...are that you’ll find many Procter & Gamble products that you use every day. P&G is the largest manufacturer of consumer products in the world, and one of the top 10 largest companies in the world by market capitalization. The company is known for its successful brands, as well as its ability to develop new brands and maintain its brands’ popularity with unique business innovations. Popular P&G brands include Pampers, Tide, Bounty, Folgers, Pringles, Charmin, Swiffer, Crest, and many more. The company has approximately 140,000 employees in more than 80 countries, and its leading competitor is Britain-based Unilever. Founded in 1837 and headquartered in Cincinnati, Ohio, P&G has been a mainstay in the American business landscape for well over 150 years. In 2009, it had $79 billion in revenue and earned a $13.2 billion profit. P&G’s business operations are divided into three main units: Beauty Care, Household Care, and Health and Well-Being, each of which are further subdivided into more specific units. In each of these divisions, P&G has three main focuses as a business. It needs to maintain the popularity of its existing brands, via advertising and marketing; it must extend its brands to related products by developing new products under those brands; and it must innovate and create new brands entirely from scratch. Because so much of P&G’s business is built around brand creation and management, it’s critical that the company facilitate collaboration between researchers, marketers...
Words: 1651 - Pages: 7
...“Game-changing innovation comes not just from disruptive, “big-bang” product innovations but also from leveraging what your business does best to create a competitive advantage.”(Lafley, 2008) COLLABORATION AND INNOVATION AT PROCTER & GAMBLE CASE STUDY Prepared by: xxxxxxxxx Lawrence Technical University Management Information Systems, MIS-6013 Professor Patrick Mach Evans February14, 2012 Table of Contents Introduction 3 Analysis 6 Conclusion 16 References 17 Introduction When the typical consumer hears the name Procter and Gamble they might think of Ivory Soap, Tide, Pantene, Pampers, or possibly Swiffer. The reason being is that these are a just a few of the everyday household products that have been contributors to the huge success of Procter and Gamble. But when another consumer product company hears the name Procter and Gamble – they think of innovation, leaders on the cutting edge of technology, and one of the front runners in globalization. Procter and Gamble, also known as P&G, has been a key element of American business for over 150 years. In 1837 a small soap and candle company formed in Cincinnati, Ohio. This little business, named after brother-in-laws, Procter and Gamble, has since grown to a global giant with 138,000 employees working in more than 80 countries. (P&G Revolutionizes Collaboration with Cisco, 2008) P&G is the largest manufacturer of consumer products in the world and one of the top 10 largest companies...
Words: 3163 - Pages: 13
...Case Study Collaboration and Innovation at Procter and Gamble (Chapter 2) 1: What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy? Procter and Gamble strategy is to maintain the popularity of its existing brands and in developing new products by extending existing brands and by creating new brands from scratch via innovation. It innovation is at the top of Procter and Gamble’s strategy and collaboration is a critical part to attaining this innovation. In order to constantly come up with new lines of products, Procter and Gamble must incorporate innovation in every aspect of its business. All objectives and business processes must be aligned in a way to foster and generate innovation. And the most critical tool in attaining such alignments is collaboration. Procter and Gamble is one of the top 10 largest companies in the world, operating in over 80 countries so it is very important to attain successful innovation, to develop a cooperative and collaborative environment so as to encourage sharing of ideas and resources and avoid duplication of efforts. Better collaboration results in faster and more efficient brainstorming across locations, and faster generation and sharing of ideas and feedback, this in turn leads to savings in Research and Development costs. Collaboration helps maximize efficiency, encourage communication across locations and ultimately foster innovation. 2: How is P&G...
Words: 843 - Pages: 4
...Collaboration and Innovation at Procter & Gamble Autumn J. Thorpe National Paralegal College Collaboration and Innovation at Procter & Gamble Case Study Questions 1. What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy? Procter & Gamble have three main strategies these include: 1) Maintaining the need for current products. 2) Making new developments to current products. 3) Creating brand new products. Since most of P & G’s global business is centered on brand maintenance and new brand creation it’s very important that the company use collaboration and innovation technologies to communicate between all departments. Having everyone at every level on the same page is necessary with such a large corporation allowing for less hassle and more results. 2. How is P & G using collaboration systems to execute its business model and business strategy? List and describe the collaboration systems and technologies it is using and the benefits of each. They have found ways to now make sure that all employees have access to any documents, research, and data. Allowing for all aspects of the business to work on a more efficient basis. 1) SharePoint allows for store presentations, research, data, and any other documents to be shared between all employees. Making sure that unlike old systems everyone who could possibly benefit from the information has access to it. 2) Teamcenter...
Words: 1007 - Pages: 5
...Collaboration and Innovation at Procter & Gamble 1. The Procter & Gamble’s business strategy is to keep the consumers by maintaining the brand and popularity they have with existing consumers. Procter & Gamble also focuses on improving their already existing line of products in order to keep the popularity that they already have. Lastly, Procter & Gamble creates completely new products from start to the final product and sent out new items to the market to improve their sales. Procter & Gamble innovates and adds to the market by dividing its focus to developing and creating new brands and items for the market. The company needs the collaboration between all of their stake holders being the researchers, marketers and the managers to all work together in order to improve work efficiency which has made them one of the top companies in the world. 2. The collaboration of over 8,000 scientists and researchers that are employed by Procter & Gamble worldwide, marketers and managers working together increases innovation and as a result further their success in the industry. As large as the company is, they keep utilizing all of their employees to research, experiment, produce, market and organize their own brand and create new products. With a large amount of employees throughout the world, good communication was crucial to working as one and becoming successful. Proctor and Gamble collaborated with Cisco Telepresence to improve their communication abilities...
Words: 871 - Pages: 4
...Garymack Channing Burnette American Intercontinental University Unit 1 Individual Project MGMT305-1204B-06 Management Information Systems Sunday, October 07, 2012 Abstract The following paper takes in a count for how companies use information systems for help managing internal operations by way of good decisions. Furthermore, how companies apply working knowledge of computers and ancillaries to evaluate how business problems can be solved. Moreover, how businesses use the aforementioned tools to facilitate ecommerce through the use of business to business and business to customer technology. INFORMATION SYSTEMS IN BUSINESS What's the Buzz on Smart Grids? Case study 1. How smart grids differ from the current electricity infrastructure in the United States The current electricity infrastructure within the U.S. provides power to shoppers with the smart grid providing info of how shoppers use energy. This makes it exhausting to be able to develop varied methods and approaches to finding ways of optimally distributing power. This infrastructure conjointly doesn't effectively handle power that's generated from energy sources. On the opposite hand smart girds digitally deliver electricity from suppliers to shoppers in a vary means that enables back and forth communication between suppliers and shoppers thereby enhancing selections created on energy production and consumption. This helps in saving energy, reducing prices and pollution and increasing transparency and re-liableness since...
Words: 2636 - Pages: 11
...Proctor & Gambles Business Strategy and the Use of Collaboration Systems Proctor and Gambles goal is to maintain the popularity of its existing brands through advertising and marketing, while also creating innovative products cost effectively to improve the lives of their consumers around the world. To increase its success in the business world, P&G spends 3.4 percent of revenue on innovation, therefor finding better ways to innovate and develop new ideas is critical and for a large company like P&G, finding methods of collaboration that are effective throughout the company can be difficult. That's why P&G has been active in implementing IT that fosters effective collaboration and innovation. Procter and Gamble utilizes a distributed development strategy, to form a basis for the distributed development strategy Procter and Gamble must make use of a collaborative environment. both as a way to develop groundbreaking innovations more quickly and to reduce research and development costs. P&G is using collaboration systems to execute its business model and business strategy by allowing researchers to use the tools to share the data they've collected on various brands; by giving marketers a more effective way to access the data they need to create more highly targeted ad campaigns; and enabling managers easier ways to find the people and data they need to make critical business decisions. To do this P&G needed to develop alternatives to business practices that were not sufficiently...
Words: 883 - Pages: 4
...Collaboration and Innovation at Procter & Gamble Case Study Collaboration and Innovation at Procter & Gamble CASE STUDY 1. What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy? i. Proctor and Gamble’s business strategy focuses on three main areas. This is to maintain the popular the popularity of its existing brands through advertising and marketing; the extension of its brand to related products by developing new products and the creation of new brands from scratch. To achieve these, the company aims to facilitate collaboration between researchers, marketers and managers. ii. By fostering interaction among employees P&G fosters informed decision making and the sharing of ideas and information which ultimately leads the company to produce quality products. 2.How is P&G using collaboration systems to execute its business model and business strategy? List and describe the collaboration systems and technologies it is using and the benefits of each i. P&G researchers use collaborative tools to share data on various brands they have collected which allows marketers to access this data to create better targeted ad campaigns and likewise managers access data shared t be able to make informed decisions. ii. - P&G use a suite of Microsoft products such as MS Outlook, MS SharePoint and others that have unified communication and integrate services through voice and data transmissions and allow for...
Words: 313 - Pages: 2
...Diagnosing the Change: A Study of Procter & Gamble and Johnson & Johnson Procter & Gamble (NYSE: PG) and Johnson & Johnson (NYSE: JNJ) are both iconic, legacy American businesses that are customer-centric and manufacture consumer household products. Today, both are lead by two exemplary strategic-thinkers, A.G. Lafley, CEO of PG and Alex Gorsky, CEO of JNJ. This paper examines the history of each company and which change images each CEO applies to implement change in their business and practices through applicable examples. Company History Procter & Gamble. In 1837, William Procter and brother-in-law, James Gamble found Procter & Gamble in Cincinnati, OH to provide consumer household products, particularly soap and candles (Procter & Gamble, 2014). PG quickly grew by leveraging its operating environment to drive innovation and design in regard to consumer products. Today, 177 years later, PG is the world’s largest multinational consumer goods company, located in more than 70 countries with over 180 product brands (Procter & Gamble, 2014). Due to its expansive portfolio of products PG is divided up into the following sectors: Baby, Feminine and Family Care, Beauty, Fabric and Home Care, and Health and Grooming (Procter & Gamble, 2014). Johnson & Johnson. In 1886, the Johnson Family found Johnson & Johnson in New Brunswick, NJ to provide consumer pharmaceutical products (Johnson & Johnson, 2013). JNJ is a pioneer in global strategy and...
Words: 985 - Pages: 4
...Chapter 2 Global E-Business and Collaboration 75 Collaboration and Innovation at Procter & Gamble CASE STUDY L ook in your medicine cabinet. No matter where you live in the world, odds are that you’ll find many Procter & Gamble products that you use every day. P&G is the largest manufacturer of consumer products in the world, and one of the top 10 largest companies in the world by market capitalization. The company is known for its successful brands, as well as its ability to develop new brands and maintain its brands’ popularity with unique business innovations. Popular P&G brands include Pampers, Tide, Bounty, Folgers, Pringles, Charmin, Swiffer, Crest, and many more. The company has approximately 140,000 employees in more than 80 countries, and its leading competitor is Britain-based Unilever. Founded in 1837 and headquartered in Cincinnati, Ohio, P&G has been a mainstay in the American business landscape for well over 150 years. In 2009, it had $79 billion in revenue and earned a $13.2 billion profit. P&G’s business operations are divided into three main units: Beauty Care, Household Care, and Health and Well-Being, each of which are further subdivided into more specific units. In each of these divisions, P&G has three main focuses as a business. It needs to maintain the popularity of its existing brands, via advertising and marketing; it must extend its brands to related products by developing new products under those brands; and it must...
Words: 1802 - Pages: 8
...1. Procter & Gamble’s business strategy is to maintain the popularity of its existing brand, through advertising and marketing; extend its brands by developing new products under those brands; and innovate and create new brands entirely from scratch. Collaboration and innovation are key to this business strategy. Collaboration between researchers, marketer, and mangers is critical to the success of Procter & Gamble. With the presence of collaboration software, P&G’s employees are able to participate in the process in real time. The presence of the collaboration software has allowed for more efficient flow of ideas and quicker decision making regarding the new products/brands. 2. Procter & Gamble is using collaboration systems to help execute the business model allowing multiple employees, in several locations and departments, to access the information quickly and to provide feedback instantly. The collaboration systems that P&G uses are: instant messaging – this allows the employee to have real time access to input from other employees, Unified communications – integrates voice transmission, data transmission, e-mail, instant messaging, and electronic conferencing, this allows the users to share calendars and mailboxes more efficiently. Web Conferencing with Live Meeting – allows people in different geographic locations to participate in real time in collaboration meetings. 3. The collaboration systems allow for P&G researchers to share the data they have collected on various...
Words: 476 - Pages: 2
...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Home Page » Business and Management Procter & Gamble, Scope Case Study In: Business and Management Procter & Gamble, Scope Case Study Case Study: Procter & Gamble, Inc. Scope Introduction Procter & Gamble (P&G), first introduced a great tasting mouthwash that was minty green and sure to fight off bad breath, called Scope in 1967. In 1990, Scope led the Canadian market share with 32%. However, since 1988 when Pfizer Inc. launched a new mouthwash called Plax, it became Scopes’ major competitor. Plax offered something different from the typical mouthwashes. Plax had the advantage over other brands because not only did it offer fresh breath and killing germs, but it was also a plaque fighter. Gwen Hearst, brand manager, is in charge of increasing market share, volume, and profits for Scope. Marketing Issues First, does Scope intend on introducing a new line extension by developing a product that strictly focuses on fighting plaque. This must be done in a way not to mistake the customer into thinking that there are additional claims to the original product. Second, add new claims to the already existing product. This would state something like “Scope not only gives fresh breath and kills germs, but it also fights plaque.” Or third, take no action but would need to focus on increasing...
Words: 488 - Pages: 2
...first global business? 4 2) Its Global business activity during the last 5-10 years ………………………………...6 3) What global initiatives the company has taken up currently and in the immediate future? 8 4) Can you suggest any alternative to its given future plan of expansion abroad? 10 5) Due to recent financial meltdown and the continuing recession/ slowdown in some developed countries , have some of the recently introduced expansion plans of your company become vulnerable? 12 6) What remedial measure / plan can you suggest? 14 7) Your suggestions for taking the company’s global businesses to the next level? 15 8) References…………………………………………………………………………….17 Executive Summary Procter and Gamble (P&G) was founded by William Procter and James Gamble on October 31, 1837. The company is now the largest company and brand in Fast Moving Consumer Goods (FMCG) industry. The company, today, deals with personal care product, pet food and cleaning agents. The company scored $83.86 billion sales in 2012 and ranks 1st in the Fortune magazine’s “Global Top Companies for Leaders.” The company as on February 19, 2013 has a market capitalization of $ 211.38 bn (Source: Yahoo Finance). The company has simple expansion plan. They have, since early days, have believed in both organic and inorganic growth. The company cultivated and grew in house brands for their organic growth. This includes the names of “Ivory” soap, “Tide” detergent, “Pampers” diapers, etc. These...
Words: 3993 - Pages: 16
...past decade, due to the global economic crisis, environmental challenges, technological innovations, as well as, consumer lifestyle changes. As a result of the changes, many multi-national corporations (MNC), in an effort, to remain competitive and sustainable are responding by creating global strategic management plans to address the competitive trends occurring in the market (Kim, Bak, & Bae, 2010). In fact, the aforementioned factors created a rich environment for firms to access new technologies, materials, customer bases, as well as, the ability to form business partnerships, globally (Russell & Taylor, 2011; Nembhard, Shi, & Park, 2000). Consequently, there has been a shift in the way business operations are performed and managed. Procter and Gamble Company (P&G), is an excellent example of an iconic firm maintaining a competitive advantage in global markets through the effective implementation of global operations strategies and management. In fact, P&G is the leading consumer goods firm, generating annually $84 billion in sales, operating in 180+ countries, spanning the Americas, Europe, the Middle East and Africa (EMEA), and Asia. In terms of manufacturing sites, P&G own and operate 32 US manufacturing sites located in 21 different states or territories and 102 manufacturing sites in 40 other countries (Personal Care MarketWatch, 2011; Procter & Gamble, 2014). However, global manufacturing firms are experiencing problem associated with...
Words: 2561 - Pages: 11
...EXECUTIVE SUMMARY Proctor and Gamble (P&G) over its journey of about 175 years has become one of the world’s largest consumer goods Company with sales of nearly $80 billion and a net profit of about $10 billion. P&G has a presence in more than 180 countries with brands that accumulate to in excess of $25 billion. The company has achieved success by creating high quality brand recognized products that are sold on multinational level. It enjoys one of the largest brand names in household products like Pampers, Gillette, Tide, Ariel, Downy, Pantene, Head & Shoulders, Olay, Oral-B, Crest, Dawn, Fairy and Always and segments like household care, beauty, grooming, and personal health care. Although, P&G has world renowned brands, P&G needs to adopt strategies that enable it to maintain its competitive advantage over its rival. Consumer Goods industry where P&G operates has matured reaching the consolidation stage and competition amongst rivals is intense. P&G has many strategic options create competitive advantage over its rivals such as further market penetrations by rebranding its current line of products and selling them at a lower price. Another option for P&G is to expand in the emerging markets by collaboration or alliances with local businesses in various geographical regions. Lastly, P&G can specialize in skin care/beauty segment of consumer industry. P&G can provide consumers with products that are made with natural ingredients...
Words: 4009 - Pages: 17
