... A PROJECT REPORT ON COLGATE –PALMOLIVE LTD. UNDER THE GUIDANCE OF Prof .Rashmi SUBMITED BY: - Anuradha . Mukku Vinaya. Nadar Kiran . Hemani Rasika. Patil Snehal. Bhari DECLARATION We, students of Master of business administration studies, hereby declare that we have successfully completed this Project on Marketing management in academic year 2012-2014. The information incorporated in this project is true and original to the best of our knowledge. ACKNOWLEDGEMENT This project is a result of dedicated effort. It gives us immense pleasure to prepare this project report on “COLGATE –PALMOLIVE LTD”. We would like to thank our project guide, Prof., for consultative help and constructive suggestion on the matter in this project. We would like to thank our parents and our colleagues who have helped us in making this project a successful one. ...
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...Promotional Strategies of Colgate - Scribd www.scribd.com/doc/37244756/Promotional-Strategies-of-Colgate Sep 11, 2010 - Promotional Strategies of Colgate - Download as Word Doc (.doc / .docx), Text file (.txt), PDF File (.pdf) or read online. Colgate palmolive case study - promotion strategy - SlideShare www.slideshare.net/.../colgate-palmolive-case-study-promotion-strategy-... May 7, 2013 - Virtual-Dissertation.com =- We provide writing help to develop quality Essays, Term Papers, Course work, Thesis and Dissertation, etc. for ... Promotional Strategy by Colgate - ManagementParadise.com Forums ... www.managementparadise.com › ... › Marketing Management Oct 1, 2010 - The packaging strategy too over the years has made the penetration of its product that much easy for Colgate. The company has followed the ... Marketing Strategy of Colgate-Palmolive Company ... 15 Dec 2010 COLGATE SALES PROMOTION - ManagementParadise.com ... 12 Oct 2010 Marketing Strategy by COlgate 1 Oct 2010 More results from www.managementparadise.com Colgate Palmolive Promotion Strategy - Research Paper - Rmthom www.termpaperwarehouse.com › Business and Management Apr 7, 2011 - Read this essay on Colgate Palmolive Promotion Strategy . Come browse our large digital warehouse of free sample essays. Get the ... [PDF] Colgate: Global Strategies, Local Strength www.colgate.com/Colgate/.../ColgatePalmolive2010AnnualReport...
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...Term paper of marketing management On Colgate cold cream WASEEM RAJA J&K BANDIPORA LEC. IN LSB R315B35 LOVELY PROFESSIONAL UNIVERSITY ACKNOWLEDGEMENT I would like to express my gratitude for the helpful comment and Suggestions by my teacher. Most importantly I would like to thank my PROF. MR.PARVEEN SINGH KALSI, for her days of supervision. Her critical commentary on work has played a major role in both the content and presentation of our discussion and arguments and I would thank my friends for their help in making of this term paper. I have extended my appreciation to the several sources which provided various kinds of knowledge base support for me this period. SHEFALI VIJ CONTENTS INTRODUCTION 4 EXECUTIVE SUMMARY 4 MARKETING PLAN OF COLGATE-PALMOLIVE 4-12 ENVIRONMENTAL ANALYSIS 13-16 MARKETING STRATEGY 16-20 SEGMENTATION 20 TARGETING ...
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...Colgate rethinks a supply chain By Peter C. Witton How do you eliminate waste and wring out costs when your operations are spread over 57 sites in 11 different markets? ColgatePalmolive met this challenge in Asia with an ambitious overhaul of its regional supply chain and information systems. 70 Outlook 2000, Number 1 W hen it comes to toothpaste in China, Colgate is the market leader, according to a recent AC Nielsen Media International survey on China’s emerging consumer society. But in the shampoo category, a Colgate-Palmolive rival tops the list. Driving sales through brand-building and smart marketing is as necessary for fast-moving consumer products companies in China and the rest of Asia as it is in the mature markets of North America and Europe. But in Asia, with its fickle tastes, falling prices and unpredictable competitors, the pressure to keep ahead of the pack—and make a proper return—is relentless. The trick is to control tightly what can be controlled. The one area a consumer products company can be firmly in charge of is its own internal business processes. Eliminating waste and wringing out costs can have a dramatic effect, especially with the likes of shampoo, toothpaste and soap, where volumes are large but margins are tight. In the past two years ColgatePalmolive has rolled out an ambitious program to do just that in the Asia Pacific region. The company’s entire supply chain was reengineered and new back-office...
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...Summary Introduction Business overview of Colgate Company Question 1 Describing international business method (s) the company used to tab into the international market. Discuss why the chosen international business method (s) is an appropriate and/ or inappropriate one Question 2 What are the major risks faced by the company in its international operations? How does the company manage these risks? Question 3 Discuss how the company makes use of the international credit market to its benefit? Conclusion References Appendices Tables Graphs Question 1 Describing international business method (s) the company used to tab into the international market. Discuss why the chosen international business method (s) is an appropriate and/ or inappropriate one For my individual report I have chosen Colgate Company which has international operation over 200 countries and 3 billion consumers over the world with net sales $18 billion in 2012. Today the company is worth $52,419,447,369 and has 4,226,677 shares at price $115 each. Here is Summary of market price of the company in appendix Table 1. Company’s key people for its rapid growth are Chief Executive Officer- Ian Cook, Senior Vice President-Joseph Jimenez and Executive Vice President-Stephen I. Sadove. (Annual report. Colgate 2012) History of Colgate acquisition and mergers into international markets. In all annual reports the CEO Mr. Cook says that Colgate group is having conducted...
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...PROJECT ON COLGATE Submitted To:- Submitted By:- Shweta Miglani Priyanka Gulati Anu Ahuja Colgate (sub-brand of Colgate-Palmolive) is an oral hygiene product line of toothpastes, toothbrushes, mouthwashes and dental floss. Colgate toothpaste was first sold by the company in 1873, sixteen years after the death of its founder, William Colgate. Colgate is in the Personal Care sector. The current market capitalisation stands at Rs 27,182.24 crore. The company management includes M V Deoras - Chairman, R A Shah - Vice Chairman, P K Ghosh - Deputy Chairman, I Bachaalani - Managing Director, G Nthunzi - WholeTime Director & CFO, N Ghate - Whole Time Director & Co. Secretary, J K Setna - Ind. Non-Executive Director, V S Mehta - Ind. Non-Executive Director, I Shahani - Ind. Non-Executive Director. HISTORY Colgate was the first toothpaste in a collapsible tube, introduced in 1896 in New York when it had previously been sold in glass jars since 1873. It has been in Singapore since the 1920s. It is in Nepal and India, with manufacturing units based in India and exported to Nepal. In 1992...
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...Colgate Palmolive Philippines Inc. is a multinational consumer products company that has been transforming the Philippines into a “World of Care” for more than 80 years already. Its long-term presence in the Philippines has earned the company not only a strong foothold in the market but also the undoubted trust and loyalty of Filipino families when it comes to personal and home care. The flagship product of the company that has been dominating the oral care market in the country and is a source of the company’s biggest profit margin is Colgate Toothpastes and Oral Care products. The brand name has become so familiar with Filipinos that the same brand has been used as the colloquial term for toothpaste. In a consumers product industry where end consumers’ bargaining power is high and competition is tight, Colgate Palmolive Philippines Inc, or CPPI, struggles to keep its market leadership while continuously discovering ways for growth and profitability. As the cliché goes, it is hard to reach the number one spot but it will be harder to stay in it. For Colgate, the threat of a maturing market continues to put pressure on the company to stay ahead of the industry and be a market-driver in its field. This study aims to assess current capabilities which the organization possess in order to address the threats and opportunities in the macro environment and present recommendations to sustain the company’s strategies in its pursuit for continuous leadership in the industry it belongs...
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...The four P’s: The two companies could only became successful and therefore could reach global recognition by the efficient use of the four P’s. Let’s see what the four P’s mean in the case of these firms. Product: Although toothpaste, shower gel, detergents are convenience goods, (these products are usually bought with little planning) Colgate-Palmolive and Unilever maintain a high level of quality. “Companies choose a quality level that matches target market needs and the quality levels of competing products”(Kotler, Armstrong, Saunders, Wong 1996, p. 551). Quality is not just a feature, but also a core philosophy and all members of the firm, even top management have to be dedicated to quality. Quality refers not only to products but also refers to the manufacturing, which is done without defaults. Quality also means the fact that the firm is involved in improving customer value and maintains the satisfaction of customers and participates in constant R&D (research and development). In the case of Colgate, it is easier to keep the level of quality because the firm’s products are deemed suitable for use and consumers have not complained much about the quality. Unilever also struggles to maintain quality but is always tarnished by the constant criticism of the Greenpeace. Unilever, which makes the famous Dove product buys palm oil from suppliers who destroy Indonesia’s rainforests. This will result in forest destruction, extinct animals, and climate change. In Unilever’s “sustainable...
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...CSR practices: An Accor Hotel Group and Colgate-Palmolive Company review Student name: Lior David ZOLDAN YAHALOMI Student number: 302413 Class: G2 CSR practices: An Accor Hotel Group and Colgate-Palmolive Company review Student name: Lior David ZOLDAN YAHALOMI Student number: 302413 Class: G2 Statement of authorship I certify that this dissertation is my own work and contains no material, which has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the dissertation. Signed _________________________________________________ Date ___________________________________________________ Table of content 1. INTRODUCTION 3 2. CSR 4 2.1. Definition 4 3. History of the selected businesses 5 3.1. Accor Hotel Group 5 3.2. Colgate – Palmolive Company 5 4. CSR Practices 6 4.1. Accor Hotel Group 6 4.2. Colgate – Palmolive Company 7 5. Discussion 9 5.1. Accor Hotel Group 9 5.2. Colgate – Palmolive Company 12 6. Conclusion 15 7. REFERENCE LIST 16 INTRODUCTION Corporate social responsibility (CSR) is a management initiative in which companies incorporate environmental and social issues into the relationships with stakeholders and also in their business processes. By implementing CSR practices, a...
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...COMPARING AND CONTRASTING THE WHITENING EFFICIENCY OF HYDROGEN PEROXIDE TOOTH GEL, COLGATE AND CLOSE-UP TOOTHPASTE Group 9 Submitted to: Ms. Kristina Dela Cruz ABSTRACT The main aim of this study is to compare and contrast the whitening efficiency of Hydrogen Peroxide tooth gel, Colgate toothpaste, and Close-Up toothpaste. The variants are tested by the researchers themselves in a span of one week - they observed the amount of time it takes for teeth to whiten, and the budget required for each product. This study specifically seeks to: 1) Compare and contrast the whitening efficiency of Hydrogen Peroxide tooth gel, Colgate and Close-Up. 2) Determine which of the three products is the most efficient in terms of teeth whitening and costs less budget. 3) To know if homemade Hydrogen Peroxide tooth gel is a possible substitute for your usual commercial toothpastes. The study was conducted by the researchers testing the products themselves. They used the products in a span of one week and observed if their teeth whitens. The price of the product and number of days before teeth whitens are closely observed by the researchers. Based on the study, all products managed to whiten teeth, the only difference is that Hydrogen Peroxide took the least amount of time and it's the product that costs least out of the three. It is recommended that future researchers should: 1) find out the other uses of Hydrogen Peroxide. 2) be extra cautious while brushing your teeth with...
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...markets offer great opportunities for penetration. Rising per capita income of people and increasing awareness through advertisements, print media, etc is increasing the demand for oral care products. This marks a sharp transition from use of tooth powders to the use of value added toothpastes like mouth washes, gels and teeth whitening products. Currently the size of global oral care market is about $30 billion. Out of this, India contributes 5% of the total market which estimates the Indian oral care market to be $1.5 billion. The Indian oral care market registered an annual growth of 13% during FY 13. On the other hand, the growth in global market was 3% during the same period. The major players in the Indian Oral care industry are: Colgate, Unilever, Dabur and GlaxoSmithKline (GSK). P&G is a new entrant with the launch of Oral B Pro-Health in July‘13 in the Indian market. According to company sources, it will be available in mint flavour with the specifications : 140 gms (for Rs. 98) and 75 gms (for Rs. 59). In the first month, the company registered a market share of 0.2% in the first month. The key factors responsible for attracting global players like Proctor & Gamble to the Indian market are i) Increasing demand from rural India – Only 42% of the...
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...COLGATE PALMOLIVE Marketing Strategies and Programs Introduction Colgate Palmolive Company is a $17.1 billion global company serving people in more than 200 countries and territories with consumer products that make lives healthier and more enjoyable. This American diversified multinational corporation focuses on strong global brands in its core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate follows a tightly defined strategy to grow market shares for key products, such as toothpaste, toothbrushes, bar and liquid soaps, deodorants/antiperspirants, dishwashing detergents, household cleaners, fabric conditioners and specialty pet food.("Colgate Palmolive Annual Report 2012,") Colgate-Palmolive Company's growth from a small candle and soap manufacturer to one of the most powerful consumer products giants in the world is the result of aggressive acquisition of other companies, persistent attempts to overtake its major U.S. competition, and an early emphasis on building a global presence overseas where little competition existed ("Colgate-Palmolive Company History,"). 1. CURRENT SITUATIONAL ANALYSIS a. Current Products The company is organized around four core segments: oral care, personal care, home care, and pet nutrition. i. Oral care products are such as: * toothpastes: colgate total, CDC, optic white, sensitive, CSPR, kids, advavced whitening, kayu sugi etc. * Toothbrushes: colgate 360, Twister, Zig Zag, Slim Soft, Classic, Kids ...
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...Colgate rethinks a supply chain By Peter C. Witton How do you eliminate waste and wring out costs when your operations are spread over 57 sites in 11 different markets? ColgatePalmolive met this challenge in Asia with an ambitious overhaul of its regional supply chain and information systems. 70 Outlook 2000, Number 1 W hen it comes to toothpaste in China, Colgate is the market leader, according to a recent AC Nielsen Media International survey on China’s emerging consumer society. But in the shampoo category, a Colgate-Palmolive rival tops the list. Driving sales through brand-building and smart marketing is as necessary for fast-moving consumer products companies in China and the rest of Asia as it is in the mature markets of North America and Europe. But in Asia, with its fickle tastes, falling prices and unpredictable competitors, the pressure to keep ahead of the pack—and make a proper return—is relentless. The trick is to control tightly what can be controlled. The one area a consumer products company can be firmly in charge of is its own internal business processes. Eliminating waste and wringing out costs can have a dramatic effect, especially with the likes of shampoo, toothpaste and soap, where volumes are large but margins are tight. In the past two years ColgatePalmolive has rolled out an ambitious program to do just that in the Asia Pacific region. The company’s entire supply chain was reengineered and new back-office...
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...2009, p. 82). Though a broad based company, with a diverse and extensive product offerings, Colgate-Palmolive has successfully used market segmentation to identify unique needs of its consumer markets. They have combined the use of market segmentation and the ability to effectively gauge and respond to consumer behavior to divide and conquer the respective industries: Oral care, Personal Care, Household Surface Care, Fabric Care and Pet Nutrition. Geographical Segmentation Colgate has cornered significant markets with sales in North America (19%), Latin America (27%), Europe/South Pacific (21%), Greater Asia/ Africa (19% (“Colgate-Palmolive: A Strong International Position¸ 2012). One of the reasons for Colgate-Palmolive’s success globally is its targeting and tailoring the products to specific local regions. The company has identified in its outlook, that there will be “increases in media investments, targeted geographically” (Consumer Analyst Group of New York Conference”, 2012). Each year, for example, in one of their largest market, India, the company signs a local celebrity as the local Colgate brand ambassador, this year it is popular Indian actor (“Colgate signs Allu Arjun as brand ambassador”, 2012). Another great indication of their geographically targeted marketing initiatives is the multiple Facebook pages. There are currently 45 Facebook pages for all Colgate brands (“Consumer Analyst Group of New York Conference”, 2012). The company has different Facebook...
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...INVESTIGATORY PROJECT: COMPARING AND CONTRASTING THE WHITENING EFFICIENCY OF HYDROGEN PEROXIDE AND TWO OTHER COMMERCIAL TOOTHPASTES 1. INTRODUCTION 1.1 RESEARCH BACKGROUND Hydrogen peroxide and toothpastes are somehow similar because they can both be used for mouth washing and tooth care, but they differ in color, texture, chemical components and whitening efficiencies. Mouth washing and tooth care is very important nowadays. We need to keep our teeth clean and white. This is not only for hygienic purposes, but also for choosing a profession in life. In almost every type of work, personal appearance and sanitation is highly observed, especially in jobs that mostly depend on your appearance. Hydrogen peroxide is a chemical compound. It is also the simplest peroxide and in its pure form, it is a colorless liquid, slightly more viscous than water. Hydrogen peroxide is used as an oxidizer, bleaching agent, and disinfectant. It can also be used for mouth care. On the other hand, toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the health and whiteness of your teeth. Typical toothpastes are usually made out of 20-42% water, abrasives, fluorides and detergents. This study focuses on which product will be more efficient in terms of teeth whitening. Many people worry about how to keep and maintain their teeth white and clean, also with a limited budget. 1.2 STATEMENT OF THE PROBLEM 1. Does this project show cohesiveness? 2....
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