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AN OVERVIEW OF TODAY’S AND TOMORROW’S MCOMMERCE IN THE NETHERLANDS AND EUROPE

Hong-Vu Dang BMI Paper

AN OVERVIEW OF TODAY’S AND TOMORROW’S MCOMMERCE IN THE NETHERLANDS AND EUROPE

Hong-Vu Dang BMI Paper

Vrije Universiteit Amsterdam Faculty of Sciences Business Mathematics and Informatics De Boelelaan 1081a 1081 HV Amsterdam www.few.vu.nl

August 2006

PREFACE
A part of the masters programme of the study that I am following, Business Mathematics & Informatics (BMI) at the Vrije Universiteit Amsterdam, is writing a BMI paper. In this paper a problem in the field of BMI is assessed using existing literature. The subjects addressed in this paper are the past, present and future developments of the relatively new phenomenon called m-commerce. Developments discussed will be from a technological perspective as well as a business perspective. I would like to express my gratitude to Dr. S. Bhulai of the Vrije Universiteit Amsterdam for his guidance while I was writing this paper. Hong-Vu Dang

BMI paper: An Overview Of Today’s And Tomorrow’s M-Commerce In The Netherlands And Europe

ABSTRACT
This paper explains: • What m-commerce is: in a nutshell, it is commerce using a mobile device such as a hand-held device or a smart phone; • What it is used for: currently, m-commerce in Europe mainly consists of messaging, such as SMS, and mobile entertainment (think of ringtones, wallpapers, and mobile games); • What technology is involved with m-commerce: this paper describes the history and future of mobile networks from 1G to 3G, and how other technologies can be used for m-commerce such as GPS, and Wi-Fi; • The business aspects of m-commerce: how much does it cost to enable mcommerce (for instance the costs of the European UMTS network) and how much turnover is made. Also, success stories for several m-commerce services are described, as well as the

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