...COMPARATIVE TEST Health Drinks Making Milk Richer The concepts of health and energy have perhaps never been as popular—or pursued/coveted— as they are now. (After all, even a leading burger chain is desperately seeking ‘nutritional’ status for its fare.) With market rivalries becoming an intense affair, brand strategists and marketers are eager to refresh their brand’s positioning and image. More often than not, it is the ‘health’ tag that becomes their ‘open sesame’ to the consumer universe. Certainly there is ambiguity to the whole thing and while companies may be tempted to use it to their advantage, as consumers we will be better off if we are aware of what we are consuming. So, over to the health drinks corner. t an estimated Rs 2,000 crore for the year 2009, it is a big, fat corner, though (and is poised to get bigger as the market for malt beverages in India is expected to reach US$ 1.4 billion [roughly Rs 7,840 crore] by 2016). India is claimed to be the world’s largest malt-based drinks market and accounts for about 22 per cent of the world’s retail volume sales as per reports. 8 A Malted beverages are popularly known as health drinks in India. While marketers have positioned such beverages as nutritious drinks, these are widely consumed as taste enhancers to encourage drinking of milk among growing children. Interestingly, several malt-based hot drinks – such as Boost, Complan and Bournvita – have repositioned themselves as health drinks. This is completely...
Words: 4651 - Pages: 19
...COMPARATIVE TEST Health Drinks Making Milk Richer The concepts of health and energy have perhaps never been as popular—or pursued/coveted— as they are now. (After all, even a leading burger chain is desperately seeking ‘nutritional’ status for its fare.) With market rivalries becoming an intense affair, brand strategists and marketers are eager to refresh their brand’s positioning and image. More often than not, it is the ‘health’ tag that becomes their ‘open sesame’ to the consumer universe. Certainly there is ambiguity to the whole thing and while companies may be tempted to use it to their advantage, as consumers we will be better off if we are aware of what we are consuming. So, over to the health drinks corner. A t an estimated Rs 2,000 crore for the year 2009, it is a big, fat corner, though (and is poised to get bigger as the market for malt beverages in India is expected to reach US$ 1.4 billion [roughly Rs 7,840 crore] by 2016). India is claimed to be the world’s largest malt-based drinks market and accounts for about 22 per cent of the world’s retail volume sales as per reports. 8 Malted beverages are popularly known as health drinks in India. While marketers have positioned such beverages as nutritious drinks, these are widely consumed as taste enhancers to encourage drinking of milk among growing children. Interestingly, several malt-based hot drinks – such as Boost, Complan and Bournvita – have repositioned themselves as health ...
Words: 4651 - Pages: 19
...Beverages, Candy and Snacks. Cadbury is the market leader in Chocolate Industry with a market share of 70%. Some of their favorite products are Cadbury Dairy Milk, Perk, 5 Star, Celebrations, Eclairs, Gems and Temptations, Bournvita. John Cadbury, the founder of the Cadbury business was born on 12th August 1801. Cadbury was founded 200 years ago when John Cadbury has opened his shop in Birmingham selling chocolate and cocoa with other glossary. Cadbury started its operation in India in 1948 by importing chocolates and distributing in the Indian Market. This project shows some research on current marketing strategy used by Cadbury in Indian market. I have also try to find some of Strength, Weakness, Opportunity and Threats of the Cadbury for Indian chocolate industry. Table of Contents 3 1. About Cadbury 4 2. Cadbury in India 4 3. Aim & Objective of the Project 6 4. Comparative Analysis 7 5. Marketing Mix of Cadbury 9 10 6. Current Marketing Strategies used by Cadbury and Market Segments 14 7. SWOT Analysis of Cadbury 16 8.Conclusion 17 9. Reference List 18 About Cadbury Cadbury was founded 200 years ago. Cadbury is a food product company producing Chocolate products. They are the market leader of this industry holding 70% of the total market share. Some of the well-known products of Cadbury are Dairy Milk, Perk, 5 Star, Eclairs, Celebrations, Temptations, Bournvita and Gems. John Cadbury, the founder of the Cadbury business was born on 12th August 1801. In 1984...
Words: 2475 - Pages: 10
...Ateneo de Naga University High School Km. 7, John Phelan Drive, Pacol, Naga City The Comparative Analysis of the pH Level and Lactose Content of Fresh Milks and Processed Powdered Milks Jenna Joyce Ebona Glowsy Cabral Nicole de Vera Rogelenne An Borja Renz John Alba Johannah Aguayo RESEARCHERS Mrs. Ma. Wendy Solomo ADVISER ACKNOWLEDGEMENT This study aimed to compare the pH level and Lactose content of fresh milks (Cow’s milk, Goat’s milk, and Carabao’s milk) and processed powdered milks (Bear Brand, Nido, and Alaska) in order to guide the consumers in choosing what kind of milk to buy. Nevertheless, this study would not be possible without the everlasting love, care, and assistance from the researcher’s family, who supported in the collection of milk samples for the experiment and encouraged the researchers when they were taken aback by discouragement. The researchers would never forget to acknowledge Mrs. Ma. Wendy Solomo who extended, in her precious time, patience in explaining the whole course of the research and gave words of encouragement and for the continuous help, guidance, and assistance extended to the researchers. Furthermore, the researchers would like to thank their friends especially their classmates for the shared information and for helping the researchers whenever they need help. The researchers would alsow like to thank the staffs at the INECAR department...
Words: 3065 - Pages: 13
...MILKSTAR: EVERYDAY FRESHNESS CATBAGAN. JUE. PAYNO.REYES.TIU. EXECUTIVE SUMMARY MILKSTAR Goat’s Milk is a fairly young product in the Php39B drinking milk market. Entering the field on January 2010, their milk is produced in the Alaminos Goat Farm located in Alaminos, Laguna. MILKSTAR uses the best breed of goats for their milk production and feeds them with the healthiest and greenest foods. The meticulous attention given by the Almeda family to their goats is the main reason why MILKSTAR can claim to be the healthiest, safest, and most beneficial variant of milk that tastes great too! With a great product such as MILKSTAR Goat’s Milk, it should also follow that the consumers will patronize their product. Variants such as strawberry and chocolate flavours even cater to the tastes of the younger demographic. However, with competitors such as Nestlé, Magnolia, Cowhead, and Alaska (among others) that can bank on big budgets and accessible advertising channels to grab the market, it has become increasingly difficult for MILKSTAR to catch the attention of its target market. Goat’s milk is one of the more beneficial variants of milk, providing various essential vitamins and minerals (such as protein, calcium, iron, phosphorous, and Vitamin B), and can be taken by lactose intolerant consumers. MILKSTAR is served fresh everyday and is very easy to digest as compared to other milk variants. These benefits easily put MILKSTAR over the competition, but with the lack of consumer awareness...
Words: 4250 - Pages: 17
...CHAPTER 1 The Problem and Its Background Introduction One of the agricultural countries in Asia is the Philippines that wealthy when it comes to different varieties of vegetables, fruits and other edible crops that provide people the basic needs in life. But it is also a fact that some of these products cannot be improved due to lack of knowledge on how these products can be transform into food. Philippines have numerous crops and still not all aware of many different vegetables here thus they are not aware of the countless nutrients they can get from it. A remarkable nutrient that gives benefits that can improve one’s health. Since Philippines have been conquered by many races, it is possible to adopt some of their culture and one of the greatest impacts on us was the Spaniards. As the time goes by, Spaniards introducedsome of their food like the braso de marcedes, champorado, ensaymada, mechado, pan de sal, polvoron and many more. Filipinos inherited Pan de sal from the Spaniards who once colonized the country, but as the years passed Filipinos made some revisions and declared as our own. Way back 16th Century, the Spaniards introduced the breads that comes in rolls and served during breakfast. Spaniards trained Filipinos on how to make bread and until now, the techniques are still there. Pan de sal, which literally means “bread of salt”, is typical Filipino bread that is traditionally served as a breakfast roll. Pan de sal is made of flour, yeast, sugar and salt...
Words: 7055 - Pages: 29
...Food Policy 36 (2011) 412–420 Contents lists available at ScienceDirect Food Policy journal homepage: www.elsevier.com/locate/foodpol The China melamine milk scandal and its implications for food safety regulation Xiaofang Pei a, Annuradha Tandon b, Anton Alldrick c, Liana Giorgi b,⇑, Wei Huang a, Ruijia Yang a a West China School of Public Health, Sichua University, Chengdu, China The Interdisciplinary Centre for Comparative Research in the Social Sciences, Austria c Camden BRI Food and Drink Research and Services, United Kingdom b a r t i c l e i n f o a b s t r a c t This article examines the development of the Chinese dairy sector since 2000 and investigates how this has affected food safety. The ongoing problems caused by melamine contamination are linked to the rapid and unregulated development of this sector. Currently, China is faced with demands – both from home and abroad – to improve its food safety record. This will necessitate it upgrades its regulatory framework to meet the standards of Codex Alimentarius and the EU. A serious restructuring of the dairy sector as well as of the public food safety control agencies is called for. The costs and benefits to be accrued by these reforms are the subject of this article. Ó 2011 Elsevier Ltd. All rights reserved. Article history: Received 16 February 2010 Received in revised form 20 January 2011 Accepted 3 March 2011 Available online 8 April 2011 Keywords: Safety Melamine Dairy China EU Regulations ...
Words: 5155 - Pages: 21
... TABLE OF CONTENTS Cure Tooth Decay Book Description Foreword By Timothy Gallagher D.D.S. President of the Holistic Dental Association Introduction 100% Real Dental Healing Testimonials Leroy from Utah Ms. Steuernol from Alberta , Canada Mike from Ashland , Oregon Pioneering Tooth Cavity Remineralization CHAPTER 1 DENTISTRY'S INABILITY TO CURE CAVITIES Reaffirm Your Choice to Cure Your Cavities The Real Cause of Cavities Remembering Your Connection Fear of the Dentist How Conventional Dentistry Works Micro-organisms Conventional Dentistry’s Losing Battle Against Bacteria The Failure of Conventional Dentistry Chapter 1 References CHAPTER 2 DENTIST WESTON PRICE DISCOVERS THE CURE Lack of Nutrition is the Cause of Physical Degeneration The Healthy People of the Loetschental Valley, Switzerland Modern Swiss were Losing Their Health The Healthy People of the Outer Hebrides Gaelics on Modern Foods are Losing Their Health Genetics and Tooth Decay Aborigines of Australia Nutritive Values of Diets Compared Fat-soluble Vitamins and Activators Mantesh Why Tooth Decay with Modern Civilization? Weston Price's Tooth Decay Curing Protocol Dr. Price's Protocol Summarized Chapter 2 References CHAPTER 3 MAKE YOUR TEETH STRONG WITH FAT-SOLUBLE VITAMINS How Teeth Remineralize 101 Hormones and Tooth Decay Cholesterol The Miracle of Vitamin D Vital Fat-Soluble Vitamin A Cod Liver Oil Heals Cavities Weston Price’s Activator X More Fat-Soluble Vitamin...
Words: 66501 - Pages: 267
...Title (Summer Internship Project Report) Submitted in the Partial fulfillment of the requirement for the award of POST GRADUATION DIPLOMA IN MANAGEMENT (PGDM) Submitted to SIES COLLEGE OF MANAGEMENT STUDIES Nerul, Navi Mumbai Submitted By Sunil Kumar Bose 111 Marketing 2014-16 Declaration I, Sunil Kumar Bose, studying in the second year of POST GRADUATION DIPLOMA IN MANAGEMENT (PGDM) at SIES College of Management Studies, Nerul, Navi Mumbai, hereby declare that I have completed the Summer Internship Project titled “Driving Kinley Water NDs at Medical Channels and at WD outlets” as a part of the course requirements for the POST GRADUATION DIPLOMA IN MANAGEMENT (PGDM) Program. I also declare that the work undertaken by me is original and has not been copied from any sources. I further declare that the information presented in this project is true and original knowledge and has not been submitted to SIESCOMS or any other institute for any other examination. Signature of the Student: Date: 5th July 2015 Name of the Student: Sunil Kumar Bose Roll No.: 111 Acknowledgement I take this opportunity to express my profound gratitude and deep regards to my corporate project guide Mr. Gurjot Singh Bedi, Area Sales Manager (ASM) and Mr. Alok Chand, Sale Manager (SM), HCCBPL Varanasi for his exemplary guidance, monitoring and continuous encouragement throughout...
Words: 17851 - Pages: 72
...like under the microscope, like a bunch of grapes or little round berries. (In technical terms, these are gram-positive, facultative anaerobic, usually unencapsulated cocci.) Over 30 different types of Staphylococci can infect humans, but most infections are caused byStaphylococcus aureus. Staphylococci can be found normally in the nose and on the skin (and less commonly in other locations) of 25%-30% of healthy adults. In the majority of cases, the bacteria do not cause disease. However, damage to the skin or other injury may allow the bacteria to overcome the natural protective mechanisms of the body, leading to infection. And one of the cures for staphylococcus aureus is vitamin c which is found in malunggay. Called "Malunggay" in the Philippines, "Sajina" in the Indian Subcontinent, and "Moringa" in English, it is a popular tree. Many Asians use the leaves of Malunggay (Sajina) like spinach and also the fruit it produces as a vegetable, like asparagus. Both the leaves and the fruits are very nutritious, which contain many vitamins like Vitamin C and other minerals. For centuries, people in India, Philippines, Malaysia, and Thailand have been eating these leaves as a part of their food Gram for gram, Moringa leaves contain: 7 times the vitamin C in oranges 4 times the calcium in milk 4 times the...
Words: 12372 - Pages: 50
...[pic] RATIO ANALYSIS A PROJECT REPORT UNDER THE GUIDANCE OF MISS. CHHAYA CHAVDA (INCHARGE) SUBMITTED BY Patel Arpita A. ROLL NO. 520910160 IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MBA IN FINANCE [pic] [pic] [pic] BONAFIDE CERTIFICATE Certified that this project report titled “Ratio Analysis” is the bonafide work of Patel Arpita Arunbhai who carried out the project work under my supervision. SIGNATURE SIGNATURE HEAD OF THE DEPARTMENT FACULTY IN CHARGE PREFACE Any industrial training is very helpful aid to get idea about management and working of the industrial undertaking. MBA is one of the master courses which has its own unique role clarify likely others. But unlike the other professional courses one of its basic requisite for the students of IV semester MBA during the study terms is to undertake practical training in any one public limited industry. From this industrial training, I can visualize that there is much difference between theory and practical life. After training period, we have good management student. The industrial training is very important for MBA program. In industry or company, there are many problem arises. Often during the time period of industry training, I come to know that how successful management team solves this entire problem. Thus, I visited KAIRA DISTRICT CO-OPERATIVE MILK PRODUCER UNION LIMITED...
Words: 22976 - Pages: 92
...designing. There were 100 university students from a university in Southern Taiwan participated this survey, and we entered the classroom to collect those data. In these data, we found 56% students skipped breakfast, we all know that breakfast is very important during the day, but it is confused why so many people still do not eat breakfast. We also found university students’ eating habit is unhealthy; high fat, high calories and lack of vegetables and fruits caused serious burden to students. Most students do not concern of In order to realize their eating assimilating nutrients and prefer snacks as their meal. habits deeply, we analyzed what’s the difference between live off-campus, home and dormitory. health. Also, we wanted to find out what a bad eating habit will cause to their In our study, we also discussed the food of school’s cafeteria. We thought the school’s cafeteria did not provide enough vegetables and fruits. We suggested that school’s cafeteria should provide the food with less oil, less salt, and low calories. ii Table of Contents Abstract.........................................................................................i Introduction…………………………………………………..p. 1 Statement of Problem... ...... ...... ...... ......... ...... ...... ... p....
Words: 4176 - Pages: 17
...designing. There were 100 university students from a university in Southern Taiwan participated this survey, and we entered the classroom to collect those data. In these data, we found 56% students skipped breakfast, we all know that breakfast is very important during the day, but it is confused why so many people still do not eat breakfast. We also found university students’ eating habit is unhealthy; high fat, high calories and lack of vegetables and fruits caused serious burden to students. Most students do not concern of In order to realize their eating assimilating nutrients and prefer snacks as their meal. habits deeply, we analyzed what’s the difference between live off-campus, home and dormitory. health. Also, we wanted to find out what a bad eating habit will cause to their In our study, we also discussed the food of school’s cafeteria. We thought the school’s cafeteria did not provide enough vegetables and fruits. We suggested that school’s cafeteria should provide the food with less oil, less salt, and low calories. ii Table of Contents Abstract.........................................................................................i Introduction…………………………………………………..p. 1 Statement of Problem... ...... ...... ...... ......... ...... ...... ... p....
Words: 4176 - Pages: 17
...A comparative analysis of Operation management of Mother Dairy and Amul Submitted by: Group 7 Sayak Ray-159 Pranaw Gautam-160 Vineet Gautam-162 Pardep Jindal-169 Monika Agarwal-170 Shruti Gupta-178 Executive Summary India’s dairy sector is expected to triple its production in the next 10 years in view of expanding potential for export to Europe and the West. Moreover with WTO regulations expected to come into force in coming years all the developed countries which are among big exporters today would have to withdraw the support and subsidy to their domestic milk products sector. Also India today is the lowest cost producer of per litre of milk in the world, at 27 cents, compared with the U.S' 63 cent. Also to take advantage of this lowest cost of milk production and increasing production in the country multinational companies are planning to expand their activities here. Some of these milk producers have already obtained quality standard certificates from the authorities. This will help them in marketing their products in foreign countries in processed form. The urban market for milk products is expected to grow at an accelerated pace of around 33% per annum to around Rs.83,500 crores by year 2010. This growth is going to come from the greater emphasis on the processed foods sector and also by increase in the conversion of milk into milk products. By 2010, the value of Indian dairy produce is expected to be Rs 10,00,000 million. Presently the market is valued at...
Words: 11200 - Pages: 45
...Universidad Carlos III Madrid 8.11.2013 2013 Charlotte Bussmann Pablo Medina Oisin Halpin Leyre Santana León Universidad Carlos III Madrid 8.11.2013 Spanish Consumers‘ Perception of Functional Foods – A case study of Puleva Omega-3 Spanish Consumers‘ Perception of Functional Foods – A case study of Puleva Omega-3 Table of Contents 1. Introduction 2 1.1. Presentation of the Problem 2 1.1.1. Focus of our Study 2 1.2. Purpose of the Thesis 3 1.2.1. Research Question 3 1.3. Clarification of the Main Concepts 3 1.4. Structure of the Thesis 4 2. Methodology and Theory 5 2.1. Methodology 5 2.1.1. Research Design 5 2.2. Method 8 2.3. Research Techniques 8 2.3.1. Laddering 8 2.3.2. Questionnaire 10 3. Potential Conclusions 14 3.1. Recommendations to the Ebro Puleva Company 16 Appendices 17 Appendix 1 – Types of functional food. 17 Appendix 2 – SWOT Analysis of PO-3. 17 Appendix 3 – Purposes of Mixed Methods Research. 18 Appendix 4 – Hypothetical Laddering Interview + MEC 19 Appendix 5 – The Questionnaire Design. 20 Bibliography 32 1. ------------------------------------------------- Introduction Consumers increasingly believe that what they eat directly affects their state of health (Mollet and Rowland, 2002). Foods are no longer intended to only satisfy hunger and provide vital nutrients; they...
Words: 8078 - Pages: 33
