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Communication Plan

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Submitted By shonese123
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Communications Plan
Learning Team A,
MKT/571
October 15, 2010

Communication Plan Developing an integrated marketing system is important to the organization. Because there are different ways consumers can experience an organization advertisement, it is important that the communication be clear and reliable. Developing appropriate lines of communication, especially with a new product is vital to an organization. In this discuss, Team A will expand on the effective marketing and communication, the advertising and promotion program, helpful technology trend, and the marketing communication strategies for domestic and international markets.

Evaluating Marketing factors Today’s concept of marketing varies from this, Marketing like many other business functions, involves dealing with customers. Building relationships with customers based on perceived value and customer satisfaction are core elements or the modern definition of marketing. The goal of marketing is to attract new customers by promising better value through a better-quality product and to retain customers while gaining new ones is a familiar concept, keeping and generating new customers through customer satisfaction is different from traditional theory.
In today’s competitive business arena, companies need to utilize all potential avenues to maximize profitability and growth. Organizational decision makers need information in order to decide what products and services to introduce that will create value in the mind of the customer. The perception of that value varies from individual to individual. What customers consider a value now might not be so a year from now, as such the traits that make a product valuable now cannot be assumed from current knowledge. Rather, research must be constantly collected and analyzed. The goal of marketing research is to provide the

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