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Organizational Behavior and Communication
Sandra Janet Ham
COM/530
August-06, 2012
University of Phoenix

Organizational Behavior and Communication
Starbucks opened its first store in 1971 with two things in mind: share excellent coffee with their friends and help make the world a little better (Starbucks Corporation, 2012). Their mission is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks Corporation, 2012). Starbucks’ culture is around coffee, coffee lovers, their stores, the employees (who they call partners), shareholders and, their product. Also they believe in the importance of caring for the planet and work very hard to reduce their environmental footprint through recycle and green construction. Finally they believe in getting involved in their communities (where their stores are located) and volunteer hours each year to the communities.
According with Robbins and Judge (2011) one of the functions of communications is to facilitate decision making and Starbucks Corporation took a tough one using the “formal channel” (Robbins & Judge, 2011). Following their principles on how they lived, communicated first to their employees about its layoffs in 2008 closing 600 the United States stores and eliminating about 7 percent of the company’s workforce worldwide (Schade, 2008). According with their philosophy on how they treat their employees with dignity and respect, they are aligned with their culture and principles.
There is a Starbucks coffee shop at one Liberty Plaza, NY. When the tragedy happened to the world trade center, on September 11th 2001, Starbucks management made the safety of the employees its priority then reach out to help the community (Blassingame, 2002). Even though the shop and their entire staff had escaped, they shut down all stores that day out of respect for their lives

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