...Abrakadoodle Marketing Plan Table of Contents Executive Summary …………………………………………………………………….. Page 3 Environmental Analysis …………………………………………………………….. Page 4 SWOT Analysis …………………………………………………………………….. Page 8 Marketing Objectives …………………………………………………………….. Page 9 Marketing Strategies ……………………………………………………………..Page 10 Marketing Implementation ……………………………………………………………..Page 12 Evaluating & Control ……………………………………………………………………Page 14 EXECUTIVE SUMMARY Abrakadoodle offers full service visual art classes for kids, summer art camps, holiday art camps, art parties and art events that stimulate and educate to more than one million children in schools, community sites, and art studios for kids around the world. Abrakadoodle primarily targets middle-income professional families who are having their children participate in exciting activities that involve arts and crafts. The proposed marketing plan is designed to allow Abrakadoodle to focus on getting their name and professional services out into the Maryland area; specifically the area from Landover to Annapolis. Because of the unique experience of art creativity for kids, Abrakadoodle would like to be known for its excellent classes for kids, well-trained teachers and always allowing kids to have a blast. Expansive art lesson plans are unrivaled, exceeding national standards for visual arts education. Understanding the cost related to quality art education, Abrakadoodle...
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...TIX4U.COM Marketing Plan Version 1.0 19/04/2012 Presented by: Mohammad Khamis Our Mission To exceed our client’s expectations through professional customer service, in depth event knowledge, outstanding seating selections and a passion for building relationships that last a lifetime. Our Vision To run an online ticket exchange and brokerage company that is more responsive to customer needs by offering clients cutting edge online tools. Plan Overview 1 Year Tactical Plan Plan A: Analyzing and improving, where necessary, Tix4u.com’s web presence. With fast evolution of web designs, applications, and delivery, it is important to perform analysis in several areas to make sure Tix4u.com use of web-technologies matches and exceeds the expectations of our current and future clients. Plan B: Enabling identity management portal.Identity management is simply one login account; one user name for email, files, Banner, WebCT, and every other information technology resource. Currently users have different login accounts for these resources. With the completion of the identity management project every user will login to each resource with the same user name and password. 3 Year Strategic Goals Plan A: The Information Technology Services Client Services and Help Desk are an integral part of providing a top notch user experience. In addition to phone support, Information Technology Services is planning to offer web-based FAQs, online documentation, online...
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...Company G 3-Year Marketing Plan Assessment Code: 318.1.5.06 - 15 Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 8 Promotion Strategies 8 Tactics and Action Plan 9 Product Action Plan 9 Price Action Plan 9 Place Action Plan 9 Promotion Action Plan 9 Monitoring Procedures 10 Introduction Company G is a well-established firm that is highly regarded in the electronics market. The engineers and designers at Company are always coming up with new and innovative products to keep Company G in front of its competitors. Working hard to maintain a low debt to equity ratio and a high credit rating the business managers have positioned Company G well in the market. Company G’s has worked to maintain an excellent working relationship with all of its suppliers by paying a fair price for their materials. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions...
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...Company G 3-Year Marketing Plan Table of Contents Table of Contents 2 Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 9 Monitoring Procedures 9 Introduction Company G is a well-established and respected company in the electronic appliance market that has now created a small consumer use home appliance called the “Wine Saver XG”. The Wine Saver XG is a new and innovative solution that allows customers to not only open corked wine bottles easily, but allows them to insert specially designed corks and pressurize the remaining wine for later consumption. Company G’s team of engineers and designers have developed this product through concept, proto-type and visual design to make it very aesthetically pleasing and ergonomic. This Wine Saver XG is also created to the high standards of Company G’s XG brand of products and should be appealing to the consumer market. Mission Statement “We enable consumers...
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...Name: Professor: Institution: Course: Date: 1.0 Company Description The Toyota Company is a leader in the car manufacture, assembly and distribution the world over. A very efficient management style that the company uses has been one of the reasons for the firm’s good performance. There are many other salient factors that have made the company achieve the niche of market leader. The market structure the company operates in can not be definitely stated. Some may consider it to be a monopoly. This is due to the fact that the company is a dominant market player in car exportation. In fact, its differentiation strategy has made it enjoy an almost monopolistic presence especially in the developing nations of the world. On the other hand, the market structure can be seen as an oligopoly. This is due to the fact that there are other key players like GM who are peer competitors. Toyota is keen to see what these competitors are doing and make sure it reacts to their actions in a way that will guarantee its market leadership. 2.0 Strategic Focus and Plan There are three aspects of the existing corporate strategy that are developed in relation to their overall impacts caused to the marketing plan of Toyota Company. These are; 2.1 Mission Statement of the Company. Toyota seeks to create a more prosperous society through automotive manufacturing (Hiroshu, 2003). Therefore, the Company is aimed at achieving a stable and long-term growth in future, and this...
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...Company G 1 Year Marketing Plan Student Name: Meegan Stewart Student ID: 168596 Date: June 16, 2015 Student Mentor Name: Tim Callahan Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s Five Forces Model 3 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Explanation of Strategies………………………..……………………………………………………………………………………………….7 Implementation Plan 7 Product Tactics 8 Price Tactics 8 Place Tactics 8 Promotion Tactics 8 Monitoring Procedures 8 Introduction Company G has a well-known reputation in the electronics field. The G-force brand is known throughout the world for providing quality products, as well as its logo being recognized. The G-force “G Watch” is a new product for this line of business within the company and is a good product development strategy for Company G. Bringing the GW onto the market considering its position in production efficiencies and recognition for its brands will be a profitable and trend setting...
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...Marketing plan of Lothamilk Company 1. Brief Lothamilk company information: 2. Vision, Mission, Objectives of Lothamilk: 3.1 Vision: Become one of the best seller with trust in Vietnam 3.2 Mission When supply milk products, Lothamilk Company always sure about the nutrition and health for customers. 3. Analyze: 4.3 Market analyze: 4.4.1 - The percentage of Milk Company in Vietnam : 43.5%: the other pasteurized milk company 31.8%: Vinamilk 14.9%: Dalatmilk 9.8%: Lothamilk - According to Ministry of industry and trade, the amount of Pasteurized milk at 2015 was from 760 to 780. This figure increases to1100-1150. At 2025, they will be 1500- 1550. - Market analysis: According to | Way to split standard | Features | Geography | The North of Vietnam | Too far from the producing area | | The Middle of Vietnam | have the habit of drinking milk | | The South of Vietnam | have habit of drinking milkNear the producing area | Income | Low income | Not have habit of drinking milk | | Middle of Vietnam income | Have demand drinking milk but drink not much pasteurized milk | | High income | Have responsibility of healthAbility to afford drinking pasteurized milk | Demand | Built up Vitamins and minerals | Demand improving nutritrion | | Improve healthy condition | Demand increase height, weight | | Feel the good taste of milk | Enjoy the natural taste of cow milk | 4.4.2 Determine the goals of...
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...aMM-522 ON_J MARKETING MANAGEMENT Marketing Plan-Final Draft for Mark Marlow Construction February 21, 2010 By Juli Elliott I. EXECUTIVE SUMMARY Mark Marlow Construction is an independently owned and operated licensed general contractor that provides remodeling services to residential customers in the Silicon Valley, California. Mark Marlow Construction's philosophy has been to deliver a quality product on time and in budget. Their mission is: To perform for their customers the highest level of quality construction services at fair and market competitive prices. To ensure the longevity of their company through repeat and referral business achieved by customer satisfaction in all areas including timeliness, attention to detail and serviceminded attitudes. To maintain the highest levels of professionalism, integrity, and fairness in their relationships with their suppliers, subcontractors, professional associates and customers. Mark Marlow Construction evaluates projects for constructability, provides cost estimates, helps maintain project scheduling, and works with owners to meet quality and time objectives. They also suggest cost effective means of construction and help select the best subcontractors for each project. Once a project has begun, Mark Marlow Construction maintains a full-time foreman who is responsible for scheduling, quality review and timeliness of subcontractors, conducting meeting and maintaining good communications with the...
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...Here Marketing Plan Wolverine Software, Inc. Presented to: Professor Name Here Webster University In Partial Fulfillment of the Requirements of: Marketing Spring 2012 Section OA March 9, 2012 Table of Contents Executive Summary 1 Environmental Analysis 1 A. The Marketing Environment 2 C. Current Marketing Objectives and Performance 4 SWOT ANALYSIS 5 A. Strengths 6 B. Weaknesses 6 C. Opportunities 7 D. Threats 7 MARKETING OBJECTIVES 8 MARKETING STRATEGIES 9 A. Target Market(s) 9 B. Marketing Mix 9 MARKETING IMPLEMENTATION 10 A. Marketing Organization 10 B. Activities, Responsibility, and Timetables for Completion 11 EVALUATION AND CONTROL 12 A. Performance Standards and Financial Controls 12 B. Monitoring Procedures 12 Works Cited 13 Wolverine Software, Inc., Marketing Plan Executive Summary Wolverine Software is a mid-sized corporation in the first year of its existence with a new ownership and management teams; it currently operates as a privately held entity. The company currently produces workforce management software used for tracking employees and projects, with approximately 1000 existing clients in every industry imaginable. The business fluctuates with the growth and decline of the economy since one of the key profit lines for the company is a SaaS (Software as a Service) model to providing the software. The software is hosted on company servers, and clients...
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...Marketing Plan: Super Good Sugar Scrub Traci Buxton French Salem International University August 31, 2013 Abstract: The Super Good Chocolate Love Sugar Scrub marketing campaign will focus on the development and launch of a sugar-based body polish product within the skincare line of a startup organic and natural cosmetics company named Mandy’s Garden Home. The company is primarily an e-commerce company with local product distribution and plans for later regional and national B2B marketing and distribution. The target audience is primarily a socially and fashion conscious college-educated female aged 18-34 with a household income of approximately $60,000 per year. Marketing efforts will focus on educating the target market on the benefits of using organic beauty products, heightening brand awareness, generating product interest and stimulating sales. Primary communication channels will be through digital media with limited direct mail marketing and print media content distribution. Market campaign goals include 1) market revenue of $60,000 in the next 12 months; 2) development of 500 new customers and 200 repeat customers over the next 12 months and 3) distribution of the product by three regional natural products vendors over the next 12 months. SWOT Analysis Strengths: 1) The organic and natural skin care industry is growing rapidly and the Super Good brand is well positioned to take advantage of increased interest in holistic care and wellness products (PR Newswire...
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...Company G Wireless Charging Line 1-Year Marketing Plan Student Name: Student ID: Date: April 11, 2016 Student Mentor Name: Table of Contents Introduction 3 Product Description and Classification 4 Product Support of Mission Statement……………………………………………………………………………………………….…..4 Consumer Product Classification 4 Target Market 5 Competitive Situation Analysis 5 Analysis of Competition using Porter’s Five Forces Model 5 SWOT Analysis 7 Strengths and Core Competencies 7 Weaknesses 8. Opportunities 8. Threats 9. Market Objectives 10 Product Objective 10 Price Objective 10 Place Objective 10 Promotion Objective 10 Marketing Strategies and Implementation 10 Product Strategies 11 Price Strategies 11 Place Strategies 11 Promotion Strategies 11 Explanation of Strategies………………………..……………………………………………………………………………………………11 Implementation Plan 12. Product Tactics 13 Price Tactics 13 Place Tactics 13 Promotion Tactics 13 Monitoring Procedures 14 Introduction Company G is a highly regarded well-established firm in the electronics market. We have been in the small appliance market for many years and given our name brand reputation combined with our expertise in manufacturing operations we have decided to enter the cell phone accessory market via the G Wireless Charging Pads array of products. Company G is initially entering into the business of producing, marketing and introducing its G Wireless Charging Pads to the US market. The G Wireless Charging Pad...
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...Company G 3-Year Marketing Plan Assessment Code: MKT1 Date: 07/14/2014 Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 4 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 6 Strengths 6 Weaknesses 7 Opportunities 7 Threats 8 Market Objectives 8 Product Objective 8 Price Objective 9 Place Objective 9 Promotion Objective 9 Marketing Strategies 9 Product Strategies 9 Price Strategies 10 Place Strategies 10 Promotion Strategies 10 Tactics and Action Plan 11 Product Action Plan 11 Price Action Plan 11 Place Action Plan 12 Promotion Action Plan 12 Monitoring Procedures 12 Introduction Company G has built a reputation as being an innovator with its product solutions. Consumers have learned to link trust and value with all of Company G’s product lines. Breaking ground and exploring new territories is engrained in our company history. When opportunities present themselves, our company has acted quickly to take advantage in order to sustain growth and corporate viability. Pet care is our most recent horizon and the following marketing plan details the approach and tactics needed in order for Company G to become recognizable within the market and meet our corporate objectives of growth and prosperity. Mission Statement “We enable consumers to improve the quality and convenience...
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...DEVELOPING OF MARKETING STRATEGIES AND PLANS C H A P T E R 2 ___________________________________________________________________________ INTRODUCTION How do companies compete in a global marketplace? One part of the answer is a commitment to creating and retaining satisfied customers. We can now add a second part: Successful companies know how to adapt to a continuously changing marketplace through strategic planning and careful management of the marketing process. In most large companies, corporate headquarters is responsible for designing a corporate strategic plan to guide the whole enterprise and deciding about resource allocations as well as starting and eliminating particular businesses. Guided by the corporate strategic plan, each division establishes a division plan for each business unit within the division; in turn, each business unit develops a business unit strategic plan. Finally, the managers of each product line and brand within a business unit develop a marketing plan for achieving their objectives. However, the development of a marketing plan is not the end of the marketing process. High-performance firms must hone their expertise in organizing, implementing, and controlling marketing activities as they follow marketing results closely, diagnose problems, and take corrective action when necessary. In today’s fast-paced business world, the ability to effectively manage the marketing process—beginning to end—has become an extremely...
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...CMO of a large company The Chief Marketing Officer (C.M.O) of a company should be a person who plays a leadership role within the firm with a number of required functions in order to accomplish the objectives related to marketing department that include: increase the level of sales, enhance the image of the brand, improve the understanding of the customers behavior. Key Functions 1. Analyze the key trends of the industry in which the company is operating in order to perfectly comprehend the behavior of the clients/customers as well as the future performance 2. Coordinate and deal with several areas included in the marketing department such as product development, sales management, corporate communication 3. Create strong relationship and interact with different areas of the company to ensure that the marketing strategic plan will be reached 4. Improve the customer retention Required skills 1. Experience with high tech marketing software 2. Persuasive and self-confident in order to maintain the loyalty of the existing clients/customers 3. Experience in leading teams with strict deadlines 4. Advanced graduate studies specialized in marketing 5. Results oriented and analytical skills 6. Flexible and be able to change the direction from creative to analytical tasks 7. Track record of implementing and growing new business CMO of a startup company The Chief Marketing Officer (C.M.O) of a company should be a person who plays a leadership...
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...Abstract This paper aims to evaluate the marketing planning process for the case of Smirnoff Ice as a top selling Diageo’s brand at the Serbian marketplace. After a brief Company profile description and its business environment, the article proceeds to discuss and evaluate steps for a full analysis of the strategic marketing planning process assessing its importance with all related assumptions. Using the material collected after comprehensive research of the Smirnoff Ice market place and assessing the Smirnoff Ice Marketing Plan, the writer of this article tried to provide answers to the questions like: why is the marketing planning process an important tissue, who makes the strategic marketing decisions, what information are used in the strategic planning process, who sets objectives and marketing mix strategies etc. Finally, the paper offers the conclusions and recommendations by summarizing the article findings, highlighting most important topics discussed. Key words: marketing plan, marketing planning process, Smirnoff Ice, marketing mix : 1. Introduction Planning is an important process which exceeds its basic role as the tool for the business decision making. According to Drucker (1955), planning is concerned with development of strategies based on an organization’s assessment of the marketplace and perceptions of managerial expectations and organizational capability. Marketing planning is an essential management process as it affects every aspect of organizational...
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