...|[pic] |Course Design Guide | | |College of Humanities | | |COM/156 Version 7 | | |University Composition and Communication II | Copyright © 2013, 2011, 2010, 2009 by University of Phoenix. All rights reserved. Course Description This course builds upon the foundations established in COM/155. It addresses the various rhetorical modes necessary for effective college essays: narration, illustration, description, process analysis, classification, definition, comparison and contrast, cause and effect, and argumentation. In addition, requirements for research essays, including the use of outside sources and appropriate formatting, are considered. Policies Faculty and students will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject...
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...Definitions of CRM “the process of formulating and implementing marketing activities characterized by an offer from a firm to contribute to a designated cause when customers make purchases” (Varadarajan and Menon, 1988: 60). Despite being broadly accepted, this definition has been widened through the years with the contributions of other authors. Specifically, it was in the mid-90’s when Kotler and Andreasen defined CRM as “any effort by a corporation to increase its own sales by contributing to the objectives of one or more nonprofit organizations” (Kotler and Andreasen, 1996: 304). Two years later, Business in the Community, an organization which develops CRM programmes in the UK, stated that CRM programmes were a commercial activity in which companies were linked to social causes for mutual benefit (Business in the Community, 1998). And one year after, in 1999, Pringle and Thompson stated that CRM was “a strategic positioning and marketing tool which links a company or brand to a relevant social cause or issue, for mutual benefit” (Pringle and Thompson, 1999: 3). This statement widened the contributions made until that date, stating for the very first time that CRM was a strategic marketing tool and therefore a long-term strategy. What was more, and according to these authors, “the distinctive characteristic of the true Cause Related Marketing is longevity. Charity promotions are by definition shorttermist both in the actual period during which they...
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... gerando movimentações milionárias e tendo também criado personagens carismáticos e icônicos tais como Pac-Man, Mario, Sonic, Crash e muitos outros. Apesar de todo este impacto, o mercado de games ainda é pouco estudado e, principalmente, trabalhado, sendo muitas vezes considerável nocivo à sociedade e à cultura, algo muito questionado e com certeza gerando uma ineficiência de mercado, com demanda reprimida deixando de gerar receitas, empregos e perda de outras oportunidades, algo que normalmente ocorre com o lançamento de novas tecnologias por serem muito diferentes do conhecimento comum e tradicional. Este estudo almeja, portanto, mostrar a importância desse novo setor da economia trabalhando com o consumidor final dos jogos, ou gamer, entendendo o impacto dessa mídia em suas vidas e seu comportamento de compra. Contexto O mercado de games vem crescendo continuamente faturando milhões de dólares todos os anos, sendo o Brasil o segundo mercado que mais cresce no mundo segundo pesquisa da empresa GFK. Criado na década de 1972, a indústria do videogame se tornou mais que uma simples diversão, um símbolo cultural com uma legião de fãs e com retornos milionários, tendo, por exemplo, faturado U$66,00 bilhões de dólares em 2012, segundo pesquisa feita pela consultoria Newzoo. Entrando na sua oitava geração de consoles, ou seja, hardware, os videogames vêm ganhando mais adeptos e mais visualização na mídia, como, por exemplo, por meio de patrocínio da Sony e seu Playstation 4 na...
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...1/18/2014 SimUText :: Printable Chapter :: Life History PRINT ER-FRIENDLY PAGE: T his page contains the com plete tex t of this Sim UT ex t chapter. Y ou can use y our browser's print function to print a copy . Life History This chapter explores life cycles, life histories and life tables, and explores the trade-offs that different species make in their reproductive strategy. file:///C:/Users/Hossein/SimUText/labs/LifeHistory_20700/instructions/print_chapter.html 1/156 1/18/2014 SimUText :: Printable Chapter :: Life History Contents Se ction 1 : Life Cycle s a nd Life Historie s Chapter Credits This Sim UText chapter was dev eloped by a team including: Lead Author: Simon Bird Authors: W. John Roach, Ellie Steinberg, Eli Meir Reviewer: Susan Maruca Graphics: Brad Beesley, Jennifer Wallner Simulations: Susan Maruca Programming: Derek Stal, Steve Allison-Bunnell, Jen Jacaruso Outside Reviewer: James Danoff-Burg (Columbia University) Thanks to all the students and instructors who helped test prototy pes of this chapter. For m ore inform ation, please v isit www.sim bio.com . Suggested citation: Sim on Bird, Susan Maruca, W. John Roach, Ellie Steinberg, Eli Meir. 2 009 . Life History . In Sim UText Ecology . Sim bio.com . Sim UText is a registered tradem ark of Sim Biotic Software for Teaching and Research, Inc. © 2 009 -2 01 2 Sim Bio. All Rights Reserv ed. This and other Sim bio Interactiv e Chapters® are accessible through the Sim UText Sy stem ®. ...
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...2013 Citizenship & Sustainability Report Contents Dr. Dalene von Delft recovered from multi-drug resistant tuberculosis. Early access to a Johnson & Johnson medicine added to her treatment helped. Inspired by her experience, Dalene founded TB Proof, dedicated to raising awareness of TB among health care workers. Read more at 2013annualreport.jnj.com/stories/ New-Hope-for-MDR-TB-Patients CONTENTS CHAI R MAN’S LETTE R S UCCE SS E S & CHALLE NG E S Advancing Human Health & Well-Being Leading a Dynamic & Growing Business Responsibly Safeguarding the Planet H EALTHY FUTU R E S 2015 GOALS & PROG R E SS U.N. G LOBAL COM PACT DATA S U M MARY G R I I N DEX 2 Letter from Our Chairman & CEO 52 Labor Practices & Workforce Guide to the Icons 4 Successes & Challenges 55 Employee Retention, Development & Recruitment 9 Organizational Profile 58 Compensation 10 Report Profile 58 Diversity & Inclusion The icons below help to communicate the scope and boundary for each topic covered in our report. They represent the audience and locations throughout the world impacted by our business segments or enterprise. 11 Citizenship & Sustainability 59 Political Contributions, Public Policy & Lobbying Citizenship & Sustainability Strategy Our Strategic Framework 62 Intellectual Property 13 Our Citizenship & Sustainability Materiality Assessment Process ...
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...into this PDF has been no easy task; it is possible that the process has introduced errors or caused omissions. As a result, we make no guarantee about the accuracy or completeness of this version of the Vocabulary Builder. If you find an error or omission in this PDF, please check the original book and contact us so that we can fix the error or omission. Please check your local copyright laws before accessing this PDF. If you are serious about building your vocabulary, we highly recommend you try the popular vocabularybuilding program called Ultimate Vocabulary Want the ultimate vocabulary builder? Click www.write-better-english com/ultimate-vocabulary.aspx THE CENTURY VOCABULARY BUILDER BY GARLAND GREEVER AND JOSEPH M. BACHELOR NEW YORK THE CENTURY CO. Want the ultimate vocabulary builder? Click www.write-better-english com/ultimate-vocabulary.aspx PREFACE You should know at the outset what this book does not attempt to do. It does not, save to the extent that its own special purpose requires, concern itself with the many and intricate problems of grammar, rhetoric, spelling, punctuation, and the like; or clarify the thousands of individual difficulties regarding correct usage. All these matters are important. Concise treatment of them may be found in THE CENTURY HANDBOOK OF WRITING and THE CENTURY DESK BOOK OF GOOD ENGLISH, both of which manuals are issued by the present publishers. But this volume confines itself to the one task of placing at your...
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...the authors may be affiliated with. GMO Myths and Truths 2 About the authors Michael Antoniou, PhD is reader in molecular genetics and head, Gene Expression and Therapy Group, King’s Cols: lege London School of Medicine, London, UK. He has 28 years’ experience in the use of genetic engineering technology investigating gene organisation and control, with over 40 peer reviewed publications of original work, and holds inventor status on a number of gene expression biotechnology patents. Dr Antoniou has a large network of collaborators in industry and academia who are making use of his discoveries in gene control mechanisms for the production of research, diagnostic and therapeutic products and safe and efficacious human somatic gene therapy for inherited and acquired genetic disorders. Claire Robinson, MPhil, is research director at Earth Open Source. She has a background in investigative reporting and the communication of topics relating to public health, science and policy, and the environment. She is an editor at GMWatch (www.gmwatch.org), a public information service...
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...LUCIANA DE VITO ZOLLNER Comunicação do McDonald’s em Tempos de Crise: Educação como recurso de persuasão em textos publicitários MARÍLIA 2007 UNIVERSIDADE DE MARÍLIA FACULDADE DE COMUNICAÇÃO E TURISMO PROGRAMA DE PÓS-GRADUAÇÃO EM COMUNICAÇÃO LUCIANA DE VITO ZOLLNER Comunicação do McDonald’s em Tempos de Crise: Educação como recurso de persuasão em textos publicitários Dissertação apresentada à Universidade de Marília (UNIMAR), Faculdade de Comunicação, Educação e Turismo, para obtenção do título de Mestre em Comunicação. Área de concentração em Produção e Recepção de Mídia Orientadora: Dra. Lucilene dos Santos Gonzales MARÍLIA 2007 UNIVERSIDADE DE MARÍLIA FACULDADE DE COMUNICAÇÃO E TURISMO PROGRAMA DE PÓS-GRADUAÇÃO EM COMUNICAÇÃO Reitor: Márcio Mesquita Serva PRÓ-REITORIA DE PESQUISA E PÓS-GRADUAÇÃO FACULDADE DE COMUNICAÇÃO, EDUCAÇÃO E TURISMO Diretora: Dra. Suely Fadul Villibor Flory CURSO DE PÓS-GRADUAÇÃO EM COMUNICAÇÃO LINHA DE PESQUISA PRODUÇÃO E RECEPÇÃO DE MÍDIA ORIENTADORA PROFª DRª LUCILENE DOS SANTOS GONZALES UNIMAR – UNIVERSIDADE DE MARÍLIA NOTAS DA BANCA EXAMINADORA DA DEFESA DE MESTRADO LUCIANA DE VITO ZOLLNER Comunicação do McDonald’s em Tempos de Crise: Educação como recurso de persuasão em textos publicitários Data da Defesa: Banca Examinadora Profa. Dra. Lucilene dos Santos Gonzales Avaliação: _______________________ Assinatura: _____________________ Prof. Dr. Avaliação: _______________________...
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...Milk Processing | | 1. INTRODUCTION 1.1 The Pakistani dairy industry is contributing significantly to the country's economy, besides improving the health standard by increasing the nutrition value of the food. The value of output from Dairy Sector increased to Rs.5,00,510 million in 1994-95 from Rs.2,75,080 million in 1990 and is expected to reach the level of Rs. 8,50,000 million by the year 2000 A.D. 1.2 Pakistan occupies first position in the world having a total bovine population of 29.6 million compared to the world's total bovine population of 1420 million. As per 1992 livestock census, the country has about 16.0 million breedable cows and 13.4 million breedable buffaloes 1.3 There has been a major improvement in milk production which increased from 17 million tones in 1951 to 70.1 million tonnes in 1997 and the growth was maximum between 1980 and 1990. The present per capita availability of milk is 205 gms as against the PCMR recommendation of 250 gms. 1.4 Recognizing the importance of the sector, the notable programmes taken up are key village schemes, intensive cattle development projects, crossbreeding projects through bilateral assistance, operation flood program and technology mission by establishing National Dairy Development Board (NDDB). | | 2. MILK PROCUREMENT AND PROCESSING The organized dairy sector (both cooperatives and private) is presently handling only 10-12 percent of total milk production in the country. The target and achievements of milk...
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...Microbial Degradation of Hydrocarbons Vijay Kothari*, Meera Panchal, Namrata Srivastava Institute of Science, Nirma University *Corresponding author: vijay.kothari@nirmauni.ac.in; vijay23112004@yahoo.co.in Abstract Hydrocarbon contamination in the environment has been a notable problem since years. Particularly the major oil spills in last few decades, and resulting loss to biodiversity has brought public attention to this problem. Bioremediation is a promising approach for recovery of environmental sites contaminated with crude oil and other hydrocarbons. Many microorganisms have been identified to possess hydrocarbon degradation potential. This review covers an overview of common hydrocarbon pollutants, microbes known as hydrocarbon degraders, major pathways and enzymes involved therein, factors affecting hydrocarbon degradation, and various approaches employed to exploit degrading capacity of microbes for remedial purpose. In addition to making use of inherent catabolic ability of degrader populations, metabolic engineering can be of considerable value in dealing with the problem of hydrocarbon contamination. Keywords: Bioremediation, Oxygenase, Biomagnification, Cometabolism, Consortium, Biosurfactant. Introduction Hydrocarbon (HC) group of compounds consist of hydrogen and carbon in their structure. As petrochemical industries are flourishing worldwide, HC contamination has become one of the major environmental problems faced globally. Environment is particularly being...
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...Korean War Korean War The Korean War (25 June 1950 - armistice signed 27 July 1953[1] ) was a military conflict between the Republic of Korea, supported by the United Nations, and the Democratic People's Republic of Korea, supported by the People's Republic of China (PRC), with military material aid from the Soviet Union. The war was a result of the physical division of Korea by an agreement of the victorious Allies at the conclusion of the Pacific War at the end of World War II. The Korean peninsula was ruled by Japan from 1910 until the end of World War II. Following the surrender of Japan in 1945, American administrators divided the peninsula along the 38th Parallel, with United States troops occupying the southern part and Soviet troops occupying the northern part.[2] The failure to hold free elections throughout the Korean Peninsula in 1948 deepened the division between the two sides, and the North established a Communist government. The 38th Parallel increasingly became a political border between the two Koreas. Although reunification negotiations continued in the months preceding the war, tension intensified. Cross-border skirmishes and raids at the 38th Parallel persisted. The situation escalated into open warfare when North Korean forces invaded South Korea on 25 June 1950.[3] It was the first significant armed conflict of the Cold War.[4] The United Nations, particularly the United States, came to the aid of South Korea in repelling the invasion. A...
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...Event Marketing HOW TO SUCCESSFULLY PROMOTE EVENTS, FESTIVALS, CONVENTIONS, AND EXPOSITIONS Leonard H. Hoyle, CAE, CMP JOHN WILEY & SONS, INC. Event Marketing The Wiley Event Management Series SERIES EDITOR: DR. JOE GOLDBLATT, CSEP Special Events: Twenty-first Century Global Event Management, Third Edition by Dr. Joe Goldblatt, CSEP Dictionary of Event Management, Second Edition by Dr. Joe Goldblatt, CSEP, and Kathleen S. Nelson, CSEP Corporate Event Project Management by William O’Toole and Phyllis Mikolaitis, CSEP Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions by Leonard H. Hoyle, CAE, CMP Event Risk Management and Safety by Peter E. Tarlow, Ph.D. Event Sponsorship by Bruce E. Skinner and Vladimir Rukavina The Complete Guide to Destination Management by Pat Schauman, CMP, CSEP Event Marketing HOW TO SUCCESSFULLY PROMOTE EVENTS, FESTIVALS, CONVENTIONS, AND EXPOSITIONS Leonard H. Hoyle, CAE, CMP JOHN WILEY & SONS, INC. This book is printed on acid-free paper. Copyright © 2002 by John Wiley & Sons, Inc., New York. All rights reserved. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher...
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...Jim Albert and Ruud H. Koning (eds.) Statistical Thinking in Sports CRC PRESS Boca Raton Ann Arbor London Tokyo Contents 1 Introduction Jim Albert and Ruud H. Koning 1.1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.1 Patterns of world records in sports (2 articles) . . . . . . . 1.1.2 Competition, rankings and betting in soccer (3 articles) . . 1.1.3 An investigation into some popular baseball myths (3 articles) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.4 Uncertainty of attendance at sports events (2 articles) . . . 1.1.5 Home advantage, myths in tennis, drafting in hockey pools, American football . . . . . . . . . . . . . . . . . . . . . 1.2 Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.3 Acknowledgements . . . . . . . . . . . . . . . . . . . . . . . . . Reference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Modelling the development of world records in running Gerard H. Kuper and Elmer Sterken 2.1 Introduction . . . . . . . . . . . . . . . . . . . . . 2.2 Modelling world records . . . . . . . . . . . . . . 2.2.1 Cross-sectional approach . . . . . . . . . . 2.2.2 Fitting the individual curves . . . . . . . . 2.3 Selection of the functional form . . . . . . . . . . 2.3.1 Candidate functions . . . . . . . . . . . . . 2.3.2 Theoretical selection of curves . . . . . . . 2.3.3 Fitting the models . . . . . . . . . . . . . . 2.3.4 The Gompertz curve in more detail...
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...animal Books by Elliot Aronson Theories of Cognitive Consistency (with R. Abelson et al.), 1968 Voices of Modern Psychology, 1969 The Social Animal, 1972, 1976, 1980, 1984, 1988, 1992, 1995, 1999, 2004; (with J. Aronson), 2008 Readings About the Social Animal, 1973, 1977, 1981, 1984, 1988, 1992, 1995, 1999, 2004; (with J. Aronson), 2008 Social Psychology (with R. Helmreich), 1973 Research Methods in Social Psychology (with J. M. Carlsmith & P. Ellsworth), 1976 The Jigsaw Classroom (with C. Stephan et al.), 1978 Burnout: From Tedium to Personal Growth (with A. Pines & D. Kafry), 1981 Energy Use: The Human Dimension (with P. C. Stern), 1984 The Handbook of Social Psychology (with G. Lindzey), 3rd ed., 1985 Career Burnout (with A. Pines), 1988 Methods of Research in Social Psychology (with P. Ellsworth, J. M. Carlsmith, & M. H. Gonzales), 1990 Age of Propaganda (with A. R. Pratkanis), 1992, 2000 Social Psychology, Vols. 1–3 (with A. R. Pratkanis), 1992 Social Psychology: The Heart and the Mind (with T. D. Wilson & R. M. Akert), 1994 Cooperation in the Classroom: The Jigsaw Method (with S. Patnoe), 1997 Nobody Left to Hate: Teaching Compassion After Columbine, 2000 Social Psychology: An Introduction (with T. D. Wilson & R. M. Akert), 2002, 2005, 2007 The Adventures of Ruthie and a Little Boy Named Grandpa (with R. Aronson), 2006 Mistakes Were Made (But Not By Me) (with C. Tavris), 2007 Books by Joshua Aronson Improving Academic Achievement, 2002 The Social Animal To...
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...The DO s Dr. Andrew Taylor Still, 1828 –1917 THE DOS OSTEOPATHIC MEDICINE IN AMERICA Second Edition NORMAN GEVITZ The Johns Hopkins University Press Baltimore & London © 1982, 2004 The Johns Hopkins University Press All rights reserved. Published 2004 Printed in the United States of America on acid-free paper 246897531 The Johns Hopkins University Press 2715 North Charles Street Baltimore, Maryland 21218-4363 www.press.jhu.edu Library of Congress Cataloging-in-Publication Data Gevitz, Norman. The DOs : osteopathic medicine in America / Norman Gevitz.–2nd ed. p. ; cm. Rev ed. of: The D.O.’s. c1982 Includes bibliographical references and index. ISBN 0-8018-7833-0 (alk. paper) — ISBN 0-8018-7834-9 (pbk. : alk. paper) 1. Osteopathic medicine—United States—History. [DNLM: 1. Osteopathic Medicine—history—United States. WB 940 G396d 2004] I. Gevitz, Norman. D.O.’s. II. Title. RZ325.U6G48 2004 615.5′33′0973—dc21 2003012874 A catalog record for this book is available from the British Library. Frontispiece courtesy of the Still National Osteopathic Museum, Kirksville, Missouri. For Kathryn Gevitz This page intentionally left blank CONTENTS Preface & Acknowledgments ix Chapter 1 Andrew Taylor Still THE MISSOURI MECCA IN THE FIELD 39 1 22 Chapter 2 Chapter 3 Chapter 4 STRUCTURE & FUNCTION EXPANDING THE SCOPE 54 69 85 Chapter 5 Chapter 6 THE PUSH FOR HIGHER STANDARDS A QUESTION OF IDENTITY The California Merger 101 115...
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