WS1 Bullet Point SWOT
Subbu Subbiah
Indiana Wesleyan University

SWOT Analysis | Strength | * More consumer brands. It is one of the biggest brands in the personal care consumer products industry * Focus on innovation and new productLaunches * Global Market Place and Presence * Building Relationships with Dentists * Continued dividend payouts attract investorConfidence | Weakness | * Market share is limited due to presence of other strong FMCG brands * Fake brands are supplied under their brand names * Inventory increasing at a faster pace thansales * Unfunded employee post retirement benefits * Product Recalls | Opportunity | * Tap rural markets and increase penetration in urban areas * High birth rates and lower penetration rates present growing opportunities for children’s oral care market in emerging countries * Mergers and acquisitions to strengthen the brand * Increasing purchasing power of people thereby increasing demand * Leveraging product localization to penetrate deeper into local markets | Threats | * Intense and increasing competition amongst other FMCG companies * FDI in retail thereby allowing international brands * Competition from unbranded and local products * Threat from fake products * Global economic condition | |

References
Colgate.com. (2012, October 12). Retrieved from http://www.Colgate.com

Quelch, J, & Laidler, N. (1993). Colgate-Palmolive Company: The Precision Toothbrush. Harvard Business Review, 9-593-064, 1-24.

Kotler, P. (2002). A framework for marketing management. (Marketing Management, The Millennium Edition ed., pp. 37). Upper Saddle River, NJ: Prentice Hall.

Henderson, R. (2011). Colgate-palmolive: Staying ahead in oral care. (REV:AUGUEST 2, 2011 ed., pp. 1-11). Boston, MA: Harvard Business Review. Retrieved from