...Strength Coin Free and Small amount strategy Octopus strategic advantage has been its focus on being a coin-free payment system with small amount. It offers users an easy and convenient way to travel and shop around Hong Kong by having a built-in microchip it the card, which stores money electronically and has other applications. User can put their octopus cards over an Octopus reader, which will automatically deduct the correct amount from the card. The user would no longer need to carry coins. The Octopus card can be widely used in various organizations, such as public transport, parking, retail, government recreational facilities. Strategic Partnerships Octopus has strategic partnerships with Transport companies, fast food chain restaurant, and retail outlets. Octopus helps service providers and business partners like retailers provide various loyalty programmes in which cardholders can collect reward points every time when they use their cards and then redeem gifts or enjoy discounted services. Through loyalty programmes, Octopus can help their partners provide better value to customers, increase awareness and product sales. The most notable partnership is MTR, for example, from 1 September to 30 November 2013, you can redeem 50% discounted price to Lok Ma Chau station with Octopus at the customer service centers of designated MTR stations before entering the gate. Weakness Limited usage According to Octopus condition, cardholder can add value to Octopus with...
Words: 1024 - Pages: 5
...Executive summary In this project, we use SERVQUAL Model to determine the service performance of Hong Kong and Shanghai Banking Corporation (HSBC) branches frontline operations. The area of study is the general teller services. There are total of 140 SERVQUAL questionnaires were distributed which aim to find out the customer satisfaction level for HSBC general teller service in five dimensions, including Tangible, Reliability, Responsiveness, Assurance and Empathy, and assess performance for five dimensions • Tangibles: the appearance of facilities, equipment, materials, and personnel; • Reliability: the performance of the service in a dependable and accurate manner; • Responsiveness: the willingness of staff to help customers and provide prompt service; • Assurance: the staff's ability to provide courteous and knowledgeable service; and • Empathy: the staff's ability to understand the needs of the customer. From SERVQUAL questionnaires result, all five dimensions got the negative score. In other words, customers’ perceptions lower than their expectations. Questionnaires result shows some comment problem including operating hours, understanding of specific needs, availability of personal service and level of emphasis on customer best interest. Moreover, we found that the largest service gap is in Empathy dimension and the smallest service gap is in Tangible dimension. Therefore, we suggest that HSBC should focus more on Empathy dimension. The identified...
Words: 497 - Pages: 2
...1.0 EXECUTIVE SUMMARY 1.1 COMPANY Like a Sir is a start-up retail establishment that will sell fashionable and design clothing to Y generation. Like a Sir will be located legally in Hong Kong and take its office in Paris or London, which are a popular fashion cities. While our initial goal is to open one boutique, expansion plans include an “atelier” to make people visit and create with us. In turn, we would hope to penetrate a sizable portion of the online fashion retail market and also offline retail market. 1.2 PRODUCTS & SERVICES The fashion and retail industry tends to be overly youth focused (Y generation) with a “dandy mood”. However, by closely following generational fashion trends as well as our own customers' purchasing preferences, we will tailor our inventory to meet the specific needs of our clientele. We will solely focus on the our styles, colors and fits to flatter our community needs of her figure will be our specialty. 1.3 MARKET ANALYSIS (pour les plus grandes villes où il y a les fashions weeks : Londres, HK, Milan, Paris, Madrid, NYC…) Si vous avez qlq chiffres. 1.4 STRATEGY & IMPLEMENTATION Like a Sir recognizes the importance of marketing. And to that end, we plan to promote our retail business with an ambitious, targeted marketing campaign, which will include a grand opening event, local media coverage, print advertising and a direct-mail campaign. Our goal is to keep our marketing budget to no more than 5% of our gross annual sales...
Words: 3204 - Pages: 13
...Title A study of marketing strategy of shopping centre for customer retention in Hong Kong Author(s) Chu, Ka-wai; Citation Issue Date 2009 URL http://hdl.handle.net/10722/128605 Rights The author retains all proprietary rights, (such as patent rights) and the right to use in future works. A STUDY OF MARKETING STRATEGY OF SHOPPING CENTRE FOR CUSTOMER RETENTION IN HONG KONG by CHU KA WAI DISSERTATION Submitted in partial fulfillment of the requirements for the degree of Master of Housing Management The University of Hong Kong December 2009 DECLARATION I declare that this dissertation, entitled A study of marketing strategy of shopping centre for customer retention in Hong Kong, represents my own work, except where due acknowledgement is made, and that is has not been previously included in a thesis, dissertation or report submitted to this University or other institution for a degree, diploma or other qualification. CHU KA WAI ii ACKNOWLEDGEMENT I wish to express my sincere gratitude to my supervisor, Dr. Eddie Hui, for his professional guidance and support. He has provided many valuable advices and opinions during my preparation of this research paper. Moreover, I would like to thank my interviewees for their valuable time to fill in the questionnaire. They made a lot of contributions in my data collection. I also want to take this opportunity to thank my friends, family and colleagues for their unfaltering...
Words: 18240 - Pages: 73
...maps (using the global positioning system), download media (both video and music), and hold videoconferences (see the person you are talking to). The problem is that there seems to be little demand for it. This is a painful conclusion reached by the European telecommunications industry that burned $150 billion bidding for 3G licenses, but wrote off plans for network roll-out. Similarly, the performance of NTTDoCoMo (http://www.nttdocomo.com) and KTF (http://www.ktf.com), which recently launched 3G in Japan and South Korea, respectively is not encouraging. However, Hutchison Whampoa (http://www.hutchisonwhampoa.com), a conglomerate controlled by Hong Kong’s most influential tycoon, Li Ka-shing, begs to differ. It is charging into 3G at a breakneck speed by spending $17.5 billion to set up nine operators (through JVs and WOSs) in Australia, Austria, Denmark, Great Britain, Hong Kong, Ireland, Israel, Italy, and Sweden. As a first mover, Hutchison is betting that it can pioneer and dominate a new business. Its global brand is simply called “3.” Except Hong Kong and Australia, where Hutchison has been a telecom player, 3 will be a first –time entrant not only in 3G, but also in the entire telecom industry in the other seven countries. Therefore, 3 will confront the “double whammy” of having to overcome both the liability of foreignness as an unknown player and the liability of new technology. The countries Hutchison seeks to enter are developed markets saturated by strong local...
Words: 886 - Pages: 4
... Wrist watches became popular in 1920s, after soldiers came back from the World War I wearing military-issue ‘trench watches’, which were later discontinued as their told only the time. However, in mid 1970s, a novel calculator wrist watch came in the market and was widely used. In subsequent decades, pager watches and phone watches, appeared in the market but did not last for long. Then in 2004, Microsoft produced the SPOT watch, a 300 USD device that conveyed instant messages, stock up dates, weather forecasts and broadcasted FM radio signals. After a few years, this watch died due to marketing strategies. So today, the only surviving wrist watch from this cheerless era is in fact the original calculator watch, which currently retails for about 25 USD. In general, wrist watches have been categorized with respect to the market price as follows: Low end price: < 50 USD Middle end price: 50USD -299USD Upper end price: 299USD - 999USD Luxury watch price: > 999 USD Luxury Watches A luxury watch is versatile timepiece and a collector’s item for the connoisseur. It is associated as with high symbolic value and is a fashion accessory. These...
Words: 2468 - Pages: 10
.....:: Jordan Research - Publications ::.. http://www.jordanresearch.co.uk/pubs.html NAVIGATION Home UK Consultancy Overseas Publications GLOBALISATION AND BIRD'S NEST SOUP David Jordan This is an amended version of an article first published in International Development Planning Review, Volume 26, Number 1, Liverpool University Press, 2004 Summary Almost un-noticed by outsiders, an extraordinary industry has emerged in Indonesia to meet a specialised demand from the nouveau riche of the Peoples’ Republic of China (PRC). This industry produces the prime ingredient of the famous bird’s nest soup, also used in traditional Chinese medicines and cosmetics. It is an urban industry, using substantial specially designed buildings, that has transformed a number of Indonesian towns. So far there has been little serious research into this phenomenon. The Indonesian government statistical agency (Badan Pusat Statistik) confesses that the industry output, though considerable, is not captured by its GDP estimates. Enquiries are hampered by the secretive behaviour of the practitioners, who jealously guard their trade secrets. The author is an economist/planner who first observed the phenomenon when conducting fieldwork for an urban development project in North Sumatera. He is currently preparing a research project on the subject to be carried out in association with Badan Pusat Statistik. The nests of bird’s nest soup are produced by the genus aerodramus (formerly collocallia)...
Words: 5056 - Pages: 21
...Below is a controversial article, with the comments being even more controversial? I share this with you as food for thought in addition to the wk 6 Infosys assignment. This is by no means a definitive word, I’m not saying I agree or disagree and it is not peer-reviewed, though Bloomberg Businessweek is a well respected industry publication. What the article will do is cause you to question a few of your thoughts on how you will address the wk 6 assignment. Controversy is a great way to make one think! Hamlin, Kevin. (2001, 8 Sept). China’s One-Child Policy Is Crippling Industry: Low-margin businesses are suffering from a shrinking labor pool and rising costs. Bloomberg Businessweek. Retrieved from http://www.businessweek.com/magazine/chinas-onechild-policy-is-crippling-industry-09082011.html China’s One-Child Policy Is Crippling Industry: Low-margin businesses are suffering from a shrinking labor pool and rising costs. [pic] By Kevin Hamlin Lin Chang Jie is battling to save his family’s business, which makes towels, cushions, and robes in the eastern Chinese city of Ningbo. The main threat he faces is a dwindling supply of workers, which forces him to pay higher wages. “I have to find a new way,” says Lin, 29, who is attempting to transform his Dejin Textile into an online fashion retailer in order to shrink headcount and keep the business from closing. “Wages are going up, up, up,” he says. “If we don’t like somebody’s work we can’t say anything, in case they leave.” Manufacturers...
Words: 1729 - Pages: 7
...THE STUDY OF THE EFFECT SOCIAL MEDIA FACEBOOK AND ITS MOBILE APPLICATIONS ON THE PURCHASING INTENTION OF FASHION APPAREL PRODUCTS TOWARDS THE GENERATIONS Y CONSUMERS IN HONG KONG SIN KIT YING, EMILY BA(Hons)Scheme in Fashion and Textiles (Fashion Marketing and Merchandising Management) INSTITUTE OF TEXTILES & CLOTHING THE HONG KONG POLYTECHNIC UNIVERSITY 2015 THE STUDY OF THE EFFECT SOCIAL MEDIA FACEBOOK AND ITS MOBILE APPLICATIONS ON THE PURCHASING INTENTION OF FASHION APPAREL PRODUCTS TOWARDS THE GENERATIONS Y CONSUMERS IN HONG KONG A Thesis Submitted In Partial Fulfillment of the Requirements For the Degree of Bachelor of Arts (Honours) in Fashion & Textiles (Fashion Marketing and Merchandising Management Specialism) under the Supervision of Dr. CHANG M.T. Jimmy by Emily, Kit Ying SIN Institute of Textiles & Clothing The Hong Kong Polytechnic University May 2015 ACKNOWLEDGEMENTS CERTIFICATE OF ORIGINALITY I hereby declare that this thesis is my own work and that, to the best of my knowledge and belief, it reproduces no material previously published or written, nor material that has been accepted for the award of any other degree or diploma, except where due acknowledgement had been made in the text. _____________________________________________________(Signed) __________________________________________________(Name of student) ABSTRACT Summary of the contents and finding of the thesis briefly LIST OF TABLES ...
Words: 13347 - Pages: 54
...Page |1 NAME DEGREE Jingjing LI BA (Hons) Business with Human Resource Management TUTOR TITLE Hans Christian Andersen Factors that Influence Employee Turnover in the Hospitality Industry DATE STUDENT March 2012 No: 10037381 Newcastle CAMPUS STUDENT No: 11027894 Project submitted in partial fulfilment Of the requirements of the BA (HONS) BUSINESS WITH HUMAN RESOURCE MANAGEMENT Of Northumbria University Page |2 DECLARATIONS I declare the following: (1) that the material contained in this project is the end result of my own work and that due acknowledgement has been given in the bibliography and references to ALL sources be they printed, electronic or personal. (2) the Word Count of this project is: Section A: 3991 Section B: 6422 Reflective Statement: 508 Total Word Count: 10921 (3) that unless this project has been confirmed as confidential, I agree to an entire electronic copy or sections of the dissertation to being placed on Blackboard, if deemed appropriate, to allow future students the opportunity to see examples of past dissertations. I understand that if displayed on Blackboard it would be made available for no longer than five years and those students would be able to print off copies or download. authorship would remain anonymous. (4) I agree to my project being submitted to a plagiarism detection service, where it will be stored in a database and compared against work submitted from this or any other School or from other institutions...
Words: 21191 - Pages: 85
...INTRODUCTION Background in Brief: Coach was first established in 1941, as a small family run leather goods manufacturing business. Over time Coach became recognized as a premium brand that provided superior quality leather goods in classic styles and in the 1980`s it opened exclusive Coach retail stores. Coach was sold to Sara Lee in 1985 and experienced rapid expansion. Coach`s product portfolio was expanded to include, accessories, luggage and briefcases and many more exclusive Coach stores and Boutiques were opened. By the late 1980`s there were 12 exclusive Coach retail stores as well as approximately 50 boutiques selling Coach products within lager department stores. While Coach initially grew it started to lag behind its competitors in terms of trendiness and sales began to decline. In 1996 Krakoff joined Coach and he was instrumental in positioning Coach as an ‘accessible luxury brand`` for it was understood that price was a source of competitive advantage for the brand in the luxury market. In October 2000, Coach went public under the name of Coach Inc. By 2005Coach`s revenues tripled and their share price increased more than 900 % since their IPO in 2000. The Organization Today: Coach is one of the most recognized fine accessories brands in the U.S. and in targeted international markets. Coach is a leading American marketer of fine accessories and gifts for women and men. Their product offerings include women’s and men’s bags, accessories, business cases, footwear...
Words: 3864 - Pages: 16
...“2006 Asian Banks Competitiveness Ranking” Report At the Request of “21st Century Business Herald” Jointly conducted by Faculty of Business Administration, The Chinese University of Hong Kong Guanghua School of Management, Peking University Written by: HE Jia, Hugh THOMAS Researchers: HE Jia, Hugh THOMAS, ZHOU Chunsheng Research Assistants: WAN Yanyan, SU Jun, MAO Tianshi Part One: Background for Asian Banks’ Competitiveness Study I. Asian Banking Reform Reform has surged across the banking industry in Asia over the last decade. In the large, insular, developing economies of China and India, the reform movement originated with internationalizing and introducing market mechanisms to stimulate previously state-owned systems. In Japan and the other traditionally market oriented Asian economies, the reform was born out of crisis. Japan’s slow and painful, a decade-long recession of the 1990s, following the bursting of the bank-financed real estate and stock markets bubbles, finally led to a consensus on the need for reform. But real urgency did not enter banking reform in Asia until the Asian Financial Crisis struck the smaller, developing, market-based economies of Asia in 1997. In the run-up to the crisis, capital inflows helped fuel debt-financed investment, while stable exchange rates and surging economic growth masked the risks of many loans to leveraged and risky companies, often based more on connections than sound credit analysis. Many...
Words: 21299 - Pages: 86
...General comments on Burt’s Bee (BB) case Burt's Bees is an American personal care products company that describes itself as an "Earth friendly, Natural Personal Care Company" making products for personal care, health, beauty, and personal hygiene. Burt's Bees originated in Maine as a candle making partnership between Roxanne Quimby and Burt Shavitz in 1984. As of 2007, they manufactured over 197 products for facial and body skin care, lip care, hair care, baby care, men's grooming, and outdoor remedies distributed in nearly 30,000 retail outlets including grocery stores and drug store chains across the United States, United Kingdom, Ireland, Canada, Hong Kong, and Taiwan from their headquarters in Durham, North Carolina. In late 2007, the Clorox Company acquired Burt's Bees for the reported sum of USD 925 mil. Not bad at all! It started out as a life style business to become a high potential venture, far exceeding original expectations and forecasts. The case is thought provoking as the business becomes highly successful, and raises new conflicts and decisions for Roxanne. It also poses the harvest issue, collisions with personal goals and values, and the like Performing SWOT and a bit of TOWS (formulating strategies) includes general environment (PESTL), Porter’s 5 Forces of Competition (P5F) and competitor’s analyses. Weak or “pass” answers merely describe obvious strengths, weaknesses and opportunities are... and do not contain assessments of these and/or of the industry as...
Words: 1262 - Pages: 6
...companies and governments of different nations, have effects on the environment, on culture, on political systems, on economic development and prosperity, and on human physical well-being in societies around the world. Among different nations, China is undoubtedly one of the important counties in the world. China is now not only the “World Factory” but also one of the largest and high growing markets for any kinds of products and services. In the old days when China was ONLY a factory we still have a choice to bypass it and go for alternatives if we do not like the country. Now, it China becomes a major consumer market that no one can afford to ignore. Even we choose not to export to China or sell to the Chinese, the Chinese enter every industry and market you are working in and compete with your business. Most companies nowadays are seeking ways to expand their business to China market. For Team 1 to Team 5 Project Presentation (15%) Length of the presentations will be 15 minutes. Softcopy of the presentation (only ppt or pdf file is accepted) should be submitted into Canvas 24 hours before the presentation and no change can be made after the submission. 10% of total presentation scores will be deducted for any late submission. For Team 6 to Team 10 Project Reports (15%) The report should be within 1500 words excluding student full name, ID, class section and appendix. Softcopy of the written report should be submitted into Canvas 24 hours before class...
Words: 616 - Pages: 3
...CMYK Late Edition Nxxx,2012-10-26,A,001,Bs-BK,E3 Today, morning fog and clouds, parToday, morning fog and clouds, parLate Edition tial clearing, high 68. Tonight, mosttial clearing, high 68. Tonight, mostToday, mild, low and clouds, parly cloudy,morning fog 56. Tomorrow, ly cloudy, tial clearing, andmild, low 56. Tomorrow, periodic cloudshigh 68. Tonight, most- Late Edition sunshine, high periodic clouds and sunshine, high 66. ly cloudy, mild, lowon Page Today, morning fog and clouds, parWeather map is 56. Tomorrow, high 68. Tonight, mostB12. 66. Weather map is on Page periodic clouds and sunshine,tial clearing, B12. high ly cloudy, mild, low 56. Tomorrow, 66. Weather map is on Pageperiodic clouds and sunshine, high B12. ORK,YORK, FRIDAY, OCTOBER 26, 2012 EW FRIDAY, . OCTOBER 26, 2012 VOL. CLXII . No. 55,936 © 2012 The New York Times NEW YORK, FRIDAY, OCTOBER 26, 2012 66. Weather map is on Page B12. $2.50 $2.50 $2.50 NEW YORK, FRIDAY, OCTOBER 26, 2012 $2.50 2 CHILDREN SLAIN Amassed in the N SLAINSLAIN Billions Amassed thethe Shadows Billions Amassed ininin the Shadows Premier Obama Campaign Endgame: AT HOME IN CITY; LDREN SLAIN BillionsAmassed Billions Shadows Shadows ILDRENGrunt Work and Cold Math the Family of China’s By IN CITY; OME IN CITY; HOMEIN CITY; ByBy the Family of China’sPremier the Family of of China’s Premier By the NANNY ARRESTED China’s Premier Family RRESTED NY ARRESTED NNYARRESTED POLITICAL MEMO ...
Words: 9384 - Pages: 38
