...MARKETING PLAN Speedy Hire Plc Executive Summary: After becoming the premier hiring company in tools and equipment in UK Speedy Hire Plc is looking to diversify its business for the growth and future presence in the competitive business environment. This report is about to research the global marketplace for the business sector and develop a revised strategic and tactical marketing plan. I define our marketing goal as “the diversification of the business” by entering into the market as a construction contractor in both target markets 1 and 2 i.e. House building and Infrastructure. The marketing objective focuses on the efficient service and quality by keeping the market’s demand into consideration. To fulfil our objectives company will follow different strategic approaches like cost-leadership, mixed strategy depending upon the target market demand and strengths of the company. The reason for selecting House building and Infrastructure construction as the target market is the past and forecasted growth and the growing demand in these sectors in coming years which provides ample opportunity to do business and gain profit and market share. Situational Analysis: Company profile: Speedy Hire PLC (www.speedyhire.plc.uk and www.speedyhire.co.uk) is the UK’s number one provider of tools and equipment for hire. The company operates from more than 350 depots in the UK and the Republic of Ireland. Speedy was traditionally focused on tool hire, but now also has complementary...
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...3.0 SITUATIONAL ANALYSIS 3.1 The Business Environment (PEST) India economy |Population: |[pic] | |1,173,108,018 (July 2010 est.) | |India is developing into an open-market economy, yet traces of its past autarkic policies remain. Economic | |liberalization, including reduced controls on foreign trade and investment, began in the early 1990s and has | |served to accelerate the country's growth, which has averaged more than 7% per year since 1997. India's | |diverse economy encompasses traditional village farming, modern agriculture, handicrafts, a wide range of | |modern industries, and a multitude of services. Slightly more than half of the work force is in agriculture, | |but services are the major source of economic growth, accounting for more than half of India's output, with | |only one-third of its labor force. India has capitalized on its large educated English-speaking population to| |become a major exporter of information technology services and software workers. An industrial slowdown early| |in 2008, followed by the global financial crisis, led annual GDP growth to slow to 6.5% in 2009, still the | |second highest growth in the world among major economies. India escaped the brunt of the global financial | |crisis because of cautious banking policies and a relatively low dependence...
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...Demand Drivers • Supply • Operating Rates • Prices • Profitability • Player Profiles 2 :3 : 13 : 55 : 75 : 86 : 99 : 102 : 132 : 143 : 154 : 161 : 168 Industry Structure 3 Porter five force analysis Industry structure •As of March 2011, the installed cement capacity of large plants in India stands at approximately 284 million tonnes. •This is accounted by around 172 large cement plants. In addition to large cement plants, around 365 mini cement plants account for approximately 11 million tonnes of cement capacity in India. •The industry can be broadly classified into pan-India, regional and marginal players. Pan-India players include large players like Holcim group companies- ACC and Ambuja and Aditya Birla group company- UltraTech Cement (including Samruddhi Cement) . •Companies of both these groups are adding capacities through either greenfield or brownfield expansions. Industry structure •Players whose presence is restricted to one or two regions, with a stronghold in the markets of their respective operations are included in the category of regional players. Key examples of players included in this segment are Jaiprakash Associates (North and Central), Lafarge (concentrated in the East), India Cement (South), Shree Cement •(North), Binani Cement (North), Kesoram Industries (South), OCL (East), Chettinad Cement (South), Dalmia Cement (South), Madras Cement (South) etc. •Players like Panyam Cement, Penna Cement, etc, are concentrated in one region. Owing...
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...underlines the tremendous scope for growth in the Indian cement industry in the long term. Cement, being a bulk commodity, is a freight intensive industry and transporting it over long distances can prove to be uneconomical. This has resulted in cement being largely a regional play with the industry divided into five main regions viz. north, south, west, east and the central region. With capacity addition taking place at a faster rate as compared to demand, prices have remained southbound, especially in the last one year. Nevertheless, considering the government’s thrust on infrastructure, long-term demand remains intact. Given the high potential for growth, quite a few foreign transnational companies have displayed their interest in the Indian markets. Already, while companies like Lafarge, Heidelberg and Italicementi have made a couple of acquisitions; Holcim has increased its stake in domestic companies Ambuja Cements and ACC to gain full control. Considering the long-term growth story, fair valuations, fragmented structure of the industry and low gearing, another wave of consolidation would not come as a surprise. Supply The demand-supply situation is highly skewed with the latter being...
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...processed foods, chemicals, and transport equipment. Science and technology in Israel is one of the country's most highly developed and industrialized . Israel are the 1st of the world for expenses at R&D “Research and Development “, as percent of GDP Gross domestic product. The research institutes are not only supports business. This lead to get the 6th place of patents on the world, and 4th according to PCT patents applications per million populations. Many of international company invest in R&N in Israel. For examples Intel, Microsoft, Cisco, Motorola, and more than 20 high-tech companies on the world have institutes in Israel. Most of these institutes was the first one out of their original countries. Macroeconomic is a meager key on business development. Israelis success on increasing budgetary discipline with a view to reducing debt levels. This will help the country maintaining stability and support economic growth going into the future. Israel investing and facilitate the investment in infrastructure sector, such as: • Energy. Israel an importer for energy. The transportation sector relies mainly on gasoline and diesel fuel, while the majority of electricity production is generated using imported coal. Sine 2000s. Natural gas discovered. It will be used for electrical production, small amount to be exported. Renewable energy, like solar energy...
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...ITC eChoupal case Farmers in rural communities of India relied on Department of Agriculture, government, universities, insurance companies etc. for various inputs such as weather, new and scientific farming practices and insurance coverage. There was an indirect link between farmers and manufacturer via input retailers who source from wholesalers. During harvest, farmers bring these produce to Mandis bearing their own transportation cost; where beans are auctioned to the traders and agents of the processing companies in an open outcry method. This system was flawed and always leaves the farmers in a disadvantageous position. ITC, one of India’s leading private company saw the opportunity to develop the concept of eChoupal. Its main objective is to re-engineer the procurement process of the sale of the farmer’s produce. ITC motivation to crating e Choupal is to revolutionize the agricultural sector and make it more technology driven. eChoupal (virtual market place) was introduced as an initiative to improve the supply chain by linking directly with farmers for procurement. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. The eChoupals are operated by a sanchalak (operator), who also act as an ITC salesman. The process was simple as the farmer can take a sample to the kiosk, show the sanchalak who gives a quote. If the quote is deemed attractive by the farmer, he will accept and...
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...Topic: Establishing a Construction equipment sales and distribution business into the new Republic of south Sudan Commodities : Caterpillar construction and mining equipment Country background Republic of South Sudan is a newly independent state which has been at war for over 30 years until it won independence last year. The country is vast rich in minerals barely has any infrastructure, no roads, electricity but has a big population. The state has been offered a lot if aid to help infrastructure development and I am sure the need for construction and mining equipment is highly needed. Internal environment Planning, Caterpillar will introduce a variety of products by starting with the most needed equipment as per the market assessment report. Earth movers like Bulldozers, Graders and excavators will open the market along drum rollers, loaders and electrical generating appliances. By introducing the earth moving and electrical generating equipment we will focus on road building, construction powering the growing manufacturing sector all primary needs in infrastructure development. Leading, Caterpillar equipment is widely used in the neighboring states but scanty in Sudan because the construction industry is just starting. However we expect that once Caterpillar through its dealership in Juba establishes itself, we will be in position to make a large impact on the market. Our dealership will manage the field marketing implementation while our corporate marketing division...
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...element stands on its own. But is also part of the larger picture. It is coordinated by DeitY, implemented by the entire government – both at the Centre and State. The weaving together makes the Mission transformative in totality The Programme: Pulls together many existing schemes. These schemes will be restructured and re-focused. They will be implemented in a synchronized manner. Many elements are only process improvements with minimal cost. The common branding of programmes as Digital India highlights their transformative impact. DIGITAL IND IA Vision of Digital India Centered on 3 Key Areas • Digital Infrastructure as a Utility to Every Citizen • Governance & Services on Demand • Digital Empowerment of Citizens DIGITAL IND IA Vision Area 1: Infrastructure as a Utility to Every Citizen • High speed internet as a core utility • Cradle to grave digital identity -unique, lifelong, online, authenticable • Mobile phone & Bank account enabling participation in digital & financial space • Easy access to a Common Service Centre • Shareable private space on a public cloud • Safe and secure Cyber-space DIGITAL IND IA Vision Area 2: Governance & Services On Demand • Seamlessly...
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...eBay Inc.: A Case Study of Organizational Change Underlying Technical Infrastructure Optimization Nicole Schuetz*, Anna Kovaleva* and Jonathan Koomey**, *Stanford Graduate School of Business & Emmett Interdisciplinary Program in Environment and Resources, School of Earth Sciences, Stanford University **Steyer-Taylor Center for Energy Policy and Finance and Stanford University Steyer-Taylor Center for Energy Policy and Finance, Stanford University Stanford Law School Crown Quadrangle 559 Nathan Abbott Way Stanford, CA 94305 September 26, 2013 http://www.law.stanford.edu/organizations/programs-and-centers/steyer-taylor-centerfor-energy-policy-and-finance/publications Short URL: http://goo.gl/qDf4rp 1 2 eBay Inc.: A Case Study of Organizational Change Underlying Technical Infrastructure Optimization Nicole Schuetz*, Anna Kovaleva*, and Jonathan Koomey** *Stanford Graduate School of Business & Emmett Interdisciplinary Program in Environment and Resources, School of Earth Sciences, Stanford University **Steyer-Taylor Center for Energy Policy and Finance, Stanford University Executive Summary This work provides a case study of the organizational changes necessary at eBay Inc. to support the development and operation of efficient data center infrastructure, hardware, and software. As a part of this process, the eBay Inc. infrastructure Engineering and Operations team (responsible for the delivery of technical services...
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...MANAGEMENT DISCUSSION & ANALYSIS Infrastructure development is the most crucial factor for India's economic and social development. If we are talking about a double digit India's GDP growth for next 10-15 years we have to invest in the infrastructure development to achieve and sustain this growth. India has the necessary human and natural resources for becoming world's leading economy but without infrastructure these assets cannot be adequately utilized. Last twenty years of our journey has been quite enriching for the company and for all of us. It has been a continuous process of learning and today we are comfortably placed among our peers with a diversified and substantial order book. We have grown multifold and have been able to sustain this growth because of the dedicated and committed efforts of the entire team. From a small construction company we have matured ourselves in a large and diversified infrastructure organization. We have shown stellar business and financial performance year-on-year and have forayed into different business segments of the infrastructure sector. Economic and Industry Overview Supported by strong fundamentals and the Central Government's proactive measures India has been the most resilient and efficient economy to come out of the economic crisis. India's GDP growth for 2009-10 is estimated at 7.2 per cent. With an assumption of sustainable good performance of the industry and services sectors, the latest RBI projection placed the real GDP growth...
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...significant presence of this industry, which is creates white-collar, high-profile jobs and has remarkable effects on its real estate market. Karnataka's thriving IT industry is mostly concentrated in and around Bangalore. The Information Technology in Karnataka state has become one of the main pillars of economy. Majority of IT activity in Karnataka is concentrated in Bangalore. Lately, other parts of Karnataka have also seen a growth in IT related activity. Some recent developments regarding the industry in Karnataka are described below. Bangalore, has been recognized as a world renowned IT hub and considered as Silicon Valley of India/ the IT Capital of India. It is among the top 10 preferred entrepreneurial locations in the world. Many companies preferred Bangalore to start business operations. Many MNC's like HP, IBM, Intel, AMD, Cisco, Kyocera, Oracle etc. This has made Bangalore a first choice for IT investments It has advantages like abundantly available skilled workforce,...
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...CONSTRUCTION INDUSTRY Definition: Construction in general is the process of building or assembling of architecture. The construction sector is responsible for building new houses, apartments, factories, offices and schools. It also builds roads, bridges, ports, railroads, sewers and tunnels, among many other things. In addition, it maintains and repairs all of those structures and produces the basic materials such as concrete that are used to make them. The industry’s significance is due not only to the fact that it provides the buildings and infrastructure on which virtually every other sector depends, but to the fact that it is such a sizeable sector in its own right. The construction industry is Europe’s largest industrial employer, accounting for about seven percent of total employment, and in the Europe, the US and Japan combined, it employs more than 40 million people. Among all Organization for Economic Co-operation and Development (OECD) countries, the construction industry accounts for an average of 6.47 percent of GDP. History since Industrial Revolution: There were many factors that revolutionized the construction industry after the industrial revolution. The invention of Portland cement, glass, reinforced concrete, architectural glasses, cranes etc. has brought in a huge leap in the technology. Cement: Portland cement was developed from natural cements made in Britain in the early part of the nineteenth century, and its name is derived from...
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...Decisions in Paradise, Part 1 Rebecca Lewis MGT/350 July 2, 2011 Cheryl Boehm Decisions in Paradise, Part 1 Kava is a significant island country in the South Pacific. There is cultural diversity of Kava is as diverse as our company. There is an ethnic mix of indigenous South Pacific tribes, African, Spanish, French, Asian (primarily Chinese), and since World War II, a sizable amount of Americans. Kava religious diversity is just as mixed as its ethnic diversity. Roughly 50% of the population is indigenous and the remainder is divided between Christian, Buddhist, and Islamic. Kava receives most of its revenue from the selling and manufacturing of petroleum, coffee, cocoa, spices, sugar, bananas, fishing, natural gas, and tourism. With Kava’s lacks a large work pool-50% of the population is under the age of 15, health issues (HIV/Aids and high risk for avian flu), the apparent likelihood of a natural disaster occurring (tidal waves/tsunami, typhoons/hurricanes, tornadoes, floods, and earthquakes just to mention a few), and non-natural disasters (petroleum spills, fires, and terrorism) are destabilizing the island’s infrastructure. With WDW being a well-known hospitality organization that specializes in “creating the magic” for its guests is committing its resources to help Kava. With WDW helping Kava it will not only help WDW but it will also deliver high value to our shareholders as Kava’s resources are critical to the world’s sustainability. Before WDW can determine...
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...IIPDF India Infrastructure Project Development Fund The Union Finance Minister in the Budget Speech for 2007-08 announced in the parliament the setting up of a Revolving Fund with a corpus Rs. 100 Crore to quicken the process of project preparation. Accordingly the corpus fund titled India Infrastructure Project Development Fund (IIPDF) has been created in Department of Economic Affairs, Ministry of Finance, Government of India with an initial corpus of Rs. 100 Crore for supporting the development of credible and bankable Public Private Partnership (PPP) projects that can be offered to the private sector. The IIPDF has been created with initial budgetary outlay by the Ministry of Finance, Government of India. The procurement costs of PPPs, and particularly the costs of Transaction Advisors, are significant and often pose a burden on the budget of the Sponsoring Authority. Department of Economic Affairs (DEA) has identified the IIPDF as a mechanism through which Sponsoring Authority will be able to source funding to cover a portion of the PPP transaction costs, thereby reducing the impact of costs related to procurement on their budgets. From the Government of India’s perspective, the IIPDF must increase the quality and quantity of bankable projectsthat are processed through the Central or States project pipeline. The IIPDF will be available to the Sponsoring Authorities for PPP projects for the purpose of meeting the project development costs which may include the expenses...
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...address a breadth of requirements in the data center infrastructure management marketplace. Rackwise data center management software focuses on the hierarchy of needs within a data center organization. Our flagship software RACKWISE Data Center Manager (DCM) is a multi-layered software consisting of Data Center Essentials, Data Center Intelligence and Real-world Integration. What was their belief validated by the market? Its flagship data center infrastructure management suite of products and service offerings, dcim™ Solutions, are used by over 150 companies worldwide to track, manage, plan, optimize and provide cost analysis of IT infrastructure. Since its inception, RACKWISE, Inc. has experienced significant growth. In addition to its corporate headquarters in Folsom, CA, RACKWISE, Inc. now has its Technology Group in Raleigh, NC and Sales Regional Offices in Boston, Chicago, Atlanta, Dallas and Los Angeles. Today’s increasingly dynamic and complex data center environments present critical challenges for companies and data center executives in both the private and public sectors. Fixed energy resources, regulatory compliance, higher density computing configurations, the availability of real-time systems monitoring and the increasing use of virtualization within data centers are driving the need for new and innovative solutions designed to identify/manage risks associated with cascading faults to critical infrastructure, maximize utilization of existing data center resources...
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