Childhood Asthma
This Ad Council uses two different partners. One is U.S. Environmental Protection Agency as Sponsors; another is The Barbarian Group as Volunteer Agencies. This campaign first launched in March 2001 and includes PSAs of all media types in both English and Spanish. This activity provides a simple technique for parents and caregivers to eliminate certain incentives to reduce asthma symptoms and prevention of asthma.
The U.S. Environmental Protection Agency mission statement is as follows, “all Americans are protected from significant risks to human health and the environment where they live, learn and work; national efforts to reduce environmental risk are based on the best available scientific information; federal laws protecting human health and the environment are enforced fairly and effectively; environmental protection is an integral consideration in U.S. policies concerning natural resources, human health, economic growth, energy, transportation, agriculture, industry, and international trade, and these factors are similarly considered in establishing environmental policy; all parts of society -- communities, individuals, businesses, and state, local and tribal governments -- have access to accurate information sufficient to effectively participate in managing human health and environmental risks; environmental protection contributes to making our communities and ecosystems diverse, sustainable and economically productive; and the United States plays a leadership role in working with other nations to protect the global environment. ”(U.S. Environmental Protection Agency)
The other partner in this campaign is The Barbarian Group, the mission statement is,
“Patty it would be so cool if we were oar loggers from the future but some older rappers ate the idea and anyway it might make a yeti lose seven vexed Norse songs.”(The Barbarian Group)
The ad council’s mission statement for Childhood Asthma is to touch and let people pay more attention for children asthma. They give suggest is Less exposed to the air can relieve asthma attacks. They used pop song to make slogan, and they encouraged to visit www.noattacks.org to know more information and ask for help. This ad talks about childhood asthma. Seven million children in the united stated have asthma and nearly two-thirds of them will experience an asthma attack this year. The ad council’s goal is let parents and other people pay more attention to this situation and learn how to take care their child who has asthma, and people need to prevent asthma.
Aristotle think to be able to persuade people of good article should have three elements: ethos, pathos and logos. Credit demands are based on reputation and credibility. Emotional appeal based on emotion. Appeal based on logic and logic causality. Advertising English as a special language need from the prestige, emotion, logic beam of these three aspects using rhetoric to complete the most important function of persuasion. This ad used ethos as narrator to talk about the childhood asthma, and this ad still used much pathos to attract people’s emotions. They used rock band catchy tune to make the ad which let people easy to remember. They used cartoon animation to make the video, it so lovely. Not only easy for people to remember, but also can attract more people to pay attention on this.
I believe that the Yale Five Stage Model best represents what this ad campaign is trying to do. They identified the problem of childhood asthma and hope people enhancing the focus of attention on this situation. They talked this situation is very serious, because more and more child faced this problem. Then the two Council Partners the U.S. Environmental Protection Agency and the Barbarian Group teamed up together, the two groups are calling for all people focus on childhood asthma. They did this cartoon video, there are familiar with the pop music as background music, advice on how to asthma in line as the lyrics, also use cartoon people as an example to clean up the room to show how to reduce asthma. Distribution has been greatly used because the campaign has drawn in many supporters and touched a lot of people and family.
In conclusion this campaign provides parents and caregivers with simple tips on how to eliminate specific asthma triggers in order to reduce symptoms and help prevent asthma attacks. The public service ads in a relaxed manner, let people remember the details.