...Change Management Models MGMT310 - 1403B - 03 Conforming to change is an important part of a life of an organization. Without evolving along with the fast changing of our environment, an organization will diminish. When developing strategies for change, there are two possible change models that business leaders can use. Two change management models that can assist in keeping an organization alive are Kurt Lewin and John Kotter’s model for change. Psychologist Kurt Lewin developed a change management model that consisted of three steps. The three-stage processes are: unfreezing, changing, and freezing. In the unfreezing state, Lewin understood that people are afraid of change because they feel safe in their no changing environment, therefore, resist change. The unfreezing state is the stage of motivating people to want and understand that there is a need for change. The first stage helps followers “thaw” and become understanding through motivation (Prentice Hall, 2012). After the unfreezing stage, the changing stage is put into action. People begin to do things differently in this stage. They begin to see why and how the changes benefit them. Time and communication is an important part in the change environment because people need time to understand the changes and they need to be motivated in order to feel like they are a part of the change (Prentice Hall, 2012). When the changes are taken into consideration and are being embraced in the working environment, the company...
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...Internship Report on Experiential Retail of OTOBI Ltd. Internship Report On Experiential Retail of OTOBI Ltd. BUS-400 Submitted To: Suman Paul Chowdhury (Main Advisor) Senior Lecturer BRAC Business School Submitted By: Shahriyar Hasan ID: 05304052 BRAC Business School Mahmudul Haq (Second Advisor) Assistant Professor BRAC Business School Date: 9th May, 2010 Executive Summary After getting the four years theoretical knowledge in BBA it is very interesting to match with the practical experience. And this Understanding practical implications and applications is the next step in the learning process after studying the theoretical concepts of a particular topic. This report is on the Experiential Retail of a well-known business organization “Otobi” which is the first Multinational Company in Bangladesh. In writing this report I came to know about different facets of Retail business and creating the brand equity about the Brand “Otobi”. In recent years, discussions on the growing economic importance of experience-based consumption have become a dominant theme in literature where consumer preferences are of concern. An increased focus on experiences is also evident in the retail sector of Otobi as it has been suggested that it is important to create emotionally engaging experiences for in-store consumers. Several research articles concerned with ‘‘experiential retailing’’, ‘‘entertaining experiences’’ ‘‘entertaining and...
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...materials, there are about three major issues on TeamLab. Details as blew. First of all, at the current market situation, commercial application of digital creations still remains immature. Though the market is still a Blue Ocean, it is hard for TeamLab to make a reasonable profit. There is not enough demand from the market, so TeamLab is still a long way to off. Secondly, there seems to be a lack of brand promotion. TeamLab usually waited the projects to come in rather than actively strove for its business. TeamLab business model is based on previously word of mouth, which would be a limitation for its further development. Lastly, the oversimplified organizational structure is an important problem crying out for solution. In order to raise operating margin, TeamLab creates the “Catalyst” position. But actually it is still too simple to extent the company scale. 2. the trade-offs involved in different scenarios The trade-offs involved in these scenarios should be assessed in the business environment, the company strategy, market promotion plan and internal organization structure. 3. the recommendation and implementation plan According to the result of the analysis and discussion, I think TeamLab can implement three plans as followed. First, it is time for TeamLab to expand the product line and stamp “patent protection” on its inventions. Second, begin to comb the layout of the target customer and enhance the brand promotion strategy. Third, TeamLab has to redesign the company...
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...importance of a strategic plan for the success of the defined business. It is true to say that only through a proactive employment of strategic planning and implementation that a company can differentiate itself from the rest of the competition, as well as fostering strong brand awareness and recognition. Indeed, thanks to its organizational values, clear strategic mission and vision, plus its brilliant and flexible planning, a company like Louis Vuitton (LV) could manage to craft and maintain a highly recognized brand for more than 150 years. In fact, its logo is internationally recognized as an icon of style and exclusivity. The commitment of the company to “absolute quality” made its customers adopt a “Louis Vuitton or nothing” mindset rendering its comparison with the rest of the competition obsolete. It was named the most valuable fashion brand for seven years in a row throughout 2006 to 2012. Currently, Louis Vuitton brand is worth more than Rolex, Tiffany, Fendy, Cartier, and Chanel combined. (Soegaard, 2011) In the fashion industry, crafting a successful strategic plan means the difference between success and failure. In a constantly changing and highly competitive environment, fashion companies are in a never-ending struggle to distinguish their brands from others and create ways to attract incredibly demanding customers. With that in mind, Louis Vuitton has realized the necessity of building a solid business culture that clearly communicates the company values, mission...
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...Ethics in Theatre Theatre is a form of communication that has been influencing the world for thousands of years. At its most basic form, theatre is story-telling. However, today’s modern society has pushed theatre to be bolder and bigger in order to stay above the waters. Much of this has come with the sacrifice of morality in order to have the most “shock factor”. This brings about the question, can theatre maintain Christian principles without hindering communication and the development of art, especially in a modern society? With a deep analysis on different aspects of ethics in theatre such as community, technology, duty, and propaganda it is very clear that in order to be true theatre, it must always chose art over morality. Although most theatres find it hard to follow Christian philosophy, they do not have to sacrifice the practice of being ethical in order to remain effective communicators. The idea behind ethics is developing an idea of what is “right” and what is “wrong” within a community and an individual. Ethics differ in different communities because they are based on the values of each community. This is why it is hard to have true Christian ethics in theatre. Because we were created by God, humans are called to be virtuous and tell the truth. By studying what is good, just and beautiful, one will become good, just and beautiful. Sometimes theatre focuses on themes that are far from what is just and good. Plato was worried that the idea of free imagination took...
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...to Collect Information XIII. How Companies Utilized Collected Information XIV. Keeping Companies Secrets Secret a. Buildings b. Communication Systems c. Administrative XV. Conclusion I. ABSTRACT Intelligence gathering is considered commonplace in corporate America. Companies struggle to maintain the high ground within a competitive marketplace. One source for maintaining an elevated position is through information gathering on competitors, better known as Competitive Intelligence (CI). Collection of this information can be accomplished through numerous means. History has shown that the collection of CI is not a new practice, only that the methods used to collect the information have evolved over the past century. Intense pressure for turning profits, winning contracts, and avoiding expensive research and development costs drive the methods used in CI collection. With an increase in CI collection, companies are required to protect themselves from inside and outside intruders. II. PROBLEM STATEMENT Corporate America has become oblivious to the information being divulged concerning company trade secrets. Corporate intelligence or company espionage has become an all to commonplace art form. Due to increase pressure to meet production quotas, new product markets, and an increase in stockholder wealth, corporations have changed into a “win at all costs” approach towards business. This organizational behavioral change has created misleading CEO’s, storytelling...
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...different kinds of specialized coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. The café was first opened in 1952, and was a local hotspot in the area for many years. Downtown Columbia, SC is definitely a great area to have such a business. It is a vibrant commercial and residential city center. There are numerous businesses, law firms, banks and real estate corporations; also located in the downtown area of Columbia, are the University of South Carolina, the Columbia Museum of Art, Columbia City Ballet, and the Nickelodeon Theatre. Although my grandfather was an expert at running the coffee shop then, it is now outdated. The café has no computers, no records of the café’s regular customers, or records of the family recipes for the baked goods and soups. These very important objects are nonexistent today, because my grandfather kept them locked away in his terrific memory. Other issues are all ordering takes place manually, as well as the inventory, employee payroll, and marketing coupons are all tracked in a notepad. The Broadway Café does not have a Website either, which truly hurts business in this current day of technology. Because of these weaknesses that Broadway Café possesses, business has been steadily declining, over the last five years. By using key winning resources, we will improve the café’s effectiveness and efficiency, creating an up to date environment that will ensure profitability, and bring success back to the local hotspot...
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...Study Material For M.B.A. Based on Latest Syllabus of MBA prescribed By Maharshi Dayanand University, Rohtak (DDE) 1st Semester (Part-1) By : Expert Faculties Publications SCF-181, HUDA Complex, Near New Telephone Exchange, Rohtak (Haryana) footer Publications SCF-181, HUDA Complex, Near New Telephone Exchange, Rohtak (Haryana) © Reserved No Part of this book can be reproduced, stored in or introduced into a retrieval system or transmitted in any form, or by any means (Electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of the publisher of this book. All possible efforts have been made in the prepration of this book yet for any kind of errors and omissions, the publisher is responsible. In case of any dispute it will be subjected to Rohtak Jurisdiction Only. Price : Rs. 400.00 Published By : ZAD Publications, Rohtak footer “The Zad stars & their family are shining stars on the earth, being blessed by the stars in the sky to celebrate the spirit of success” as I am writing this success story, there is no substitute of hard-work, punctuality and disciplined efforts. It is relatively easy to achieve success, but difficult to maintain it. The best way to achieve the success is to do the ordinary things with extra ordinary enthusiasm. Because of our quality work and the sense of commitment to do something different, the institute is enhancing its number of branches...
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...which allows one to charge a price premium for an otherwise generic product or service• A unique value proposition • The source of emotional connections with customers • The primary source of customer ‘goodwill’ • That which should drive the design of the ‘total customer experience’(Daye & VanAuken, 2011) | Both of these definitions indicate that the process of branding relies on one process; impression. For any brand or company it is vital to make an impression in the mind of its consumers. The brand has to be imprinted into their consciousness and differentiated from its competitors "Brand is everything, and everything is brand." (Pallotta, 2011) By this, the author means the face of the company (the logo, visage etc.) and its business strategy collaborates to define what a brand actually represents. A brand is basically the mission statement of a company embodied; no detail of a brand is insignificant. The identity of a brand provides direction, meaning and purpose. When creating an identity is important to consider: * Core Values * Representation * Recognition * Personality * Relationships The foundation of Brand Identity is Brand Architecture, which is the framework in which a brand positions...
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...in the community are human made legal boundaries and retired people 55 years and older. “Geopolitical communities are formed by either natural or human-made boundaries. Human-made boundaries may be structural, political, or legal” (Smith, 2009, p. 400). This is also a phenomenological community because there are shared values within the group. “A sense of place emerges through the members' awareness of their experiences together. People in a phenomenological community have a group perspective that differentiates them from other groups” (Smith, 2009, p. 400). The people who live in this community share the same generation values, and have activities that caters to their age bracket. Additionally, they are all bound by the common goals of keeping their community safe and clean. (Smith, 2009, p. 400) Moreover, there are many opportunities for social interactions within the retirement community. The community is friendly; neighbors socialize with each other on the street, and have many activities for community involvement. Some common barriers would be social isolation and loss of independence for those elderly that can no longer care for themselves. Also, people...
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...Professional Legal Education should necessarily focus on the lawyering skills. Client counselling is a vital skill in which the students of law should be trained. One of the significant functions of a lawyer is to advise the people who seek assistance in knowing the legal implications of their actions. The lawyer is looked upon to facilitate decision making in certain critical legal matters. This function of the lawyer influencing and facilitating decisions is called counselling. Bar Council of India, the highest professional body of lawyers, has a key role in Professional Legal Education.1 It has drawn up a detailed scheme on practical training consisting of professional ethics, barbench relations, contempt of court, moot court, pre-trial procedures, negotiations, interviewing and counselling, drafting of conveyances and pleadings, legal aid, public interest lawyering etc. The word 'Counsel' has its origin in the Latin word 'consilium' which means advice.2 According to Blacks' Law Dictionary, counsel means advice and assistance given by one person to another in regard to a legal matter, proposed line of conduct, claim or contention. As a matter of fact lawyers are also legal counsels. Counsellor is an attorney; lawyer; member of the legal profession who gives legal advice and handles the legal affairs of client, including if necessary appearing on his or her behalf in civil, criminal or administrative action and proceedings.3 The process of counselling has two...
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...Baitzouroff- 1568714 Jacopo Bonaldi -1568179 Morgan Kimbel - 1541226 Divya Punjabi - 1567142 Date submitted: 3 December 2015 Table of Contents 1. Executive Summary ..…………………………………………………………...3 2. Introduction ……….…………………………………………………………….4 a. Overview of Automotive Industry in the UK b. Overview of Jaguar Cars 3. Situation Analysis…………………………………………....…………………..5 4. Branding Strategy and Management…………………………………………….6 5. Communication of the Jaguar Brand in the Market……………………………..9 c. Global Marketing Campaign d. Social Media Marketing e. Corporate Social Responsibility f. Same Essence, Different Market g. “The Art of Performance” 6. Conclusion………………………………………………………………………15 7. References……………………………………………………………………… 16 1. Executive summary This report aims to analyze the branding activities of Jaguar Cars and how the company is run with the help of its main global marketing activities. The report discusses and analyses the external business environment of the company using situational analytical tools such as the PEST analysis and Porter’s five forces. To better understand the branding of Jaguar Cars, the ‘Brand Onion’ tool has been used to analyze the company’s marketing mix. The report also compares and contrasts the way in which the brand image has been communicated in mature developed markets and emerging markets. Specifically this report will analyze Jaguar’s position in the automobile market...
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...usually called guerilla marketing, buzz marketing or in simpler words, marketing based completely on Below-the-line activities, word of mouth, endorsements etc. This unconventional marketing has been applied in Pakistan also where instead of executing Above-the-line promotions (which usually work very well in Pakistan and communicate to a larger audience), they have stuck to their unusual styles of marketing and have up till now sustained their position. But whether or not these unconventional strategies can carry on being effective with competitors like Sting and Speed emerging and keeping in mind the behaviors of the Pakistani consumers, is yet to be answered. The difference of Red Bull customers outside Pakistan and Pakistani consumers is vast and hence those extreme sports, club partying do not entirely relate to them. This needs to be addressed any marketing activities should be planned keeping in mind the different nature of the Pakistani consumer who are usually more susceptible to what they see on television, print and radio. The emergence of competitors like Sting and Speed means that Red Bull can now face a problem if they do not start extensive marketing campaign through not just BTL but also ATL methods too, just like its competitors are currently doing. If Red Bull remains in myopia, its downfall may soon be inevitable at the hands of big brands like Sting who are backed up by Pepsi and Speed who comes from the house of Shezan. Introduction of Red Bull in Pakistan ...
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...Abstract The purpose of this writing is to provide the reader with an overview of how unions operate in the United States. Trade or labor unions work to provide the best work atmosphere and conditions for employees of public and private agencies. Through processes of negotiations with employers and other management personnel, unions prove to be an effective mediator between the labor and executive officials. The paper analyzes three major unions: American Federation of Teachers (AFT), National Postal Mail Handlers Union, and the National Basketball Players Association. The reader is becomes oriented with the unions as this writing explains how they function in the best interests of its clients…the workers! The paper goes on to evaluate their roles in maintaining and increasing employee relations through matters of collective bargaining. From then it is does on to discuss obstacles or “challenges” that may arise when union officials and management personnel undergo the process of collective bargaining. In conclusion, there is an evaluation of measures such as privatization or contracting as an effective means of disbanding public employee unions. “Where trade unions are most firmly organized, there are the rights of the people most respected.” Samuel Gompers American Federation of Teachers (AFT): The American Federation of Teachers was founded in 1916 and now enjoys a membership of approximately 1.5 million persons....
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...researched and disseminated by the Marine Corps Institute, all lessons learned have come from real life and death situations and passed down to younger generations of Marines. These ‘soldiers of the sea’ continue to fight on active duty and contribute to their communities as civilians. Keywords: Leadership, Motivation. " " " " " " " " " LEADERSHIP AND MOTIVATION 3 " “Serious sport is war minus the shooting.” -George Orwell Robert Stevens, from Lockheed Martin, joined the Marines when he was only 18 years old. During a 2010 acceptance speech, he told a story of an MBA student at Columbia who asked him, “what was the most important lesson you learned in business school.” Stevens replied, "I did not learn about leadership in business school. I learned about leadership when I was 18 years-old and first introduced to the United States Marine Corps, where leadership is not taught by a favored professor in a...
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