...Google Company Institution: Date: Google Company The prime purpose of this paper is to explain at length why the Google Company deserves being considered to be among the most successful and best companies in the world. It aims at explaining ways in which the company has created a roadmap for other Information Technology (IT) companies. The paper further seeks to explore what has contributed to the reputation accorded to this company. The second part of this work looks at the company as one of the world’s most secretive organizations. Google Company is a multinational company that was founded back in the year 1996. The company came into being as a PhD research project conducted by Sergey Brin and Larry Page. The two were taking their PhD studies at the Stanford University. The company specializes in the provision of internet related technological product and services. Such as software advertising technologies, online materials search and cloud computing. Google’s focus is to improve ways in which people connect with information. The mission of the company is to organize the world information, make it universally accessible and useful to users. Google has not only achieved great heights but also it have positively influenced people’s way of life. In fact, it has set a benchmark that other Information technology (IT) companies elsewhere can enumerate. This makes it right for the company...
Words: 2696 - Pages: 11
...The Google Company Natasha Jamison MGT/230 January 30, 2014 George Taylor Ethics in Management When thinking of ethics, one tends to think of rules for right or wrong. Ethics is the norm for conduct that distinguishes between acceptable and unacceptable behavior. People learn ethical norms from church, school, home, and social gatherings. People learn the difference between right and wrong in early childhood, but learn morality throughout their entire life. Ethics is more than common sense. If it were only common sense, then one wouldn’t have ethical dilemmas like the one with Enron. During childhood, one is taught the differences between right/wrong and good/bad while at home. Children are taught in school and at home to do the right thing, because it’s the right thing to do and to avoid doing wrong things, because they are wrong. This form of ethics is called Deontological Ethics (duty-based). Under Duty-based ethics, actions are justified by showing a good outcome. It teaches that right or wrong depends on the actions of the individual and people have an obligation to act accordingly regardless of the outcome. For example, telling lies and killing people is wrong. Under duty-based ethics, one must do the right thing, even if it causes harm than doing the wrong thing. Duty-based ethics puts emphasis on the value of human being and focus on giving the same amount of respect to each one. It forces due regard to be given to the interest of a person even when at odds are against...
Words: 1564 - Pages: 7
...Company Analysis | GOOG | An Analysis of Google Inc | Chelsea Moore 5/4/2015 | Company Analysis Company: Google Google is a well known search engine created by Larry Page and Sergey Brin in 1998. The idea of Google was once described by Page as "the perfect search engine that understands exactly what you mean and gives you back exactly what you want". Since then, Google has developed tremendously into more than just a search engine. The company offers Google Chrome, a freeware web browser, Gmail, Google Books, Play, News, Video, Image search, Maps, and dozens more. Google also works with businesses and offers several products to attract customers and build domains. Google's mission statement is to "organize the world's information and make it universally accessible and useable". Google reports four segments: The Google Website, Adsense Google Network websites, total advertising, and other revenue. The website and Adsense Google Network competes with Yahoo, AOL, Microsoft, Bing, and several other companies. In the advertising segment, Google competes with the previous mentioned along with Monster Worldwide, Expedia, Scripps Interactive, Ebay, and others. In the other revenues segment, Google competes with Oracle, Intel, Hewlett-Packard, and others. In fiscal year 2014, Google has not lived up to expectations. Growth was not disappointing, but Google missed estimates during the first three quarters. In Q4, profitability improved because of the holiday seasons...
Words: 1605 - Pages: 7
...and Sergey Brin, founded Google to make it easier for everyone to access the desired information. They designed a web based search engine that delivers users the relevant result entering the key words. First they gave a name website as BackRub then they changed it into Google. Now, Google is a worldwide company with more than 30,000 employees that takes place in the technology sector and Internet industry with lots of products working on search, operating systems and advertisement areas primarily. There is a long list of Google’s products but the most well known products of are; search engine itself, Google Chrome, Google+, YouTube, Orkut, Android, AdWords and Google Maps. For example, Google Chrome is a powerful and fast web browser with more than 300 million users. Moreover, by using AdWords companies can easily create text or web based advertisements that will appear at both sides of the browser when someone searches some key words related to that company. Google is a multinational corporation and a member of index NASDAQ. Also regarding to the Google’s official website there are more than 70 offices in more than 40 countries and as a result of that scope of the Google is extensive. Aim of the company is to help people all around the world to get what information they want exactly in the easiest way. Google makes money mostly by the advertising. According to the data of 2012, revenue of the company is $49,96 billion (“Annual Financials for Google Inc.,” n.d.). In the first...
Words: 3615 - Pages: 15
...Google Company Analysis Paper Abstract In this paper, I perform business analysis for Google Inc, the leading internet search engine provider in the world. Google Inc., a technology company, maintains index of Web sites and other online content for users, advertisers, Google network members, and other content providers. Its automated search technology helps users to obtain instant access to relevant information from its online index. The company provides targeted advertising and Internet search solutions, as well as hosted applications (Google profile, 2010). Mission, Goals & Objectives Google, the name of the company, reflects the immense volume of information that exists, and the scope of Google's mission: to organize the world's information and make it universally accessible and useful (Google’s corporation information, 2010). Google’s goals and objectives include the following: The company • Wants to have an improved infrastructure to make their engineers more productive. • Wants to be the best in search in the world. • Wants to push their ad system. • Wants to push their communities and content. • Tries to make sure their tools are running everywhere. • Google is always focusing on innovation (Google’s Internal Company Goals, 2010). Overall, Google wants to make the internet searching experience best for its customers and search results more accurate. Overview of the External...
Words: 3693 - Pages: 15
...environment, fair labor relations, harmonious interpersonal relationships, and legal working conditions to maintain and retain the desired human resources. Small and big business organizations need to be aware how important human resources are – and in order to retain and invite effective employees, reward systems must be enhanced. This paper discusses the reward system of Google Company. Google Inc. gives a standard package of fringe benefits plus a first-class dining facilities, free gyms, laundry and dry cleaning rooms, massage and haircut services, carwashes, shuttles and buses, play area, sleeping quarters, and a lot more that not any company provides. According to Steiber and Alange (2013, 252), Google management believes that in giving their employees these amenities, workers’ maximize their talents. These intrinsic and extrinsic rewards systems given to Google employees prove to be beneficial to everyone as a whole. Human resources are what make businesses thrive and the workers make or break companies. Workers are contented and happy while working while Google, Inc. profits more due to high productivity. Google, Inc. thinks and act beyond what law dictates in...
Words: 1761 - Pages: 8
...The Great Moderation—Dead or Alive? Yolanda Rivera MBA6008 Global Economic Environment Abstract The purpose of this paper is to analyze and critique the Harvard Business Review article, “The Great Moderation” written by Diego Comin. I will discuss its causes and effects as well as the end of an economic cycle. Additionally, the information gathered can be used to better understand how and why “The Great Moderation” is no longer a valid method of the business cycle. According to Diego Comin, (2012), the Great Moderation can be defined as “a decline in aggregate volatility”. If a business cycle or quickly engineered spending policies are implemented revolving around political motives we can realize an increase in the margin of error (Hammond, J.D., 2011). The volatility of today’s global markets is growing at an alarming rate, even more so than during the great depression suffered by America in early 1930s. Beginning in 2007, the United States began seeing the effects of the end of a business cycle or “The Great Moderation coming to a close. For years, we have seen prominent growth cycles with limited down turns which reached a climax into a very strong world market. Todd Clark, (2011) explains that, “most recently, the severity of the recession that started in late 2007 has led some observers to conclude the Great Moderation is over.” There were many contributing factors revolving around the 2007 recession in America. For example, the growth of the housing bubble; the...
Words: 1461 - Pages: 6
...Google; the most popular and most exciting company Google Google is indubitably the most popular and most exciting company in the world today. According to its corporate website, it's mission is to “organize the world's information and make it universally accessible and useful” (Google, 2010). Google ranked first place in Fortune Magazine's annual “Best Companies to Work For,” besting other top companies for two consecutive years, in 2007 and 2008. The most cited reason its performance as a top employer is because of its internal company culture. Google is the ultimate global company and is described as “high-energy, fast paced work environment” (Google, 2010). On its website, its policy of “favoring ability over experience” rings true as the employees of Google are all college degree holders at the very least. Because Google is oriented toward its “youthful” internet-savvy market, the average age of its employees is noticeably lower than most companies. The median age at Google is 30 years old and the gender distribution is 65% male and 35% female (Linkedin, 2010). The dress code is “casual” and laid-back because the company values ability and hard work, not appearance. Google has a very engaging company culture. Its headquarters at Google Mountain View, CA called Googleplex is designed to be have a “campus-like” feel attuned to its predominantly young college-level fresh recruits (Google, 2010). There are several facilities in Googleplex such as a café, snack rooms that are...
Words: 770 - Pages: 4
...Organizational Behavior Google Human Capital is a Companies Most Precious Resource Google now has the first position as the most desirable place to work for graduates. In less than a handful of years, Google has developed to be a family of talent people around the world as a “recruiting machine”. The most valuable resource of a company is its people. This is indeed the case when it comes to search engine industry. While Baidu, the Chinese search engine company, is facing a number of strikes this year, Google kept being the most valuable brand name in the world due to their successful recruiting strategy. This report aims at analyzing the elements of success of Google so as to help Baidu solve its problem combing organizational behavior theory with Google’s case. Job Satisfaction Job satisfaction has been defined as a pleasurable emotional state resulting from an attitude and reaction towards one’s job as an important index measured by organizations. Satisfied employees tend to be more productive, creative and committed to their employers, and recent studies have shown a direct correlation between staff and consumer satisfaction. There is a variety of external and internal influences on job satisfaction including culture, management style, employee involvement and employees’ own expectation to their jobs. As we know that Google provide the prefect working condition and flexible benefits for their employees to increase their job satisfaction. We will...
Words: 1937 - Pages: 8
...universally accessible and useful.” (Company – Google. (n.d.). Retrieved from http://www.google.com/about/company/) Google, which originally was call “BackRub”, was founded by two men, Larry Page and Sergey Brin who both went to Stanford University together in 1995. The Google company itself was founded in 1998. The founders had made a list of “10 things” that they believed were true for their company. Those ten things were: 1. Focus on the user and all else will follow, 2. It’s best to do one thing really, really well, 3. Fast is better than slow, 4. Democracy on the web works, 5. You don’t need to be at your desk to need an answer, 6. You can make money without doing evil, 7. There’s always more information out there, 8. The need for information crosses all borders, 9. You can be serious without a suit, and 10. Great just isn’t good enough. (Google Company). These are the things that Google follows and what has made them the successful company that they are. Google’s culture is very different that what most companies have. “The average Google employee generates more than $1 million in revenue each year” (“Workforce Management”. Business and Company ASAP, 2007. SUNY Empire State College.). There is a reason Google has been #1 on top 100 companies to work for. With having more than 70 offices in more than 40 countries around the world, Google hires all types of people. Google works to maintain an open culture for the company, and because it does, Google became the best work place...
Words: 1600 - Pages: 7
...27.4.2013 KATHARINA LEONHARDT 1415505 ASSIGNMENT2 – GOOGLE SERVICE BRAND ANALYSIS: FROM A CUSTOMER PERSPECTIVE Strategic Brand Management BSNS 7454 | Robert Davis K a t h a r i n a L e o n h a r d t - B S N S 7 4 5 4 , A 2 |1 EXECUTIVE SUMMARY When people talk about the internet, they often talk about Google as well. Google made it possible for millions of people to get as much information possible, in a very short time, and what is most important, in a very convenient way. How did this happen? Google was founded in 1996 by two young students of Stanford University, Larry and Sergey. They managed to build a company with more than 53,000 employees, working in more than 40 countries worldwide. While always updating their website, they also developed and acquired new services and features, such as Gmail, Google Earth and Maps, YouTube. With the increase of internet users, also more people used Google over time. Not only consumers use Google, but also companies have the possibility to place advertisements on the search engine which millions of users look at daily. This made it possible to have enormous revenues, 96% of the revenues are even gained by this system of placing advertisements. Google is easily able to analyse data through its search engine and can identify trends faster than any other company. Customers “love Google”, they admire it. How is that possible and why? First of all due to its founders, Larry and Sergey, two down-to earth men who have...
Words: 5676 - Pages: 23
...Journal of Case Research in Business and Economics Google: searching for value Ronald Kuntze The University of Tampa Erika Matulich The University of Tampa ABSTRACT Google is a company well known for providing a unique work environment for employees that provides plenty of benefits. However, these benefits come at a significantly higher cost structure. Are these costs worth it? How does providing value to the employee also provide value to the firm and to the customer? Can employee value be sustained during recessionary times? Keywords: Google, value, employee benefits, human resources Google: Searching for Value, Page 1 Journal of Case Research in Business and Economics Introduction The Google search engine has become so popular that it is now listed as a verb in the dictionary (Merriam-Webster 2009). The American Dialect Society members voted “Google” as the most used word of the year 2002 (Google, Google Milestones, 2009). Co-founded by Larry Page and Sergey Brin while students at Stanford University, Google was incorporated as a privately held company in 1998 (Google, Google Milestones, 2009) and is a textbook example of modern ‘employee-centric’ policies and benefits. Google has come a long way from its modest beginnings as a university project called the Backrub (Google, Google Milestones, 2009) to a billion-dollar company; but they have retained the collegiate vision of creative campus-like corporate environs and unparalleled employee perks...
Words: 4008 - Pages: 17
...Google Case Study Taylor Anderson, Trenton Moses, Jacob Pyeatte, and Nicole Simon Southeast Missouri State University Abstract Google is a large corporation that leads the business world in providing a high-quality work environment for its employees. This paper will discuss the benefits Google provides to its employees, how the company is able to provide said benefits, and the human resource policies and strategies implemented within the company. Furthermore, this piece will offer answers to several questions asked at the conclusion of the textbook article as well as provide facts and suggestions regarding Google’s corporate structure and policies by referencing primary sources and using personal feedback from the authors. Google Case Study In the textbook, Human Resource Management by Gary Dessler (2011), an article on the powerhouse corporation, Google, was written regarding the company’s benefits, human resource strategies and policies, and how the company is able to provide such a work environment. Research will show whether or not Google’s new job candidate screening process is effective, how Google affords to give out such elaborate benefits, how Google recruits its employees, and more. Google has implemented a new candidate screening process that correlates personal traits from current employee’s answers on a survey regarding employee performance (Dessler, 2011, pp. 712-715). Some believe that this strategy limits Google’s ability to find the right candidate, but...
Words: 2741 - Pages: 11
...The Microsoft Effect: Will Google Become What It Fears? Abstract: The expansion of Google and how it becomes similar like the second Microsoft. And as Apple CEO Steve Jobs said, Google are expanding and spreading itself to many part of the social network. And because of that, Google will face lots of new challenges. Google is creating for itself risks and targets. Google know what it fear to become, and the way it avoid that. Key words: The Microsoft effect, comparison between Google and Microsoft, how Google’s expanding, challenge and risk for Google as it growth to the open market. Summary: Apple CEO Steve Jobs said that Google are becoming another Microsoft, which is dangerous. The company was “spreading itself too thin”. And like which Jobs said, they are turning into Microsoft. In the last few years, Google has grown from just a search company to a giant company which involve in any part of the internet. Analysts speculate that if Google continue that, it will make itself more difficult task. “How Google can avoided some of the missteps made by Microsoft during its rapid expansion?”, also what can Google learn from its opponent. Still the huge remain question for Google is how to become remain profitable. As professor of studies and business said, Google’s fear that it will become another Microsoft, which is known as a big company win through bullying. Now Google challenge is to remain open and innovative. The comparison between Google and Microsoft began since 2004...
Words: 1198 - Pages: 5
...Brian Haggard, Win Qin Google strives to “organize the world’s information … and make it universally accessible and useful”. The most effective and profitable way to accomplish this mission is to put the needs of Google’s users first. How will Google accomplish this immense goal in an ever-changing market? Google’s Strategy in 2011 Zhengzheng Bao, Brian Haggard, Win Qin Google strives to “organize the world’s information … and make it universally accessible and useful”. The most effective and profitable way to accomplish this mission is to put the needs of Google’s users first. How will Google accomplish this immense goal in an ever-changing market? 08 Fall 08 Fall BA5080-Business Strategy BA5080-Business Strategy Table of Contents 1 Executive Summary 3 2 Analysis 6 3 Appendix 14 4 Specific Strategic Statement 17 5 Functional Strategies 17 6 Critical Assumptions 17 7 Works Cited 19 Executive Summary In January of 1996 an Internet search engine company initially named BackRub soon grew into what is now Google Incorporated. Partners Larry Page and Sergey Brin, along with a few investors lived on a shoestring budget. By year-end 1998 Google Inc. was handling 10,000 search queries each day. Google was also voted one of the top 100 Web Sites and Search Engines in 1998. Google was recording successes at a lighting speed pace and embarked on their Initial Public Offering on April 29, 2004. Google has found itself amidst...
Words: 3975 - Pages: 16