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Comcast Course Project

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Comcast: A Leader in Technology Innovation

Overview of Comcast Comcast was founded in 1969 in Pennsylvania by Ralph Roberts, Joe Roberts, and Julian Brodsky after Roberts bid successfully for cable franchises in Philadelphia. After this success he decided to expand the company’s operations further and in 1972 they took the company public due to the stagnation of subscriber rates. Comcast decided to move into the telephone business in 1988 when they purchased Amcell, this was the first time a cable company was able to offer their customers telephone service from another source other than the telephone providers. Ralph Roberts named his son, Brian L. Roberts to be the next president of the company which took everyone by surprise but he turned out to be a very efficient manager. In the mid-1990s there was an increase in activity for the cable and telecommunications industries due to deregulation which brought the cable and telephone companies into competition with one another, an increase of mergers and acquisitions were seen since many companies wanted to build more efficient networks. Microsoft Corporation decided to invest one billion dollars into Comcast so they would have a cable partner that could test “ interactive television and high-speed computer services,” (Funding Universe) they decided to choose Comcast due to them having the most advanced cable systems in the country at the time. Around the same time Microsoft invested, Comcast converted to a new fiber-coaxial technology which in turn made it more efficient by improving its reliability and the overall signal quality. Comcast went to being solely a cable company to a giant in the technology world and this is proven with their most recent revenue increase of $37.9 billion in 2011 to $55.8 billion in 2012. Comcast does have a few competitors in the market with the major ones being Verizon, DirecTV, AT&T, and Century Link. Characteristics of Comcast Comcast offers a variety of entertainment, information and communication servers to their customers and they have “served approximately 23.6 million video customers, 15.9 million high-speed Internet customers and 7.6 million phone customers and passed over 51.2 million homes and businesses in 39 states and the District of Columbia.” (CMCSK - Corporate Responsibility Report) Comcast offers the following services and products; Xfinity TV, Internet, Voice, Home, Business class, and Spotlight, the newest being Xfinity Home which allows users to have broadband security and home control. As for their Xfinity Internet they were the first company to deploy the use of DOCSIS 3.0 modems nationally which allows them to deliver speeds of up to 105 Mbps. (Comcast 2011 Annual Report) With their Xfinity Voice they have delivered a Voice over Internet Protocol (VoIP) solution to home owners who want a cheaper alternative to paying for a landline and have integrated features into their other services. They also have applications for cell phone and tablet devices that allow their users to have access to their home Digital Video Record (DVR) box so they can remotely record shows, some of the applications allow the user to view TV shows right on their tablet. Their mission statement is “We will deliver a superior experience to our customers every day. Our products will be the best and we will offer the most customer-friendly and reliable service in the market.” Executive Summary Comcast loves to innovate and they know they are an industry leader when it comes to making lasting and positive impact in the communities they serve. Recently they have started to focus their attention on their tools, systems, products, and people so they can increase customers overall satisfaction with the company. SWOT Analysis of Comcast Comcast’s strengths would be that they have extended their reach with more geographical coverage, their sheer size and position as a market leader, they are technologically innovative, and they have the content “know-how” due to their programming and sports network. Their weaknesses would be that they are fairly dependent on the cable sector and that they are more driven by products rather than the market. Comcast has always had many opportunities since its birth they have always been increasing their bandwidth to their networks, growing the access of internet, telephone, and data services they provide to more communities and increased their customer interaction. What Comcast has been doing to strengthen their company is upgrading their infrastructure so that they can deliver faster and more reliable products and services at competitive rates. Comcast has also taken the opportunity to launch their “TV Everywhere” program which allows subscribers to watch TV anywhere as long as they have an Internet connection. Finally, the threats Comcast faces are from regulation changes/net neutrality, the competition from other Satellite and Telcos, and with how quickly technology changes people using mobile and wireless devices more often will, in my opinion, be a tremendous factor with how Comcast will decide what to do in the years to come.

References:
"Comcast Launches Comcast Digital Voice(R) Phone Service in Santa Barbara County."RedOrbit. N.p., 17 Mar. 2009. Web. 13 Sept. 2012. http://www.redorbit.com/news/technology/1655671/comcast_launches_comcast_digital_voicer_phone_service_in_santa_barbara/?source=r_technology
Higgenbotham, Stacey. "He Said, She Said: Is Comcast Prioritizing Traffic or Not?" GigaOM. N.p., 15 May 2012. Web. 15 Sept. 2012. http://gigaom.com/broadband/he-said-she-said-is-comcast-prioritizing-traffic-or-not/
Weinberg, Michael. "Comcast Exempts Itself From Its Data Cap, Violates (at Least The) Spirit of Net Neutrality | Public Knowledge." Comcast Exempts Itself From Its Data Cap, Violates (at Least The) Spirit of Net Neutrality | Public Knowledge. N.p., 26 Mar. 2012. Web. 13 Sept. 2012. http://www.publicknowledge.org/blog/comcast-exempts-itself-its-data-cap-violates-
"Comcast Digital Voice FAQ." Phone FAQs. N.p., n.d. Web. 14 Sept. 2012. http://www.comcastoffers.com/faq_phone/
"Comcast Home Phone Service, Landline Phone Service Provider: XFINITY® Voice from Comcast." Comcast.com. N.p., n.d. Web. 14 Sept. 2012. http://www.comcast.com/home-phone-service.html Conrad, Roger S. "FCC Makes Comcast’s Universe." FCC Makes Comcast's Universe. Investing Daily, 21 Jan. 2011. Web. 04 Oct. 2012. http://www.investingdaily.com/14173/fcc-makes-comcasts-universe "Comcast Corp." Comcast Corp (CMCSA.O). Reuters, n.d. Web. 3 Oct. 2012. http://www.reuters.com/finance/stocks/companyProfile?symbol=CMCSA.O "Comcast Corporation History." History of Comcast Corporation -“ FundingUniverse. N.p., n.d. Web. 05 Oct. 2012. http://www.fundinguniverse.com/company-histories/comcast-corporation-history/ "Comcast Financial Statements." Comcast Financial Statements. Businessweek, n.d. Web. 06 Oct. 2012. http://investing.businessweek.com/research/stocks/financials/financials.asp?ticker=CMCSA "Corporate Responsibility Report." Comcast Investor Relations. Comcast, n.d. Web. 06 Oct. 2012. http://www.cmcsk.com/documentdisplay.cfm?DocumentID=6024 "Welcome to Our 2011 Annual Review." Comcast 2011 Annual Report. Comcast, n.d. Web. 06 Oct. 2012. http://www.comcast.com/2011annualreview/?SCRedirect=true

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