Marketing to kids under 11

their association with the use of child and forced labour, workplace accidents (often from fire), and the verbal and physical abuse of people working within supply factories located in devel- oping countries
Reducing waste.

Two years ago an internal study showed that Nike was spending $800 million a year on materials that weren't part of a finished sneaker, from factory scraps to in-store displays. toxic adhesives, using greener materials like recycled polyester,

Maximize Profits

In order to maximize profits and shareholders wealth, they send their productions overseas because of the cheaper labor work force.

Abuse in overseas factories

mental abuse was a combination of things as well. It included the management screaming at the workers calling them names such as monkey, dog, and pig. They were also mentally abused to the point where they did not want to speak up against the bad things that were happening to them.

The article reports on the status of a labor strike against Taiwanese-owned shoe manufacturer Yue Yuen Holdings Ltd., noting that 30,000 employees are protesting a benefit dispute at factories in China's Guangdong province

* Accusation: targeting low-income families by making shoes an expensive status symbol for poor urban street kids. Nike's practice of top-level athletes promoting their products appeal to countless ages and creeds as a way to identify with and emulate their athletic heroes. These forces work powerfully upon the individual consumer, but one should not lose sight of the cultural context in which the individual moves.

Reference

Islam, M. A., & Deegan, C. (2010). Media pressures and corporate disclosure of social responsibility performance information: a study of two global clothing and sports retail companies. Accounting & Business Research (Wolters Kluwer UK), 40(2), 131-148

TESSERAS, L. (2013). The state of play. Marketing Week, 14-18.