Concerning when a consumer is picking out a mobile device there are many choice out there that can be confusing for the average consumer to make the right choice. The first thing most consumers will do is try to decide between the two top mobile operating systems that will run on the device they have picked out.When choosing the right mobile operating system such as android or IOS the consumer should consider the updates, user control and the device itself. When putting all of these factors into account anyone can pick the right OS that will fit that particular consumers needs.

Once the consumer is ready to start the process of deciding the first thing that should look at the operating system is ran on.The hardware or device is the most important factor that the consumer sees when they look for a device the size weight and other specifications when it comes to IOS Apple is the only one to make a device with that operating system the devices are straight across the board depending on the type of device such as a tablet or a phone.Apples currant phone line up will all have the same specifications with the only thing to chose from is the color and the amount of space for music and apps. this make the choice very straightforward to pick a device on the other hand does not allow for as many options as a android user will get.As the same for its updates with android being on a multitude of devices there can be a few more choices for some one to pick the one they like. with the many devices to choose from picking a android device can be overwhelming. but with the three tiers of android ( entry level, mid line, and the performance level )it can help to know what one is looking for one’s device to do based on the needs of the consumer.The three tiers can be separated by the processor ,ram and hardware differences such as gps or nfc (near field communication). As a result of looking at multiple forms factors and device specs the consumer is able to find a device that will be comfortable to use.

Since android and ios phones and tablets are very personal devices getting the device to look and control the way one would like is very important.The way the user controls the two different devices are practically the same but there are major differences in the look and feel in navigate the device.Android devices can all have a different interface based on the phone and the manufacture. For example Samsung can use touchwiz Motorola will have motoblur and HTC can have sense UI.All of these interfaces are slightly based off of google's stock launcher with the difference being the placement of settings ,icons and visual flair.Android home screen is set up so that all one’s apps are in a app “draw” with shortcuts on the home screen and even allowing to place widgets on the homescreen which are interactive icons with setting that can be toggles on the fly.The IOS interface will be the same on every device with the exception being the number of lines for apps depending on the size of the screen. Even though the interface apple uses is very simplistic the interface is the most straightforward on the market today.The apps are placed on one of 19 home screens making it very easy to find what you are looking for. One can move the apps around and put apps in labeled folders to fit someone's needs and make the device specific to the consumer.

Once the consumer has looked into the first two factors of picking out a mobile operating system the last thing asked should be what is the shelf life of this phone.This is an important question to ask because no one wants a device that is outdated two days after they get it. With that being said there are a few differences between the way Apple's IOS and Google's Android get their updates to keep the device current. To receive an update In ios or android the user is allowed to download the update dates directly to the phone though what is called OTA update or over the air sent to the phone by the manufacturer or the carrier. The device is allowed to be updates from a pc by connecting it via usb though this can be can be more cumbersome for an average user with a android device. The big difference is not the way the update is received but the timeframe in which it comes.Since apples is the only company to manufacture a IOS device the updates are able to be distributed in a faster manner. Since Apple is the only company that can manufactures an IOS device current updates and be pushed to a phone from three years ago but some features of the update can be removed from older devices caused by the limitation of the hardware. The android platform can be put on multiple device across many manufactures the updates are fragmented and sent out depending on the manufacture.Each Android devices has a 18 month update schedule meaning 18 months after the device is released the phone will no longer supported by updates from the carrier. Therefore by carefully looking into the update cycles for each platform the consumer can ensure that the device will last for years to come.

In conclusion this choice is can be frustrating and confusing for any consumer making this choice With all of this information to put in account when the consumer is making an educated decision of what device will be right for their needs. But without properly researching and taking into account the updates, user control and the device itself the consumer can be quite upset with the rash choice they have made having to be stuck with the product for an extended period of time. so with the way our society works and people marjory reliance on technology to make our lives easier a personal item such as a android or an Ios device having one that fits someones personal and professional life style’s can be a huge timesaver for most.