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Company Analysis

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Submitted By tanleekim
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COMPANY ANALYSIS :
AIRASIA BERHAD

TABLE OF CONTENTS

Introduction : Background of the company----------------------------------------------------------------3
SWOT Analysis---------------------------------------------------------------------------------------------5
Lost Cost Carrier [LCC] Business Model----------------------------------------------------------------9
Current Issues / Problems---------------------------------------------------------------------------------13
Strategy to solve problems-------------------------------------------------------------------------------19
Conclusion-------------------------------------------------------------------------------------------------23
References-------------------------------------------------------------------------------------------------25

INTRODUCTION : BACKGROUND OF THE COMPANY

AirAsia Berhad [Company No: 284669-W] [Incorporated in Malaysia with limited liability under the Companies Act, 1965] First Quarter Report Ended 30 September 2004. This is the first quarterly announcement made by AirAsia to the Bursa Malaysia Berhad since its listing on 22 November 2004.

AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts, AirAsia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in Malaysia, Thailand, and Indonesia. Today, AirAsia has flown over 55 million guests across the region and continues to create more extensive route network through its associate companies.
AirAsia believes in the no-frills, hassle-free, low fare business concept and feels that keeping costs low requires high efficiency in every part of the business. Through the corporate philosophy of “Now Everyone

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