...Coca-Cola’s market value is currently one hundred and forty billion while PepsiCo’s market value is ninety billion, however price per share fluctuate to be in range of mid-fifties “$52-$57” for both companies. Coke is dominant company of the soft drink industry and boasts a global market share of around 44%, followed by PepsiCo at about 31%, and Cadbury Schweppes at 14.7%. Separately from smaller companies such as Cott Corporation and Royal Crown. Coca-Cola and PepsiCo are the biggest pieces of this market. Both struggled for over a century to conquer the number 1 position in the market, competing fiercely in last few years and following each one's strategic decisions to stay ahead. There are number of companies that attempt to enter soft drinks market on frequent basis, any company that can’t maintain comparative advantage over other companies usually falls back and does not survive in this industry. Potential to sell “Fruit Drinks, Water and Energy Drinks” is showing significant growth due to popularity as well as demand for beverages that is consistently getting larger. There are also number of segments that are now consistently being reached that couldn’t have been reached earlier, traditional distribution channels that were put in place decades ago couldn’t reach certain segments due to high poverty level in certain areas as well as low progress of technological improvement in many communities. Another significant factor was lack of trust among most that resided in one...
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...Research Paper on Coca Cola Company Introduction The Coca-Cola Company Limited is the world's largest beverage company and is the leading producer and marketer of soft drinks. Due to the facing of highly competition in the market, the Company used more than million dollars in the R& D, marketing and production, in order to design a new product to gain a higher margin. This report is mainly focusing on how Coca-Cola Company Limited uses strategies in order to competitive in the mature market. Firstly, the issues of the Company will be identified, and then SWOT analysis of the company will be conducted. After that, evaluation of alternative strategies will be stated and finally recommendations and implementation will be given. Background Coca-Cola Company Limited is the world largest offerer of non-alcoholic beverages and the most valuable firm in the world. They owned over 300 brands in over 200 countries and serving carbonated soft drink and non-carbonated beverages such as fruit juice, fruit drink, sports drinks, coffees and bottled water. Coca-Cola Co. is operating in their existing brands, and also develops new global and local brands and acquisition of the global or local brands. In 2002, the company has launched new brand product including Diet Lemon Coke, Vanilla Coke and large varieties of fruit taste Fanta including lime, grape, strawberry and passion fruit in Australia. The company has also acquired many new international water brands such as Danone Waters, Sparklettes...
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...Organizational Behavior & Human Resource Management ECM62BUS Assessment 2: Individual Business Report Name Date Abstract The role of human resources management is indispensable in Southwest Airlines and the Coca Cola Company. The department has the power of steering the companies to success and greatness. Indeed, this department deserve due attention because of the role it plays in the two organizations. However, the two companies, Southwest Airlines and the Coca Cola Company manage their human resources in somewhat different ways. Some of these ways employed by the company contravenes the conventional way of managing human resources. This paper therefore, made a critical evaluation of the human resources management of the two organizations. Apart from critically organizing the human resources management, the paper also highlights the organizational structure and change management issues in the two organizations. From this analysis, the paper claims that the because the two organizations operate in different industries, aviation industry and hotel industry, the manner in which the human resources management practices are conducted is unique for each of the organizations. It is also noted that each of the organizations has a distinct organizational culture. In the same note, it is observed in this paper that the two organizations have different organizational structure. Because of these differences, the PESTLE and SWOT analyses...
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...get that much fame that they are known by every single living being around the world. In this paper, we are going to make a comparison of such two beverage giants which are famous all around the Globe. One of them is PepsiCo and other is Coca-Cola. Both of them are operating in the beverage industry and are considered to be the leaders of it. Collectively, both of them are able to grab around more than half of the beverage market share across the globe. Description of PepsiCo PepsiCo Inc. was established in 1965, it was a merger of 2 companies called Pepsi-Cola and Frito-Lay. Pepsi-Cola was formed in 1890s by a pharmacist New Bern. Pepsi is considered to be one of the largest consumer trading companies operating all around the word. Currently it is operating in more than 200 countries of the world. Based on the ranking of revenues earned, PepsiCo is the second largest entity operating in the world of beverages and food items. Edible products of the company are generating more than 60% of the total revenues and remaining is being generated by the beverages section. Company is currently having major 22 brands operating all around the globe. Like all other companies, there are some worst competitors of the...
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...HR POLICIES Anshuman Joshi Avishek Dasgupta Prabudh Jain Sandeep Chatterjee Sohan Shetty Versha Mangla Group 6 C Batch HR policy is a formal statement of a principle or rule that members of an organization must follow. Each policy addresses an issue important to the organization's mission or operations. * Communicate values and expectations for how things are done at your organization * Keep the organization in compliance with legislation and provide protection against employment claims * Document and implement best practices appropriate to the organization * Support consistent treatment of staff, fairness and transparency * Help management to make decisions that are consistent, uniform and predictable * Protect individuals and the organization from the pressures of expediency A policy should include purpose, scope, responsibilities, definitions, questions, effective date, review date and approval. Organizations commonly have written policies in the following areas for code of conduct, confidentiality, conflict of interest, working conditions, attendance, hours of operations, termination, recruitment, compensation, performance management, learning and development, overtime, privacy, employee information, compassionate leave, vacation, sick Leave, unpaid leave, health and safety and workplace Violence Nestlé Nestlé is committed to the following Business Principles in all countries, taking into account local legislation, cultural and...
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...The Coca-Cola Company: Then and Now Introduction This case study is based on Coca-Cola Corporation, the producer of Coke, which is the world’s largest distributor and producer of non-alcoholic beverages. Until the 1960’s, Coca-Cola was a one product company, but then to maintain and increase its market share in the increasing competition by companies like Pepsi, Coke bought Belmont Springs Water and Minute Maid and launched Tabs, Sprite, and Fresca making significant inroads into the diet soda market. In 2009, the corporation generated $31 billion in operating revenues and had a net income of $6.8 billion from it’s over 400 brands sold in over 200 countries (Harvey, 2012). Although Coca-Cola is known as the world’s #1 producer of sparkling beverage, it also known for losing the largest racial discrimination lawsuit in the U.S. history. In April 1999, four African-American Coca-Cola employees filed a law suit against the company for racial discrimination. The plaintiffs, on behalf of themselves and 2200 similarly situated African-American colleagues, alleged they had suffered discrimination in pay, promotions and performance evaluations. Since then in less than ten years, with the help of external task force the corporation has transformed itself in terms of diversity management. In 2010, the corporation was listed as one of the Fortune magazine’s 2010 Most Admired Companies and has consistently earned a place in Diversity Inc.’s top 50 companies for diversity list (Harvey...
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...Financial Research Report: The Coca - Cola Company FIN 534 – Assignment #1 07 December 2014 Coca Cola Introduction: Coca Cola Company is an American, multinational company that is infamous for its beverage products. The company is commonly referred to as coca cola. Invented and patented in 1886 and 1887, respectively, by an American pharmacist named John Pemberton. Pemberton sold the company in 1889 to Griggs Candler who incorporated it in 1892. For more than 70 years, coca cola had been the sole beverage of the company. Although international expansion was tested in 1928, expansion of the company in the United States did not start until late 1955 (World of Coca-Cola, 2014). This expansion into other beverage flavors as well as diet and caffeine free choices has allowed the company to become a market leader in the beverage industry. The Company has found success in appealing to the needs and desires of a broad consumer base. Their customers derive from various backgrounds, lifestyles, demographics and age ranges. Currently, the Coca Cola brand expands in the integrated form of more than 500 brands of beverages across more than 200 nations worldwide. As markets changed and competition grew, Coca Cola decided to introduce Diet Coke and later followed with several others to include, but not limited to, Coca-Cola Zero, Coca-Cola Cherry, Sprite, and Schweppes. As of today, it is estimated that the Coca Cola Corporation has more than 3500 beverages spread across a...
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...Summary: Provide a summary of the company, and the facts and issues of the case. According to Ferrell, the Coca-Cola Company is the world’s largest beverage company, and markets four of the world’s top five leading soft drinks. The company operates the largest distribution system in the world, which enables it to serve customers and businesses in more than two hundred countries. The Coca-Cola Company estimates that about 85 percent of its sales come from outside the United States (Ferrell). Former CEO Roberto Goizueta once said “Coca-Cola used to be an American company with a large international business. Now we are a large international company with a sizable American business” (Ferrell). According to Ferrell, Coca-Cola is the most-recognized trademark and brand name in the world today with a trademark value estimated to be about $25 billion. Coca-Cola’s vision for sustainable growth is fostered by being a great place to work where people are inspired to be the best they can be, by bringing the world a portfolio of beverage brands that anticipate and satisfy peoples’ desires and needs, by being a responsible global citizen that makes a difference, and maximizing return to share owners while being mindful of their overall responsibilities (Ferrell). While Coca-Cola’s vision statement may sound ethical, they have had several unethical issues come about in the past decade. According to Ferrell, in the early 2000’s Coca-Cola was involved in racial discrimination, misrepresenting...
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...THE COCA-COLA COMPANY Students’ name: Malvina Shahini TABLE OF CONTENTS THE COCA-COLA COMPANY 0 Students’ name: Malvina Shahini 0 EXECUTIVE SUMMARY 2 INTRODUCTION AND COMPANY BACKROUND 2 INDUSTRY 3 GEOGRAPHICAL MARKET 4 PRODUCTS AND SERVICES 4 MARKET SEGMENTATION 5 MISSION, VISION AND VALUES 6 COMPANY'S STAKEHOLDERS 8 PART I: EXTERNAL ANALYSIS 9 PESTLE ANALYSIS 9 PORTER'S 5 FORCES OF COMPETITION MODEL 11 PART II: INTERNAL ANALYSIS 14 VALUE CHAIN MODEL 14 VRIO FRAMEWORK 16 BCG ANALYSIS 17 POSITIONING 17 PART III: COMPANY’S CORPORATE AND BUSINESS STRATEGY 19 PART IV: IDENTYFYING ISSUES AND CHALLENGES FACING THE COMPANY 20 PART V: IDENTIFICATION AND EVALUATION OF THE MAIN STRATEGIC OPTIONS FOR GROWTH 22 ANSOFF MATRIX MODEL 22 PART VI: RECOMMENDATION AND CONCLUSION 24 REFERENCE LIST 24 EXECUTIVE SUMMARY This paper is a strategic analysis of The Coca-Cola Company, a leader in the beverage industry. Coca-Cola, the world’s leading soft drink maker, operates in more than 200 countries and owns or licenses more than 500 brands of non-alcoholic beverages. The company faces challenges in today’s market because of market changes, socio-economic changes and globalization. The purpose of this assignment is to assess the current situation of the Coca-Cola Company and to provide recommendations on strategies that the firm can pursue in the future. In detail, an external analysis of the company is performed to understand the impact of...
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...Supply Chain Management of Coca Cola: Raw materials The Coca Cola Company produces only the syrup that is used to make its sodas. It manufactures and distributes a number of non-alcoholic beverage concentrates and syrups. It does not produce the final beverage (Zoominfo.com, 2008). The company provides the syrups and concentrates to franchises that use these to make the final beverage although the company holds interests in some of the major bottlers and distributors. The actual formula Coca-Cola uses is a very tightly held trade secret so there is little information regarding the ingredients and thus, little information of the costs of their supplies. Specifically, the company uses high fructose corn syrup, sucrose, aspartame, and citrus concentrates. Integrated Supplier Network According to the company, the Coca-Cola system is: they produce the concentrates and bottling partners manufacture, package and distribute the product. The supplies used include sugar, citrus, coffee and other flavors, and water (Coca-Cola, 2008). Suppliers are those companies that provide the ingredients for the concentrate syrups. In 2004, Coca-Cola changed their supply chain to achieve greater efficiencies (Foley, 2004). Three business units were combined in North America to make one more efficient integrated unit (Foley, 2004). The process streamlined information technology, procurement process and supply chain operations (Foley, 2004). The company made another change in 2006, when it began...
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...The Coca – Cola Company struggles with Ethical Crises Coca-cola has the most valuable brand name in the world and, one of the most visible companies worldwide, has a tremendous opportunity to excel in all dimensions of business performance. However, over the last ten years, the firm has struggled to reach its financial objectives and has been associated with a number of ethical crises. Warren Buffet served as a member of the board of directors and was a strong supporter and investor of Coca-Cola but resigned from the board in 2006 after several years of frustration with Coca-Cola’s failure to overcome many challenges. Many issues were facing Doug Ivester when he took over the reins at Coca-Cola in 1997. Ivester was heralded for his ability to handle the financial flows and details of the soft drink giant. Former CEO Robert Goizueta had carefully groomed Ivester for the top position that he assumed in October 1997 after Goizueta’s untimely death. However, Ivester seemed to lack leadership in handling a series of ethical crises, causing some to doubt the “Big Red’s” reputation and its prospects for the future. For a company with a rich history of marketing prowess and financial performance, Ivester’s departure in 1999 represented a high-profile glitch on a relatively clean record in one hundred years of business. In 2000 Doug Daft, the company’s former president and chief operating officer, replaced Ivester as the new CEO. Daft’s tenure was rocky, and the company was allegedly...
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...According to business-humanright.org, in 2000, a major US company made the largest settlement ever in a corporate racial discrimination case. In April 1999, four African-American employees, both current and former, of Coca-Cola filed a lawsuit against the company for racial discrimination. The four employees were representing themselves and 2200 other employees a similar situation. The plaintiffs claimed that they were receiving discrimination in their pay, promotions and performance evaluations because of their race. They gave statistics demonstrating that the middle pay for African American workers was 33% less than that of whites inside of the organization. The offended parties additionally asserted that a "glass ceiling" kept African-Americans from ascending to top positions. Few African-Americans had progressed to senior levels in the organization, contrasted with the critical representation of African-Americans among every salaried worker. The offended parties contended that Coca-Cola neglected to prevent and cure this separation. The Coca-Cola Co. agreed today to pay $192.5 million to settle a racial discrimination suit by black workers. The amount includes $113 million in cash, $43.5 million to adjust salaries, $36 million for oversight of the company’s employment practices. Coke also paid $20 million in attorneys’ fees and planned to donate $50 million to its foundation for community programs. The most interesting part of the settlement, than is sheer size, is that...
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...Financial Analysis I think that when it comes down to it PepsiCo and Coca Cola are companies that been around for a very long time and have established relationships with their brands with consumers all over the world. The purpose of this paper is to help breakdown both companies by explaining both financial positions along with showing their strengths. Listed below in this paper are going to be examples that show vertical, horizontal and ratio analysis. The calculations that have been conducted which are listed below are basically intended as a visual to help show which company may appear more secure. Along with that I will provide some recommendations that may seem to help improve the growth of each company. There are a few tools that are used to help evaluate financial statements and that are quite used often in accounting and those tools are Horizontal Analysis, Vertical Analysis and Ratio Analysis. In the preliminary calculation which will be the Vertical Analysis which is often defined as “common size. When it comes down to it this analysis objective is to basically assess the company’s financial statements by assigning certain percent from the base amount to each item of financial statements; this type of evaluation is often used for inter-and intra-company needs according to (Weygandt, Kimmel, Kieso, 2008). A really good example of vertical analysis that is calculated for PepsiCo generally shows and compares its assets in number and percent figures for 2004 and...
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...MANAGEMENT PRINCIPLE TERM PAPER "CONTROLLING" The Coca Cola company is one of the biggest manufacturers, distributer and marketers of beverages in the world. Coca cola company started its business in Pakistan by 1953, with the brands coca cola, sprite, fanta. Coca cola offers more than 400 brands in approximately more than 312 countries. There are many plants of Coca Cola Company in pakistan, like karachi, hyderabad, multan, gujranwala, sialkot, faisalabad, rahimyar khan and lahore. The company is facing huge challenge as competitors are making new strategies to defeat the company. There are four management functions of the Coca Cola Company which include planning, organizing, leading and controlling. Controlling is the most crucial function of management. In this function the company evaluates that either they have achieved the goals which they had set before. If the answer is "yes" then the employees and managers are rewarded with bonuses and other ways otherwise if not then the managers have to take action to solve the problem. It is important to keep a control over your company because it helps managers know whether organisational goals are being met and, if they are not being met so what are the reasons. Controlling helps in employee empowerment and it helps to protect the organization and its assets. The Coca Cola Company uses the step process which includes measuring actual performance, comparing it with the set goals or standards and take actions to address any...
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...III Executive Summary Coca-Cola continues to be an industry leader in offering and reinventing some of its core drink products in new global markets. The company currently has captured over 50% of the soft drink market and seeks to obtain 55% or better in the next three years. With the introduction of its latest product, millions of new customers can be reached. The New Product Launch Marketing Team is prepared to introduce the “Snatch a Pack” in both the domestic and global markets; with a great push on its Coca-Cola International India’s market. An emphasis is placed on Coca-Cola International India because it is one of the most populous countries in the world and is receptive to international trade. The product is cost-effective, easy to use, and very flexible. Launching the product, “Snatch a Pack” will help the company expand its customer base while increasing revenues by an estimated $2.5 billion. An integrated communication marketing plan will be developed to ensure that market segmentations are identified and communication channels are established. Pricing strategies for the Snatch a Pack will be defined and distribution plans established. An integrated communications marketing plan will be designed, three year objectives defined, and a description of the milestones to be implemented presented for the new product lunch. In addition Coca-Cola New Product Launch Team will create a budget to Market the “Snatch a Pack” and establish an evaluation process to ensure that resources...
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