...------------------------------------------------- ‘‘A comparative analysis on the marketing strategies of Samsung for Android and of Apple for iOS in UK market and their customer response’’ Table of Contents 1 Introduction 2 1.2 Research aims 2 1.3 Research objectives 3 2. Literature review 3 2.1 Introduction 3 2.2 Mobile phone operating system 3 2.3 Global introduction of smartphone 3 2.4 Various operating systems 4 2.5 Overview of the android’s framework 4 2.6 Overview of iOS and it marketing strategy 4 2.7 Comparative analysis of the two 5 3. Research methodology 6 3.1 Methodology 6 3.1 Type of investigation 6 3.2 Data collection method 6 3.3 Sampling method 7 3.4 Accessibility issues 7 3.5 Ethical issues 7 3.6 Timetable 8 4 Anticipated findings 9 5. Conclusions 9 References 10 1 Introduction Various companies use different types of marketing techniques over the few decades. To get competitive advantage over the competitors, developed variations of marketing techniques are quieting helpful to the companies. This is referred as market innovation (Verlog, 2007). Companies have to face with different factors in this modern world of business. New legislations developed marketing tools and corporate social responsibilities are among the newer one. Business has to deal with two basic demands which are to earn profit and to maintain a sustain profit ( Verlog, 2007). Though there are many developed application software were used in past by several cell...
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...| PGP/18/116 | Harshada Wasade | PGP/18/119 | Yaman Rai | PGP/18/120 | Avinash J. | PGP/18/000 | Submitted by: Group 10 Vineet Prashant Toppo | PGP/18/116 | Harshada Wasade | PGP/18/119 | Yaman Rai | PGP/18/120 | Avinash J. | PGP/18/000 | Comparative Pricing and associated consumer behaviour Project on Pricing Comparative Pricing and associated consumer behaviour Project on Pricing Contents Executive Summary 2 Introduction 3 Comparative Pricing 3 Objective 4 Research Methodology 4 Literature Review 4 Case Study: Apple’s Pricing Strategy 5 Executive Summary This paper is an attempt to study the correlation between consumer behavior and consumer decision making cycle with pricing of a product or a service. Studies are made on comparative pricing through existing secondary sources. In order to understand the relative variations in consumer behavior across different variety of consumers primary research has been done. The findings have been interesting and the implications of findings have been found. Literature review has been done to identify the gaps in the existing literature. Learnings from literature review has also been incorporated. Case study of apple and the strategies used by them have been elaborately discussed. This insights from our study can be used for further scope of research in this domain. Introduction Pricing is an integral part of the Marketing Mix (4 P’s). Whereas all the other P’s (Product, Place & Promotion)...
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...(1981, p. 12) provide a simple equation for risk, which is "risk = uncertainty + damage". They believe that it is irrelevant as to what context risk exists in, and that the same equation can always be used to identify and manage risk. However, risk can still be categorised differently depending on what facet of the organisation it is affecting. For example, supply chain risk can be defined as ""the variation in the distribution of possible supply chain outcomes, their likelihood, and their subjective values" (March & Shapira, 1987, p. 1404). This is quite different to other, more generalised definitions of risk. Risk Management Before a risk management strategy can be decided upon, the risk event must first be identified. An organisation should conduct three steps before deciding on the best risk management strategy to use. As risk management can use a substantial amount of resources, clarification and direction should be decided upon before conducting risk management. The three factors are (Stanleigh, 2015); * Identification of the risk: The organisation should first review all of the possible risk sources. Furthermore, they could use a...
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...Chapter 16: Causal-Comparative Research Activity 16.1: 2. No 4. Yes 6. No 8. Yes Dear, I want you to complete, please? Activity 16.2: Experiment or Causal-Comparative Study In this activity, you will work with a partner to identify different types of statistical studies. 1- For each of the following studies, decide whether it is an experiment, a casual-comparative study, or neither. a. A Stanford University study of starting salaries for college graduates found that computer science majors had the highest salaries ($42,500), while communications majors had the lowest ($25,600). Causal-comparative b. A European study of 1,500 men and women with exceptionally high levels of the amino acid homocysteine found that these individuals had double the risk of heart disease. However, the risk was substantially lower for those in the study who were given vitamin B supplements. Experiment c. Researchers at Columbia University found that the genetic modification of corn known as Bt corn increases the secretion of insecticide through plant roots into the soil. Experiment d. A New Zealand study found no relationship between years of education and income. Causal-comparative e. A researcher found that playing soccer did not help swimmers increase their time in competitive races. Causal-comparative f. A breast cancer study questioned 20,000 women about how they spend their leisure time...
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...Abstract This paper presents comparative study, current trends, and success or failure of different industries in terms of strategies used by them for incorporating e-commerce in their Omni-channel success. The industries selected are Apparels, Electronics, Automobile, Groceries and Home Décor. We selected two companies in each of above industry in order to conduct research, analyze and draw conclusions for that industry as whole. Businesses which integrate e-commerce into their Omni-channel strategies generally have focus of providing superior customer experience and getting better analytics regarding their customers. But approach followed by different industries varies significantly. Another important consideration is that success rate of using such a strategy is different across industries. To achieve the goals mentioned for the study, we analyzed different functionalities of e-commerce that an industry would like when following such strategy. We divided functionality into Browsing, Buying, Pre and Post sale service, Reviewing and data analytics. This division also gave an insight into depth to which specific industry goes in applying such strategies. After this, we looked at breadth aspect of such a strategy by analyzing Digital Presence, Search Optimization Strategies, and Mobile integration. This exercise gave structured parameters to analyze the strategy of each industry. After above exercise, we researched about the two selected companies in each category based on...
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...Advertising Strategy of Adidas: A comparative Study ADVERTISING STRATEGY OF ADIDAS A COMPARATIVE STUDY Prepared As a course Requirement of (Advertising and Public Relation-mkt 424) M. Atiqur Rahman Patuakhali science and Technology University Bangladesh atik.bdpalo@yahoo.com www.pstu.ac.bd Copyright : group-1©bba®pstu Term Paper (8th Semester) Page-1 Advertising Strategy of Adidas: A comparative Study EXECUTIVE SUMMARY Adidas Inc. is a marketer of sports apparel and athletic shoes. The German manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large multinational enterprise. In keeping with the brand image is its association with the distinctive logo and its advertising slogan, "Impossible is Nothing." In order to maintain and sustain this image, the company makes huge investments in advertising and brand promotion. At the critical time of global economic crisis, Adidas will react to the consumers’ pessimistic attitude and stressful emotion during this period. It may become a good chance for Adidas because it can take advantage of its previous advertising way of “Impossible is Nothing” campaign by sponsoring sports stars to express the corporate philosophy of grit, determination, passion and humor, giving people more courage and psychological comfort in face of economic crisis. But besides that, we also focus more about family function especially in Asian countries which emphasize a lot on family, which can provide...
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...Advertising Strategy of Adidas: A comparative Study ADVERTISING STRATEGY OF ADIDAS A COMPARATIVE STUDY Prepared As a course Requirement of (Advertising and Public Relation-mkt 424) M. Atiqur Rahman Patuakhali science and Technology University Bangladesh atik.bdpalo@yahoo.com www.pstu.ac.bd Copyright : group-1©bba®pstu Term Paper (8th Semester) Page-1 Advertising Strategy of Adidas: A comparative Study EXECUTIVE SUMMARY Adidas Inc. is a marketer of sports apparel and athletic shoes. The German manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large multinational enterprise. In keeping with the brand image is its association with the distinctive logo and its advertising slogan, "Impossible is Nothing." In order to maintain and sustain this image, the company makes huge investments in advertising and brand promotion. At the critical time of global economic crisis, Adidas will react to the consumers’ pessimistic attitude and stressful emotion during this period. It may become a good chance for Adidas because it can take advantage of its previous advertising way of “Impossible is Nothing” campaign by sponsoring sports stars to express the corporate philosophy of grit, determination, passion and humor, giving people more courage and psychological comfort in face of economic crisis. But besides that, we also focus more about family function especially in Asian countries which emphasize a lot on family, which can provide...
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...SMR001 rP os t MIT Massachusetts Institute of Technology Summer 1985 Designing Global Strategies: Comparative and Competitive Value-Added Chains No Bruce Kogut tC op yo Volume 26 Number 4 Do Reprint 2642 This document is authorized for use only by Fernando Juarez until October 2010. Copying or posting is an infringement of copyright. Permissions@hbsp.harvard.edu or 617.783.7860. PDFs I Reprints I Permission to Copy I Back Issues Electronic copies of MIT Sloan Management Review articles as well as traditional reprints can be purchased on our web site: www.mit-smr.com or you may order through our Business Service Center (9 a.m.-5 p.m. ET) at the phone numbers listed below. op yo To reproduce or transmit one or more MIT Sloan Management Review articles by electronic or mechanical means (including photocopying or archiving in any information storage or retrieval system) requires written permission. To request permission, use our web site (www.mit-smr.com), call or e-mail: rP os t MITSloan Management Review Toll-free in U.S. and Canada: 877-727-7170 International: 617-253-7170 e-mail:smrpermissions@mit.edu To request a free copy of our reprint catalog or order a back issue of MIT Sloan Management Review, please contact: MIT Sloan Management Review 77 Massachusetts Ave, E60-100 Cambridge, MA 02139-4307 Do No tC Toll-free in U.S. and Canada: 877-727-7170 International: 617-253-7170 Fax:...
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...provides a comparative look at a firm’s capabilities • what are the firm’s strengths? • what are the firm’s weaknesses? • how do these strengths & weaknesses compare to competitors? Why Does Internal Analysis Matter? Internal analysis helps a firm: • determine if its resources and capabilities are likely sources of competitive advantage • establish strategies that will exploit any sources of competitive advantage Traditional research on firm strengths and weaknesses • Theories of distinctive competence – General managers as distinctive competencies – Institutional leadership as a distinctive competence • Ricardian economics • Penrose’s theory of firm growth Research on the skills of general managers, institutional leaders, economic rents and firm growth have been brought together to develop a rigorous model to analyze a firm’s strengths and weaknesses: the resource-based view of the firm The Theory Behind Internal Analysis The Resource-Based View • developed to answer the question: Why do some firms achieve better economic performance than others? • used to help firms achieve competitive advantage and superior economic performance • assumes that a firm’s resources and capabilities are the primary drivers of competitive advantage and economic performance The Resource-Based View Resources and Capabilities Resources: • tangible and intangible assets of a firm » tangible: factories, products ; intangible: reputation • used to conceive of and implement strategies Capabilities:...
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...Henri Fayol and Zero Tolerance Policies Lee SCHIMMOELLER1 Abstract Zero tolerance policies have been increasingly popular in both education and business. Henri Fayol was the one of the earliest and influential thinkers in modern management theory. He defined management as a body of knowledge and defined his 14 administrative principles. It is an interesting exercise to apply Fayol’s teachings to the theory of zero tolerance and attempt to determine what Fayol would think of this new management technique. Keywords: Management, Fayol, zero tolerance, administration. JEL classification: B10, L20. Introduction Zero tolerance is a management technique that is finding its way into many of the administration policies of organizations, including the school systems in the United States. Administrative decrees declare that this organization with have zero tolerance for weapons or illegal drugs, or sexual harassment. Administrators often endorse zero tolerance as it makes a strong statement of organizational discipline and takes little discretion which may be criticized. Critics of zero tolerance claim it is ineffective and leads to random punishments such as 10 year olds suspended for 365 days because her mother packed a knife in her lunch to use to cut up her apple. When she opened her lunchbox she immediately turned it in to her teacher but was still suspended‘(American Psychological Association Zero Tolerance Task Force). What would the early theorist of management thought think...
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...rise of China. You are asked to write a brief that would highlight the opportunities created for the European economies by the rise of the China, and the challenges. You must conclude with your opinion on a way forward for the EU Commission as it relates to its China Policy. Include a Word Count. Question 2. Suppose you are approached by RIM to help them develop a strategy to enhance their penetration of the China and India markets (ie. to access the market itself, and not simply as an export platform). As noted in class, there are several alternative entry strategies: Don’t do it Sell to a home country exporting agent or a foreign country importing agent Contract with a foreign country importing agent Establish a foreign subsidiary that imports and distributes License production to a foreign manufacturer who distributes Establish a foreign subsidiary, either via acquisition or greenfield investment, that manufactures and distributes How would you advise RIM? It must be noted that the Chinese government forces foreign firms to share technology with local partners. Refer to the following two papers in your response: Distance Still Matters by Pankaj Ghemawat Target Markets and Modes of Entry by Cornelis A. De Kluyver Limit your answer to 3 pages of text, double spaced, 12 point font, and normal margins. 1 Question 3. The Ricardian Model of International Trade Limit your answer to 3 pages of text. Suppose there are 2 countries. In Country A, it takes 2 hours of labour to...
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... The best thing about CPM that it include your firm and also facilitate to add other competitors make easier the comparative analysis. IFE matrix only internal factors are evaluated and in EFE matrix external factors are evaluated but CPM include both internal and external factors to evaluate overall position of the firm with respective to their major competitors. The competitive profile matrix consists of following attributes mentioned below. Critical Success Factors Critical success factors are extracted after deep analysis of external and internal environment of the firm. Obviously there are some good and some bad for the company in the external environment and internal environment.The higher rating show that firm strategy is doing well to support this critical success factors and lower rating means firm strategy is lacking to support the factor. Rating Rating in CPM represent the response of firm toward the critical success factors. Highest the rating better the response of the firm towards the critical success factor ,rating range from 1.0 to 4.0 and can be applied to any factor. There are some important point related to rating in CPM. Rating is applied to each factor. The response is poor represented by 1.0 The response is average is represented by 2.0 The response is above average represented by 3.0 The response is superior represented by 4.0 Weight Weight attribute in CPM indicates the...
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...1.0 Introduction 1.1 Problem statement According to Price (2014), any useful marketing research study begins with a clearly defined problem. A clear research problem should declare the specific question that necessitated the research and its importance. Management decision problem What can Adidas do to expand its market share to become number one sportswear company in Malaysia? Marketing research problem Determine the sportswear users’ preferences and perception of customers toward Adidas sportswear. 1.2 Research questions 1.What are the main considerations of the consumers in sportswear buying? 2.What is the customers’ satisfaction level toward various attributes of Adidas products? 3.Are the customers loyal to Adidas? 1.3 Hypotheses 1. Consumers are emphasized on the sportswear quality. 2. Adidas customers are less satisfied toward Adidas sportswear design. 3. Adidas brand loyalty is low especially Adidas accessories. 1.4 Objective of the Study The root causes of the problems have to be defined clearly in order to help Adidas to improve its performance by achieving maximum sales. We understand that sportswear users’ preferences and perception of Adidas customer is the vital reasons for Adidas to achieve the organization’s goal. Gunelius (2014) indicates that a preferred brand means something to consumers who buy it, and Adidas need to continually research existing and prospective customers to understand how they perceive Adidas brand. Customer loyalty...
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...Comparative Writing What is a comparative writing? Comparative writing asks that you compare at least two (possibly more) items. These items will differ depending on the assignment. You might be asked to compare • positions on an issue (e.g., responses to healthcare in Canada and the United States) • theories (e.g., capitalism and communism) • figures (e.g., Auto production in the United States and Britain) • texts (e.g., Shakespeare’s Hamlet and Macbeth) • events (e.g., the Great Depression and the global financial crisis of 2008–9) Although the assignment may say “compare,” the assumption is that you will consider both the similarities and differences; in other words, you will compare and contrast. Make sure you know the basis for comparison The assignment sheet may say exactly what you need to compare, or it may ask you to come up with a basis for comparison yourself. • Provided by the question: The question may ask that you consider the gradual loss of morals by major characters in Yann Martel’s Life of Pi and George Orwell’s Animal Farm. The basis for comparison will be the loss of morals by central figures in each text. • Developed by you: The question may simply ask that you compare the two novels. If so, you will need to develop a basis for comparison, that is, a theme, concern, or device common to both works from which you can draw similarities and differences. Develop a list of similarities and differences Once you know your basis for comparison...
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...paper, the internal and external environments of three popular companies will be studied and contrast the ways in which companies analyze their internal as well as external environment and the strategies formed accordingly to get a competitive edge over others. Three popular companies selected in this paper are Coca Cola, Proctor, and Gamble (P&G), and Apple Inc. All three organizations are related to different industries and carry out different businesses. The competitive strategies and their measurement guidelines will evaluate their internal and external environmental perspective. Determine what competitive advantages each company has and what strategies each company is using. Coca Cola Company is known in the beverage industry, P&D is known in the consumer product industry and Apple Inc. is known for their technology. All three organizations are one of the top market giants in their respective industries and have competitive advantage over other firms in their relevant industries. Coca Cola strongest competitive rival in beverage industry is Pepsi. Both have competing efficiently in the market; however, Coca Cola has many competitive edges over others. Because of a competitive environment, Coca Cola has invested a large amount of effective competitive strategies in the market and to gain a...
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