RUNNING HEAD: COMMUNICATION GENRE

Communication Genre Comparative Analysis Paper

Pamela E. Mundhenk
Week 2 Assignment
COM/PA 530
Professor J. Sanfillippo
July 29, 2013

University of Phoenix
Communication Genre Comparative Analysis
Introduction
Public administrators use many communication genres to reach their audiences. These genres range from business cards to governmental proposals. Each one has its own purpose. Each one has its own way of getting information to the audience quickly and efficiently. Each one has been affected by technology. Each has its own discourse conventions associated with it. And each has its own method of distribution—either external or internal. The purpose of this analysis is to compare some of these genres and explain how each one gets information to the intended audience effectively.
The Purpose
The business card genre introduces a reader to the person named on the card and provides professional information about that person. It helps the reader gain insight to pertinent information concerning the cardholder by providing the cardholder’s name, the agency’s name, an office phone number, address, and e-mail address. The resume, on the other hand, provides information to the reader regarding a candidate’s skills and experience related to potential employment. Information concerning the candidate, such as name, address, and phone number, along with employment experience, beginning with the most recent, aids the reader in comprehending this information quickly. A policy memorandum is an instrument used to aid policymakers with information needed to develop, implement, and evaluate existing policies by analyzing complex issues and alternative actions. A policy memorandum aids the reader by providing an explanation of the issue, why there is a need for regulation, and providing a course of action that is clear to