...Case Study 1 1. What is Proctor & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy? Proctor & Gamble’s business strategy seems to be to find creative ways to maintain the popularity and marketability of their current products as well as to continue to progress and cater to the needs of the “Facebook Generation” by creating newer, more modern brands. Collaboration and innovation play an integral part in that business strategy. As stated in the case study, Proctor & Gamble is a huge company with over 100,000 employees. This means that there are over 100,000 ideas for how to maintain and improve the marketability of the current product line and just as many ideas for new products. This seems that it would present an issue in sharing ideas quickly and efficiently. According to the text, Proctor & Gamble employees were using email to communicate and essentially share these ideas. That means over 100,000 emails were being sent at any given moment, multiple times a day. Email is the way most companies prefer to communicate but when you have thousands of them coming every day, it becomes a very ineffective communication method because I’m quite sure that most of those emails don’t get read. So finding better ways for employees to communicate and collaborate to share those hundreds of thousands of ideas and be able to provide feedback. Eventually those 100,000 ok ideas will become 20 or 30 great ideas that Proctor & Gamble...
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...------------------------------------------------- Innovation at proctor and gamble Pritesh Tarte- 11906296 ------------------------------------------------- Innovation at proctor and gamble Pritesh Tarte- 11906296 Assignment 1 Assignment 1 I INDEX 1.Introduction to Proctor & Gamble ……………………..…….……………….3 2. Innovation at Proctor & Gamble……………………………………………...4 3. Connect & Develop Program & Open Innovation……………………………5 4. Voice of Customer……………………………………………………………6 5. Conclusion……………………………………………………………………7 6. References……………………………………………………………………8 1. Introduction to Proctor & Gamble ( P&G) William proctor and James Gamble established Proctor and Gamble in 1837 as a soap and candle company in Ohio USA. P &G has now developed into global manufacturing and marketing company of branded consumer products. Its markets are over 180 countries including America & Asia regions. Its Business is mainly into five segments. * Fabric & home Care * Beauty * Baby care * Family care * Health care & groom. The fabric care and home care compromises bleach and laundry additives, laundry detergents, pet care, dish care, fabric enhances and surface care products. Beauty care consist of cosmetics, deodorants, hair care & skin care, female personnel cleansing products, salon professional product. Baby care and family care contains products such as baby wipes, diapers, pant towels, tissues and toilet...
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...Collaboration and Innovation at Procter & Gamble Case Study Collaboration and Innovation at Procter & Gamble CASE STUDY 1. What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy? i. Proctor and Gamble’s business strategy focuses on three main areas. This is to maintain the popular the popularity of its existing brands through advertising and marketing; the extension of its brand to related products by developing new products and the creation of new brands from scratch. To achieve these, the company aims to facilitate collaboration between researchers, marketers and managers. ii. By fostering interaction among employees P&G fosters informed decision making and the sharing of ideas and information which ultimately leads the company to produce quality products. 2.How is P&G using collaboration systems to execute its business model and business strategy? List and describe the collaboration systems and technologies it is using and the benefits of each i. P&G researchers use collaborative tools to share data on various brands they have collected which allows marketers to access this data to create better targeted ad campaigns and likewise managers access data shared t be able to make informed decisions. ii. - P&G use a suite of Microsoft products such as MS Outlook, MS SharePoint and others that have unified communication and integrate services through voice and data transmissions and allow for...
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...Unit 1 – Understanding MIS Theodora Wilson American InterContinental University Abstract Information systems are used globally with efficient effective ways starting with management as they utilize the four competitive strategies to compete in businesses. The organizations and their use of technology to collaborate and succeed in the market all depends on how their information systems are set up. Introduction Understanding Information systems in the world of businesses assists in creating success for the stock holders, stake holders, and the consumer. This paper will answer questions based on four case studies. The case studies presented are based on smart grids, collaboration and innovation, how much a company knows about you, and the consequences of texting. Case Study I – Smart Grids Smart grids were developed as the twenty-first century automated form of electrical output to consumers. Smart Grids are used to deliver electricity from the supplier to the consumer using digital technology. This means using an automated system through a computer generated information network from power plants and wind farms to the customer in their homes and businesses. Utilizing smart grids in this fashion is different from the current electricity infrastructure as far as not using transmission lines to telephone poles to meters. (Kenneth c. Laudon, 2012) Developing a smart grid requires management of information. Technology is needed to operate the network...
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...Unit 1 MGMT305-1203A-02 Dee Cadwell June 12, 2012 Professor Anne Nelson Abstract The purpose of this paper is to show how companies us information systems to help manage business operations, show knowledge about computer networks, hardware, software, and database technologies. It will also evaluate how businesses use the Internet to their advantage for communicating with employees, working with other businesses and working with ecommerce businesses. What Is The Buzz On Smart Grids? The Smart grid is a class of technology that people are using to bring electricity delivery systems to the 21st century using computer based remote control and automation. Two way communication technology and computer processing make it possible and has been used by other business for years. The “grid” is the network that carries the electricity from the plant to the consumer. The grid is made up of transformers, substations, wires, switches and more. The “smart” entity is pretty much the same as the new “smart phones” and it basically saying that the grid is computerized. It includes a 2-way digital communication technological device. (Energy.gov, n.d.) Smart grids differ from the current electricity infrastructure because of the way the electricity is delivered to the consumer. The current grid does not explain how the power is distributed or used. The smart grid was developed to digitally save the consumer money by...
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...Proctor and Gamble There are many steps needed for successful change implementation. the successful change implementation. Many organizations require change to survive the economical battles of doing business. The communication style of management is also an important area for change. There are multitudes of articles and information regarding organizational change and many of them has have conflicting information on what is most important. The factors of change can be slightly different based upon the type of business, but the basics are always the same. How an organization communicates the need for change, the plan for change as well as the implementation of change are the broad spectrum of the success or failure of change. Not clear. The following literature reviews attempt to This literature review support the hypothesis that Proctor and Gamble would benefit from creating desire to change, communication, planning and resources. These are four of the most important phases of successful change implementation for Proctor and Gamble. Proctor and Gamble Problem Overview Underline not needed. Proctor and Gamble is an innovative, multinational company. Currently, Proctor and Gamble lacks an effective distribution system in some segments as well as poor location in some foreign countries and high cost of inputs. Another area of weakness is the employment of foreign based local management who don’t have international business experience. doesn’t have any international...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Home Page » Business and Management Procter & Gamble, Scope Case Study In: Business and Management Procter & Gamble, Scope Case Study Case Study: Procter & Gamble, Inc. Scope Introduction Procter & Gamble (P&G), first introduced a great tasting mouthwash that was minty green and sure to fight off bad breath, called Scope in 1967. In 1990, Scope led the Canadian market share with 32%. However, since 1988 when Pfizer Inc. launched a new mouthwash called Plax, it became Scopes’ major competitor. Plax offered something different from the typical mouthwashes. Plax had the advantage over other brands because not only did it offer fresh breath and killing germs, but it was also a plaque fighter. Gwen Hearst, brand manager, is in charge of increasing market share, volume, and profits for Scope. Marketing Issues First, does Scope intend on introducing a new line extension by developing a product that strictly focuses on fighting plaque. This must be done in a way not to mistake the customer into thinking that there are additional claims to the original product. Second, add new claims to the already existing product. This would state something like “Scope not only gives fresh breath and kills germs, but it also fights plaque.” Or third, take no action but would need to focus on increasing...
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...“Game-changing innovation comes not just from disruptive, “big-bang” product innovations but also from leveraging what your business does best to create a competitive advantage.”(Lafley, 2008) COLLABORATION AND INNOVATION AT PROCTER & GAMBLE CASE STUDY Prepared by: xxxxxxxxx Lawrence Technical University Management Information Systems, MIS-6013 Professor Patrick Mach Evans February14, 2012 Table of Contents Introduction 3 Analysis 6 Conclusion 16 References 17 Introduction When the typical consumer hears the name Procter and Gamble they might think of Ivory Soap, Tide, Pantene, Pampers, or possibly Swiffer. The reason being is that these are a just a few of the everyday household products that have been contributors to the huge success of Procter and Gamble. But when another consumer product company hears the name Procter and Gamble – they think of innovation, leaders on the cutting edge of technology, and one of the front runners in globalization. Procter and Gamble, also known as P&G, has been a key element of American business for over 150 years. In 1837 a small soap and candle company formed in Cincinnati, Ohio. This little business, named after brother-in-laws, Procter and Gamble, has since grown to a global giant with 138,000 employees working in more than 80 countries. (P&G Revolutionizes Collaboration with Cisco, 2008) P&G is the largest manufacturer of consumer products in the world and one of the top 10 largest companies...
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... Page 1 CASE STUDY RESULTS: This paper will attempt to answer some questions about the articles that was assigned to read for this class, the articles will talk about the smart grid case study attempted to use by the power company. It will explain how grids are different form the current electricity infrastructure in the united states. The second case study is about Proctor and Gamble, discussing the size and some of the products they provide, profit, and revenue. The changes that are to be implemented are not going over very good; change is difficult, with the form of communication provided to staff throughout the company. The next case study was about credit card companies and how much knowledge they have about consumers. The strategy they use to learn about you and your interests, by what you purchase with the card. Is this an invasion of privacy? The following case study is about computers and cell phone; all Americans have this form of commutations of some sort, for personal and business use. The problems with these for of commutation is using cell phones while driving, even texting in the car is becoming a serious problem. Using computers is even causing injuries, such as carp tunnel. Page 2 CASE STUDY RESULTS: WHAT IS THE BUZZ...
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...Garymack Channing Burnette American Intercontinental University Unit 1 Individual Project MGMT305-1204B-06 Management Information Systems Sunday, October 07, 2012 Abstract The following paper takes in a count for how companies use information systems for help managing internal operations by way of good decisions. Furthermore, how companies apply working knowledge of computers and ancillaries to evaluate how business problems can be solved. Moreover, how businesses use the aforementioned tools to facilitate ecommerce through the use of business to business and business to customer technology. INFORMATION SYSTEMS IN BUSINESS What's the Buzz on Smart Grids? Case study 1. How smart grids differ from the current electricity infrastructure in the United States The current electricity infrastructure within the U.S. provides power to shoppers with the smart grid providing info of how shoppers use energy. This makes it exhausting to be able to develop varied methods and approaches to finding ways of optimally distributing power. This infrastructure conjointly doesn't effectively handle power that's generated from energy sources. On the opposite hand smart girds digitally deliver electricity from suppliers to shoppers in a vary means that enables back and forth communication between suppliers and shoppers thereby enhancing selections created on energy production and consumption. This helps in saving energy, reducing prices and pollution and increasing transparency and re-liableness since...
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...global business? 4 2) Its Global business activity during the last 5-10 years ………………………………...6 3) What global initiatives the company has taken up currently and in the immediate future? 8 4) Can you suggest any alternative to its given future plan of expansion abroad? 10 5) Due to recent financial meltdown and the continuing recession/ slowdown in some developed countries , have some of the recently introduced expansion plans of your company become vulnerable? 12 6) What remedial measure / plan can you suggest? 14 7) Your suggestions for taking the company’s global businesses to the next level? 15 8) References…………………………………………………………………………….17 Executive Summary Procter and Gamble (P&G) was founded by William Procter and James Gamble on October 31, 1837. The company is now the largest company and brand in Fast Moving Consumer Goods (FMCG) industry. The company, today, deals with personal care product, pet food and cleaning agents. The company scored $83.86 billion sales in 2012 and ranks 1st in the Fortune magazine’s “Global Top Companies for Leaders.” The company as on February 19, 2013 has a market capitalization of $ 211.38 bn (Source: Yahoo Finance). The company has simple expansion plan. They have, since early days, have believed in both organic and inorganic growth. The company cultivated and grew in house brands for their organic growth. This includes the names of “Ivory” soap, “Tide” detergent, “Pampers” diapers, etc. These names...
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..................................................................................................... 5 3.1 Marketing ................................................................................................................................ 5 3.2 Pedagogy ................................................................................................................................. 7 3.2.1 Case Study on Classroom 2.0 ............................................................................................. 8 3. Web 2.0 Business Models .............................................................................................................. 9 3.1 Case Study - Facebook ........................................................................................................... 10 4. Web 2.0 in Businesses as support ................................................................................................ 11 4.1 Dell ........................................................................................................................................ 11 4.2 Procter & Gamble...
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...| Procter & Gamble | GEB 4890 | | Hessum Zangenehpour | Fall 2013 | | Table of Contents Executive Summary ……………………………………………………………………………………………………………… Page 2 The Company………………………………………………………………………………………………………………………… Page 2 History and Evolution……………………………………………………………………………………………….. Page 2 Mission and Major Goals…………………………………………………………………………………………. Page 2 Current Strategies……………………………………………………………………………………………………. Page 7 Competitive Environment…………………………………………………………………………………………………….. Page 14 Industry…………………………………………………………………………………………………………………… Page 15 Forces and Trends…………………………………………………………………………………………………… Page 18 Consolidating Retail Sector…………………………………………………………………………. Page 19 Private Labels…………………………………………………………………………………………….. Page 20 Competition……………………………………………………………………………………………… Page 20 Porter’s Five Forces………………………………………………………………………………………………. Page 21 Ethical Responsibilities and Challenges ……………………………………………………………….. Page 25 Environmental pollution…………………………………………………………………………… Page 26 Energy Consumption………………………………………………………………………………… Page 26 Possible challenges facing Procter and Gamble…………………………………………………….. Page 27 Internal Strengths and Weaknesses…………………………………………………………………………………. Page 28 Recommendations ………………………………………………………………………………………………………….. Page 37,45 Implementation……………………………………………………………………………………………………………….. Page 40,45 Evaluation…………………………………………………………………………………………………………………………...
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...BRITA WATER FILTERS – “HOME MADE BEVERAGE” BRITA CASE STUDY for Marketing Management (BMM699) – The Winning Strategy Presented by G-Force, [pic] ABS MBA 2012 class 1. Artit Chewachatchawal 2. George Philip Cheruvelil 3. Mohammed Omar 4. Ratchanee Bhakdibanjiabongse 5. Varun hedge TABLE OF CONTENTS 1. Executive Summary.......................................................................................................3 2. Marketing situation and challenges faced - Analysis ................................................4 3. Consumer review and segmentation study.................................................................6 4. Recommended Strategies to achieve “double digit top line growth”.....................10 1. EXECUTIVE SUMMARY BRITA GmbH was German water Filter Company. The Clorox Company got the rights to market BRITA in 1988. The Company is a leading consumer products company with fiscal year 2005 revenues of 4.39 billion. With 7600 employees worldwide the company manufactures products in 25 countries and markets them in more than 100 countries. The Clorox Company was organized into SBU’s and BRITA is one of the SBU’s at Clorox. BRITA manufactures the PT (Pour-Through) water filter through which they achieved almost 200 million in revenues in the first 4 years. By 1999 BRITA was available nationally...
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...vantage//~‘L~ FIRST-MOVER ADVANTAGES Marvin B. Lieberman David B. Montgomery’ October 1987 Research Paper No. 969 1The authors are, respectively, Assistant Professor of Business Policy, and Robert A. Magowan Professor of Marketing, at the Stanford Business School. We thank Piet Vanden Abeele, Rajiv Lal, Mark Satterthwaite and Birger Wernerfelt for helpfiul discussions on earlier drafts. The Strategic Management Program at Stanford Business School provided financial support. / ~‘N ~ Abstract This article surveys the theoretical and empirical literature on mechanisms that confer advantages and disadvantages on first-mover firms. Major conceptual issues are addressed, and recommendations are given for future research. Managerial implications are also considered. INTRODUCTION What, exactly, are first-mover advantages? Under what conditions do they arise, and by what specific mechanisms? Do first-movers make aboveaverage profits? And when is it in a firm’s interest to pursue first-mover opportunities, as opposed to allowing rivals to make the pioneering investments? In this paper we examine these and other related questions. We categorize the mechanisms that confer advantages and disadvantages on first-mover firms, and critically assess the relevant theoretical and empirical literature. The recent burgeoning of theoretical work in industrial economics provides a rich set of models that help make our understanding of first-mover advantages more precise. There...
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