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I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques.
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I have read and understand Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism.
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Student number
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Name
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Date:
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Witness

QUESTION 1
As the marketing manager of Pusuang International Hotel, I have developed a marketing plan to help raise awareness of the new vacation package offered. To help develop this plan, the five steps of a marketing plan were used: 1. Situation analysis- the marketing manager describes factual and objective terms where the organization stands in relation to the total marketing mix. For example, the sales history, pricing policies and trends. The marketing manager considers the organisation’s target market, customer profile, geographic aspect, product usage. It’s also important to do an analysis of the competitor’s strengths and weaknesses
In the Pusuang International Hotel’s case, an analysis of the target audience is done. The history of students coming and vacationing at the Ukhahlamba Mountain range. Their price range, spending ability, vacation period, preferences. Once this list is compiled divide the strengths and weaknesses of their characteristics. 2. Marketing opportunities-the marketing manager needs to consider marketing opportunities such as present market buyers, growth markets, product service development, innovation and targets that provide an opportunity for the