Depression-era art, European and American decorative arts, CAM offers both art and history for the citizens of Fannel County and its visitors. CAM has two distinct memberships: (1) personal and (2) corporate. These two memberships are further divided into categories based on dollar contribution and benefits received. As at 2004, there were 17,429 personal and 205 corporate memberships .CAM’s major sources of revenue, apart from a yearly appropriation from the Fannel County,are; • Memberships • Income from contributions, grants and investment • Auxiliary activities which include special exhibitions, parking, gift shop etc. As there is no charge for viewing the permanent art collections, CAM places a modest charge on seeing special exhibitions, the Museum is also made available for...

Words: 2186 - Pages: 9

Premium Essay

April Coleman Case

...The body was at the bottom of an 80 foot ravine almost completely hidden from anyone’s sight. The body that was found was naked from the waist up and was shot to death. Everyone’s worst fear became a reality when they checked the pocket of the victim and found Aprils license. It was April Coleman. Her body was pretty well reserved due to the freezing temperatures and the snow. This is the first good evidence the investigators had received. It was going to be difficult to find substantial evidence because it was a dumping ground for tire, stoves, fridges and all sorts of crap. It was going to be hard to separate what was related to the crime and what was just dump material. At the top of the ravine was Aprils car keys, half a cigarette and a single .22 caliber shell casing. Not far from the body, investigators found tares work shirt and a potential clue to the crime. On the shirt there was a very clear marking of the outsole of an athletic shoe. Aprils autopsy show that she was more than likely killed on the day she went missing....

Words: 1469 - Pages: 6

Premium Essay

Bessie Coleman Research Paper

...Do you know who was the first African American woman to fly a plane? Or who was the first American to receive an international pilot’s license? That person is Bessie Coleman. In this report, I will talk about Bessie Coleman, her life and family, the obstacles she faced, the influence she made on the civil rights era, and the legacy that she left. Bessie Coleman was born on January 26, 1892 in Atlanta, Texas. She was one of thirteen other children to Susan and George Coleman. When she was a toddler, her father, half African American, half Native American, left for Oklahoma Indian territory in search of better opportunities. Her mother refused to go with him, and so he left for Oklahoma alone. When Coleman turned two, her family moved to Waxahachie,...

Words: 949 - Pages: 4

Premium Essay

Derrick Coleman Case Study

...Seattle Seahawks needed was more bad news. Well, that's exactly what they got when the Bellevue police department decided they were going to pursue charges against fullback Derrick Coleman. In the past 3-4 months, Coleman has been under investigation related to an alleged hit-and-run injury accident that happened on October 14 on Southeast 36th street within the Bellevue city limits. Based on information provided by several witnesses, he had been traveling approximately 60 mph in a residential area marked with a speed limit of 35 mph. Driving erratically, witnesses...

Words: 652 - Pages: 3

Premium Essay

Bessie Coleman Research Paper

...Name: Chinenyenwa Okoye Topic: Bessie Coleman, the first African & Native American female pilot General Purpose: To inform my audience on the life and successful achievements of Bessie Coleman Specific Purpose: To inform my audience on the life and successful achievements of Bessie Coleman. The first African and Native American pilot who overcame racism to fly the skies and encourage other women and minorities to do the same. Thesis Statement: Elizabeth “Bessie” Coleman overcame the life she was born into. Coleman was born into a family in poverty, as a woman, and African American and Native American during the latent phase of Jim Crow in the South (Cline). However, she never saw those as limitations; she turned her disadvantages into all-time...

Words: 921 - Pages: 4

Premium Essay

Bessie Coleman Research Paper

...From a shaper croppers daughter to a award winning Pilot. Bessie Coleman lead a very interesting life. She was the first black African American woman to be a pilot (“Coleman”). She was born on January 26, 1892, Atlanta, Texas. She was born with with a drive to better herself, which means if she wanted to do something she could or wanted to do it, and she was an avid reader. Bessie was one of the thirteen children to Susan and George Coleman, both of them worked as a sharecropper. George Coleman was of Native American and African American descent. He left their family in 1901, while Bessie was a child. She was two years old when her dad left, but before he left, he moved them to Waxahachie,Texas. He bought a quarter-acre of land so he could build them a house to stay in. The house had three bedrooms and one full bathroom. Susa was pregnant with twins while George was making the house. In 1901 George left because he was in search of better opportunities in Oklahoma. During this time, “Susa did her best to support the family and the children contributed as soon as they were old enough”. In south of Dallas in a small town thirty miles, she was seven when her dad moved back to Oklahoman (Bessie). “Being Indian in Texas was more dangerous than being colored ”(Bio | Bessie Coleman)....

Words: 1265 - Pages: 6

Premium Essay

Bessie Coleman Research Paper

...Yoltic Barrera Coach Liles 11-11-17 Texas History Bessie Coleman Essay Bessie Coleman was an American civil aviator who became the first female African-American pilot with a flight licence. She was born on January 26, 1892 in Atlanta, Texas. She was one of thirteen children to Susan Coleman and George Coleman. Her parents were both sharecroppers. Her father later ended up leaving to seek better opportunities in Oklahoma, but he never came back. Her mother tried her best to support her family, but she could not do it herself. So when some of the children were old enough, she let them contribute in things to support the family. However, Bessie was left at home to take care of the young ones. When Bessie was twelve years old she received a letter to attend...

Words: 658 - Pages: 3