...Art has been a form of therapy for people throughout history. More recently, studies have shown that creating art has had positive results for groups and individuals. The effects can be found in the individual with a mental illness as well as helping to build relationships between them and the surrounding community. These benefits can also be found at the Vision Quest Studio in Bradford, Vermont, where the director, Bob Claflin, LCMHC, provides an environment to create art with three men with mental illnesses. Art therapy is the combination of visual expression and therapeutic healing. Historically, it has been known that art is beneficial, as it is one of the oldest forms of healing: art has been recognized for its positive effects physically,...
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...Summary This report explores the relationship between the art industry and the internet, as well as examining the way in which the internet has changed the way the art industry operates. A critical analysis and comparison of the e-marketing mix strategies of Etsy and DeviantART was also made. The research draws attention to the shift from an industry with a high barrier to entry which used traditional forms of discovering, exhibiting and selling artworks, for example, art galleries, to an industry with a lower barrier to entry, changed by online platforms that allowed a greater number of artists and artworks to enter the market and created new ways in which both artists could sell their works and buyers could buy those works. The analysis of the e-marketing mix strategies of Etsy and DeviantArt found that Etsy and DeviantART catered to their consumers’ needs by the development of a marketplace and social networking platform, respectively. The analysis of their pricing strategies found that Etsy and DeviantART both utilized elements of fixed pricing and personalized pricing, but only Etsy using dynamic segmented pricing. The distribution strategies of Etsy and DeviantART did not include the use of intermediaries and products were sold directly to the consumers through websites and mobile technology. The communication strategies of Etsy and DeviantART were strong with a focus on the building of communities through owned, paid and earned media. It was found...
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... Executive Summary …………………………………………………………………….. Page 3 Environmental Analysis …………………………………………………………….. Page 4 SWOT Analysis …………………………………………………………………….. Page 8 Marketing Objectives …………………………………………………………….. Page 9 Marketing Strategies ……………………………………………………………..Page 10 Marketing Implementation ……………………………………………………………..Page 12 Evaluating & Control ……………………………………………………………………Page 14 EXECUTIVE SUMMARY Abrakadoodle offers full service visual art classes for kids, summer art camps, holiday art camps, art parties and art events that stimulate and educate to more than one million children in schools, community sites, and art studios for kids around the world. Abrakadoodle primarily targets middle-income professional families who are having their children participate in exciting activities that involve arts and crafts. The proposed marketing plan is designed to allow Abrakadoodle to focus on getting their name and professional services out into the Maryland area; specifically the area from Landover to Annapolis. Because of the unique experience of art creativity for kids, Abrakadoodle would like to be known for its excellent classes for kids, well-trained teachers and always allowing kids to have a blast. Expansive art lesson plans are unrivaled, exceeding national standards for visual arts education. Understanding the cost related to quality art education, Abrakadoodle focuses on venues that produce the most return which...
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...is an applied research project with a focus on the evaluation of curricular practices, I am the main and active participant. There are an additional three other stakeholders in my proposed capstone research, which includes administrators, students, and the community where I teach. This is because my research will affect these individuals when I get to the application portion of my capstone research. Likewise, two characteristics of my stakeholders relevant to my problem statement include being both supportive and hesitant. First, my stakeholders are supportive. I have felt very supported as the art educator in my school district by administration, students, and the community. This is relevant to...
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...segment9 4.4Positioning10 4.5Communication Program10 5.0Action Program11 6.0Expenses Forecast12 7.0Implementation Controls13 1.0Executive Summary The consortium of Memphis community theatres including Germantown Community Theatre, Theatre Memphis, Playhouse on the Square, Circuit, TheatreWorks, Harrell, and Arlington Arts Group provide immeasurable value in increasing cultural quality of life in the community. By working together with a strategic marketing plan they can increase the audiences from 60% to 75% of capacity, while building strong support for the years to come. Memphis corporate leaders support the arts, including the community theatres, to ensure that Memphis is a place the best and the brightest will come to work and live. Young professionals are the audiences of today and the board members and supporters of tomorrow. We determined to target the young professionals with needs of networking in the artistic world in the greater Memphis area. Our intention is to direct a greater share of the Memphis professionals' entertainment dollars and time towards community theatre. To fit the needs and wants of our target audiences, the theatres have to position and project themselves at a unique level compared to other commercial forms of live entertainment. Community theatre cannot compete if all it offers to its audience is the stage. A theatre experience has to be much more than watching a play. We need to combine the theatre ambience, audience, actors and...
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...Marketing Plan for Renegade Martial Arts and Fitness Name Professor DeVry University February 01, 2014 Table of Contents Page 1. Executive Summary 3 2. Company Description 4 3. Strategic Focus and Plan 5-6 a. Mission/Vision Statements b. Goals c. Core Competency and Sustainable Competitive Advantage 4. Situation Analysis 6-8 a. SWOT analysis b. Industry Analysis c. Competitor Analysis d. Company Analysis e. Customer Analysis 5. Market-Product Focus 9-11 a. Marketing and Product Objectives b. Target Markets c. Points of Difference d. Positioning 6. Marketing Program 11-14 a. Product Strategy b. Price Strategy (i) Breakeven Analysis c. Promotion Strategy d. Place (Distribution) Strategy 7. Financial Data and Projections 14-16 a. Past Sales Revenues b. Five-Year Projections 8. Organizational Structure 16-17 9. Implementation 17-18 10. Evaluation and Control 18 11. Bibliography ……………………………………………………………………………….…... 19 1. Executive Summary ~It is shown that in Oklahoma City is a hotspot for known criminal activity because of the dense population and wealth. One in every One hundred and eight people has the possibility of being a victim of a violent crime such as murder, rape, robbery and assault. Shockingly one on every seventeen citizens has a chance of falling victim to a residential crime and this poses a threat to our beloved children and women. With a crime rate of 69 per one thousand residents...
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...STRATEGIC ANALYSIS REPORT MUSEUM OF CONTEMPORARY ART Australia University of Technology, Sydney Faculty of Business School of Management Table of Contents INTRODUCTION 3 MISSION & VISION STATEMENTS 4 GOALS AND OBJECTIVES 5 EXTERNAL ENVIRONMENTAL ANALYSIS 7 SOCIAL 7 TECHNOLOGICAL 8 POLITICAL 9 ENVIRONMENTAL 9 ECONOMIC 10 INTERNAL CAPABILITY ANALYSIS 11 VRIN 12 S.W.O.T ANALYSIS 14 PROPOSED STRATEGIES 16 STRATEGIC ALLIANCES 18 REQUIRED RESOURCES 20 CONCLUSION 23 REFERENCES 24 INTRODUCTION Located on Sydney’s unique Harbour, one of Australia’s most popular tourist destinations is the Museum of Contemporary Art (MCA). The MCA has been dedicated to displaying, collecting and interpreting contemporary art since it first opened its doors to the public in November 1991 (MCA, 2014). The beginning of the MCA was due to an Australian artist, John Power, who left his fortune to the University of Sydney when he passed away. The University of Sydney, on Power’s request, used this money to educate and inform Australians about contemporary art. This eventually led to the NSW Government donating the old Maritime Services Board premises to the cause. This location is where the MCA remains today. The following paper will analyse critical elements involved in the MCA’s strategic operations. Beginning with the mission, goals and objectives, followed by an external environmental analysis and an internal capability analysis. The majority...
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...BUSINESS MISSION Grimsby town hall has gone from a highly recognized and significant art and functional center to a place that is hardly recognized and referred to as a ‘’best kept secret” The situation of the hall is in a declining state in terms of functionality and the maintenance is hard to keep up and there is a highly significant reduction in the inflow of cash while the outflow continues to rise whereby putting the financial status of the hall at risk. The factors responsible for the decline of the state of the hall are both Internal and external, this paper seeks to identify, analyze and provide possible solutions to these problems as the hall holds a potential for growth. Rebranding itself to be functional with the changes of its target market in terms of their needs and preferences, the hall would be seen in a different light communicated through the new experience it would offer and its high service quality. With the implementation of a new marketing strategy, the hall also seeks to expand in terms of popularity, customer base and sales. SITUATION ANALYSIS ORGANISATIONAL ANALYSIS Lincolnshire’s best kept secret, the Grimsby central hall was not always filled with silent halls as it is now, the center for art and events was an historical and cultural heritage for the people of Grimsby back in the early 80’s where it earned its popularity from the influx of people that visited the sea port close to it. Located in a rundown area, it has become very difficult...
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...Haas, Frederick-SWOT SWOT Analysis- Description Before developing a SWOT analysis it is necessary to understand the organization’s business plan. This will ensure that the marketing plan supports the business plan. Elements of the business plan consist of the organizational level mission, vision, goals, objectives, and strategies. The marketing department must understand the organization’s mission, or what defines the company’s reason for existence. It must also understand the strategic vision, which is where the company wants to see itself in the future. It must prioritize organizational goals that support the mission and vision to become attainable objectives. From this information an organizational strategy is developed to accomplish the mission and objectives. There are four dimensions of an organizational strategy that must be analyzed in order for marketing to support organizational goals. The first dimension is a competitive strategy that Michael Porter separates into three categories: Low-cost, differentiation, and focus. The process involves identifying the organization’s core competencies, or, things the firm does exceedingly well. If the organization determines that part, or all of their core competencies are superior to those of their competitors, they are defined as distinctive competencies. A sustainable competitive advantage can be realized when an organization focuses on their distinctive competencies, especially if it is difficult for...
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...AGREEMENTS TIMELINE OF THE DISPUTE Establishment of Panel TBT Annex 1.1 GATT Arts. III:4, XX and XXIII:1(b) Circulation of Panel Report Circulation of AB Report Adoption 25 November 1998 18 September 2000 12 March 2001 5 April 2001 Respondent European Communities 1. MEASURE AND PRODUCT AT ISSUE • • Measure at issue: France's ban on asbestos (Decree No. 96-1133). Product at issue: Imported asbestos (and products containing asbestos) vs certain domestic substitutes such as PVA, cellulose and glass (“PCG”) fibres (and products containing such substitutes). 2. SUMMARY OF KEY PANEL/AB FINDINGS • TBT Annex 1.1 (technical regulation): The Appellate Body, having rejected the Panel's approach of separating the measure into the ban and the exceptions, reversed the Panel and concluded that the ban as an “integrated whole” was a “technical regulation” as defined in Annex 1.1 and thus covered by the TBT Agreement, as (i) the products subject to the ban were identifiable (i.e. any products containing asbestos); (ii) the measure was a whole laid down product characteristics; and (iii) compliance with the measure was mandatory. However, the Appellate Body did not complete the legal analysis of Canada's TBT claims as it did not have an “adequate basis” upon which to examine them. GATT Art. III:4 (national treatment – domestic laws and regulations): As the Appellate Body found the Panel's likeness analysis between asbestos and PCG fibres and between cement-based products containing...
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...Betsy Serrano | Nicole Arce | Britany Linton | Nirbhik Trehan | Dawn Shipley | Priscilla Esparza | Dayna Best | Steven Dawson – Roberts | Elanor Pitts | Steven Vargas | Evan Schlinkert | Thomas Vo | James Palmer | Tommy Mohoric | John Howe | Tracy Vasquez* | Maddy Aliotti | | Professor Eric Kolhede*Coordinator | | Table of Contents I. Executive Summary 1 II. Research Problem 3 III. Situation (SWOT) Analysis 7 A. External Macro-environmental Forces 7 1) Demographic and Social/Cultural Trends Purpose 7 2) Economic Environment 16 3) Technological Dimension 21 4) Political Environment 27 5) Legal Environment 31 6) Cooperative Environment 33 7) Product Market Analysis 36 8) Competitive Analysis 50 B. Internal Environment 71 1) Introduction 71 2) Resources 75 3) Marketing Mix Program 77 4) Conclusion 77 IV. Primary Research 79 A. Focus Groups 79 B. Sampling Plan 93 1) Population 93 2) Sample Size 94 3) Sampling Method 94 V. Primary Research Findings - Uni variate Data Analysis 99 VI. Strategic Marketing Plan 123 A. Segmentation Analysis 123 1) Identifying Segments 123 2) Segment Profiles 124 B. Targeting Strategy 128 C. Positioning Strategy 128 1) Followers 128 2) Casuals 129 3) Aficionados 129 D. Product Strategy 130 1) Current Product Mix 130 2) Product Objectives 130 3)...
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...26, 2013 Crayola Analysis Company Profile: 1. Company’s Corporate Name: a. Crayola LLC 2. Company’s Corporate Headquarters: b. 1100 Church Lane Easton, Pennsylvania 18044-0431 3. Parent Company: c. Binney and Smith was acquired by Hallmark Cards Inc in 1984. 4. Subsidiaries: d. Silly Putty e. The Crayola Experience 5. Mission Statement: f. Crayola does not currently have a company mission statement but since they are a subsidiary of Hallmark Card Inc, they could fall under their mission statement which is: “We will be the company that creates a more emotionally connected world by making a genuine difference in every life, every day.” 6. Core Competency: This part was found in Crayola’s Social and Environmental responsibility portion of their website. g. Ensuring the best product safety and quality: i. Crayola wants to provide their customers with a safe and high quality age appropriate product. Since they started in 1903 they strived to make sure all of their products are non-toxic and safe for not only people but the environment as well. They want to earn their customers trust by creating great and safe products. h. Being a good corporate citizen: ii. Crayola’s headquarters, manufacturing facilities and sales offices are located in communities where there employee’s live, so Crayola believes it is important to support and invest in these communities. They want to help...
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...Intelligence, Art, and Sport Participation on Life Satisfaction Intelligence, Art, and Sport Participation on Life Satisfaction Connor Armitage Long Beach State University Instructor: Trevor Pickering 1 Intelligence, Art, and Sport Participation on Life Satisfaction Background Many factors contribute to an individual’s overall satisfaction with their life. The aim of this paper is to examine three of these factors; namely: how often someone participates in the arts, how often someone participates in sports, and how intelligent someone is compared to their peers. Previous research has shown that participation in art activities can lead to overall improved mood and happiness (Rogers & Zaragoza-Loa 2003). This belief has also found its way into popular culture and is used as a therapeutic activity. Like art, participation in sports is also viewed as an effective way to cope with stress and as a healthy release. Its role within our society to bring together members of the community has been cemented for centuries and this too is well supported by research (Tasiemski, Kennedy, Gardner, & Taylor 2005). Our culture also highly values intelligence as a trait because of social reasons and because high levels of intelligence contribute to our ability to accomplish our goals. For these reasons intelligence is also instrumental in an individual’s satisfaction with life (Koydemir, Simsek, Schutz, &Tipandjan 2013). While each of these factors’ effects on Life Satisfaction is...
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...Academic Standards for the Arts and Humanities Pennsylvania Department of Education 22 Pa. Code, Chapter 4, Appendix D (#006-276) Final Form-Annex A July 18, 2002 Academic Standards for the Arts and Humanities XXV. TABLE OF CONTENTS Introduction………………………………………….……. XXVI. THE ACADEMIC STANDARDS Production, Performance and Exhibition of Dance, Music, Theatre and Visual Arts…………..……………… A. Elements and Principles in each Art Form B. Demonstration of Dance, Music, Theatre and Visual Arts C. Vocabulary Within each Art Form D. Styles in Production, Performance and Exhibition E. Themes in Art Forms F. Historical and Cultural Production, Performance and Exhibition G. Function and Analysis of Rehearsals and Practice Sessions H. Safety Issues in the Arts I. Community Performances and Exhibitions J. Technologies in the Arts K. Technologies in the Humanities Historical and Cultural Contexts..……………………….. A. Context of Works in the Arts B. Chronology of Works in the Arts C. Styles and Genre in the Arts D. Historical and Cultural Perspectives E. Historical and Cultural Impact on Works in the Arts 9.1. F. Vocabulary for Historical and Cultural Context G. Geographic regions in the arts H. Pennsylvania artists I. Philosophical context of works in the arts J. Historical differences of works in the arts K. Traditions within works in the arts L. Common themes in works in the Arts Critical Response…………………………………………. A. Critical Processes B. Criteria C. Classifications D. Vocabulary for...
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...Analysis of the Impacts of Tate Modern’s Economic Prosperity ABSTRACT Tate Modern is a leading museum in UK. Since its inception in the year 2000, the museum has faced a major regeneration phase. In addition to that, the museum has attracted millions of people within its confines. It has also grown massively affecting the community around it. This analysis aims at looking at what has been the impact of Tate’s prosperity .At this point, it’s worth noting that due to lack of capital resources, most museums undergo little or no progress. However, this is not the case with Tate Modern which has largely grown in size and rebranded its entire community The Stage recently reported (Merrifield, 2012) that local councils in the UK have reduced funding for arts organizations by 40% over the last year. Under ‘related posts’ on the website, there are links to a July article warning of a 90% cut in local authority expenditure on the arts by the year 2020 (Smith, 2012); one reporting a 40% cut since 2008 (Smith, 2011); one reporting the withdrawal of funding by London councils (Woolman, 2011); and one reporting a rather flaccid warning against such cuts, issued by the Arts Council of England in 2010 (Woolman, 2010). Clearly the present economic climate is not favourable for arts and cultural activities in the UK, or elsewhere in the developed world, where the effects of the 2008 global banking crisis continue to be deeply felt. The stories published by The Stage suggest that, at a local...
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