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Communication in Business

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DIPLOMA IN BUSINESS (Advanced) - LEVEL 7
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Communication in Business – CB501
Group 6 Assignment
Negotiation Process Plan for Buying Zenur

Executive Summary

Zenur and Levon Company are two successful companies in car rental business for the past several years. Both the companies entered into a complex negotiation in terms of expansion through merger by way of having a common goal with shared vision and mission in business.
Our group is writing this report on behalf of the Board of Directors of Levon as senior negotiators. Negotiation is finding a solution, meeting of the minds by the participants and closing a deal. It is one of the most important factors that may make or break the success of a business agreement.
We, therefore, conclude that the company should utilize transactional model as our main communication model because this can handle a complicated communication process like negotiation. Our negotiation style will first focus on Integrative strategy to gain a win-win situation between Levon, and Zenur. If this style will not work, mix-motive negotiation style will be our back up plan. To be at par with Zenur's vision and mission of expanding the business, the negotiation skills will be based on Levon's long term plans focusing on interests.
The four stages of negotiation will be based on a solid foundation of understanding about Zenur. Regardless which stage we are at, we should be in the know of Zenur's business movement. The better we know every detail of the company, the better we can respond to their actions. Our negotiation strategies will focus on salami strategy and good guy/bad guy strategy through our negotiation process to push the deal towards the direction of what Levon wants where both companies will gain profit and reach a common goal.
After thorough analysis and evaluation, we, as

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