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Company Analysis

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Submitted By hoqueas
Words 1238
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Company Analysis: Motorola

Prepared For: Dan Dugre

Prepared by: Harupkar Singh Parmar

November 9, 2015

A. Company Background
History

Before it was an international telecommunication company Motorola was the mane of car radio. (Heater, 2012)

In 1980’s the Motorola Dyna TAC phone, received approval from the U.S. Federal Communications Commission on September 21, 1983. After more than 50 years of making car radios, Motorola made its last car radio in Stotfold, United Kingdom, in 1987. (www.motorola.com)

In 1995 Motorola introduced Mariner and Montana modem and fax cards which allowed mobile users to connect with computer networks with the help of cellular telephones. (Motorola milestones, 2015)

The company kicked off 2011 with a rift. After years of discussions, it was split into two parts: Motorola Solutions, an enterprise- and government-facing wing, and Motorola Mobility, specializing in handsets and set-top boxes. (Heater, 2012)

Size and Growth

In the past 3 years total revenue of Motorola has reached $3.4 billion making 21% increase. According to market watch the collective expectation was $5.2 billion and the net profit was 80 billion. The Company generated positive operating CASH FLOW of $225 million and $606 million in the quarter and full year. (AOL Weblogs delivered by Newstex, 2011)

B. Segmentation Chart
The following chart outlines two customer segments for the Motorola handsets: | Generation Z | Generation Y | Demographic | * 15-25 years of age * Male or female * Medium or High Income | * 25-50 years of age * Both male and female * Medium or high income | Geographic | * Both rural and urban * All over the world | * Mainly urban * All over the world | Psychographic | * Internet users * Technology lovers * Social networking addicts | * Service or business class * Uses

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