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Company Profile Essay

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Submitted By xue3civlx3
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The Coca-Cola Company
July 24, 2011

CONTENTS
Abstract……………………………………………………………………………………………3
Coca-Cola: An Introduction.……………………………………………………………………....4
Financial Analysis………………..……………………………………………………………..…6
Competition Analysis: Pepsi………………………………………………………………………9
Recommendations………………………………………………………………………………..13
Conclusion…………………………………………………………………………………….…15
References………………………………………………………………………………………..16

Abstract Many international corporations began as small domestic ventures. As businesses grew, corporations saw the many possibilities brought on by expanding operations. Companies began to expand by opening franchises in various cities, yet they knew there was more potential for success if they were to expand their operations even further. Thousands of companies, such as Coca-Cola, chose cities internationally to gain more revenue. The purpose of a corporation is to maximize profits for all shareholders involved. Opening firms abroad allowed Coca-Cola to gain worldwide recognition, which gave them a competitive advantage over other soft drink makers. Now, Cola-Cola is not only recognized, but it is one of the most consumed soft drinks both within the United States and in cities across the globe. Coca-Cola took a huge risk in expanding their operations. However, their success proves that multinational corporations need to choose the right market to venture into and choose marketing techniques that appeal to their consumers.

Coca-Cola: An Introduction In 1866, a pharmacist named Dr. John Pemberton made a syrup that would soon be the makings of the soft drink Coca-Cola. However, before it was turned into a beverage, the pharmacist had other intentions for the concoction. Pemberton claimed his Coca-Cola cured a myriad of diseases and ailments such as morphine addiction, headaches, dyspepsia, neurasthenia, and even impotence (“Coca-Cola history”,

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