...Shelley Davis Visual Communications Monday, June 18, 2012 In order to promote goods using visual communications it is important to choose the right methods of communicating your message to your audience. I personally feel that the approaches that are most effective in making these communications a possibility are colors and shapes, cartoons and illustrations, and typography. Visual communication approaches like these make marketing and advertising easier and more competitive. Research has shown that people make judgments subconsciously about all sorts of things. Among these things are people, the environment, or product within ninety seconds of initial viewing and that between sixty two and ninety percent of that assessment is based on color and shapes. Catching the shopper’s eye and conveying information effectively are critical to successful sales. It has also been proven that color increases brand recognition by up to eighty percent. Shapes and colors improve reading and comprehension as well. There are many reasons why businesses use cartoons and illustrations in their marketing and advertising. When using cartoons and illustrations in marketing and advertising the characters and backgrounds are usually simple and use large shapes and contrasting colors so that the reader will capture the story right away without a lot of trouble. The advantage of these simplicities is that your message is identified by the reader very quickly and with little or, sometimes, no effort...
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...VISUAL COMMUNICATION IN POLITICS Visual communication has been a main component of political communication. And, it importance has increased as television has become the major source of political information. It also known as idea that a visual message with text has a stronger power in persuades a person. Did you ever wonder why World War II propaganda posters so effective at manipulating popular opinion? This is because our human eye is always attracted to colored elements before black and white elements, and tends to visual before the text. Overall, research has shown that visual images are always more persuasive than spoken communication because it communicate in a way more easy to understand, more quickly and memorably. According to Dan (2015), experimental research in political communication has found that a single photograph of a candidate can influence voters’ judgments regarding that candidate’s demeanour, competence, leadership ability, attractiveness, likeableness, and integrity. Normally, politicians need media to get the exposure in order to win elections. Thus, some candidate with enough money will spend it on TV and print advertisements. And, it's not surprise to see that candidate’s family photos ‘accidentally’ spread around during the campaign. This may build a “kind” image by appearing with children and family members together. Moreover, the politicians also can use social networking software to get closer with their supporters and post news as...
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...Designing Visual Effective Communication Names Institutional Affiliation Result from self-administer questionnaire 1(a), 2(a), 3(a), 4(a) 5(b), 6(b), 7(c), 8(b), 9(a), 10(b), 11(c), 12(c), 13(c), 14(a), 15(a), 16(a), 17(c), 18(a), 19(b), 20(a), 21(a), 22(a), 23(a), 24(a), 25(c), 26(b), 27(a), 28(c), 29(c), 30(b). Result tallying: total number of a=15, b= 7 and c= 8 Result from the second person 1(a), 2(a), 3(a), 4(c) 5(b), 6(b), 7(c), 8(a), 9(b), 10(b), 11(c), 12(c), 13(a), 14(c), 15(a), 16(c), 17(c), 18(b), 19(b), 20(c), 21(a), 22(a), 23(b), 24(a), 25(c), 26(b), 27(a), 28(a), 29(a), 30(b). Result tallying: total number of a=12, b = 8 and c=10. The design of visual communication is composed of the modeling of visual language and graphic design with the motive of relaying information, ideas and messages in the field of industrial design. In order to create effective visual communication design, the designer should develop design skills to manipulate and organize elements, design principles, production method, selected media and materials(Brown, 2007). Successful design of efficient requires the designer to have the ideas of the kind of learning style of the recipient. The main aim of the designer is effectively to convey a message that is clear accessible and easy to understand to the end user. Various learning styles have enormous implications for the visual communication (Bergström, 2008). These learning styles enlighten the designer on matters pertaining to the...
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...CGD 218 Week 3 Journal Visual Communication Today Purchase here http://chosecourses.com/CGD%20218/cgd-218-week-3-journal-visual-communication-today Description This work of CGD 218 Week 3 Journal Visual Communication Today comprises: Visual communication is just about everywhere we look. Reflect on the visuals you CGD 218 Week 3 Journal Visual Communication Today Purchase here http://chosecourses.com/CGD%20218/cgd-218-week-3-journal-visual-communication-today Description This work of CGD 218 Week 3 Journal Visual Communication Today comprises: Visual communication is just about everywhere we look. Reflect on the visuals you CGD 218 Week 3 Journal Visual Communication Today Purchase here http://chosecourses.com/CGD%20218/cgd-218-week-3-journal-visual-communication-today Description This work of CGD 218 Week 3 Journal Visual Communication Today comprises: Visual communication is just about everywhere we look. Reflect on the visuals you CGD 218 Week 3 Journal Visual Communication Today Purchase here http://chosecourses.com/CGD%20218/cgd-218-week-3-journal-visual-communication-today Description This work of CGD 218 Week 3 Journal Visual Communication Today comprises: Visual communication is just about everywhere we look. Reflect on the visuals you CGD 218 Week 3 Journal Visual Communication Today Purchase here http://chosecourses...
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...Voice Communications Guide Phonetic Alphabet | Letter | Word | Pronunciation | A | ALFA | AL FAH | B | BRAVO | BRAH VOH | C | CHARLIE | CHAR LEE or SHAR LEE | D | DELTA | DELL TAH | E | ECHO | ECK OH | F | FOXTROT | FOKS TROT | G | GOLF | GOLF | H | HOTEL | HOH TELL | I | INDIA | IN DEE AH | J | JULIETT | JEW LEE ETT | K | KILO | KEY LOH | L | LIMA | LEE MAH | M | MIKE | MIKE | N | NOVEMBER | NO VEM BER | O | OSCAR | OSS CAH | P | PAPA | PAH PAH | Q | QUEBEC | KEH BECK | R | ROMEO | ROW ME OH | S | SIERRA | SEE AIR RAH | T | TANGO | TANG GO | U | UNIFORM | YOU NEE FORM or OO NEE FORM | V | VICTOR | VIK TAH | W | WHISKEY | WISS KEY | X | XRAY | ECKS RAY | Y | YANKEE | YANG KEY | Z | ZULU | ZOO LOO | Number Pronunciation Guide | Numeral Spoken As 0 ZE RO 1 WUN 2 TOO 3 TREE 4 FOW ER 5 FIFE 6 SIX 7 SEV EN 8 AIT 9 ...
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...Module 4: The External Environment Case Study: The Pub: Survive, Thrive or Die? MGMT 5135 Fall2012 Team 2 September 23, 2012 Team Members Conway, Ashley Heasty, Mark Johnson, Laura McDonald, Adrian Sarkis, Christine Business Goals The Pub, officially known as the Tantramarsh Club, was located in the basement of the University Center at Mount Allison University in Sackville, New Brunswick, Canada. The Pub operates as a separate nonprofit organization from the university, but it must comply with the university’s lease agreement and “not create an adverse reflection of the university”. The 15-17 members of the Board of Directors for the Pub include students, administrators, alumni, faculty, and other university representatives. The pub employed two full time managers and the remaining 20 staff members are part-time student employees. The Board meeting of April 2008 presented manager Jonathan Clark with two challenging tasks. The Pub was going to be relocated to a new University Center closer to downtown Sackville in August 2008 and Clark needed to present the Board with the design plans for the Pub’s interior layout and a new business model for operating. The Pub had been operating at a loss for the past five years and was heading toward bankruptcy. The University was going to be responsible for construction of the new University Center and costs related to relocating the Pub. However, the Pub would be given loan by the university to buy new equipment...
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...Approaches to Visual Communication Anna Youngs CGD218: Visual Literacy in Business (BNC1221A) Kimberly Horton June 8, 2012 Approaches to Visual Communication There are many elements of visual communication around each and every person. This kind of communication is an art that is inseparable from human beings and will remain applicable in their lives as long as they continue carrying out their activities. Different situations or scenarios demand application of different approaches of visual communication. It is therefore important for any visual communicator to employ these approaches accurately to enhance successful communication. In this work communication intended at giving a warning/caution message by the use of symbols and signs, shapes and colors, and images is discussed. The message will be to caution people on the hazards involved when one handles electricity or electrical products carelessly (Baldwin & Roberts, 2006). Signs and Symbols In order to deliver a caution or warning, one can practically use symbols or signs that deliver a message of danger. Such a symbol would be the use of a skull to warn of a possible electrocution. Shapes and Colors Warning can also be affected by the use of certain colors. A red color, for example, is known to be associated with danger. The connection is usually drawn from the fact that it represents the color of blood. Use of Images The use of images is also effective in delivering a caution message to the possible...
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...oo Visual Communication Assignment ------------------------------------------------- Summer 2014 Techincal Writing Courtney Evans @029644291 Memorandum To: Fall 2014 Technical Writing students From: Courtney Evans @02644291 Subject: Visual Communication Assignment Date: July 21, 2014 Introduction All students in the fall technical writing course at Howard University are required to learn about visual communications. In order to gain a better understanding, I will be providing you with tips and other useful information. The purpose of this memo is to discuss the proper use and integration of visual aids and designs in text. Visual Aids Visual aids can help you understand and reach objectives by providing visual emphasis on what is being said. They emphasize focal points and convey information using graphics to facilitate understanding. Psychologist Jerome Bruner of New York University notes in Power of Visual Communication (2004), “people remember ten percent of what they hear and twenty percent of what they read, but about eighty percent of what they see and do.” Visual aids are useful because they help you to be able to grasp your audience’s attention. Designing Visual Aids According to the McGraw-Hill Publishing Company (2004), there are six guidelines to adhere by to ensure you design effective visual aids. 1. Plan and Prepare Visuals Aids in Advance Visual Aids take time to develop...
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...P7 - Outline electronic and non-electronic methods for communicating business information, using examples for different types of audience. The first type of information that I am focusing on is written information that is on screen, the form of the communication is a PowerPoint presentation which is used electronically to present information to members of staff. In Sainsbury’s they hold meetings regularly and my example of a time is when they had a new product that was coming into their store, the presentation explained the product and how they can promote it. This information is internal as it is in the business its self explained to its target audience who are the employees. The non-electronic method that Sainsbury’s have explained this new product is through posters, they are put onto the notice board for their target audience that is the customers. The purpose of the electronic and non-electronic methods of this information is to keep customers updated but also the members of staff, the audiences are satisfied for the way that the information is presented to them. The second type of information that I am going to explain is verbal, the form of communication that is used is face-to-face and DVD’s. The target audience for the face-to-face information is the customers, an example of a non-electronic method is in Apple store there is a member of staff who would stand and present themselves to members of the public. Their aim is to sell the product and explain as much information...
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...Emily Burleson March 2, 2016 GS2520 Professional Communication Module 3 Essay Professional communication can be oral, written, digital or visual content. Each have their own principles to deliver communication. In today’s world communication is changing vastly with the improvements of technology; how it is created, dictated, or managed. With the communication gap changing with every generation there is a need for trained professionals that are specific to getting communication moved along via text, email, social media post etc. With these trained professionals they have specific skills such as strategies, theory, and technology.to communicate in the business world. Having great communication skills are critical to any business through writing, reading, editing, speaking, listening, software, graphics, and research. In my line of work which is Network Systems Administration communication is very important mainly because not everyone has computer knowledge and will not understand most of what is being said. At my current job I have to keep in mind that my two bosses and secretaries know nothing about a computer so when I need to keep space open to do critical updates or backups I have to make sure I tell them the day before and one hour before I do the said work. In order to do upgrades or switch computers after one has crashed I have to stress the importance of getting a computer that will keep up with the demand of the work documents that need to be processed...
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...Artist Deconstruction Visual communication relies both on eyes that function and on a brain that interprets all the sensory information received (Lester, 2014, p. 5). The effectiveness of an advertisement relies on communicating to its audience the worthiness of the product in a persuasive manner. The Nike Shoe Company has been one of the most successful organizations across the globe. It is partially owed to the powerful advertisements that have been created to communicate to its customers or audience about its products efficiently and persuasively. My paper analyzes Nike’s the “Nike Free 5.0 V2” shoe advertisement. The ad concentrates on the design of the Nike Free 5.0 V2 shoe, which is based on Natural Motion Engineering technology. It allows the feet to grip and flex, thus helping in maintaining stability and balance and building stronger muscles. The way, the advert is designed, makes it effective in putting the message across and convincing the audience that they need the shoe, thus likely to purchase it. The ad composes of a large picture of the Nike shoe placed on a light blue background. The shoe is pictured on its own, touching the ground and vertically rising from the ground. The fore of the shoe is bent or flexed. It is similar to the way as a person flexes the feet to lift them from the ground while running. Advertisements also communicate effectively when they use emotional appeal or simply establish an emotional connection with the audience. The advert...
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...Analyst presentation b. Proposals Executive summary preparation and presentation c. Mail communication to clients 2. Internal and Functional presentations d. Training, Technology; R&D, management proposal presentations e. Project report preparation- developing and presenting executive summary f. Mail communications with peers, superiors and team members Specifically the course goals are: * Develop the strategic presentation skills for leaders. * Apply the program elements to real-time strategic presentation situations. * Develop strong content preparation, content design and content presentation skills Type, plan and session-wise content of the course: Each session is assumed for 1 hour 20 minutes. Total duration: 10 sessions Session | Topics | Case/discussions | 1 | Importance of strategic business communication in corporate world.Characteristics of “persuasive presentation”Experiential case studyS3P3 Presentation Model elements | Anchor case from Faculty corporate experience | 2 | Learning from top leader presentation skills- Presentation secrets of Steve Jobs – Video based discussion | Video based case | 3 | "Stages of business communication" model framework.analysis of Types of Audience Applying Types of information processing to business communication | Caselet: Applying Business communication model | 4 | Audience analysis: Managing Cognitive and selective perception type...
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...Communication Plan My objective when communicating with the stakeholders is to persuade them to keep the Princeton's staff aboard, make sure that Princeton’s products stay consistent to ensure that the company keeps their long standing customers. Thinking from a business aspect my targeted audience would be stakeholders. To be more specific I would use financial stakeholders because they know about the companies goals for that year. External stakeholders range from investor to customers which are a wide variety of people that I can influence. By targeting the intermediate goals within the company, the company can eventually accomplish the external goals. Also by doing this the company is getting more done in an effective way. Moreover by setting goals for the employees that have just recently come aboard due to the merge there is no need to replace them. Stakeholders also provide guidance describing strategic plans in great detail. For the most part as I address the stakeholders I will discuss the importance of the new employee’s positive impact on the company. As far as the stakeholders in Saucer know the only thing they know is that Princeton needed this merge to stay in business. What they don’t know is the qualities that the employees of Princeton hold. Some of these employees may have department manager potential or even CEO potential. And since I am a product of that company it’s my job to inform them...
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...BABC001 Academic and Business Communication Assignment 3: Report Chinese and English Name:Student number:Class number:Contact number:Tutor’s name:Assignment due date: | Cheng Shixuan Jane Cheng | | 14901107 | | 10 | | Antonio | | week 9 class 1 | To be completed by the student upon submission: Word count (excluding TOC, Executive Summary and reference list): …………………….. Turnitin percentage: …………………. | | Table of contents Executive summary i 1. Introduction 1 2. Benefits of visual communication in business 2.1 Definition and value of visual communication 2 2.2 The brain prefers message in different form. 2 * 2.3 Visual communication makes information easily-understood. 2 3. Information visualization techniques in hospitality industry 3 3.1 An brief introduction of hospitality and two visualization techniques 3 3.2 Graphs 3 3.2.1 Use graphs to highlight key information in corporate...
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...For The Technical Professional 1-9-2016 [1] Professional Communication Professional Communication is to be up direct and clear on how you would like thing to operate and have an understanding that thing can change form how you they to operate so you should have an open mind to hear other ideas to have a productive work environment Visual Communication The NFL has changed the way the use visual communication, coaches use to hand draw their play book with pen and paper which made the book bulky and dated. [2] ( Darlington,2012) Some coaches actually created plays on the sideline during the game for their team to take advatage of the opposing offense or defense.In modern day NFL teams have come up with new ways to commune visually, most teams now use iPads for play books.Teams even send film to be watch straight to each player for them to view in the comfort of their own homes. Verbal communication It has been proven that some verbal communication can be used in a negative way, some people like well known basketball coach Bobby knight used verbal communication in a harsh way with his team and co workers,causing him to be fired from his job after years of working there. [3] Using visual and verbal communication I believe are two of the best ways to get your point across to others in a good way, also it is a way for people to see you in a negative light if you can’t control your temper or attitude. Communication is one of the keys to success in your personal and professional...
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