...............................................................4 Methodology ........................................................................................................................................................4 III. TOTAL REWARD PROGRAM OVERVIEW ..................................................................................................................5 Tiers and Tier Credits ............................................................................................................................................5 Reward Credits .....................................................................................................................................................7 IV. TOTAL REWARDS MARKETING STRATEGY .............................................................................................................11 V. TOTAL REWARDS TIER BENEFITS..............................................................................................................................18 Gold Level ..........................................................................................................................................................19 Platinum Level...
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...wants, the resources are limited → having more of one thing usually means having less of another” Resources – land, labour, capital, enterprise. * Define the cost benefit principle and apply it to simple economic decisions “An individual/firm/society should take an action, if the extra benefits> or = to extra costs.” Going out for pizza/study for test choice → explicit cost of pizza ($10) and Implicit cost of worse test mark (5/10 marks) *Opportunity cost=cost forgone=real cost – value of the next-best alternative to taking an action. Eg- pizza →$10 and 10 marks is opportunity cost. *Economic surplus is the benefit of taking any action minus its cost. The goal is to maximize its surplus. Eg- walk into town to save $10 on video games. Walking costs $5 → surplus =$5 *Reservation Price – highest price one is willing to pay; can be different from market commodity price. * List four common pitfalls that people encounter when...
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........................................................................ 5 2 Definition and Origin of Competitive Advantage .............................................. 6 3 Approaches and Methods to Achieve Competitive Advantages......................... 8 3.1 The Traditional Approach According to Porter ........................................... 8 3.1.1 Cost Leadership ................................................................................. 10 3.1.2 Focusing on Priorities ........................................................................ 10 3.2 Modern Approaches .................................................................................. 10 3.2.1 The Strategy as a Compilation of Simple Rules ................................ 11 3.2.2 The Blue Ocean Strategy ................................................................... 12 4 Ways to achieve Sustainable Competitive Advantage...................................... 13 5 Conclusion ........................................................................................................ 15 References ............................................................................................................. 16 3 Declaration We hereby declare that we have developed and written the enclosed term paper entitled „How Companies Could Achieve Sustainable Competitive Advantage” entirely on our own, and have not used outside sources without...
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...333- ACC Section C The ALLTEL Pavilion Case Strategy and CVP Analysis 1. How would you describe the competitive strategy of the ALLTEL Pavilion? Given the firm's strategy, what are the most important Key Performance Indicators (e.g., quantitative measures) for the Pavilion to track and manage if it is to achieve its goal of continuous annual growth in operating income? ALLTEL Pavilion is operated by SFX Entertainment in an outdoor atmosphere for its customers. ALLTEL attempts to create a competitive advantage as the major outdoor concert venue in the "Triangle" area of North Carolina consisting of Raleigh, Durham, and Chapel Hill. The amphitheater has art-like acoustics and video differentiating the venue with trying to keep costs budgeted for each concert. The Key Performance Indicators are based on advertising media. They have researched on the most effective advertising in each region of the state in order to maximize ticket sales with the least advertising costs, which eventually create profitability. Other items include customer satisfaction, parking, and concessions. 2.) Complete two selected cost-volume-profit analyses for the show illustrated in Exhibit 2, the KFBS Allstars: A. How many tickets must the ALLTEL Pavilion sell to break even? (Hint: don't ignore the possibility that the attendance of Comp ticket holders affects the concert's profitability.). (4:1 sales mix tickets of paying : comp) Break-Even = $0 = 4x($40.08-$3.05) + 1x($13...
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...Erika Soriano Starbucks Starbucks Corporation was founded in 1971 in Seattle Washington. They are currently the premier roaster, marketer and retailer of specialty coffee in the world. With about 182,000 employees in nearly 20,000 stores across 62 countries Starbucks has become a household name. Besides Coffee, Starbucks has an extensive product mix offering tea, a variety of fresh food items and iced coffee as well. Besides their well established locations, Starbucks also offers a variety of products through licensed stores, national food service accounts and grocery stores. Teavana, Tazo, Seattles Best Coffee, Starbucks VIA, Starbucks refreshers, Evolution Fresh, Verismo and La Boulange contributed to nearly 15 Billion in revenue for Starbucks as of 2013. The History of Starbucks really starts when Harry Schultz became Head of marketing for Starbucks in 1982 and was sent to Milan to attend an international house ware show. As soon as he arrived in Italy, Harry was taken with the exciting coffee culture of Italy. Harry went to Verona and had his first café latte. More importantly than his first café latte, Harry saw firsthand how the café owners were chatting with customers and how much they were enjoying themselves. Schultz later described this as an epiphany. He said to himself why not create this type of environment back in the United States. In 1983, Schultz wanted to try out his experiment and started selling espresso by the cup. It was hard for him to convince...
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...assess the effectiveness of their marketing strategies for TWO elements of the marketing mix. Microsoft Corporation Table of contents Microsoft corporation overview 3 Introduction 3 Marketing strategies and their effectiveness 4 Conclusion 5 Reference list 6 Appendix Financial Statements For Microsoft Corporation: annual data 7 Microsoft corporation overview Microsoft is a public multinational corporation founded in Albuquerque, New Mexico on April 4th, 1975 by Bill Gates and Paul Allen. Where know the head quarters are in Redmond, Washington, USA with Steve Ballmer (CEO), Brian Kevin Turner (COO), Bill Gates (Chairman), Ray Ozzie (CSA), Craig Mundie (CRSO) and approximately 89,000 employees. Introduction Microsoft became one of the largest and most profitable companies in the world. Its founder, Bill Gates, became one of the wealthiest people in the world. Microsoft products enjoy a market share of more than 90 percent of the operating systems business worldwide. Microsoft has continued to expand and to update its product offerings and in doing so, it continues to spur demand among software buyers for Microsoft's newest and best products. The company has successfully navigated through changes in technology, the rise and fall of competitors, the growth of the Internet, and the globalization of business. In order for this success, Microsoft implemented marketing strategies in the marketing mix of product and promotion...
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...** ASSESSMENT EXAM QUESTIONS – THESE ITEMS WILL DEFINITELY APPEAR ON THE FINAL EXAM ** CHAPTER 1 |1-113. |Marketing will not happen unless: | |A) |e-commerce is flourishing. | |B) |facilitators are present to simplify exchange. | |C) |middlemen are present to facilitate exchange. | |D) |two or more parties each have something they want to exchange for something else. | |E) |an economy is market-directed rather than planned. | |1-120. |MACRO-marketing: | |A) |is a social process. | |B) |tries to overcome "discrepancies of quantity" and "discrepancies of assortment." | |C) |tries to effectively match supply and demand. | |D) |tries to overcome the many separations...
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...Introduction McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald's operates over 34,000 restaurants worldwide, employing more than 1.7 million people. Although it has consistently outperformed its rivals, McDonald’s is facing same pressures from global economy and rising ingredient costs that are squeezing the entire industry. Focusing on its core brand, McDonald's began divesting itself of other chains it had acquired during the 1990s. Notably, McDonald's has increased shareholder dividends for 25 consecutive years, making it one of the S&P 500 Dividend Aristocrats. In October 2012, its monthly sales fell for the first time in nine years. This paper will discuss the financial statement analysis of McDonald’s Corporation. The purpose of financial statement analysis is to examine 2011 and 2012 financial data so that the company’s performance and financial position can be evaluated and future risks and potential can be estimated. Financial statement analysis will provide valuable information about trends and relationships, the quality of the company’s earnings, and the strengths and weaknesses of its financial position by analyzing its profitability, liquidity, activity and debt. Financial statement analysis will also help to improve financial decision-making and strategic planning. Profitability Profitability is determined by analyzing Return on Assets(ROA)...
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...Multiplayer Online Role-Playing Games 1 Daria J. Kuss, M.Sc., M.A., Jorik Louws, M.Sc.,2 and Reinout W. Wiers, Ph.D. 3 Abstract Recently, there have been growing concerns about excessive online gaming. Playing Massively Multiplayer Online Role-Playing Games (MMORPGs) appears to be particularly problematic, because these games require a high degree of commitment and time investment from the players to the detriment of occupational, social, and other recreational activities and relations. A number of gaming motives have been linked to excessive online gaming in adolescents and young adults. We assessed 175 current MMORPG players and 90 nonplayers using a Web-based questionnaire regarding their gaming behavior, problems as consequences of gaming, and game motivations and tested their statistical associations. Results indicated that (a) MMORPG players are significantly more likely to experience gaming-related problems relative to nonplayers, and that (b) the gaming motivations escapism and mechanics significantly predicted excessive gaming and appeared as stronger predictors than time investment in game. The findings support the necessity of using measures that distinguish between different types of online games. In addition, this study proves useful regarding the current discussion on establishing (online) gaming addiction as a diagnosis in future categorizations of psychopathology. Introduction M assively Multiplayer Online Role-Playing Games (MMORPGs) have become increasingly...
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...Unclassified Organisation de Coopération et de Développement Économiques Organisation for Economic Co-operation and Development DAF/COMP(2014)14 06-Jun-2014 ___________________________________________________________________________________________ English - Or. English DIRECTORATE FOR FINANCIAL AND ENTERPRISE AFFAIRS COMPETITION COMMITTEE DAF/COMP(2014)14 Unclassified AIRLINE COMPETITION -- Background Paper by the Secretariat -18-19 June 2014 This document was prepared by the OECD Secretariat to serve as a background note for Item IX at the 121st meeting of OECD Competition Committee on 18-19 June 2014. The opinions expressed and arguments employed herein do not necessarily reflect the official views of the Organisation or of the governments of its member countries. More documents related to this discussion can be found at http://www.oecd.org/daf/competition/airlinecompetition.htm. English - Or. English JT03358883 Complete document available on OLIS in its original format This document and any map included herein are without prejudice to the status of or sovereignty over any territory, to the delimitation of international frontiers and boundaries and to the name of any territory, city or area. DAF/COMP(2014)14 TABLE OF CONTENTS Introduction ................................................................................................................................................. 3 1. Features of the airline industry .............................
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...crude oil (Kuwait, Iraq, Saudi Arabia, Venezuela, Kazakhstan, Azerbeijan) , coke (Coca Cola, Pepsi, Cola Turka), GSM providers (Turkcell, Vodafone, Avea), inter-city bus transportation (between Istanbul & Denizli: Varan, Ulusoy, Pamukkale, Köseoğlu), airline travel (between Istanbul and Frankfurt: Turkish Airlines, Pegasus, …) etc. Monopolistic Competition Definition: Many firms sell products that are similar but not identical. There is free entry and exit like perfect competition. But at the same time, there is product differentiation. Product differentiation allows firms to charge a high price and collect some profits. Monopolistic Competition Examples: music CDs (every artist has a different CD), movies (every film is different), computer games, restaurants, athletic apparel (adidas, nike, umbro, Turkish brands), etc. Two dimensions: 1-Number of firms 2-Product differentiation Perfect...
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...availability b) importance of resources supplier threat of forward integration, buyer's threat of backward integration. Buyers Power: # of buyers to sellers, product diff, switching cost, buyer's profit margin, multiple sources, threat of integration, volume orders Threat of Substituted Products: price/quality of substitute, buyer switching cost Rivalry among firms: # of competitors, size of competitors, industry growth rate, exit barriers, similarity. (-) static, zero-sum game (no collaboration between firms), perfect info (all you need). 3. Industry Evolution a)2 mechanisms b) Founding rate c) Failure rate 4. AMC Model * Attacker i. Awareness: new market opportunity, market dependence ii. Motivation: past performance (bad=attack), likelihood of success iii. Capabilities: internal social capital + resources & competitors weaknesses * Defender i. Awareness: market dependence, attributes of attackers (direct comp?) ii. Motivation: past performance, impact of attack, likelihood of success iii. Weaknesses of attackers, resources & caps. *Motivation! Dynamic 2 firms 5. Strategic Groups a) Not all firms in industry are the same b) competition localized (products, size, location) c)Existence req. mobility barriers (entry, exit) grouping/diff to switch prd. Internal: Organizational Capabilities 6....
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...TOP: AACSB Reflective Thinking | TB&E Model Strategy 2. The marketing plan is a written document that acts as a guidebook of marketing activities for a marketing manager. ANS: T PTS: 1 REF: 36 OBJ: 02-1 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Marketing Plan 3. A firm's mission statement should answer the question, "What products do we produce best?" ANS: F Mission statements should not focus on specific product offerings but on the market or markets served. PTS: 1 REF: 37 OBJ: 02-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 4. A production costs analysis could be a part of a company’s SWOT analysis. ANS: T PTS: 1 REF: 38 OBJ: 02-3 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 5. Environmental scanning entails the collection and analysis of information about factors that may affect the organization as well as the identification of market opportunities and threats. ANS: T PTS: 1 REF: 39 OBJ: 02-3 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 6. To be useful, marketing objectives should meet four criteria: realistic, measurable, time-specific, and based on sales. ANS: F The four criteria for useful marketing objectives are: realistic, measurable, time-specific, and compared to a benchmark. They do not have to be based on sales. PTS: 1 REF: 39 OBJ: 02-4 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 7. The company's objective is to increase...
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...than results controls. The analysis of this system leads to insights about some of the factors that limit the feasibility of results controls. Second, the case can lead into a discussion of what is meant by the term “tight control.” The case presents an excellent example of the application of tight action controls in the table games areas of the casino. Finally, the case can lead into a discussion of the meaning of what auditors refer to as “internal control,” which is a subset of the broader area of management control. The case describes an excellent system of controls over cash and cash-equivalent stocks and movements thereof. These controls, which fall in the category of internal controls, are necessary but not sufficient to guarantee good management control. Suggested Assignment Questions Since the case can be used for several purposes, the assignment can be slanted in several ways. The following is one list of questions that might be used 1. Focus on three key roles at mainly three levels of authority in the casino – blackjack dealers, pit bosses, and the vice president of table games. How would you characterize the “control strategy” (e.g., tight vs. loose) used over each of these roles? This note was prepared by Professors Kenneth A. Merchant (University of Southern California) and Wim A. Van der Stede (London School of Economics) for the sole purpose of aiding classroom instructors in the use of the Controls at the Bellagio Casino Resort case. It provides...
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...HRM 361 – Human Resource Management Final Exam Study Guide Chapter 11 – Compensation * What is total rewards * How is it different than traditional compensation * Why compensation philosophies vary by organization * Entitlement vs. performance philosophies Intrinsic vs. extrinsic rewards- Intrinsic rewards may include praise for completing a project or meeting performance objectives. Other psychological and social forms of compensation also reflect intrinsic type of rewards. Extrinsic rewards are tangible and take both monetary and nonmonetary forms. * Role of the HR unit in compensation * Internal equity * External equity * Meet/lag/lead strategies * FLSA * Exempt / nonexempt * 5 categories of exempt employees * Overtime * Training & travel time * Independent contractors * How to classify * Tax implications for employers / employees * Market pricing and pros/cons * Pay grades * Red/green circle employees * Pay adjustments (e.g. seniority) Chapter 12 – Incentives * Variable pay philosophy * How variable pay motivates employees * 3 categories of variable pay * Types of individual incentives * Gainsharing and how different from profit sharing * 3 types of commission pay plans and which is the most common * Examples of performance incentives * Why incentives should be tied to organizational goals * Pros/cons of bonuses vs. merit...
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