...this has assisted businesses in making sure that all employees are following the same code of ethics and keeps the company running ethically. Two countries that have had many articles written their ethical perspectives are Brazil and China; these articles also give an overview of the study used to compare ethical differences between American and Brazilian MBA graduates working during the study. In the article concerning the ethical perspectives of Brazil and China, the Chinese believe that communication is the key component in business affairs; employees of both domestic and international companies must use communication to complete any business deals or transactions. One influence that sets the Chinese apart from other countries in their way of ethics is that their base ethics teachings are based off the teachings of Confucius. Confucius was known as a political figure, educator, and a thinker; his teachings have become the foundation on how the Chinese perceive education of man and give direction on how a person should live their life. Confucius’s teaching gives a guideline on how one should interact daily with others and what form of governments in which one should participate. A study was completed comparing the business ethics of MBA graduates in Brazil to those in the United States; the results of this study aimed at showing how business...
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...1. Research the role of nonverbal communication in business dealings in Brazil. There are many concepts related with nonverbal communication in business dealings at Brazil. Basically, the scheme of nonverbal communication concepts in Brazil falls within the following. First concept is the artifact; this is related with the person´s physical appearance and his/her physical surroundings. South American people and specifically Brazilians emphasizes in the artifacts as triggers of a conversation, or also as impediments by the time to have a good conversation. Chronomics is other important concept within Brazilian business culture. This concept is related with managing time, the delays in appointment times and the lack of planning in the management of the time. Haptics refers to all the elements related with corporal touching during conversations. Handshakes, hugs and kisses are associated to this topic and in Brazil these actions are very common in the business environment. Kinesics involves the study of the body language and how people perceive it. Brazilians appreciate the eye to eye contact as a manner to show respect, they use different gesticulations during conversations and this is a peculiar custom of their culture. Proxemics relates all the components of the physical position or space. Brazilians do not take care of proximity during conversations. They can be really close as conversations and that is not a problem in their country. Finally, silence and time expresses the...
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...Brazil’s major weaknesses. Brazil has a complex high tax and labor environment. Brazil is having a financial crisis, with a lot of unemployment. For most of the jobs, the salary is very low. They suffer from underinvestment in the electrical generation, and it makes them prone to blackouts. The Brazilian population is very weak in the English language skills, because about 99% speak Portuguese. Brazil has a shortage of international experience with technical and managerial ranks. It can become a problem for multinationals with operations coming to Brazil. Only about 7% of Brazil’s populations have a University degree. Brazil’s currency has fluctuated over several decades. In the bigger cities like Rio de Janeriro and Sao Paulo they have more crime and social problems. Brazil IT sourcing is small but has some potential in the future. I will now talk about all of Brazil’s strengths. They have a tradition of a very strong Engineering schools with high quality graduates. In their Banks they have a very sophisticated automated banking with dynamic domestic market for IT software and services. The Brazilian’s are more westernized and they practice culture and values. It can be shared understandings in having good working relationships that are effectiveness. It will bring good communications with companies in the US and Western Europe. Brazil has about 300,000 that are employed in the IT services. By having a minimal time zone it gives Brazil an advantage compared to...
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...Google’s Okrut In Brazil The social networking phenomenon went international when Google’s social networking site, Orkut, reached vast popularity in Latin America, especially Brazil. Though Google’s popularity created new and unexpected opportunities for the company internationally, there was a darker side to their rise to fame. There were claims that Orkut was being used for Internet trafficking, pedophilia, and child pornography. Advertisers began to retract their advertisements when they heard that they were appearing next to illegal content on Google’s site. Google’s general director in Brazil was facing charges for refusing to hand over Orkut’s user data to the police. Google was losing the balancing act of satisfying the combined interests of their users, advertisers, and authorities, while ensuring they maintained consistent revenues. There were numerous issues that influenced the illegal activities performed on Orkut, as well as its failure. The most basic underlying issue that Google ignored was Brazil’s societal problems. Brazil has the highest levels of socio-economic inequality, which contributes to the statistic that more than 80% of Brazilians are concentrated in urban areas. In these urban areas, called favelas, there is a surplus of crime, which results in numerous armed conflicts between police and drug gangs. Additionally, Brazil is plagued with police and prison violence, torture, and extra-judicial killings. Ethnic tensions and a wide gap socioeconomic...
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...and innovation in international markets………………………………..……………………………3 2.2 Examining Wal-Mart’s characteristics to the extent of learning culture and innovation …………………………………………………………………………………………………….4 3. Critical review internationalization theories and the case of Wal-Mart from 1994 onwards……………………………………………………………………………………………………….7 3.1 Theories of internationalization…………………..……………………….……………………...7 3.2 Wal-Mart’s internationalization strategies from 1994 onwards……………..……9 4. Wal-Mart entry Brazilian and Japanese market……………………………………………….10 4.1 Considerable issues of the company………………………………………………………… 11 4.2 Opportunity in those markets……………………………………………………………………13 5. Wal-Mart’s entry modes in international markets - Examining with Brazilian and Japanese markets…………………………………….…………………………………………… ….13 5.1 Mode of entry to Brazil ………………….…..……………………………………………………..13 5.2 Mode of entry to Japan……………………………………………………………………………….14 6. Summary……………………………………………………………………………………………………………15 7. References………………………………………………………………………………………………………….15 8. Appendices…………………………………………………………………………………………………………16 1. 12C framework with Brazilian and Japanese markets………………………………………16 2. Factor effecting the foreign market entry mode decision…………………………………19 1. Introduction Traditionally, an appropriate marketing strategy is badly needed for a company in doing business successfully regardless in domestic or...
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...INTERCULTURAL COMMUNICATION Introduction Communication is the process of creating and sharing information with one another. Rapid changes in technology, transportation and immigration are making the world into a small-intersected community, where understanding how different cultures communicate is extremely important. In order to achieve effective intercultural communication we have to understand how different cultures communicate. Communication styles differ by how power is distributed within an organization. There are essentially two types: hierarchical, and democratic. In a hierarchical structure the most power is held by the highest ranking individual, where as in a democratic structure, power distribution is uniformed among the individuals. The classification of high-context versus low-context cultures based on the amount of information that is implied versus stated directly in a communication message. In high-context cultures, the meanings of the messages are found in the situation and in the relationships of the communicators, or are internalized in the communicator’s beliefs, values, and norms. In low-context cultures, less emphasis is placed on the context. Instead they rely on explicit verbal messages. Understanding these differences is essential to accurately decoding the message. Communication specialists estimate that three-fourths of our communication is nonverbal and takes place through our behavior. Nonverbal cues serve as the markers of ones’ identities...
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...2014 TIAS SCHOOL FOR BUSINESS AND SOCIETY Mariana Simões Foschetti [BRAZILIAN NEGOTIATING STYLE: CULTURAL TRAITS WITHIN] ABSTRACT The opening of borders to international trade transformed the forms of trading, whether in domestic or foreign markets, however, to internationally negotiate it is essential to take into account the cultural aspects of all parts involved in the process. It is notable that culture plays a crucial role in all negotiation process, such as to determine its triumph or fiasco. This paper aims to relate the general cultural aspects of the Brazilian people, how these characteristics influence their behavior during the international trading process and how to generally deal with them as the other party in negotiations. 1. INTRODUCTION In this era of globalization, there is an inordinate necessity to comprehend how culture effects negotiations among parties in diverse areas of the world. Culture deeply influences how people communicate, think and behave. Prosperous cross-cultural negotiations require a perception of the negotiation style of those involved in the process, and the approval and respect of their cultural dogmas and rules. As mentioned, it is unquestionable that culture profoundly influences how people think, communicate and behave (Faure, 1999), thus guiding the type of transactions made and how they are traded. Cultural differences between the negotiators can create barriers that prevent or hinder the development of negotiations....
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...The meaning of gestures: body language in Brazil [pic] When living in Brazil there's not only the issue of learning the language of Portuguese, there's also the issue of learning the body language Brazil body language Let’s cover Brazil now as our next country and explore their gestures and body language a bit. • When conversing, good eye contact is important. To not do so is considered impolite. • In a marketplace, if a vendor holds his hand out, fingers extended and flips the thumb back and forth it merely means, ‘There isn’t any left; I don’t have any more.’ • A good, warm handshake is the traditional greeting in Brazil. However, the Brazilians show affection easily. People in Brazil will also shake hands when arriving and departing. There may also be a touching of the forearm or elbow, and often a pat on the back. [pic] In this photo U.S. Secretary of State Condoleezza Rice and Brazilian Foreign Minister Celso Amorim shake hands during a meeting in Brazil. Both appear poised, friendly and professionally amicable. • If you are conducting business, be certain to bring a plentiful supply of business cards because these are always exchanged. Also, during business meetings expect to be served (often) small cups of very strong coffee. • Since this is more of a touching society, people stand close together when conversing or when standing in lines. • To add emphasis to a statement, a Brazilian may snap the fingers while whipping...
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...Brazil Studies: Brazil socio-cultural factors and Cross-cultural issues By: Lawanda Timmons Date: January 31, 2015 Instructor: Minsky TROY Managing in a Global Environment MGT-4478 Introduction I am pleased our company decided to expand the W Hotel to Brazil. Brazil is a great place to start a new service business at, especially a hotel. Brazil is a place where the culture believes in diversity. Also they consider themselves to be Americans as well. Therefore they do not mind using U.S products or services. They are a people that believe in family and that family is a key part to life. Brazil is a place that is filled with variety and is not afraid to allow new cultures to their part of the world. Cultural Analysis In Brazil, the primary language is Portuguese. It was the Brazilians’ first language, but over time immigrants such as Italians, Germans, Japanese, and Spanish-speaking introduced new words and expression to their language. It is much easier for some Brazilians to understand Spanish language than other Latin American countries. The Portuguese they speak in Brazil is different from what they speak in Portugal. The language is so different. It’s just like the English spoken in the United States. However, in Brazil there are many customs. In fact, their daily communication style of Brazilian locals is typically relaxed and relatively informal. It is not unusual during a conversation to be interrupted. Although it’s not rude in...
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...Associate Level Material Appendix C XCOM/285 01/26/2014 University of Phoenix |Cross-Cultural Communication | |Country |Preferred Communication Style |Nonverbal Communication Practices |Business Communication Norms |Strategies to Increase Cross-Cultural | | | | | |Communication | | |Ireland |Meeting and greeting |The Irish are not very time conscious |The most important strategy to increase | | | |It is expected that men, women and children|and may not be punctual for business |cross cultural communication is knowledge. | | | |shake hands with eye contact upon arriving |and social meetings. They have a |The understanding that not all cultures are | | | |and leaving with everyone present at a |relaxed sense of time and may be a |the same, becoming familiar with the culture| ...
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...a report that identifies the key issues that the company will face in your chosen market and secondly offer expert advice to attain business success in that market. CONTENTS- 1. Introduction. 2. View of Brazil’s economy. 3. Brazil as a BRICS Economy. 4. Market for smart phones in Brazil. 5. Using the porter’s five forces to analyse the market for smart phones in Brazil. 6. Competitors existing in the market. 7. How to enter the market. 8. Constraints to success for the company (using PESTLE model). 9. How to achieve a sustainable competitive advantage. 1. INTRODUCTION The Cost (this involves the legal cost, corruption, lack of infrastructure), Benefits (size of the economy or economy growth),Risk (political-social unrest, economic mis-management) analysis has been used to analyse the favourable emerging market in Latin America which is Brazil. The main reasons for choosing this market will discussed in details. 2. OVERVIEW OF BRAZIL’S ECONOMY The chosen market is BRAZIL which is an emerging market and also the largest of the Latin American nations and the second largest in the western hemisphere with an average annual GDP growth rate of over 5%. In one of my findings, Brazil is expected to become one of the five largest economies in the world in future. As at 2011 according to Forbes, “Brazil was ranked the 8th largest number of billionaires in the world”. Brazil is the sixth largest economy by nominal GDP in...
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...ANSWERS 1. What challenges does Thomas Schmall face upon becoming CEO of Volkswagen do Brasil (VWB)? Ans: Thomas schmall faced many issues in the VWB , mainly the pressure on profitability, sales, employees issues and customer satisfaction. As we see from the case, Volkswagen do Brasil faced several problems, for eg:- • Financial losing and market share declining. • Restructuring the organization chart to accommodate new leads and tasks for a project. • Diminishing market share of VW. • challenges were the entry of many multinational car manufacturers into the Brazilian market. The market share of VW was heavily affected among other competitors. However, Shmall was still optimistic of seeing more growth in the country market. Regarding the cost, the company tries to cut some cost by reeducating managers in several aspects, such as innovating new products, improving processes, and spending budgets wisely. 2. Describe VWB’s Strategy? Ans: VWB´s new strategy was multifaceted and consisted basically of four major objectives that guaranteed that VWB would regain position as market leader Brazil and strived for 1 producer of the South American automotive market. • To realize their strategy they needed to “build a high performance team that would drive VWB to become South American industry´s leader in quality, innovation, sales, and profitability on a sustainable basis”. • Further “Re-Branding VWB into one with enthusiastic and highly-motivated...
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...productivity and talent retention: * Operate in global base: develop a global perspective on talent management. * Innovation in talent management: it is a process and objective orientated innovation to improve the quality of the talent management. * Emphasize career and leadership development: Enhance effectiveness in recruiting, developing, evaluation process by utilizing new approaches. * Alignment: Focus on alignment between individual career path and organization objectives, and reward performers across the cultures. * New technologies: leverage technology into the talent management and bring the synergy. 2. Case Study Working as products manager for Global product line in FMC Technologies, I fully agree with the issues raised in this paper. FMC Technologies, as a world leading supplier for subsea system in Oil& Gas business, do see the significant business growth...
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...environmental impact of products service and processes for organizations. 5. Continual improvement is emphasis. EMS Model Plan Act Do Check Step 1: plan (planning) Definition: planning is a way of establish objectives and processes requirement. In order to implement ISO 14001, the first step is suggestion, to help to classify all the current or future operation elements. It includes environmental aspects, compliance, objectives and targets, environmental management programs (EMP). Business firms should plan for environmental protection. They need to plan their current operation or even future operation. The plans should contain different environmental aspects, such as energy, raw material, and source of supplies. In Brazil, many firms are planning deforestation reduction policy and environmental protection strategies. Base on the planning of environmental protection, many companies make strategies and action to protect nature and original forest, such as cattle ranching companies, logging...
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...Communication Plan for Google TV Marketing MKT/571 Introduction Team B’s objective is to initiate a successful launch of Google T.V. In an effort to achieve success, we must develop effective communication with our domestic and international markets. Advertisements and promotional programs must be attention capturing and expressed in a way which is impressive to the customer. Our form of technology must be innovative in a way that will appease our targeted audience. These objects will be discussed thoroughly throughout this paper, and communication strategies will be compared for domestic and international markets. Developing and managing an effective marketing communications plan According to Kotler & Keller (2007) communication channels deliver and receive messages from target buyers, and include newspapers, magazines, radio, television, mail, telephone, billboards, posters, fliers, CDs, audiotapes, and the Internet. Effective communication is important to the success and failure of Google TV. Google TV has collected demographics, assessed the need of its services, identified issues, and opportunities, segmented its target market, and established the distribution channel. Google TV is ready to define measurable goals, its message, a budget, and a means to monitor, and evaluate the results. Google TV also needs to identify its form of media and develop a strategy. A goods strategic plan will help Google TV to manage cost and stay within its marketing budget...
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