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Commercial

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Submitted By brk53
Words 381
Pages 2
PRA 307
Creativity in Advertising and Public Relations
Lecturer: Tansu Mansur Gülaydın
Take Home Midterm 1
Burak Demirci - 20100203029
Volvo Trucks Commercial – Van Damme

Initially ı will clarify The Volvo Trucks – Van Damme commercial into 4 parts. These are originality , validity , new ( innovative value ) and targeted . I Choose Volvo Trucks – Van Damme commercial because of high quality harmony. First ı will talk about this commercial from originality . If ı look Volvo Truck commercial ı see brilliant originality. Its original , unique and never done before. At the beginning of the Volvo Truck commercial ı supposed the video is Van Damme film trailer but later ı see two Volvo trucks and heard impressive music. I think its very impressive and effective for audience. It started mysterious and thought-provoking. The effect of music have great role. Now ı want to talk about the second part. I think The Volvo Truck commercial is very validity. It say and gives validity messages. The message is smooth and comfortable drive. Today’s world comfort and the attentive driving significant role of human life so Volvo commercial give valid messages from people. The slightest mistake can affect human life. In this commercial Volvo says about the Volvo trucks safe driving. Volvo truck commercial say something new and gives message. It innovative and creative. It tells the viewer something new gives new messages. Volvo says my trucks innovator, smooth and safe. Volvo commercial targeted. It give message from other opponents and lots of people see and like this commercial. Its engaging the attention of the viewer. Volvo has established a bridge between brand and consumer. It makes people want to get a Volvo. Telling skills from Volvo. Big idea, risk is inevitable. People are in danger while driving so Volvo use

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