LASA 1
The Art Institutes is a collection of private, for-profit educational institutions for career preparation in the visual, creative, and applied arts. The Art Institutes prepares creative students for careers including design, media, fashion and culinary programs. There are just over 45 Art Institutes schools located in major cities across North America, and have over 125,000 graduates.
The target market for The Art Institutes is creative individuals between the ages of 18 – 35, both male and female. Our target audience considers himself or herself quite creative and thrives in creative environments. The learning strategy of our students revolves around an idea of doing. Instead of being lectured to, or reading out of text books, many of our students find the physical act of doing enhances their learning environment. In many cases our students may not have done well with a traditional type of education. The hands on learning approach at The Art Institutes better caters to students that have been neglected by traditional learning environments. Our target student enjoys being interactive with the world around them. They may have a love or passion for drawing, sketching, music, writing, creating or cooking. At The Art Institutes our value to students takes place in the creative world we live in. Today, we are in the midst of a creative revolution, and we help guide our students to succeed in this revolution. It’s our mission to take the raw talent and passion they possess and help them channel their creative energy into productive and fulfilling careers. The relationship we have with employers helps guide our curriculum and connects our students with opportunities in the creative economy. Our target audience is not only looking for careers they will love, they are looking to learn skills that are in demand today. At every Art Institutes location across the