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UNIT 16: Managing Communications, Knowledge and
Information
LO 1:

Understanding The Concept And Process Of Marketing

Student/s Name:

Student/s ID #:

ASSIGNMENT ONE: Prepare A Business Report : INDIVIDUAL ASSIGNMENT
DUE DATE:
October 1
Email To: faculty@colbournecollege.com
TASK:
The quality of a company's communication, information and knowledge helps it to make effective decision and gain advantage over its competitors. These business decisions must reflect the organisation's aims (its purpose) to maximise returns for its shareholders while meeting its primary stakeholders’ needs (workers, customers and suppliers). The business should also set and achieve its objectives (goals) to be the market leader in its field. To this end, a company must continuously strengthen its communication, information and knowledge base regardless of it size and use this approach to select successful business strategies and decisions to achieve its aims and objectives.

You are a Business Development Consultant. Your Firm is hired by a small business enterprise that is facing myriads of marketing and organizational challenges. The business is open from 9am to 4pm, Monday to Friday.
Competition from nearby businesses is preventing it from growing. So what actions can the business can take increase sales? Your job as a Business Development Consultant is to analyze the problems in the business, research solutions and/or benchmark good practices and make suitable recommendations for improvements.
USE THE ABOVE SMALL BUSINESS SCENARIO TO:


AC 1.1 Discuss the range of decisions to be taken



AC 1.2 Examine the information and knowledge needed to ensure effective decision taking



AC 1.3 Assess internal and external sources of information and understanding



AC 1.4 Justify recommendations for improvement

Understand how to assess

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