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Com-120 Written Assignment 4

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Written Assignment 4
John Nicolas
Thomas Edison State College

John Nicolas
Introduction to Mass Communications I
COM-120-aug15

Essay #1 Discuss the evolution of radio from the 1940’s to the present, reflecting on significant changes.

Moving forward from the 1940s, radio went through several significant evolutionary changes. First, analog television broadcasting began in the 1940s ushering in the first major competitor in the mass media arena. Second, in the mid 1990s, several pieces of legislation affected the radio industry by changing the financial landscape of radio including the Telecommunications Act of 1996 and the Digital Performance Right in Sound Recordings Act of 1995. Finally, in 2004, podcasting reshaped radio’s understanding of its audience. Therefore, radio has evolved from humble beginnings to a modern medium of assimilated technologies. The first television broadcasts in the United States began in the post-war 1940s, giving rise to the market for a visual mass medium. During the 1950s many radio personalities abandoned radio, preferring to take their careers to the screen, including Fred Allen and Jack Benny. Additionally, the first televised presidential debate occurred in 1960 between Richard Nixon and John F. Kennedy. While radio listeners generally found Nixon to be the winner, television viewers saw JFK as the victor by a large margin (Cortell, 2010). Thus, television had already begun to assert itself as powerful medium and competitor for audiences. Despite, the power of television, radio reasserted itself by relying on music, talk, and short-format news. This allowed the two to coexist rather than compete directly (Dominick, 2013). This adaptation would be

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