1. The advertising cycle. (12m)

First step of advertising cycle is need assessment to determine the reason that need to advertise. For example, launch a new product or drop sales at the month are the reason that need to have advertising.

Next, an initial planning with conceive high level concept need to be created. The initial planning need to explain how to conduct the advertisement that can successful achieve the goal.

After that, determine the targets whether they are mass market, group or individuals. Before create an advertising campaign, you should know to whom you are advertising the product. You can identify the targets by the demographics factor such as gender, age, income and others.

Then, determine the method that can be achieve to the target. Different advertising technique will be used to achieve different type of target. For example, you can achieve individual targets by email or group targets by social network such as Facebook.

Next, launch the campaign toward the targets group by the method that determine before. For example, launch the campaign through in-store display or distribute the coupon.

Last, measure and analyse results. Analysing a campaign after its completion is needed to assist a company in understanding the campaign’s success. The new knowledge then used when planning future campaigns.
2a. Definition and concept of e-learning. (4m)
Definition:
* E-learning is the online delivery of information for purposes of education, training, or knowledge management.
Concept:
* It is a Web-enabled system that makes knowledge accessible to those who need it, when they need it, anytime, anywhere. * E-learning are refer to any method of computer-enhanced learning such as learning and teaching portal, wikis, educational animation, e-books and so on. * E-learning can be useful for facilitating learning at school