...Company G 3-Year Marketing Plan Assessment Code: 318.1.5-06-15 Student Name: Nicholas Antes Student ID: 000285754 Date: 7-21-14 Mentor Name: Ann Weaver Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 9 Promotion Action Plan 9 Monitoring Procedures 10 Citations ……………………………………………………………………………………………………………………………………………… 11 Introduction While this section is not expressly requested in the task instructions, it is usually helpful to write a paragraph that introduces Company G and the product or product line that you are writing this marketing plan about. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” The Product The newly minted product “NB17” developed by Company G is the limited lifespan nanobot, activated by saliva with a three second lifespan. These microscopic robots are capable of maintaining the cleanliness of teeth while be integrated...
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...Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 9 Introduction Company G is well-respected for its quality, innovative products that improve consumer’s lives. We excel at taking an every-day object and updating it to fit the modern lifestyles of today. Our new product, the CoolCooker, does just that by allowing customers to go about their busy lives but come home to a healthy home-cooked meal. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” The Product Our new product, the CoolCooker, is a modern version of the slow cooker. Slow cookers are simple electronics; usually consisting of a covered ceramic pot insert that’s placed into a metal base unit that contains the heating element. They typically have 3 settings; ‘off’, ‘low’ and ‘high.’ More elaborate models have a timer that will cook at the desired...
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...Company G 3-Year Marketing Plan Date: 3/09/2015 Mentor Name: Victoria Lutter-Cooper Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 4 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 6 Weaknesses 6 Opportunities 7 Threats 7 Market Objectives 8 Product Objective 8 Price Objective 8 Place Objective 8 Promotion Objective 8 Marketing Strategies 8 Product Strategies 9 Price Strategies 9 Place Strategies 9 Promotion Strategies 9 Tactics and Action Plan 9 Product Action Plan 9 Price Action Plan 10 Place Action Plan 10 Promotion Action Plan 10 Monitoring Procedures 10 Introduction G Inc. is an American multinational technology corporation that sells, repairs, and supports computers and other technology. G Inc. was founded by Michael Gell in 1984 with a dream to bring a computer into every American household. In 1986 the 1st Gell computer was sold featuring an Intel 8088 processor, 10MB hard drive, and 6.26 floppy disk drive. Keeping the American household in mind, G Inc. was among the first computers companies to establish “Next-day, at-home product assistance.” Presently G Inc. is # 1 in PC monitor sales, with plans to become the # 1 PC Company in the world. Mission Statement “We enable consumers to improve the quality and...
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...Company G 3-Year Marketing Plan Student Name: Student ID: Date: Mentor Name: Table of Contents Introduction .................................................................................................................................................. 3 Mission Statement ........................................................................................................................................ 3 The Product ................................................................................................................................................... 3 Consumer Product Classification............................................................................................................... 3 Target Market ............................................................................................................................................... 4 Competitive Situation Analysis ..................................................................................................................... 4 Analysis of Competition using Porter’s 5 Forces Model ............................................................................ 4 SWOT Analysis............................................................................................................................................... 5 Strengths ................................................................................................................................................... 5 Weaknesses...
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...Company G 3-Year Marketing Plan Assessment Code: Task 318.1.5-06-15 Student Name: Jason Rodriguez Student ID: 000278364 Date: 05/14/10 Mentor Name: Eric Ansah-Antwi Table of Contents Introduction 3 Mission Statement 3 Market Objectives 3 Target Market 3 Product Objective 3 Price Objective 3 Place Objective 4 Promotion Objective 4 Competitive Situation Analysis 4 Consumer Product Classification 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Marketing Strategies 6 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 7 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8 Introduction Company G currently enjoys a solid history of leading the small home appliance market but in recent years the market has become stagnant along with Company G’s market share. As the consistent market leader, Company G is looking for a way to create some movement in the market by launching a new product line that focuses on energy and space saving principals. The ECOSPACE line will offer energy star rated small counter top appliances. The cornerstone principal of the line to minimize counter space and passive energy consumption by creating one base pad which remains on the counter top plugged into an outlet and several appliances which can be placed upon the base pad when needed...
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...Company G 3-Year Marketing Plan Assessment Code: 318.1.5-06-15 Student Name: Mayla Barnes Student ID: 00000000 Date: May 2, 2015 Mentor Name: John Kim Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s 5 Forces Model 3 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8 Introduction Company G offers a new product line for the wine enthusiast offering an incredible wine aerator that softens the bitter tannins and instantly improves the aromas and fruit flavors in red and white wines. “Primo” is a magnificent wine aerator and decanter is the most highly sought electronic wine aerator decanter on the market. Mission Statement We enable consumers to improve the quality and convenience of their lives...
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...Company G 3-Year Marketing Plan Assessment Code: MKT-VZT Student Name: xxx Student ID:xxx Date: 12/09/2014 Blend and Go Blend and Go Mentor Name: xxx Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 8 Price Strategies 8 Place Strategies 8 Promotion Strategies 9 Tactics and Action Plan 9 Product Action Plan 9 Price Action Plan 9 Place Action Plan 10 Promotion Action Plan 10 Monitoring Procedures 10 Introduction Company G is a reputable electronics company that is well established. It has high research and development standards with extensive testing on products before release. Company G also boasts great relationships with suppliers and retailers. I am excited to announce the introduction of Company G’s first foray into the small electronics market with the Blend and Go, a revolutionary household blender that enables consumers to blend and go! Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product Company G’s Blend and Go is a dynamic...
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...Company G 3-Year Marketing Plan Table of Contents Table of Contents 2 Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 9 Monitoring Procedures 9 Introduction Company G is a well-established and respected company in the electronic appliance market that has now created a small consumer use home appliance called the “Wine Saver XG”. The Wine Saver XG is a new and innovative solution that allows customers to not only open corked wine bottles easily, but allows them to insert specially designed corks and pressurize the remaining wine for later consumption. Company G’s team of engineers and designers have developed this product through concept, proto-type and visual design to make it very aesthetically pleasing and ergonomic. This Wine Saver XG is also created to the high standards of Company G’s XG brand of products and should be appealing to the consumer market. Mission Statement “We enable consumers...
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...Company G 3-Year Marketing Plan Assessment Code: MKT1 Student Name: Student ID: Date: Mentor Name: Table of Contents Introduction 3 Mission Statement 3 Market Objectives 3 Target Market 3 Product Objective 3 Price Objective 3 Place Objective 4 Promotion Objective 4 Competitive Situation Analysis 4 Consumer Product Classification 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Marketing Strategies 6 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 7 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8 Introduction Companies G is wholesale appliance business focusing elite urban singles and couples; affluent retires in sunbelt cities; sophisticated townhouse couples; upscale urban singles and couples who are looking to upgrade their traditional top-end washer and dryer to the newer front-end washer and dryer appliances by Frigidaire. Mission Statement Company G will provide the highest quality Frigidaire brand products, superior customer service and cost-effective solutions to our customers, resulting in sales, profit and a mutually long-term relationship with our suppliers and customers. Market Objectives Target Market Our ideal customer are elite urban...
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...Company G 3-Year Marketing Plan Assessment Code: MKT1 Student Name: Student ID: Date: 03/05/2011 Mentor Name: Table of Contents Introduction 3 Mission Statement 3 Market Objectives 3 Target Market 3 Product Objective 3 Price Objective 3 Place Objective 4 Promotion Objective 4 Competitive Situation Analysis 4 Consumer Product Classification 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Marketing Strategies 6 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 7 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8 Introduction Companies G is wholesale appliance business focusing elite urban singles and couples; affluent retires in sunbelt cities; sophisticated townhouse couples; upscale urban singles and couples who are looking to upgrade their traditional top-end washer and dryer to the newer front-end washer and dryer appliances by Frigidaire. Mission Statement Company G will provide the highest quality Frigidaire brand products, superior customer service and cost-effective solutions to our customers, resulting in sales, profit and a mutually long-term relationship with our suppliers and customers. Market Objectives Target Market Our ideal customer are elite urban singles and couples, affluent retires in South and Southeast cities,...
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...Company G 3-Year Marketing Plan Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 9 Introduction Company G has established a home appliance business in the US for 7 years. Core business activities include selling dishwashers, refrigerators, washing machines, and dryers, etc. Mission Statement Company G’s long term mission is enabling consumers to improve the quality and convenience of their lives by providing innovative electronic solutions. The Product Are you too tired to prepare a meal after work? Have fast foods become your eating habit? Do you want to eat healthy, but lack the time? Do you hate the hassle of cleaning after cooking? Now we will introduce our innovative new product called 8-1 Versatile Cooking Pro. This new product is combines the functions of grilling, roasting, boiling, air frying, steaming, stewing, baking, and stir frying (it comes...
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...3-‐Year Marketing Plan Xxxxx xxxxxx 05/17/2014 Table of Contents Introduction 2 Mission Statement 2 Product Classification 2 Target Market 3 Analysis of the Competitive Environment 3 SWOT Analysis 3 Strengths 4 Weaknesses 5 Opportunities 5 Threats 5 Marketing Objectives 6 Marketing strategies & Explanation of Strategies 6 Product Strategy 6 Place (Distribution) Strategy 6 Promotion Strategy 7 Price Strategy 7 Product Action Plan Place (Distribution) Action Plan 8 Promotion Action Plan 8 Price Action Plan 8 Measuring Effectiveness and Monitoring Timeline 9 Monitoring Timeline for the First Three Years by Marketing Mix Strategy 9 xxxx Three Year Marketing Plan “The xxxx” Introduction and Company Description Our three-year plan for Company G is focused on increasing sales of all its products as well as delivering quality, and value to its customers. As an innovative leader in the electronics market, Company G is always searching for ways to increase its market share. This creative thinking and originality has lead enter the small electronics arena. The competitive but growing demand for high quality and convenience has lead us to create the Rokit, a sleek wearable product that will change the way we move. The xxxx sport wrist band with its lightweight...
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...Company G 1-Year Marketing Plan Assessment Code: 318.1.5-06-15 Student Name: Matt Dee Student ID: Date: April 2015 Mentor Name: Note: This is the version that was accepted in Taskstream. I highly recommend to participate in the WGU cohort for this assignment. Table of Contents Introduction 3 Product Description and Classification 3 Company G Mission Statement 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s Five Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 7 Place Strategies 8 Promotion Strategies 8 Marketing Implementation 9 Product Action Plan 9 Price Action Plan 9 Place Action Plan 9 Promotion Action Plan 9 Monitoring Procedures 10 Introduction This is the 1 year marketing plan for Company G's new electronic appliance, the electronic vehicle warmer. The purpose of the vehicle warmer is to preheat the interior of a vehicle, prior to the owner entering the vehicle and starting the engine, in order to make it more comfortable for the vehicle owner during the cold months of the year. Product Description and Classification Product Support of the Mission Company G Mission...
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...Company G 3-Year Marketing Plan Jessica Chapman – 000200084 Western Governor’s University MKT1 Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 4 Target Market 5 Competitive Situation Analysis 5 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Strengths 7 Weaknesses 7 Opportunities 7 Threats 8 Market Objectives 8 Product Objective 8 Price Objective 8 Place Objective 9 Promotion Objective 9 Marketing Strategies 9 Product Strategies 9 Price Strategies 9 Place Strategies 9 Promotion Strategies 9 Tactics and Action Plan 10 Product Action Plan 10 Price Action Plan 10 Place Action Plan 10 Promotion Action Plan 11 Monitoring Procedures 11 Introduction Company G has a long standing reputation of quality and innovation in its products. This reputation stems from the consumer confidence the company has delivered since its inception in 1981 by the inventor, Ash Williams. Mr. Williams always valued the consumers who were willing to use new, unfamiliar products. He felt that these new products needed to be convenient and of the highest quality, as not to disappoint these courageous consumers. Company G has never faltered from this tradition as it has grown, and the Shop Smart line is set to promote Company G’s reputation to even greater heights. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing...
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...Company G 3-Year Marketing Plan Assessment Code: 318.1.5-06-15 Student Name: Jeremy McDonald Student ID: 000230970 Date: July 25, 2013 Mentor Name: Lindsey Thurgood Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 6 Weaknesses 6 Opportunities 6 Threats 7 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 8 Promotion Objective 8 Marketing Strategies 8 Product Strategies 8 Price Strategies 8 Place Strategies 9 Promotion Strategies 9 Tactics and Action Plan 9 Product Action Plan 10 Price Action Plan 10 Place Action Plan 10 Promotion Action Plan 11 Monitoring Procedures 11 Introduction Company G, a well-established and highly regarded producer of high end consumer electronics and appliances, has done it again with the introduction of the industry’s most dependable and long lasting product ever. Company G has developed the next generation of interconnected devices for our universally recognized XG product lines. Our new product, the XG Elite Microwave, will allow our target market to seamlessly connect their digital devices to a state of the art sound system, improving the quality of their cooking experience and making everyday tasks more enjoyable and convenient. The following marketing plan will...
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