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Comparative Study

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Submitted By tanyakandpal89
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1) Introduction to the research topic

In recent times business environment has changed at the very rapidly. Effect of globalization and liberalization of global economy have changed the functional areas of business. In recent years due to high market competition, various new techniques of business development and marketing have been developed. Use of latest technology for developing business has given birth to E-retail. E-retailing, also known as e-tailing is nothing but shopping through the internet. It is the process whereby consumers directly buy goods or services from a seller, without an intermediary service, over the internet. It is a way by which the retailer displays the array of products over a website so that the customer can view, analysis and order merchandise directly through interactive network or by telephone communication. The merchandise is then delivered to the customers address. The process is called Business-to-Consumer (B2C) online shopping.

In present times the concept of e-retail has developed and some of global players of e-retail are e-bay, Amazon and flipkart where various products are sold online and can be bought easily. E-retail is more about selling merchandise that can be sold easily and attacks a large mass of customers. This technique is cost effective and gives rise to immense business opportunity.

Support Services in E-Retailing

The retail business can only be successful if it has appropriate support services. Support services are like life blood for the success of E-retail, if these systems are not available it will be very difficult to survive and the business venture becomes unproductive and inefficient. These services are important throughout the process of retailing. The following are the important support services: • Communication - The mode and method of communication. • Payment mechanism – The

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