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Communication and the Global World

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Submitted By MsTerri55
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Phase I – Individual Project

MGM316-1404A-06

Professor Robert Dunoskovic

Colorado Technical University

Hesteresia “Terri” Crawford

October 15, 2014

When starting a franchise in other countries one should consider the complications one can run into such as their cultures and beliefs. This type of venture requires careful planning to ensure it is not a complete washout. Franchises that are proposing to invest in foreign market, in such countries such as Mexico, China, United Arab Emirates and Israel, have distinctive arrogances, views, principles, customs and philosophies that are contrarily from the United States. Nations such as UAE are mostly Islamic which have stringent religious views toward ingesting products such as pork. It is considered as being unclean, other religions, such as
Buddhism which is practiced in China grimace at beef because they also consider it to be unclean. The ingesting of pork is forbidden by the Judaism faith in Israel thus such sacred beliefs would impede the development of a franchise in these nations. Mexico, has several ethnic issues that could increase the substantial use of American fast food such as the total rise in economic wages, varying tendencies with respects to mothers returning to the workforce as well. Also with the average being below 30, as stated by the
Canadian Market gauge report of 2011, we are dealing with a younger generation, more youthful customers which is great for a fast-food business. Being that mothers are working, as a result there is no time to prepare a customary meal. The lessening of the size of the family and the increase of income within the family has them with an excess amount of cash to spend expeditiously. (Canada Agriculture and Agri-Food Canada, 2011). Social actions typically vary considerably in every

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