...Our oceans are a biome of mass complexity and diversity. Within this complexity lies a gentle balance of chemistry, cycles and the bizarre miracle behind the ocean’s existence. I was given the opportunity to embark on a marine excursion with my professors, Dr. Meile and Dr. Castelao, their teaching assistant, David Miklesh, and Dr. Medeiros. Throughout the course of this weekend, the fantastic four opened up a world to me that previously appeared all too familiar. Sapelo, Island, being practically in my backyard, encompasses what I view as home. However, my appreciation for my home grew vastly over the course of these three days. The Sapelo Island research retreat opened my eyes to various issues connected to groundwater, ocean salinity, tides...
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...Media has played a large role in creating social norms. Most people have access to some form of media: television, phone, and film. Through the use of media, society has applied the stereotypes perceived on the groups being stereotyped. Through the use of advertisements, television shows, and films, the media silently manipulate how the audience views each gender. Advertisements are to blame for the constant reminder of gender roles. In one advertisement for a neutral product, sidewalk chalk, a group of girls were coloring on the sidewalk while one boy rapped and performed a small dance routine. It was very apparent that the young boy was the leading character. Allison Lantagne asked, “Are consumers of sidewalk chalk actively trying to send this message of submission to their 9-year-old girls?” This is likely not the case, but the advertisers are continuing to send these messages to the consumers. There are other advertisers who are breaking the stereotypes. Tide has taken measures to move in a better direction. In one commercial, a man makes the statement “I’m a stay-at-home dad,” and later goes on to braid his daughter’s...
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...NEW PRODUCTS AND BRAND EXTENSIONS To facilitate the discussion, it is useful to establish some terminology. When a firm introduces a new product, it has three main choices as to how to brand it: 1. It can develop a new brand, individually chosen for the new product. 2. It can apply, in some way, one of its existing brands. 3. It can use a combination of a new brand with an existing brand. A brand extension is when a firm uses an established brand name to introduce a new product. When a new brand is combined with an existing brand, the brand extension can also be called a sub-brand. An existing brand that gives birth to a brand extension is referred to as the parent brand. If the parent brand is already associated with multiple products through brand extensions, then it may also be called a family brand. Brand extensions can be broadly classified into two general categories: Line extension: The parent brand is used to brand a new product that targets a new market segment within a product category currently served by the parent brand. A line extension often involves a different flavor or ingredient variety, a different form or size, or a different application for the brand (e.g., Head & Shoulders Dry Scalp shampoo). Category extension: The parent brand is used to enter a different product category from that currently served by the parent brand (e.g.. Swiss Army watches). Most new products are line extensions—typically 80 percent to 90 percent in any one year. Moreover...
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...The Frizz Curl Control line is a natural hair care product offered to people that wish to use natural or organic products on their hair. Within this line we offer, shampoos, conditioners, deep conditioners, leave in conditioners, mousses, wrap lotions, hair serums, locking wax, oil sheens, and scalp conditioners, for natural hair and chemically processed hair. Each product is made from natural products that range from beeswax to ylang ylang and produce a wide variety of results. Those people that have natural hair, meaning no chemical processing, are able to use a product that is specifically designed for whatever the natural state of their hair is. For instance, if you have dredlocks than we offer products that promote a healthy scalp as well as locking gels and waxes that will allow your hair to maintain a level of sheen without clogging up the pores of the scalp. If you are a person that has twists then you are able to use the same products as the people with dredlocks, but we provide a serum that helps to maintain your twists longer and helps to prevent breakage. For those that wear natural curls we offer shampoos and conditioners that will help to prevent frizzing, couple that with the frizz serum and you will be able to walk out into the most humid of days without the worry of frizzing. On the side of the coin are those people that use or have used chemicals to process their hair. If you have used a relaxer for straightening and desire to continue this process...
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...Workbook on Science (Grade 5) Produced by 57-75 in partnership with the Ateneo Center for Educational Development and the Department of Education Divisions of Bayombong (Nueva Vizcaya), Guimaras, Iligan City (Lanao del Norte), Iloilo City (Iloilo), Pampanga, San Isidro (Nueva Ecija), Pagbilao (Quezon) and Sual (Pangasinan) Workbook on Science (Grade 5) Writers: Ms. Nenita Gellego (Guimaras) Ms. Jacinta Abeleda (Sual,Pangasinan) Reviewers: Ms. Michelle Jose (Ateneo Loyola Schools) Ms. Anna Marie Q. Benedicto (Ateneo High School) In partnership with: Ateneo Center for Educational Development Foundation for Worldwide People Power League of Corporate Foundations Philippine Business for Education Philippine Business for Social Progress SynergeiaFoundation PREFACE In April 2008 the 57-75 Movement organized a workbooks development write-shop in order to come up with an immediate and effective response to the problem of lacking textbooks and instructional materials in public schools. For two weeks, master teachers from each of the 57-75 pilot sites compiled a series of workbooks on Science, English, and Mathematics designed for their elementary and high school students. The write-shop aimed to: (1) identify least mastered skills in a subject area; (2) produce lesson guides that will help increase the ability of classroom instructors in developing the mastery level of students particularly in problematic subject areas; and (3) help teachers be creative in developing their own instructional...
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...HARVARD BUSINESS REVIEW People Won't Change Ifs a psychological dynamic called a "competing commitment" and until managers understand how it works and the ways to overcome it, they can't do a thing about change-resistant employees. The Real Reason by Robert Kegan and Lisa Laskow Lahey E VERY MANAGER is familiar with the employee who just won't change. Sometimes it's easy to see whythe employee fears a shift in power, the need to learn new skills, the stress of having to join a new team. In other cases, such resistance is far more puzzling. An employee has the skills and smarts to make a change with ease, has shown a deep commitment to the company, genuinely supports the change-and yet, inexplicably, does nothing. What's going on? As organizational psychologists, we have seen this dynamic literally hundreds of times, and our research and analysis have recently led us to a surprising yet deceptively simple conclusion. Resistance to change does not reflect opposition, nor is it merely a result of inertia. Instead, even as they hold a sincere commitment to change, many people are unwittingly applying productive energy toward a hidden cornpeting commitment The resulting dynamic equilibrium stalls the effort in what looks like resistance but is in fact a kind of personal immunity to change. When you, as a manager, uncover an employee's competing commitment, behavior that has seemed irrational and ineffective suddenly becomes stunningly sensible and masterful-but unfortunately...
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...Lesson Plan Teacher Class Subject Date Duration Topic Objectives Material Needed Methodology Shelina.N.Bhamani 5-6 English (Creative Writing) Tuesday, March 29, 2005 45 mins Shape Poem The Student will be able to: 1=Share and write more creactive ideas. 2=Describe different objects Papers Pens Charts Markers Colours OHP(OHT)for the presentation of sample poem(WB can be used too) PRESENTATION: The Teacher will ask the student following questions.(How many of you like butterfly/balloon? Why ou like balloons/butterfly? Do you love poems(yes/no) well,then lets try to write one. Teacher will show an example or two like of balloon(MY RED BALLOON IS LIKE AN AEROPLANE WITHOUT WINGS.IT FLOATS LIKE A BIRD IN THE SKY.A STRONG WIND MAKES MY BALLOON RUN FAST AND TO THE GROUND.POP!OHNO..PIECE OF RUBBER DRIFTING TO THE GROUND)Than SS will asked to choose shapes draw it and write a peom inside that shape) for production you can display all the shapes poems on the school board /bulletin board/soft board.. production stage could be considerd as evaluation Evaluation Lesson Plan Teacher Class Subject Date Duration Topic Objectives Material Needed Methodology Sonia Sham Dupte grades 3-4 language arts Tuesday, March 01, 2005 30 mins telling a story Students will learn how to use descriptive and imaginative language to tell a story. * Telling a Story pictures (allow each student to choose their own picture) * paper * pencils Discuss with students the structure of a good story. Stress that...
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...Go to All About Homonyms | A | | a | very short little insignificant English word | | eh | an interrogative utterance | | | | | acts | things done | | ax | chopping tool | | | | | ad | short for advertisement | | add | short for addition | | | | | adds | performs additions | | ads | more than one advertisement | | adze | axe-like tool | | | | | ade | fruit beverage | | aid | to assist | | aide | an assistant | | | | | aerie | eagle's nest | | airy | breezy | | | | | aero | of aircraft | | arrow | slender, pointed shaft | | | | | affect | to change | | effect | result | | | | | ail | sick | | ale | beer | | | | | | | | air | stuff we breathe | | are | 1/100th of a hectare | | e'er | contraction of "ever" | | ere | eventually | | err | to make a mistake | | heir | one who will inherit | | | | | | aisle | walkway | | I'll | contraction of "I will" | | isle | island | | | | | all | everything | | awl | pointed scriber | | | | | allowed | permitted | | aloud | spoken | | | | | altar | raised center of worship | | alter | to change | | | | | an | a single instance | | Ann | a woman's name | | | | | ant | insect | | aunt | parent's sister | | | | | ante | preliminary bet | | auntie | sister...
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...Vance Packard With an Introduction by Mark Crispin Miller PUBLISHING Brooklyn, New York Copyright © 1957, 1980 by Vance Packard Originally published by Pocket Books, a division of Simon & Schuster, Inc. Introduction Copyright 2007© by Mark Crispin Miller All rights reserved. Printed in Canada Reissue Edition 10 9 8 7 6 5 4 3 2 No part of this book may be used or reproduced in any manner without written permission of the publisher. Please direct inquiries to: Ig Publishing 178 Clinton Avenue Brooklyn, NY 11205 www.igpub.com Library of Congress Cataloging-in-Publication Data Packard, Vance Oakley, 1914The hidden persuaders / Vance Packard ; [new] introduction by Mark Crispin Miller. p. cm. Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword. ISBN-13: 978-0-9788431-0-6 ISBN-10: 0-9788431-0-X 1. Advertising--Psychological aspects. 2. Consumers--Psychology. 3. Advertising, Political. 4. Propaganda. 5. Control (Psychology) I. Title. HF5822.P3 2007 659.101'9--dc22 2007027043 To Virginia CONTENTS Introduction by Mark Crispin Miller 1. The Depth Approach PERSUADING US AS CONSUMERS Z. The Trouble With People 3. So Ad Men become Depth Men 4. ....And The Hooks Are Lowered 5. Self-Images for Everybody 6. RX for Our Secret Distresses 1. Marketing Eight Hidden Needs 8. The Built-In Sexual Overtone 9. Back to the Breast, and Beyond 10. Babes In Consumerland 11. Class and Caste in the Salesroom 12. Selling Symbols...
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...the differences between water and alcohol 1. you could try burning. alcohol is extremely flammable, whereas water will put out a fire 2. alcohol has a smell, water does not. 3. alcohol will evaporate quickly, water will just sit. 4. pH test, water will be neutral, alcohol will be acidic. 5. you could dye one of them with food coloring and mix them. the alcohol will be the one on the top, because alcohol is less dense than water. 2. Water: molecular mass of 18.015, density of 1 g/cm³ at 4°C, refractive index of 1.3330, solid form less dense than the liquid form, amphoteric properties, boiling point of 100°C at atmospheric pressure, not flammable. Alcohol: molecular mass of 46.07, density of 0.789 g/cm³, refractive index of 1.36242, solid denser than the liquid, slightly more acidic than water, boiling point of 78°C at atmospheric pressure, highly flammable Water (along with life) is what sets our planet apart from our neighbors and it is the topic of this chapter. The hydrosphere is the watery part of the Earth, but this is a little misleading since it gives the impression that there is one place where water occurs. Instead, water is everywhere, or nearly so. Water is present in the atmosphere, in the form of vapor, liquid, and solid. It is tied up in rocks, locked away in the crystal lattices of minerals that make up rocks; it occurs in the innumerable small pore spaces of rocks, from the surface to depths greater than 5 km. Water is also tied up in living...
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...The Analysis of Business Decision for the Development Basic of Community Entrepreneurial Training Model at Tenun Ikat Craft Center Bandar Kidul Kediri Hariyono Doctorate Student of Economic Education Universitas Negeri Malang, Indonesia Jl.KH Wakhid Hashim Gg Va No. 17 Kediri. Email: hariyono.org@gmail.com Abstract: Small and micro business becomes one of important parts of the economy of a country. Thus, in order to face the globalization challenges and the economic crisis, it is necessary to study the role of small and medium scale enterprises in supporting the economy sector. One of small industries that plays a role in economic growth and able to survive the turmoil of the crisis is "Tenun Ikat Bandar Center", at Bandar Kidul village, District of Mojoroto Kediri. The goal is to analyze the results of a preliminary study on people's behavior in taking business decisions as a development basis model of the society entrepreneurial training. The approach used is a direct survey on the artisans, weavers and surrounded community, using in-depth interviews instrument on the community’s behavior in conducting their business, internal and external aspects which affect Bandar craftsmen to survive, and make business decisions. Based on the results from preliminary survey, it gained about Tenun Ikat craftsmen and workers’ motivation, self-employed business decisions and internal and external aspects. There should be an effort to raise SME artisans Tenun Ikat Bandar as potential...
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...[pic] | | |Introduction | |Organizational Study | | | |About the Company | |History | |Company Profile | |Objective of the Company | | | |Mission and Vision | | ...
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...ANSWERS TO COMMA COMBINE PRACTICE Commas essential nonessential answers 1. Patterson Tower, the recently completed office building, is a monument to concrete ugliness. 2. The movie that I wanted to see is no longer playing. 3. Each person who enters the contest must send in two box tops. 4. John decided, nonetheless, not to buy the car. 5. The Mississippi River, which once flowed north into Hudson Bay, flows south into the Gulf of Mexico. 6. Your cat, watching the dog intently, walked carefully away. 7. The cat that was watching the dog most intently walked carefully away. 8. TV commercials, sometimes the most entertaining parts of a program, are essentially flashy corporate propaganda. 9. The dam project, which many in the government consider to be a sign of national strength, will destroy hundreds of villages and vast areas of wildlife habitat along the river banks. 10. The free-jazz musician Sun Ra claimed to be from Saturn. 11. The one woman who did not attend the meeting said that she had to study for her chemistry exam. [who did not attend the meeting is an essential clause, defining the specific woman in question.] 1 2. He did not however intend to return the money he borrowed. [however is a Non-Essentials word.] 1 3. West Point cadets, who break the honor code, are expelled. [who break the honor code is an essential clause, defining a subset of cadets.] 1 4. She was as a matter of fact chiefly interested in becoming a Hollywood celebrity. [as a matter of...
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...Interview With The Vampire by Anne Rice "I see . . .' said the vampire thoughtfully, and slowly he walked across the room towards the window. For a long time he stood there against the dim light from Divisadero Street and the passing beams of traffic. The boy could see the furnishings of the room more clearly now, the round oak table, the chairs. A wash basin hung on one wall with a mirror. He set his brief case on the table and waited. "But how much tape do you have with you?" asked the vampire, turning now so the boy could see his profile. "Enough for the story of a life?" "Sure, if it's a good life. Sometimes I interview as many as three or four people a night if I'm lucky. But it has to be a good story. That's only fair, isn't it?" "Admirably fair," the vampire answered. "I would like to tell you the story of my life, then. I would like to do that very much." "Great," said the boy. And quickly he removed the small tape recorder from his brief case, making a check of the cassette and the batteries. "I'm really anxious to hear why you believe this, why you . . ." "No," said the vampire abruptly. "We can't begin that way. Is your equipment ready?" "Yes," said the boy. "Then sit down. I'm going to turn on the overhead light." "But I thought vampires didn't like light," said the boy. "If you think the dark adds to the atmosphere." But then he stopped. The vampire was watching him with his back to the window. The ...
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...Zox by Susan Photos he s from t Excerpt With de ion GNuLiINE Broadcast DiscussPBS FRO T Welcome to POISONED WATERS This discussion guide and DVD are drawn from the PBS FRONTLINE investigative report, POISONED WATERS with Hedrick Smith as correspondent. In that program, we showed the kinds of pollution now contaminating America’s waterways, political obstacles blocking restoration of great estuaries like Chesapeake Bay and Puget Sound, and some local strategies that have scored successes. We have designed this kit to stimulate public discussion of effective techniques and crucial issues of educational reform. It is intended for teachers, parents, principals, administrators and anyone interested in improving public schools. Photo by: Susan Zox How To Use This Guide This guide can be used either with a DVD of the two-hour documentary, POISONED WATERS, or with the special DVD clip reel of program excerpts. The guide is broken into several sections. On pages 1 and 22, you’ll find a description of the main elements of the program. Pages 2-21 set out ten topics for discussion, selected to highlight important issues in protecting our waters. For example, stormwater runoff, agricultural pollution, new chemical contaminants, how grass-roots action can force a Superfund cleanup or control development. Each topic is covered by a two-page write-up and suggested questions. A matching video segment illustrates the issue. Select a topic and read the summary. Watch the matching segment on...
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