...Join now! | Login | Support | Term Papers and Free Essays Top of Form Browse Essays | | | Bottom of Form miscellaneous / Marketing Strategies For PeroduaMarketing Strategies For PeroduaThis essay Marketing Strategies For Perodua is available for you on Essays24.com! Search Term Papers, College Essay Examples and Free Essays on Essays24.com - full papers database. Autor: anton 04 May 2011Tags: Marketing, Strategies, PeroduaWords: 2775 | Pages: 12Views: 3211Printable Version Essay: Marketing Strategies For PeroduaRead Full EssayJoin Now!Executive SummaryThis marketing report briefly analyses the marketing approach of Perusahaan Otomobil Nasional Kedua (PERODUA), in this analysis, the various marketing activities such as product development, distribution, pricing, advertising and market research of the company is critically evaluated.The report also evaluates the company's current position against the automotive industry and its competitors. A concise insight into the consumer's perception of the brand is also investigated. The contents contained herein is not exhaustive of the company's marketing and business activities but merely provides a basic overview of its current marketing standpoint, business challenges and possible remedies to its position based on information available on the public domain.Table of Contents1.0 Introduction 32.0 Company Information 43.0 Definition of Marketing Terms 64.0 Perodua's Business Concept 85.0 Competitive Issues Facing Proton...
Words: 3109 - Pages: 13