...The Magic Brush Janitorial Services, LLC mission is to become the recognized leader in its targeted market for outsourced janitorial and custodial services and is to “exceed customer expectations for high quality, professional janitorial services.” Services provided include general office cleaning, as well as specialized services such as floor stripping and carpet cleaning. The Magic Brush Janitorial Services, LLC originated in Richmond, Virginia and was founded by Yvonne Johnson and Irving Johnson with having more than twenty years of knowledge and experience in the commercial cleaning industry. Through their expertise, they will be able to bring the operations of the business to profitability within its first year of operations. 1. Develop an online presence by developing a website and placing the Company’s name and contact information with online directories. 2. Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising. 3. Establish relationships with commercial property management firms within the targeted market. As long as there are commercial buildings, office complexes, banks, retail shopping centers, industrial facilities and medical centers, there will always be a need for quality-minded cleaning professionals, regardless of economic conditions. As new buildings are completed and new businesses open, there will be more commercial cleaning opportunities...
Words: 1698 - Pages: 7
...Market Trend 2.2 SWOT Analysis Strengths Weaknesses Opportunities Threats 2.3 Competition 2.4 Product (Service) Offering 2.5 Keys to success 2.6 Critical Issues Executive Summary South Sound Cleaning is a commercial cleaning and janitorial service serving South King County and Pierce County private businesses and Government offices. This steady market will be targeted on because of their reliance on cleaning service to keep their offices and facilities clean. South Sound Cleaning intends to exceed expectation with better investment in human capital. It will work hard to provide costumers with a professional eco-friendly janitorial and cleaning service. Our existence is to attract costumer, satisfy their needs and keep them. 1.0 Situation Analysis South Sound Cleaning is just starting its first year of operation. The company recognizes that marketing will be critical to develop a large base of costumer. South Sound Cleaning provides services to private business and government offices building such as hospital, court rooms, universities and high school, DoL, DHSH,etc…. with focus on detail and being eco- friendly. The basic market need is a cleaning and janitorial service that is reliable and professional. 2.1 Market Summary South Sound Cleaning gathered some good information about the market and also some comprehensive information about the ideal consumer. This information will be used efficiently to better understand who is serviced, their particular...
Words: 2494 - Pages: 10
...Industry Background The cleaning industry like other professions is extensive and diverse. The industry is segmented into commercial and residential cleaning services. The sectors are dramatically different, but demand for each has been equally affected by the recession. Price-based competition is now more prevalent after this point in time, which reduced the willingness of clients to pay full rates for contracted janitorial services. “The majority of revenue is derived from the commercial and retail sectors. These are the mainstays of the industry, although they remain very price competitive” (Moldvay, 2011). In regards to competitive analysis, the industry primarily operates in the domestic market, given that it is a service industry. The regions with the greatest concentration of janitorial service companies include: the Southeast followed by the Great Lakes, the West and the Mid-Atlantic regions. “The Great Lakes is another common destination, the region has 16.2% of the industry’s companies” (Moldvay, 2011). In the last five years the market share concentration has been on the rise. “The majority of industry operators are small firms that specialize in specific regions or industries. According to the US Census and IBISWorld estimates, 93.3% of industry establishments have five or less employees. Less than 1.0% of industry establishments employ more than 250 people” (Moldvay, 2011). Key success factors for this industry are: * Being part of a franchised...
Words: 2288 - Pages: 10
...With the weather now warming up, it's once again time for spring cleaning, and the workplace is no exception. There's no question that a clean office is a productive office. When everything is in its place, there's no time wasted. No janitorial company understands this better than Jhoners Commercial Cleaning Services. For over 16 years, the Cincinnati, OH company has been providing high quality janitorial services for businesses both big and small, from small office buildings to large medical centers. Here are a few of their office cleaning tips for spring: Establish Work Zones: Designating different zones for separate functions helps keep you focused. Keep one area strictly for supplies, one for research, one for filing, and so on and so...
Words: 380 - Pages: 2
...Memorandum TO: Mr. Brett Cohn FROM: John Doe CC: Charles Brides, Betsy Turtz DATE: January 25, 2012 SUBJECT: Clean Bright Cleaning Company Industry Background The cleaning industry like other professions is extensive and diverse. The industry is segmented into commercial and residential cleaning services. The sectors are dramatically different, but demand for each has been equally affected by the recession. Price-based competition is now more prevalent after this point in time, which reduced the willingness of clients to pay full rates for contracted janitorial services. “The majority of revenue is derived from the commercial and retail sectors. These are the mainstays of the industry, although they remain very price competitive” (Moldvay, 2011). In regards to competitive analysis, the industry primarily operates in the domestic market, given that it is a service industry. The regions with the greatest concentration of janitorial service companies include: the Southeast followed by the Great Lakes, the West and the Mid-Atlantic regions. “The Great Lakes is another common destination, the region has 16.2% of the industry’s companies” (Moldvay, 2011). In the last five years the market share concentration has been on the rise. “The majority of industry operators are small firms that specialize in specific regions or industries. According to the US Census and IBISWorld estimates, 93.3% of industry establishments have five or less employees. Less than 1...
Words: 2562 - Pages: 11
...Advertising Campaign By Mark Jozaitis Hali Nepsha Adrian Aguirre Prepared for: Management of Maple City Building Services, LLC and April 2016 Table of Contents Executive Summary 3 Situation Analysis 4 Industry Analysis 4 Company Analysis 4 Service Analysis 4 Market Share 5 Strategy 6 Distribution 7 Competitive Analysis 8 Promotional Strategy 8 SWOT Analysis 9 Target Market & Segmentation 10 Creative Strategy 11 Print Media 12 Electronic Media 14 Internet Media 16 Out-of-Home Media 19 Direct Mail 22 Specialty Advertising – Exhibitive – Supplementary 24 Sales Promotion 27 Public Relations 27 Corporate Advertising 27 Pre-Testing and Post-Testing 29 Budget 29 Supplementary 29 References 29 Executive Summary Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary...
Words: 6918 - Pages: 28
...Marketing Management Cleaning Service Center Group 2 Name: Aditya. Demus Bobby. Panda Dave. Lie James. Nanggala Kristian Siwi Rivan. Kojongian Sendy. Lenak Executive summary What sets us apart in cleaning services is that we think nowadays people are too busy with their work and their job so they doesn’t have much time to clean their place (house). So we offer them a service to help them clean up and do their housework. We also provide employees for those who wants to use our service such as commercial or janitorial service and Gardening or Landscaping service. We would make them experience a healthy, clean, tidy and bright residence with a very environmental friendly process. Logo * Cleaning Service * Eco Service Slogan Cleanse and brighten your healthy residence Market Analysis In developed countries such as U.S and U.K. This kind of service are very in demand service. below is the diffrence chart of two commercial company. Source: Google.com, www.TideCleaning.com Macro Environmental situation Demographic Residence and officeblock, busy house hold. Needs and Trends In developing country, people gets too busy to clean their place so they need a kind of service who can help them keep their place clean and relaxing. Technological we can promote our services through social media and Internet. Economic Environment we will offer our service in middle to high economic income. That is the macro environmental situation for our service...
Words: 1173 - Pages: 5
...sEntrepreneur Magazine’s Cleaning Service Chapter 1 An Introduction To Cleaning Services If it can get dirty, chances are someone will be willing to pay you to clean it. And that’s why few industries can claim the variety and depth of opportunities that professional cleaning can. The cleaning industry has two primary market groups: consumer and commercial. The consumer arena consists primarily of residential maid services, along with carpet cleaners, window cleaners and a variety of other cleaning services required on a less-frequent basis. The commercial arena is dominated by janitorial services, which typically provide a wider range of services than maid services, along with other cleaning companies, such as carpet and window cleaners, that target businesses rather than individual consumers. While it’s recommended that you decide on a niche and concentrate on building a business that will serve your chosen market, it is entirely realistic to expect to be able to serve multiple markets successfully. With all this opportunity, what does the competition look like? Glance through your telephone directory—the number of cleaning services may make you think the market is already flooded and there’s no room for you. That’s not true. First, anyone can get a listing in the Yellow Pages just by having a business telephone line. A mere listing doesn’t mean the company is offering quality service to the market you’re targeting. Second, the demand for cleaning services is tremendous...
Words: 1449 - Pages: 6
...Market Analysis Summary The market for office cleaning in the Davao City area includes household subdivision, small offices (1-5 employees), medium offices (6-20 employees) and large offices (21 employees and up). In the Kansas City area, businesses with offices are growing as the service sector increases, with a net of 3,000 new businesses established in 2008. Due to the economic renewal occurring in this community, this growth is expected to continue over the next two years. Small offices are targeted as well as large, although margins will be lower due to the increased amount spent on sales and travel relative to medium and large offices, because many small businesses will expand, giving HH chores services a foothold in this market by the time competitors are willing to sell to them. Market Segmentation The market for HH chores services is comprised of small offices, medium offices and large offices in the Davao City area. Household Subdivisions: This group serves as the fundamental market and have the greater demands Small Offices: Either newly established ventures, or small businesses designed to remain small, few cleaning businesses seek to serve this market because of the cost in doing so. Therefore, business owners generally require employees to do their own cleaning, assuming they are saving money through this work. HH chores services must show these businesses not only that they do not save money by having employees do this work, but that by having professional...
Words: 777 - Pages: 4
...MMS Cleaning Services Marketing Plan Keller Graduate School of Management Robyn Marshall Chrystal Jordan Daniela Arce Sofia Joseph Adrian Bonilla 1.0 Executive Summary MMS Cleaning Services will provide cleaning services for residential properties in Charlotte, North Carolina. In addition, MMS Cleaning Services plan to expand nationally thus opening up the operation for franchising at a very early stage. Our customer base will comprise realtors, property conservation companies, and real estate developers, and will service clients that require direct services such as trash outs, sales clean, securing, and boarding. Currently, MMS Cleaning Services operate on a family basis that allows the company to build personal relationships with customers and potential clients in the respective areas where they live. MMS Cleaning Services has differentiated itself from its competitors in a number of ways. We are targeting foreclosed properties, a segment of the cleaning market that is virtually untouched by our competitors, and we definitely see that as a niche, so we are going to successfully fill that need. MMS Cleaning Service’s investment in personal relationships and employee empowerment will also help differentiate it from its competitors. Starting off with family, we plan to hire local employees that will help capitalize on the importance of building personal relationships because MMS Cleaning Services depends on customer loyalty. Our core customers will see a...
Words: 5865 - Pages: 24
...Current Situation Kevin Wilson was the owner of Pro Clean LLC which operated the business in Knoxville city in Tennessee. Pro Clean was a carpet cleaning company which offered both stream cleaning and dry cleaning for customers, but most of their customers chose the choice of stream cleaning which spent more time to do each job. He ran the business in every function himself, but he was not good at some functions such as accounting and marketing. After that he decided to hire more three workers who did not have the direct experience about this field before. Moreover, Wilson owned one old van and leased two new vans to use in his business. The objective of Wilson was he wanted to compete with one of his competitors, King Rug, which targeted the high end customers and charged them with the high prices, so he tried to copy the successful companies’ strategy, but it did not work. According to the Pro Clean case, Pro Clean confronted the problems about how to survive in this business because Pro Clean had to compete with more than other 80 direct competitors in Knoxville which also provided the carpet cleaning services as Pro Clean did. Moreover, Pro Clean solved the wrong points of problems. That was why it made Pro Clean still confronts the same old problems. External Environment Analysis Political and Legal The carpet cleaning services were the legal services and were not harmful to the society when they advertised, so the companies were free to advertise about their business...
Words: 5611 - Pages: 23
...Immaculate Cleaning Services Twenty River Rock Place North Little Rock, AR 72201 Telephone: (555) 555-5555 Facsimile: (555) 555-5555 www.immaculatecleaningservices.xyz John Doe Smith 2323 Maple Drive Little Rock, AR 72212 Cell: (501) 598-6572 johnsmith@immaculatecleaningservices.xyz Copy #1 Disclaimer: This is a sample plan only. The numbers and information contained are fictitious and should not be used as a resource. Table of Contents I. II. III. IV. Cover Page Table of Contents Executive Summary Financing Proposal Loan Amount Required Terms & Utilization Collateral Owner’s Equity Contribution 1 3 3 3 3 3 V. Company Description Company History & Mission Overview of Products & Services Business Location Legal Structure 3 3 3 3 4 VI. Industry Analysis Industry Description Occupational Outlook Barriers to Entry SWOT Analysis 4 4 4 5 5 VII. Products & Services Primary Services Distribution Channels Pricing Structure & Strategy Sources of Competitive Advantage 5 5 5 6 6 VIII. Market Analysis Service Customers Competition Location Marketing Strategy Customer Demand Forecast for Demand 6 6 7 7 9 10 12 12 IX. Management & Organization Management Responsibilities Advisory Team Employee Position Description 12 12 13 13 X. Operational Plan Methods of Service Delivery Credit Policies Personnel Equipment, Technology & Inventory Legal Exit Strategy 13 13 14 14 16 16 17 XI. Financial Plan & Projections ...
Words: 8973 - Pages: 36
...capabilities on our trigger controlled handle enables users to switch from spot cleaning to the entire surface, with a push of a button. Because it allows the consumer to easily change the length of the handle, it enables the consumer the convenience of one tool for multiple surfaces, improving the quality of their lives by saving time and money. The small and lightweight design allows for easier maneuverability with less strain and fatigue for the consumer. The swivel head makes it convenient for getting into those hard to reach places that hide germs which creates a healthier environment with less effort. Our steamer comes with 3 head attachments – the standard rectangle, the triangle and our special crevice tool. Each attachment is easy to change with just a push of a button, saving time and energy. Product Classification Using the three-way consumer product classification system, we have classified our Steam Clean Pro as a shopping product. We feel that consumers are going to take a considerable amount of time comparing brands and will seek to find the best price. They will purchase this product on a less than frequent schedule and will often visit multiple locations to find the best deal. Pg. 2 Target Market Our target market will be either Male or female, single or married households, ages 18-60 who are looking to save time and money, while enjoying the convenience of cutting cleaning times...
Words: 2900 - Pages: 12
...text. This is a good choice if you like following one organization through multiple scenarios. Option 2 - This case study is shown below and follows Kahuna Cleaning Supply and is related to chapters 2 & 4 of the text. If you choose this option, a different case study will be provided for chapter 3. Read through the case study for chapter 2 that you have selected (Eden Bay or Kahuna Cleaning Supply) and complete the tasks, using Word to write your answers. When you are finished, submit your Word file to this dropbox. Be sure to submit your Word file by the due date. . ********************************************************************** Case Study - Kahuna Cleaning Supply Background Kahuna Cleaning Supply is a family-run business based in New Haven, Connecticut. The cleaning company specializes in commercial cleaning supplies and business support products for commercial, industrial, and institutional clients in New England and Eastern New York. Kahuna Cleaning Supply originated in response to the growth of the cities of Bridgeport and New Haven from the suburban spread from New York City. The business has grown to fourteen warehouse locations, each with several delivery trucks depending on the volume of sales at each location. With the stagnant population growth in Connecticut since 1980, Kahuna Cleaning Supply made a concerted effort to expand their market into other areas in the region, first in Connecticut, and then in the broader New England region. The early...
Words: 1807 - Pages: 8
... NUMATIC SOUTH AFRICA enjoys all the back up and service of their mother company. NUMATIC machines have been available in South Africa since 1980. THE PRODUCT NUMATIC provides a wide range of industrial cleaning equipment, from mopping units to vacuum cleaners, single disc rotary scrubbing and polishing machines plus combination maintenance machines. The machines are all manufactured to the highest of British standards and comply with our own SABS standards. Product Ranges o Vacuum cleaners o Hotel trolleys o Mopping units o Floor machines o Janitorial trolleys o Specialised units In the beginning, the company employed six people in a little factory that was not as big as a garage and the most sophisticated equipment was a drill. Thank heavens the days were 24 hours long! The first vacuum cleaner designs were made of a combination of oil drums and everyday components that were readily available, such as suitcase handles, furniture castors and domestic washing-up bowls. All assembled in such a way as to provide a simple, reliable workhorse for commercial and industrial use. By 1971, demand had grown too big for the little Crewkerne works and the company moved to a watermill in nearby Yeovil.It was here that the first serious commercial vacuum cleaner was developed, the NV-2; followed very closely by the original (and highly successful) NV-250. Both were all-steel machines and the majority are still working today 30+ years later....
Words: 2098 - Pages: 9
