...PROFESSOR CIALDINI’S ZES MANIEREN OM KLANTEN TE OVERTUIGEN TEKST KOEN STEGEMAN BEELD HENK WILDSCHUT ROBERT CIALDINI Professor Cialdini ontwikkelde vanuit de gedragswetenschap een zestal krachtige overtuigingsprincipes die breed toepasbaar zijn voor management en met name in de verkoop, marketing en klantenservice. Hij is auteur van het boek Invloed: Theorie en praktijk (in het Engels: Influence: Science and Practice), waarvan meer dan een miljoen boeken wereldwijd zijn verkocht. (zie ook: www.influenceatwork.com) Hoe overtuig je (potentiële) klanten? Door zes basisprincipes van overtuiging in het achterhoofd te houden en daarmee de markt op te gaan. Het brein hierachter is de Amerikaanse professor Robert Cialdini. Hij waarschuwt wel voor oneerlijk gebruik, oftewel manipulatie. Dat zou een averechts effect hebben. Robert Cialdini heeft wereldwijd al meer dan een miljoen exemplaren van zijn boek Invloed: Theorie en praktijk verkocht. Met daarin handige mechanismen om klanten over te halen tot aankoop over te gaan. Voor veel marketeers zullen de verkoopcijfers van het boek waarschijnlijk alleen al reden zijn om over te gaan tot de aanschaf ervan. En daarmee wordt gelijk één van Cialdinis basisprincipes van overtuiging blootgelegd: het principe van sociale bevestiging. Cialdini is weliswaar een echte wetenschapper, maar zijn bevindingen zijn gebaseerd op onderzoek in de praktijk. ‘Ik heb in de praktijk gekeken wat marketeers en salesmanagers doen om klanten te overtuigen en...
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...E-Business in Students Life’s Behavioral simulations are often used as a way of exposing students to "real life" situations to gain firsthand experience of business problems and solutions, however at the University of the Sunshine Coast we chose to use "experiential learning" as one of the teaching strategies in the unit INF320 Electronic Commerce by exposing final year Bachelor of Business, Information Systems students to implement actual electronic commerce business solutions by drawing on their previous theoretical and behavioral classroom simulations in a tripartite collaborative activity over a whole semester involving the student, the business owner and the university. While behavioral simulations provide an effective way of exposing students to realistic situations, our experience demonstrates that the integration of the university with the local business owner not only raises the profile of university and keeps it in the public eye but also for the students gaining practical insight into the day-to-day operational forces affecting business decision. Students have the opportunity to make a worthwhile contribution to business, by applying, the knowledge and skills accumulated over the years and hence, build up self-confidence before moving out into the business world as graduates. Introduction == The traditional teaching method used in many classrooms is to devise one or more case studies based on business activities for students to solve either...
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...Toowoomba Chamber of Commerce consists of unity in the Community/progress with partnership Become a member of the Toowoomba Chamber of Commerce to build, protect and strengthen your business. Benefits Have figurehead of Chamber of Commerce well known and in paper constantly- to build public profile and therefore confidence and stability On a personal level Specialised forums providing information on topics such as tendering for procurement contracts with Toowoomba Regional Council, obtaining grants from Federal, State and local government to assist with business development Liaise with TRC to prefer local tenders over external Regular forums run by specialists relating to developing, advertising and strengthening your business position Receive discounted business development courses (e.g. HR, OHS, workplace relations, market entry strategies) run by the Toowoomba Chamber of Commerce Yearly awards to businesses-acknowledgement of outstanding achievements- engage with media on this engagement with youth- schools/teachers, awards for teachers also mentoring for new businesses, training opportunities arrange local markets - get approval from trc so all members can have stalls Internet Advertise Toowoomba's positive aspects for tourism, liaise with TRC to build signs to historical sites, maybe an app with downloads for info re historical sites Information on 'what is happening in Toowoomba' available on the website- stuff relevant to local businesses- liaise...
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...issues. Readings Read Ch. 31 of Business Law: Legal Environment, Online Commerce, Business Ethics, and International. Readings Read Ch. 32 of Business Law: Legal Environment, Online Commerce, Business Ethics, and International. Readings Read Ch. 33 of Business Law: Legal Environment, Online Commerce, Business Ethics, and International. Readings Read Ch. 43 of Business Law: Legal Environment, Online Commerce, Business Ethics, and International. Readings Read Ch. 44 of Business Law: Legal Environment, Online Commerce, Business Ethics, and International. Readings Read Ch. 45 of Business Law: Legal Environment, Online Commerce, Business Ethics, and International. Readings Read Ch. 46 of Business Law: Legal Environment, Online Commerce, Business Ethics, and International. Readings Read this week’s Electronic Reserve Readings. Participation Participate in class discussion. 2 Discussion Questions Respond to weekly discussion questions. DQ 1 due Day 3 and DQ 2 Due Day 5 2 Nongraded Activities and Preparation Podcast Listen to the Week Four podcast. Learning Team Reflection Check out the local and national news sources and find a current event that reflects what we are learning this week-- Write a 350- to 1,050-word team paper explaining the event and its relevance to the week’s studies-- Day 6 1 Individual . Resource: University of Phoenix Material: NewCorp Legal Scenarios on student website Read the NewCorp Legal Scenarios document that describes the...
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...Dear Chamber Members: Over the past year, we have made improvements to our office efficiency and have made positive changes to our programs and events. The chamber website is currently under construction and will be beneficial to all members of the Chamber of Commerce as well as the community. For 2014, we want to continue to increase out outreach throughout the community and into our business sector. I always want to hear from our members and am open to suggestions. I would also like to address any concerns that you may have about the Chamber. I am here to help serve our members and your needs as your President. My focus for the future is economic and community growth with a pro-business agenda. The Chamber will be involved in various activities this up-coming year that will be beneficial to our community. Input, assistance and sponsorships with these programs from Chamber members is always welcomed. Month of February Membership Drive Month of March Chamber of Commerce Mixer at Bleecker Buick GMC Student of Excellence Awards Month of April Spring Fundraiser to be announced Month of June Steak Plate Sale Month of July 4th of July Activities Month of August or September Fall Fundraiser to be announced Month of October Annual Golf Tournament on the 3rd Month of November Annual Chamber Dinner on the 7th Month of December Christmas in Red Springs w Annual Parade on the 14th Other events that will take place throughout the year are the Business of the Month Recognition...
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...I. The Environment of Business 1. What Is Business? © The McGraw−Hill Companies, 2007 C H A P T E R 1 What Is Business? Learning Objectives After studying this chapter you should be able to: 1. Differentiate between the three meanings of business as commerce, business as an occupation, and business as an organization, and identify the four main kinds of productive resources. 2. Understand how the forces of supply and demand determine fair, or market, prices. 3. Appreciate how a company’s business model is the source of its competitive advantage and can mean the difference between merely making a profit and profitability. 4. Recognize the way specialization and the division of labor lead to increasing profits and wealth via the market’s “invisible hand.” 5. List the reasons why business organizations are created and how they facilitate commerce and lower transaction costs. WHY IS THIS IMPORTANT ? What if you went to your supermarket and found only one brand of toothpaste? Suppose there was only one pizza shop in your town and it charged $25 for a small pie. Economic principles such as the laws of supply and demand create the selection and prices we find when we buy, whether it’s gasoline or hamburger. This chapter will help you understand how business principles work and why companies try to add value to products and services that will appeal to customers and create a competitive advantage. The products we select compete with others for our attention and dollars...
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...Statement 7 Development & Evaluation of Alternatives 7 Alternatives 7 Alternative One: Build an e-Commerce platform 7 Pros 8 Cons 8 Alternative Two: Strategic Partnership with NSM 9 Pros 10 Cons 10 Alternative Three: e-Textbook Options 11 Pros 12 Cons 12 Alternative Four: Client Focused Strategy 12 Pros 13 Cons 13 Alternatives Matrix 14 Index 14 Conclusion 15 Solution Objectives 15 Recommendation 15 Build an e-Commerce platform 15 Strategic Partnership with NSM 16 Client-focused strategy 16 References 18 Introduction Dag Juul Moller is the owner and president of Juul Moller Bokhandel, a bookstore located in Norway. Dag speaks to Dagfinn Nettland, a master of management student at the Norwegian School of Management. Dagfinn was enrolled in a course that required students to take an existing company and analyze how it could use the internet as a sales channel and source of information. Dag was interested in the fact that the required textbooks weren’t available until several weeks into the course. Some students purchased their books using Amazon.com, others resorted to using other bookstore websites. Some students had purchased other products through the internet with minimal savings due to the costs associated with customs and sales tax. Although Dagfinn wanted to continue working with Juul Moller, he was concerned that some students would stop buying from Juul Moller and use the internet instead. Situation Analysis SWOT Analysis...
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...Studies Prof. Dr. S. M. Abbas Faculty of Medicine Prof. Khursheed A. Hashmi Faculty of Law Prof. Dr. Darakhshan J. Haleem – Dean Faculty of Science (Caretaker) Faculty of Engineering Prof. Dr. ZafarIqbal – Dean Faculty of Arts (Caretaker)Faculty of Education University of Karachi Page 3 ADMISSION PROSPECTUS STUDENTS’ STUDENTS’ AFFAIRS o look after students affairs, in general, and to supervise their extra-curricular activities in particular, an office of Advisor Students’ Affairs is situated at the first floor of the Administration block. Teachers and the staff are available for the students’ guidance. 2012 M.Phil./Ph.D theses to students of various departments of the University. LEJ Digital Library is also available at the campus that can be used by all the students to access a large number of books or journals on-line. T Transport: Over 24,000 students come to the campus from different parts of the city on daily basis. It is difficult to facilitate every student with the transport facility. However, the University tries its best to provide a limited transport facility to its students. Schedule of point buses that provide pick and drop service to the students, at highly subsidized fare, is announced by the transport office in...
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...E-COMMERCE (INFO 3401) ‘E-COMMERCE BUSINESS PLAN’ MOHD HAZIQ BIN MOHD SALLEH 0827915 NUR IZZATI BT AHMAD NASIR 0822098 NUR NADZMI NASIRAH BT MOHAMAD NASIR 0820376 IRTAFA NABATA 1110033 MUADZ AHMAD RAJI 0915931 Lecturer: ASSOC. PROF. DR HUSNAYATI BT HUSSIN Executive Summary Baguette Boulangerie, is a company as we can say a fast food, that sell fresh bread with various salad and multiple inside ingredients as a topping. Customer can order from the meal value that we serve easily. Our target customer is students from university and collage from Kuala Lumpur area. As a student, we understand that they usually work until midnight. Because of this reason, our operation is open until the late night. Baguette Boulangerie aims to provide selections of breads with timely delivery and convenience of ordering online, namely university students, at affordable prices delivered straight to your door. As we can understand that students nowadays are spending their time in front of the computer and surfing the internet. So it is valuable for use to know their behaviour by using online ordering. Beside save the customer time, we also do the delivery for them with term and condition. Different from any other competitor, it is very important for us to take care the quality of our food that we serve and at the same time provide high nutrition in each of the menu that have been ordered. Besides that, the most important is the food that we serve are halal food and certificated...
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...The purpose of this study was to demonstrate how the newest University of California has impacted the experiences of undergraduates and graduate students. The University of California, Merced is ranked one of the most ethnically and culturally diverse student body and faculty among all the ten University of California campuses. As the newest UC and the first 21st research university, UC Merced has provided ample research opportunities with equal representation for all its students. These characteristics embodied by this institution has positively shaped the experiences for many undergraduate, graduate students, and postdocs. Could the University of California, Merced potentially serve as a model for improving the gender-gap and equal representation...
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...College Of Business Administration Comparative Analysis of University of Dubai and Abu Dhabi University “Education Sector” Table of Content I. Current Situation……………………………………………………………………………3 II. Corporate Governance………………………………………………………………………4 III. External Environment………………………………………………………………………4 IV. Internal Environment………………………………………………………………………6 V. Analysis of Strategic Factors (SWOT)……………………………………………………7 VI. Strategic Alternatives and Recommended Strategy………………………………………7 VII. Implementation, Evaluation and Control…………………………………………………7 VIII. References……………………………………………………………………………………7 IX. Appendix A…………………………………………………………………………………8 X. Appendix B…………………………………………………………………………………14 Strategic Audit of Abu Dhabi University & University of Dubai I. Current Situation: |Strategic Posture | |University of Dubai |Abu Dhabi University | |Vision: University of Dubai is working with a vision of being a leading |Vision: To provide high quality in education, apply and use research | |University across UAE offering the higher education in the American system|tools for economic development and gain international accreditation | |with internationally accredited degree programs on the platform of quality|plus to be the best in UAE...
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...Department of Marketing Management The Department of Marketing Management is a part of the Faculty of Commerce and Management of the University of Kelaniya. It currently offers a Bachelor of Business Management Marketing Special Degree - B.B.Mgt (Marketing) which is a sought after degree program by students and has positioned itself as a dynamic, innovative and market oriented academic body, committed to produce graduates who are armed with knowledge and skills to face the challenges of society and the industry. As a result of this multi disciplinary approach, in addition to a comprehensive academic program, the Department puts much emphasis on the practical training of undergraduates in the industry, encouraging and urging the students to participate in various workshops, guest lectures by eminent industry personnel and by themselves organize and carry out events such as the Inter School Business Cup. As such, the Department joins hands with private sector at the undergraduate level itself to conduct its activities and also solicits help from them to sponsor some of its activities where funds are not present. The Profile of Future Marketers Association (FMA) The Future Marketers Association (FMA) is a formally structured student body in the University of Kelaniya attached to the Department of Marketing Management nourished with a commendable history of 10 solid years. This students association was formed with the intention of nurturing innovative, self driven individuals and introducing...
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...Send to Friend | Print | ? Contact Us | EES Retention Policy | The Elsevier Editorial System (EES) Retention Policy outlines how long files are retained in EES. This applies to submissions for which a final disposition has been set, and incomplete submissions which have not been touched by the author for a given number of days. The following retention policy is in place in EES for all journals: 1. Article information (the submission metadata, including Reviewer Attachments) will be stored indefinitely in EES. 2. Source files for accepted articles will be removed from EES three months after the paper has been finalised in the system (accepted and sent to production). These are basically all the files uploaded by the author (or the editor) e.g. manuscripts, figures, tables, companion files etc. 3. Submission PDFs (PDFs created by EES) will be kept for one year, after which they will be deleted. 4. Source files for rejected and withdrawn manuscripts will be deleted three months after the manuscript reaches the appropriate final disposition status (the end of the peer review lifecycle). 5. Submissions that are removed by the Author or the Editor at the beginning of the editorial process will be deleted immediately. 6. Incomplete Submissions: Author will receive an alert after 60 days of inactivity. After 90 days of inactivity, the PDF and source files will be deleted. When an incomplete submission remains inactive after 60 days, the following alert is sent...
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...Economic Development Student’s Name Name Institution Memorandum To: mayor of riverside city in the Inland empire. From: resident of riverside city Date: 1st May 2013 Ref: proposed business attraction strategies for riverside city that would appease the local chamber of commerce. It has come to our knowledge and understanding that the local government needs to do more so as to attract new business to our city. It is evident that in order to appease the chamber, the local government needs to develop business attraction strategies. The attraction strategies formulated aim at making the city more aggressive compared to other cities when it comes to its recruitment activities. With this at hand, I propose 4 business attraction strategy activities that would make our city attractive and at also have a positive impact on the local treasury. One activity that the local government can engage in so as to attract new businesses is the provision of both financial and non financial incentives. Such incentives should be targeted to the needs of new recruiting businesses. For example, offering tax incentives and exemptions to strategic businesses, which promote the town’s economic growth. Secondly, the local government can reduce the utility rates for businesses as it would help spur economic growth of the city. The reduction of rates on electricity and water will...
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...open for Shell's summer Internships. Shell Australia is seeking remarkable students from a variety of disciplines to join us for 12-weeks summer internship. Shell's Assessed Internships consist of well-defined projects with clear objectives and deliverables that will allow your students to work with a number of interesting and stimulating colleagues on projects that have real business impact; allowing them to gain valuable experience and skills. Our internships provide regular and structured performance evaluations from mentors and direct supervisor. It's also an opportunity for your students to get a look into the energy industry and explore what Shell has to offer as an employer. | | NOW RECRUITING We are seeking university students who are in their pre-final year of study from the following disciplines: * Accounting, commerce & finance * All engineering disciplines * Economics & related * Geography/Geomatics * HR/Psychology * Information science * Law * Maths, statistics & related * Physics & related * Quantity surveying * Science & research We encourage you to share and refer your students to these exciting internship opportunities with Shell. Encourage them to visit our careers site: www.shell.com.au/graduate or share the following items with them: Shell Assessed internship brochure Shell internship Flyer Forward your students this email Hints and tips for a successful application Lecturer presentation...
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