...In this paper we will make the stock market analysis and commentary on the quotations of the Commercial Bank for the years 2007 and 2008 based on its prices in the Athens Stock Exchange. SECTION I PERFORMANCE AND AVERAGE YIELD The performance of a share is equal to the percentage difference between the initial and final property owner. The average yield value is calculated as the sum of the yield of a share to the number of returns. As far as the Commercial Bank is concerned, the average stock performance for the year 2007 was 0.28% and 2.24% for 2008. Based on the values of the general price index, the average yield for 2007 was 0.26% for 2008 and 1.95%. We observe that for the year 2007 by comparing the average yield to the corresponding share of the overall index the first appears in negative contrast to the second which is positive. By contrast, for the year 2008 there is identification -signs are in both negative- and price performances are quite close. Yields will then help us to calculate the beta value and to draw conclusions from them. VARIANCE The variance of a variable measures the volatility of the element. To calculate the variance four steps are required: • Calculation of average performance • Calculation of deviation from the mean square performance • Calculate the square of performance • Calculate the sum of the squares of the deviation and dividing by the number of observations. Regarding the variation in yields: • The variance of...
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...with the touch of a button. Shocked the little Vader staggers back, aghast. Initially, I felt a sense of hilarity while watching this ad. This emotion stuck throughout and does not change even after the ad is over. Most importantly, the use of comedy in this ad resulted in me remembering it, making it an effective advertisement. This Volkswagen Passat commercial uses ethos, pathos, and logos to make it such a successful advertisement. The ad uses these rhetorical strategies with different levels of effectiveness, however. In my opinion, the strongest of the three techniques is the use of pathos. This commercial is a prime example of pathos being utilized to persuade an audience. Pathos is the use of emotion to persuade the audience and this ad evokes a number of different emotions. I feel like the most effective emotion is humor. Watching the little Vader trying to use the force was priceless to watch. I remember seeing this commercial during the super bowl with my friends. We all laughed out loud when we saw the little Vader chasing his dog down the hallway with his hands aimed at the dog. The funniest part of the commercial comes at the end when the father turns the car on. Seeing the little Vader astounded at the car was even more hilarious than the rest of the...
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...Rhetorical Analysis: Happier Than A Body Builder Directing Traffic Insurance is known for being boring and tedious, something that nobody looks forward to dealing with. In their recent advertising campaign, however, GEICO stands out through their silly use of a body builder directing traffic and comparing him to how happy GEICO customers are. When you think about it, a bodybuilder is the perfect person to direct traffic. He's fit enough to move his arms around for hours at a time and he's big enough to be noticed by passing motorists. In the commercial I have chosen to analysis, a bodybuilder is seen in the middle of a busy city street, flexing his muscles as drivers wait for their turn to navigate the intersection. All this is done in the name of directing traffic, and the wide grin suggests that he’s more than a little excited at the opportunity to show off his hard work with each point and wave. After about twenty seconds into the commercial, two guys are standing on top of a stage on the sidewalk in view of the body builder and they start a conversation: Jimmy: “You know Ronnie, Folks who save hundreds of dollars by switching to GEICO sure are happy.” Ronnie: “And how happy are they Jimmy?” Jimmy: “I’d say happier than a body builder directing traffic.” Ronnie: “He does look happy.” At the end of the commercial, the company’s name and website are shown in the middle of the screen and the announcer says: “Get happy, Get GEICO. Fifteen minutes could save you fifteen...
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...Comm 101 Dana Weidman April 6th, 2014 Media/Commercial Analysis Marketing is defined as the activities of a company associated with buying and selling a product or service, which includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. One of the most mainstream tactics to market a product to a potential target market is by using TV commercials. The elements of TV commercials, including audio and visual aspects, as well as lighting, camera angles and movement, and music subliminally send messages to a potential customer to capture their attention and appeal to their wants or needs, in the pursuit of selling a product. In 2014, British automaker Jaguar announced a new campaign to counter the heavy favorites in the luxury auto world, Audi, BMW, and Mercedes-Benz. One of their most recent TV commercials, marketing their XF sedan, demonstrates this very effectively. The commercial starts off with a bright white Jaguar XFR, their top of the line XF, driving through a dimmly lit parking garage, while the narrator, with a deep British accent, stating that "Many don't know that Jaguar is one of the fastest growing luxury automakers." The XFR stops in a parking spot, and then the camera reveals the Jaguar facing 3 dark greycars up against the garage wall...
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...first scare; the use of fear to manipulate consumers. The commercial for the 2008 Scion xB starts with a camera shot of a large boulder rapidly swinging across the screen, in what appears to be an empty industrial warehouse, as if it were part of a pendulum. In the background a child’s voice is heard, in an almost whispering manner, repeating “he loves me, he loves me not” in rhythm with the boulder as it swings over the car. After this, the camera shot changes to show a close up of the front tire of a bold metallic-orange Scion xB, standing out against the dark industrial setting, and the crude, unpolished textures of the boulder and the weathered concrete ground. Eventually the camera zooms out to include the swinging boulder and two identical orange cars on opposing ends of each other, about forty feet apart, and barely out of the boulder’s reach. Following this the shot zooms in again, and after two more swings of the massive boulder, the boulder slams into the side of the car, sending several pieces of metal into the air, and causing a large dent, about the size of both the side doors, on the right side of the car. After this collision, the camera focuses on the other, still untouched, car. In the background the wrecked car and the boulder can be seen. Upon switching to this shot the child’s voice can no longer be heard. After this, a man’s voice states “love it, or loathe it; the 2008 Scion xB.” The commercial ends with a shot of the Scion emblem against a concrete textured...
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...fourth hypothesis of the attitude-toward-the-ad-model, the independent influence hypothesis. We choose one of the “Got Milk” commercials with the famous actress Salma Hayek to confirm or contest the theory, in order to create a deeper understanding of the attitude formation model. The “Got Milk?” campaign had a great success in telling moms that milk is nutritious and healthy for their children. Milk should be an essential part of their children’s diet, because it contains a wide range of nutritive substances. In the commercial, Salma Hayek arrived home from a fancy night and realized she has no milk for the morning. So, she leaves the house on a wild chase to find some milk. All the stores she visited were either out of milk or closed. Eventually, after unavailingly trying to milk a cow herself, she finally stopped a milk truck and got her precious gallon of milk. At the end, the commercial convinced with a sense of humor as Salma slopped her glass of milk in the morning, she was fighting for the whole night. The objective of this commercial is simply to increase the sale of milk. The commercial explains that an empty refrigerator at night should be a challenge for the customer as milk is an irreplaceable beverage for breakfast. The commercial puts a finer point on what “Got milk?” means overall. Due to the chosen setting and music the commercial tends to be farcical and reminds the viewer on a cartoon somehow. It creates a funny and laughable atmosphere and evokes sympathy...
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...COMMERCIAL FEASIBILITY ANALYSIS - CFA (to be attached to field 13 in the ITI Web Template of a Type C proposal when the funding by ESA exceeds 250 K€). The detailed CFA is intended to analyse the strategic context and commercial potential of the proposed activity and to demonstrate that the bidder’s initiative is conceived to lead to a commercial exploitation. The length of the detailed CFA to be provided with the outline proposal should be between 2 – 4 pages. The detailed Commercial Feasibility Analysis shall include the following chapters: 1. a. Target Customers: this chapter shall describe the target users/customers of the intended development 2. b. Competition: this chapter shall present an assessment of the competition (competitive products, competitors) and the positioning of the bidder in the market and in the value chain 3. c. SWOT Analysis: this chapter shall include a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for the intended development to provide information on selling factors (e.g. existing IPR, know-how, technology) against products of competitors as well as to show the bidder’s understanding of the commercial environment and its difficulties. 4. d. Financial and Market Objectives: this chapter shall present an analysis of the financial and market objectives (including the assumptions taken) in terms of sales volume, market share and predicted market penetration, with and without the proposed development. 5. e. Cost...
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...Also the footballers could be seen in the advert wearing the Beats by Dre listening to interesting and inspirational music in preparation for the biggest game of their career. The main focus of the commercial was on Neymar, and as he stepped out of the bus with his Beat, he was greeted by a huge crowd of paparazzi and the News media. He headed straight to the locker room and talked with his father who gave him inspiration and prayed with him to excel in the game. He later walked through the tunnel and emerged in the stadium for the game. No doubt, the World Cup is the biggest football tournament on the planet and it takes place once in four years. The advert featured the new Beat Solo2 and the Beats Studio. This advert was designed to shape and influence the attitude and behavior of people of all ages, especially the millennials towards the products. This was Beats first advert after Dr. Dre sold it to Apple for a billion dollars making him the richest rapper today. The commercial used the World cup competition in Brazil to showcase the new beats, and the tournament being the biggest sport event in the world,...
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...Titration Analysis of Commercial Bleach Introduction In order to determine the percentage of sodium hypochlorite in two different commercial bleaches and compare the relative effectiveness of the two bleaches a titration procedure will be used. Titration is a procedure for determining an unknown concentration of a solute using a reaction with a second solution with a known concentration. Commercial bleaches contain sodium hypochlorite. This is the active ingredient. In experiment 7 we demonstrated the ability to do a titration procedure to determine the sodium hypochlorite percentage in two commercial bleaches. Once we figured the two percentages we compared them to see which was the strongest. To determine the amount of NaClO in each solution we had to perform two successive oxidation reduction reactions. For the experiment to have been successful NaClO(aq)+2NaI(aq)+2HC2H3O2(aq)→I2(aq)+NaCl(aq)+2NaC2H3O2(aq)+H2O(l) needed to become colorless shown as: I2(aq)+2Na2S2O3(aq)→Na2S4O6(aq)+2NaI(aq). Before beginning, we thought the second bleach would be stronger. Methods and Materials 1. First, we gathered all of the materials, which included: * Buret Clamp * Buret * Ring Stand * Small Funnel * Beaker for collecting waste materials * 125 mL Erlenmeyer flask 2. Then we rinsed the buret with 10 mL of 0.100 M sodium thiosulfate (Na2S2O3), using the small funnel, to clean the buret. The sodium thiosulfate was discarded into the waste beaker. 3. After...
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...For the final project, I have decide to write my essay on the Budweiser Colt commercial. The commercial uses the style Psychoanalytic Theory to appeal to all audience into feeling that they have to do the right decisions when it come to others. The commercial illustrates a baby colt going into the barn and admiring the image of some horses pulling a wagon, after he goes and tries to pull the wagon inside the barn, but fails and two horse see him. The next scene shows the the baby colt trying harder to pull the wagon and actually succeeding, later we find out that two horse were behind the wagon pushing it and helping the baby colt thinking he moved the wagon. The director of the commercial use the Psychoanalytic Theory to appeal to the unconscious...
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...While searching the trendy website www.youtube.com for a persuasive television commercial I came across a classic commercial from 1985. Even though this product came out while I was an infant, this product is still something talked about in my home today because the entire family enjoys singing the catchy jingle. Clap on, clap off….the clapper! This jingle is an earworm that takes weeks to remove itself from your head. My gut reaction is that this product is needed by all for hard to reach places, such as behind a Christmas tree as shown in the persuasive advertisement. My initial opinion of the product is that I need to rush out to the store and purchase this for my elderly Grandmother who looks similar to the woman laying in bed. The convincing...
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...SNL is known to explore serious social issues in a humorous way to make a point. Their commercial was meant to explain how horrible the Pepsi commercial script was written, and how it itself didn’t manage to get an accurate point across. SNL went over how incredibly inaccurate real protests are to what Pepsi portrayed, how it was created with little thought, used racist stereotypes, and still managed to get a laugh or two out of us. SNLs' parody ad starts off with the "director" discussing how excited and joyful he is to be in charge of this project to a fellow co-worker until he's interrupted by a phone call from his sister. He steps to the side, answers his sisters call, and begins to explain his commercial to her. He describes to her...
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...TOPIC: Does Equis: Most Interesting Person In the World One advertising campaign that I found to be rather effective was the Heineken USA’s beer campaign for Dos Equis. This has been a running ad on television featuring Jonathan Goldsmith appearing as “The Most Interesting Man in the World” and the voice is narrated by Will Lyman. This advertisement has been extremely effective on both television and online, become a meme of sorts on the Internet. What makes this interesting is the ambiguity of what he is portraying. Every commercial he seemingly defies logic or is above everyone else, like for example “time waits for no one, but him” or “When he goes to Spain, he chases the bulls”. Borrowing some other characteristics from other popular...
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...Animal Cruelty Commercial "Woof Woof", do you hear that sound? Oh great it’s another one of those dying dogs commercial… If you are one of the many individuals that have stumbled across one of Sarah McLachlan’s animal cruelty commercials, then you might have felt the emotion coming from it. It is extremely sad and will make your happy day turn into a depressing puddle of sorrow because of those clips of the poor dying animals. This short two-minute commercial uses many rhetorical devices to persuade people to donate money but particularly focuses on the use of pathos, sympathy, and empathy toward the audience. The commercial starts off with a close up shot of a dog that looks sad, then a statistic fact about animal abuse pops up. Then a small donation is kindly asked to help the organization prevent animal abuse. The BCSPCA (British Columbia Society for the Prevention of Cruelty to Animals) put together this video to help spread awareness on this ongoing issue and obtain donations to help rescue animals that are suffering from abuse. The targeted audience are people who are over eighteen years old or animal lovers, and/or who have money because it cost about sixty cents a day to help the organization. Sarah McLachlan who is a famous singer is seen in the video and also uses one of her songs to stir up emotional feel to the audience. Her famous song “Angel” can be heard playing in the background throughout the entire commercial. This song captures the hearts of the audiences...
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...Simple: The Colgate commercial of every drop counts was simple in the fact that this was a clear message to people that running the water while brushing your teeth equates to 4 gallons. Making the audience aware that they should also be environmentally responsible. Unexpected: The Doritos Ultrasound commercial was very unexpected. The reason why it was unexpected is the viewers are introduced with a couple and a nurse that are at an ultrasound appointment. Eventually the husband decides to eat Doritos and the wife complains about the fact that he’s eating a Dorito. Then as the husband is waving his Dorito, we look at the ultrasound screen of the baby and it’s like magnetically moving with the Dorito chip. The wife decides to slap the Dorito...
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